HACKNEY CENTRAL

HACKNEY

£1billion investment in the London Overground rail network has transformed Hackney Central’s links to the rest of

London and the South East, with a vastly improved service opening up ready access to the town centre for the whole region.

Hackney Central is becoming a destination town centre - over 100,000 people visit the area to see performances at the Hackney Empire each year, a number set to increase now that the Hackney Picturehouse cinema has opened on the other side of Mare Street.

Hackney Council has secured £5.3 million to make major improvements to the Hackney Central town centre area. The funding will develop a new fashion

FOREWORD

design and retail hub creating up to 200 jobs and attracting visitors and investment to the borough.

The hub will be developed around Hackney’s existing Burberry store in Chatham Place, an anchor to attract other fashion designers and retailers to open outlet stores east of the town centre, also incorporating studios, while funding for improvements to the nearby Mare Street Narrow Way is also in place.

Hackney as a whole has seen 21% business growth since 2004, nearly double London’s rate. This new activity is concentrated primarily in media, technology and consulting. Between 1994 and 2007, Hackney saw a 27% drop in VAT-registered manufacturing businesses. What grew to fill the manufacturing workspace were creative and technology businesses, as well as fashion designers and artists.

This brochure will tell you more about what Hackney Central town centre can offer your business, and why you should move to one of the most exciting, dynamic and creative parts of London.

Jules Pipe, Mayor of Hackney

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It’s great to be part of a vibrant growing community and have the world on our doorstep.Clarie Middleton, Chief Executive, Hackney Empire

Hackney Empire

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Site reference Site name

A1 Tesco east, Morning Lane north side

A2 Tesco west / Mare Street backs, Morning Lane

A3 5-13 Morning Lane

A4 Clapton Bus Depot

A5 Retail frontage west of Clapton Bus Depot fronting Mare Street

A6 Railway arches, Bohemia Place

A7 2-20 Morning Lane and Hackney Trades Hall

B1 7-19 Amhurst Road and Council owned Station car park

B2 Hackney Central Station Ticket Hall

C1 The Rectory, 356 Mare Street, Land rear of 392-396 Mare Street and Learning Trust site

D1 1-17 Lower Clapton Road, Clarence House and 2-12a Clarence Road

D2 302-304 Mare Street

E1 Florfield Road depot, Maurice Bishop House and 13 Reading Lane

F1 7a Sylvester Road and ’the washouse’, 117 Wilton Way

F2 1-10 Great Eastern buildings and land to the rear of 29-39 Horton Road (LBH ownership only)

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HACKNEY CENTRAL TOWN CENTRE OPPORTUNITY SITES

KEYMare St East – New Urban Quarter

Amhurst Road

Mare Street

St John’s Church Gardens

Civic Heart

Mixed Use Employment

Traditional Streets

Kenmure Triangle

Clarence Mews & Clarence Road

Residential Estate

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HACKNEY CENTRAL TOWN CENTRE OPPORTUNITY SITES

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The median household income for Hackney Central is £35,880, compared with £21,949 in Newham, and £38, 745 for Islington, and the town centre area has seen a 12% increase in population since 2007.

Hackney Central is the second largest economic centre in the borough, with just under 7,500 employees working and shopping locally. The public sector is the primary employer with retail, real estate and education the next highest. High street employees number approximately the same as Dalston. Borough-wide, the high street and hospitality sectors employ 17% of the workforce.

Research commissioned by the local authority shows that Hackney Central is in the midst of a pocket of households with high weekly expenditure and preference for quality goods.

Hackney Homemade Markets take place every Saturday and Sunday, in St John-at-Hackney Churchyard Gardens and in the Book Box courtyard respectively. They feature street food from around the world, as well as homemade and vintage goods, and are part of a markets renaissance including Broadway Market, Chatsworth Road Market, and Goldsmith’s Row Book Market, which attract thousands of shoppers and visitors from Hackney and around London.

The Hackney Empire welcomes more than 100,000 customers through its doors each year, including for its famous pantomime, acclaimed by national and regional media time and time again as the finest in the capital. Hackney Central Library, beside Hackney Town Hall on Mare Street, receives close to 600,000 visitors per year, while the Hackney Museum sees over 36,000.

The new Hackney Picturehouse, from City Screen, and situated opposite Hackney Town Hall, opened in late 2011 and is attracting visitors not only from other parts of the borough but also from across east London.

Household names such as Marks & Spencer and Tesco are represented in Hackney Central, which take advantage not only of the local residential density, but also of the public sector employment centres of Homerton Hospital and the local authority.

Hackney is also an entrepreneurial borough, with the number of self-employed people increasing by 4% in 2007 and remaining 2-3% higher than the London average ever since; during 2010, 17% of Hackney residents were self employed.

YOURCUSTOMERS

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7© Gary Manhine

Hackney Homemade Market, St John-at-Hackney Churchyard Gardens.

