Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se

CONTACTS: PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se

Press release January 31st 2013

Haglöfs wins grand slam in unique products Haglöfs has won no less than four ISPO Awards, including two ISPO Award Gold Winner,

for products from its coming autumn/winter 2013 collection. The prizes will be awarded

during ISPO Munich – the leading international trade show for the sports and outdoor

industry to be held February 3–6 this year.

In the lead up to autumn/winter 2013, Haglöfs will be launching a broader and more

versatile collection than ever before, and four of the new products have already won

prestigious prizes.

ISPO Award Gold Winner has been awarded to RANDO AS SUIT and ROCA II HOOD.

RANDO AS SUIT is the world's first ski suit in 3-layer GORE-TEX® Active. In developmental

work, Haglöfs has focused on using the properties of GORE's Active technology to be able

to offer the lightest, most comfortable, watertight and breathable full-body ski garment on

the market. ROCA II HOOD is a light, minimalist but durable soft shell jacket designed for

tough days on the mountain. The jacket is manufactured with a unique combination of two

GORE® WINDSTOPPER® materials, and lined with the highest performing synthetic

insulation material on the market, QuadFusion+™.

Haglöfs has also won an ISPO Award Winner for two additional new products; VOJD ABS

30 – the market's lightest avalanche safety backpack with ABS system, and COULOIR PRO

JACKET, a freeskiing jacket produced in 3-layer GORE-TEX® Soft Shell with unique 4-way

stretch.

All products have been examined by a jury consisting of 57 independent industry and

design experts from 14 countries and three continents. The prizes will be awarded at a

ceremony during ISPO Munich – the leading international trade show for the sports and

outdoor industry which will take place this year on February 3–6.

“In the lead up to autumn 2013, we will be launching our strongest collection ever, and the

fact that we have already won important international prizes for an impressive four of our

new products is invaluable proof of this. We are extremely proud and happy about being

awarded this honor, and at the same time it gives us an extra boost to continue to develop

world-class products,” says Nicolas Warchalowski, CEO at Haglöfs.

Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se

CONTACTS: PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se

Text and images are available at www.haglofs.com/press For more information please contact:

Sara Skogsberg Cuadras

PR & Media Manager

+ 46 8 584 400 14

sara.skogsberg-cuadras@haglofs.se

H A G L Ö F S L O G O T Y P E

BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE

TEL +46 226 670 00, FAX +46 226 571 59

OUTSTANDING OUTDOOR EQUIPMENT

FALL/WINTER 2013

RANDO AS SUIT Designed to maximize the benefits of the Gore-Tex® Active

technology, this award winning full suit is by far Haglöfs lightest, most breathable waterproof outfit ever, and possibly the most

comfortable skiing garment available.

• Revolutionary Gore-Tex® Active delivers new levels of breathable, waterproof shell technology

• Reinforced shoulders, seat and thigh areas

• DWR treated surfaces

• Three way adjustable and helmet compatible hood

• Two way hidden front zip with inner placket and laminated chin-guard

• One chest pocket with extra durable laminated water resistant zipper

• One zippered inner pocket

• Articulated sleeves with shaped elasticated cuffs and thumb loops

• Extra durable, laminated, water resistant long pit and leg zips

• Articulated knees

• Internal lower leg gaiters with silicon grip

• Reinforced insteps

Color: Aero BlueWeight: 660 g in size L

Only available in men’s style

MATERIALS: Gore-Tex® Active 3-layer, 100% polyamide, 20D plain weave face and a light knit backerGore-Tex® Active 3-layer, 100% polyamide, 36D plain weave face and a light knit backerSchoeller® Keprotec®, bluesign®

H A G L Ö F S L O G O T Y P E

BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE

TEL +46 226 670 00, FAX +46 226 571 59

OUTSTANDING OUTDOOR EQUIPMENT

FALL/WINTER 2013

ROCA II HOOD Award winning, innovative and clean jacket for demanding mountain

activities. The unique combination of two different outer materials in Windstopper® and an insulation made from QuadFusion+™ results in

a perfect mix of warmth, great fit and freedom of movement.

