Hafiz Naseem Abbas CV

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CAREER OBJECTIVE:To seek a management position in a result-oriented company that seeks an ambitious and career conscious person, where acquired skills and education will be utilized toward continued growth and advancement.

Academic Profile:

MBA (Marketing) (2003-2005) Allama Iqbal Open University, Multan Campus.PRACTICAL EXPERIENCE:

July-2016 to date:

Working as Area Sales Manager Key Account (USC-CSD) in Dalda Foods Pvt Ltd in Multan Zone.October-2015 to June-2106:

Worked as Area Sales Manager Key Account in Dalda Foods Pvt Ltd in Islamabad Zone.

My Key Responsibilities were:

Responsible for primary & secondary sales

Increase the Market share through implementation of strategic and tactical sales plan.

40% contributing zone in Key Account business.

Improve the Channel infrastructure.


Very successful Qtr-III activity and especially in direct supplies at stores.

Grape the 80% business share in all USC stores in all regions of zone.

Achieve the highest volume in this activity.

Very successful end of Ramazan 2016 after highest achievement in Ramzan volume.

As ensure 65% direct supplies at stores level.May 2010 to Septmber-2015Worked as Regional Operational Manager Key Account in Dalda Foods Pvt Ltd in Islamabad.My Key Responsibilities were:

Sales & Operational objectives for National USC-CSD business.

Responsible of high volume of Key Account as specially in Ramazan period.

Looking for the Supply chain & Logistic Management

National Trade Marketing Activities.

Sales Analysis, Sales Comparisons.

Payments Control.

Liaison with the Upper and Field Management.

Monitoring sales trends of all USC-CSD Zones.


Very successful closing of Ramazan 2015 period after highest volume achievement. Handled the high Sales Volume app. Rs. 425 Millions per month.

Handled the Ramazan big volume Rs. 2000 Millions.

First time achieve the monthly target after the end of Ramzan-2015 period.July 2010 to April 2015:

Worked as Sales Executive Key Account in Dalda Foods Pvt Ltd in Multan Zone.My Key Responsibilities were:

Monitoring of USC & CSD Zone performance.

Check SKU wise and Brand wise availability in Regions and stores.

Team motivation.

Competitors monitoring and effective handling.


Get Award Hero of the Year 2010-11 in Key Account.

Achieve 2nd position nationally & win Cash Prize in 1st Qtr competition. Mention as best Sales Executive in every Qtr (July 2013 to June 2014) in Dalda News Letter Magzine. Best Performer as Sales Executive Nationally in year of 2013-2014October 2006 to June 2010:Worked as Territory Sales Officer in Dalda Foods Pvt. (Three Years In Muzaffergarh Territoty and One Year in DG Khan Territory)My key responsibilities were:

Daily, weekly and monthly analysis.

SKU wise and Brand wise growth and category wise share analysis.

Target Monitoring & Achievement.

To establish strong distribution network.

Competitors monitoring and effective handling.Achievement:

Achieve 8% to 9% growth only three months.

Extend distribution network.

Award Best TSO of November-07 of Muzaffer Garh Territory in the Multan Region.

Achieve 4th position nationally & win Black Berry Mobile Phone in 6 week competition.June 2005 to September 2006

Worked as Territory Sales Executive in Reckitt Benckiser Pakistan Ltd. (Kot Addu, Layyah, Taunsa Sharif, Fateh Pur, Chowk Munda.)Achievements:

To get award best TSE as achieve high growth in business in Multan Region.

To get award to increase the productivity and drop size in Multan.March 2003 to May 2005

Worked as Management Representative of ISO 9001:2000 in Khawaja Tannery Pvt. Ltd Multan.

My key responsibilities were:

To check ISO 9001:2000 Requirements in Tannery.

To check the ISO 9001:2000 Quality Requirement. SKILLS & ABILITIES:

Strong communication skills.


Work well independently and as part of a team.Personal Profile:

Father Name

Haji Khuda Bakhsh

Date of birth




Marital Status: Married




Reference will be available if requiredHafiz Naseem Abbas

Contact Cell No. 0331- 7393730 E-mail: -HYPERLINK "mailto:hafiznaseemabbas@gmail.com"hafiznaseemabbas@gmail.com

Address C/O Syed Nayyer Abbas Shamsi, Sajada Nasheen, Darbar Hazrat Shah Shamas, Multan.