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Architect’s indicative impression of Hackney Central fashion hub scheme

It’s great that more jobs will be created in the borough and that an outlet centre will have a knock-on effect for the local economy. Bringing retail tourism to Hackney will hopefully mean that everyone will benefit, from the small independent boutiques to the local designers and everyone in between.William Richard Green, Hackney-based fashion designer

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There is such pride in the area and real potential to boost economic activity. We believe there is a real opportunity to create a town centre that will entice local people to use the businesses and facilities more regularly and encourage visitors to spend more time in Hackney Central.Andrew Blythe, Lettings Manager, Stirling Ackroyd

We believe that a thriving neighbourhood cinema close to the heart of Hackney will have a huge effect on the local area, bringing opportunities for other businesses and for Hackney residents. The facility has been widely welcomed and has traded strongly from its launch. We look forward to building even larger audiences that will contribute positively to the footfall and economy of Mare Street.Lyn Goleby, Managing Director, City Screen Limited

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We understand what it takes to deliver sustainable business growth for the Hackney fashion designer sector, and we support the proposed fashion hub development as a good opportunity to develop this. We know how to work with creative people, how to develop survival strategies for innovative businesses and provide confidence, not only to the designers themselves, but also to buyers, the finance community, manufacturers and the wider fashion industry. People recognise that the Centre for Fashion Enterprise really makes a difference.Wendy Malem, Director, Centre for Fashion Enterprise

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Hackney Council has secured investment totalling £5.3million from the Greater London Authority to develop a fashion hub around an existing Burberry outlet store in Chatham Place, creating up to 200 jobs, and a real boost to the visitor economy.

The Council is working in partnership with Network Rail in their development of twelve empty arches in Morning Lane, and the new funding will ensure that the spaces are fitted out to a high quality specification suitable for fashion retail units, cafés, studios and restaurants. Work will also be done to improve the arches’ connection to the wider town centre.

Fashion and retail training programmes will be developed so that Hackney residents can get the training and development they need to get both entry level jobs as well as more senior roles.

The funding will also allow the Council to appoint a team of architects and retail specialists to work with local businesses in the Mare Street, Narrow Way and Clarence Road area to produce design guidelines and business plans that will attract as many customers to the town centre as possible. Businesses will then be able to bid for funding, through the Council, to carry out improvements to shop fronts in line with the guidelines.

It’s therefore no surprise that Hackney Central is a hotspot for up-and-coming fashion talent: the world-renowned former Cordwainers College campus in Mare Street is home to the London College of Fashion, as well as the Centre for Fashion Enterprise (CFE).

The CFE is London’s pioneering business growth incubator that supports and nurtures emerging fashion design talent, with a past and present roster of international designers including Erdem, Peter Pilotto, Marios Schwab, Richard Nicoll and Meadham Kirchhoff. The centre provides high level industry intelligence for designers, guidance on finance and production, and introduces marketing and public relations expertise to help build brands.

Reflecting the growing cluster of fashion businesses which are drawn to east London and particularly to Hackney, the CFE is launching a new Designer Manufacturer Innovation Support Centre to focus on supporting local manufacturers to innovate and grow their businesses.

£5.3MILLION FASHION AND TOWN CENTRE INVESTMENT

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The market, located at the Southern end of London Fields Park, takes place every Saturday and draws big crowds locally as well as from all around London.

With more than 100 stalls, Broadway Market’s mix of tastes and cultures includes a very popular farmer’s market; street food; crafts; organic and Fairtrade products; and original clothing, and has made it a jewel in Hackney’s crown for attracting visitors, and a very different, highly individual rival to Borough Market.

Broadway Market booksellers and Hackney Council have also launched Goldsmith’s Row Book Market, which takes place every Sunday.

BROADWAY MARKET LONDON FIELDS LIDO WILTON WAYLocated in the North West corner of Hackney’s immensely popular London Fields Park, the lido is the capital’s only 50-metre outdoor heated swimming pool, attracting 185,000 visitors last year.

Featuring two cafes, it’s popular whatever the weather, with some venturing in with snow on the park outside.

Restored by owner Hackney Council, and managed by GLL on the Council’s behalf, London Fields Lido is also a training venue for the US Paralympic swimming team, in preparation for the 2012 Paralympic Games.

This up-and-coming street tucked away behind the town hall has earned itself a feature in the pages of Time Out, being described as ‘Hackney’s latest hipster haven’, with an eclectic mix of a vintage store, traditional hair salon, café and independent wine shop.

Popular with the fashion industry talents based around Hackney Central, Wilton Way is already a destination for visitors to the borough, with local businesses organising their own outdoor events, including street parties, dog shows and Come Dine With Me-style banquets.

Pop star Sophie Ellis-Bextor joined 5,000 other revellers in Wilton Way for a Royal Wedding street party in April, 2011, while members of her husband’s band The Feeling played an impromptu set in the street.

Your customers are also drawn to the Hackney Central area by enormously popular and fashionable destinations are fast becoming some of the visited in London, featuring regularly in the media both here and abroad.