• Front torso, hood and shoulders made from a lightweight WINDSTOPPER® shell face fabric combined with synthetic insulation for reduced weight, enhanced durability and thermal capacity

• Sleeves and back made from a highly stretchable WINDSTOPPER® soft shell with a fleece inside for greater comfort

• Three way adjustable and climbing helmet compatible hood with reinforced peak

• Two hidden front zippers

• No shoulder, side or inner sleeve seams to avoid chafing and enhance durability

• Sleek inner placket with integrated chin guard

• Articulated sleeves

• Laminated pit zips for ventilation

• Velcro adjustable cuff with pre-folded gusset

• Integrated single handed hem draw cord

• Dropped rear hem

Colors: Dynamite, MagnetiteWeight: 670 g in size L

Only available in men’s style

MATERIALS: WINDSTOPPER® 2 layer, 100% Polyamide, 70D, 97 g/m², bluesign®.WINDSTOPPER® 3 layer, 85% Polyamide, 15% Elastane, Soft Shell, 70D 4-way stretch, 278 g/m².QuadFusion+™ 100% Recycled Polyester fibre insulation, sandwich construction, 80 g, bluesign®

H A G L Ö F S L O G O T Y P E

BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE

TEL +46 226 670 00, FAX +46 226 571 59

OUTSTANDING OUTDOOR EQUIPMENT

FALL/WINTER 2013

VOJD ABS 30 With a fully integrated ABS avalanche airbag system, the award winning VOJD ABS 30 is the perfect pack for freeride skiing and alpine touring.

It features 30 liters of pack space, exceptional carrying comfort and functionality, as well as a clean design with smart attachment solutions for skis

and snowboards. Together with a good sense of judgement, this pack can save your life in the event of an avalanche.

• Fully integrated Avalanche Airbag System from ABS

• Extremely low weight/volume ratio, 0.088 kg/L

• Steel cartridge included

• Height adjustable deployment unit on left shoulder strap

• Easy to adjust leg strap to secure the pack to your body in the event of being trapped in an avalanche

• Full length hip belt with two zippered pockets for storing of deployment unit and leg strap

• Metal buckle to secure hip belt closure

• Harness, back panel and hip belt with snow shedding fabric

• Safety whistle on chest strap

• Diagonal ski carry with stow away ski straps

• Detachable straps for carrying a snowboard

• Soft padded front panel to prevent chafing from skis against shovel and probe

• Ice axe attachment is easily operated with one hand without removing the pack from your back. The pick protection sleeve prevents the ice axe from damaging other equipment

• Snow safety gear sleeve in main compartment

Colors: Gale Blue/Aero BlueWeight approx: 2.63 kg (including ABS System, excluding cartridge)

MATERIALS: 400D Oxford Polyamide, bluesign®

840D Oxford Polyamide, bluesign®

H A G L Ö F S L O G O T Y P E

BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE

TEL +46 226 670 00, FAX +46 226 571 59

OUTSTANDING OUTDOOR EQUIPMENT

FALL/WINTER 2013

COULOIR PRO JACKET/COULOIR PRO Q JACKET

A soft and warm Gore-Tex® Soft Shell jacket with extra comfortable four way stretch. Built with freeriders in mind, this award winning jacket

comes equipped with a high protective collar with a fog preventing face protection system for rough weather conditions.

• Four way Gore-Tex® Soft Shell with a flannel backer for extra warmth

• DWR treated face

• 3D mesh patches on shoulders for extra comfort while wearing a backpack

• Laminated fleece for extra warmth in back, elbow and neck areas for extra warmth and comfort

• Gore-Tex® micro tape used to reduce weight and increased breathability

• Extra durable laminated zippers

• Single handed, three way adjustable and ski helmet com- patible hood with a laminated, wire reinforced peak and high protective collar

• High collar with fleeced shin guard and neck patch

• Two way water resistant zip in front with single inner placket

• Pit zips for ventilation with water resistant zippers

• Two backpack compatible mid mounted pockets and one chest pocket containing goggle wipe

• Articulated sleeves and Velcro adjustable cuffs with bellow construction

• Removable stretchy snow skirt with silicon gripper and belt loop snap feature that can also be zipped to pants with the same “zip in” construction

Colors men: Driftwood, Hurricane Blue, Imperial Purple, PistachioWeight: 1065 g in size L

Colors women: Brimstone, Cosmic Pink, Imperial PurpleWeight: 885 g in size M

MATERIALS: Gore-Tex® 3-layer, 85% polyamide, 15% elastane, 70D 4-way stretch twill face fabric and a soft flannel backer