AROUND HACKNEY CENTRAL

London Fields Lido, restored and reopened by Hackney Council, and which

attracted 185,000 visitors last year13

London - Stanstead - Cambridge - Peterborough Growth Area

Thames Gateway

Motorways

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Container and freight ports

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Canning Town

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Clapton

Stamford Hill

Highbury & Islington

LondonFields

ShoreditchHigh Street

Hoxton

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DalstonJunction

Canonbury

HackneyCentral

Homerton

HackneyWick

WestHam

Wanstead Park

DISTRICT LINE

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HAMMERSMITH & CITY LINE

JUBILEE LINE

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TRANSPORTHackney Central has benefited from a £1billion investment in the London Overground, which with a high quality, and frequent service now links Hackney Central to the rest of London and an Underground connection at Highbury & Islington station.

Three stops away on the Overground is Stratford station, connecting Hackney Central through the Docklands Light Railway to London City Airport; as well as trains to Essex; and through nearby Stratford International station high speed South Eastern services to connections in Kent.

By the end of 2012 an Overground extension from New Cross will link Hackney Central to Clapham Junction, South West London, in a journey taking barely 40 minutes.

Stansted Airport is just over 30 miles - or 50 minutes - from Hackney Central, not only via the Eastway and M11 but also through overground rail services at Hackney Downs and London Fields stations.

Hackney Central is well served by buses, with six of London’s 10 most popular routes starting, ending and moving through the area, totalling more than 80million journeys per year.

More people cycle to work in Hackney than in almost anywhere else in Britain, and in Hackney Central key cycle routes link residential areas around Lower Clapton, Victoria Park and London Fields with routes to the City and beyond.

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Cycle path through London Fields

By the end of 2012 an Overground extension from New Cross will link Hackney Central to Clapham Junction, South West London, in a journey taking barely 40 minutes

London - Stanstead - Cambridge - Peterborough Growth Area

Thames Gateway

Motorways

Airports

Container and freight ports

All station names on East London LineExtend H&C Line, DistrictPiccadilly Line in Key

BARKING

ABBEYWOOD

BARKING

ABBEYWOOD

BARKING

ABBEYWOOD

BARKING

ABBEYWOOD

Leyton

Stratford

Haringey

City of Westminster

Lambeth Lewisham

MileEnd

Manor House

FinsburyPark

TowerGateway

TowerHill

Bank

Shadwell

BowChurch

Canning Town

King George V

WOOLWICHARSENAL

Charlton

Blackheath

LondonCity Airport

To M11 and Stansted Airport

To Stansted Airport

NorthGreenwich

Crosharbour

Canary Wharf

Greenwich

Lewisham

Leytonstone

WalthamstowCentral

DISTRICT LINE

DOCKLANDS LIGHT RAILWAY

HAMMERSMITH & CITY LINE

JUBILEE LINE

PICCADDILLY LINE

VICTORIA LINE

NORTHERN LINE

MAINLINE SERVICES

LONDON OVERGROUND

EAST LONDON LINE (OPENING 2010)

CROSSRAIL 1

CENTRAL LINELondonBridge

2012 OLYMPIC AND PARALYMPIC GAMES SITES

WalthamForest

HackneyWick

Shoreditch

Dalston

HackneyCentral

Islington

City ofLondon

Newham

TowerHamlets

City of Westminster

Camden

Lambeth

Bethnal Green

Bethnal Green

Dalston Kingsland

HackneyDowns

Stoke Newington

Rectory Road

Clapton

Stamford Hill

Highbury & Islington

LondonFields

ShoreditchHigh Street

Hoxton

Haggerston

DalstonJunction

Canonbury

HackneyCentral

Homerton

HackneyWick

WestHam

Wanstead Park

DISTRICT LINE

DOCKLANDS LIGHT RAILWAY

HAMMERSMITH & CITY LINE

JUBILEE LINE

PICCADDILLY LINE

VICTORIA LINE

NORTHERN LINE

MAINLINE SERVICES

LONDON OVERGROUND

EAST LONDON LINE (OPENING 2010)

CROSSRAIL 1

CENTRAL LINE

Southwark

LondonBridge

TOW

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RIDG

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LOND

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RIDG

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SOUT

HWAR

K BR

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BLAC

KFRI

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BRID

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WATERLOO BRIDGE

WESTMINSTER BRIDGE

2012 OLYMPIC AND PARALYMPIC GAMES SITES

Liverpool Street

Olympic Park

Hackney KEY

London Overground

Crossrail 1

Central Line

District Line

Docklands Light Railway

Hammersmith & City Line

Jubilee Line

Piccadilly Line

Victoria Line

Northern Line

Mainline Sevices

Creative hub

2012 Olympic and Paralympic Park and venues

International airport

For more information, please contact:Hackney Council Hackney Central Town Centre Co-ordinator on 020 8356 7748.

Produced by Hackney Design, Communications & Print • March 2012 • PJ47499

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