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Page 1: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital
Page 2: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

InnovaTour 4.0

Milan - May 17, 2019

Hack your business growth

Page 3: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Agenda• My several lives

• Winds of change at unprecedented speed

• Growing the talents needed to “hack” your business growth

• Q&A

Page 4: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Agenda• My several lives

• Winds of change at unprecedented speed

• Growing the talents needed to “hack” your business growth

• Q&A

Page 5: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Almost 50 years ago

Page 6: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Mechanical engineer(senza passione)

Page 7: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Strategyconsultant for 13 years

(“Faccio 2 annie poi smetto”)

Page 8: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

The first ItalianChief Digital Officer

(“ma che xxxx è la digital transformation?”)

Page 9: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

“Never more the Digital Officer in a large complex

corporate!!!”(Apr 2016, 3m before

doing it again…)

Page 10: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Trying out thestartup thrill

(furious fights withother founders, I sell

with 0% upside)

Page 11: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Becoming smarteras angel investor -

my Moffu Labs babystarted with 8 friends...

Page 12: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

… now almost 40 investors and 15+ startups in portfolio!

Page 13: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

NOW HELPING ITALIAN COMPANIES INNOVATE FASTER

Startup & Scale-up Acceleration

Talent AccelerationCorporate Acceleration

•Innovation Strategy Executive Sessions

•Innovation Masterclassfor Staff Functions

•Innovation Sprints•Corporate Accelerators

•Industry startup acceleration programs (e.g. FoodTech, AI)

•Company-specific innovation scouting

•Corporate-Startup collaboration programs

•Growth Hacking programs

•Young Digital Entrepreneurs programs

•Corporate digitalre-skilling programs

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Page 14: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Startups accelerated since 2011 - 85% still active after

5y - adding 200/year

800+Startup applications

received and analyzed each year

20,000Corporate startups/

scale-ups launched with top global companies

across sectors

250+Digital entrepreneurs

trained for scale-ups and hired/ re-sdkilled for

corporates

1,000+

ONE OF THE LARGEST GLOBAL INNOVATION ECOSYSTEMS

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Page 15: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Agenda• My several lives

• Winds of change at unprecedented speed

• Growing the talents needed to “hack” your business growth

• Q&A

Page 16: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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LIFESPAN OF COMPANIES SHRINKING DRAMATICALLY

Page 17: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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TECHNOLOGY IS EATING EVERY INDUSTRY

Tech

Non tech

Page 18: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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UNPRECEDENTED SPEED OF TECH ADOPTIONTime to reach 50 Million users

Page 19: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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AND TRADITIONAL COMPANIES HAVEN’T SEEN IT COMING...

Page 20: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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AND TRADITIONAL COMPANIES HAVEN’T SEEN IT COMING...

Page 21: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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AND IT’S ALL ABOUT CULTURE AND PEOPLE

Page 22: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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INDEED, INNOVATION COMES ONLY FROM BRAVE PEOPLE

Page 23: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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INDEED, INNOVATION COMES ONLY FROM BRAVE PEOPLE

Page 24: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Agenda• My several lives

• Winds of change at unprecedented speed

• Growing the talents needed to “hack” your business growth

• Q&A

Page 25: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

ITALIAN COMPANIES DESPERATELY NEED DIGITAL TALENTS TO ADDRESS THIS FAST-CHANGING ENVIRONMENT

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Page 26: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

IN GREAT DEMAND IS THE ROLE OF “GROWTH HACKERS”

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Growth Hackers are digital marketers “on steroids”, adding technical and analytical skills to the standard marketing ones

9 of the top 25 most in-demand skills are de-facto part of the growth hacking role

Page 27: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

THE TALENT INSTITUTE + MICROSOFT TO TRAIN GROWTH HACKERS AT SCALE

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Page 28: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Traditional trainings

3-4 sett 1 mese +12 gg in 3 mesi5 mesi

Basati sulla offerta di lavoro(si cercano gli studenti per riempire le aule)

Basato sulla domanda di lavoro(si cercano le aziende che hanno bisogno del ruolo)

Limitati alla teoria in aula Combinazione di aula e apprendistato

Pagati dagli studenti Pagati dalle aziende (=commitment)

Tasso di occupazione al termine molto variabile 98% tasso di occupazione al termine

OUR APPROACH STARTS FROM THE NEEDS OF COMPANIES

Page 29: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

6-Month Traineeship Program

Month 1 Full-Time Training

End of Program:support to job placement

Month 5-6Full-time Traineeship

Month 2-44 Day Traineeship

Full-Time Training

Company Matching Event

4 Days working at a Company

Skill Deepdives at TTI

Company Growth Plan / Project Case Studies

Full-Time at a Company

Monthly Face-to- Face Coaching

Remote Coaching, Peer-to-PeerLearning

Option to Hire

Access to Global Alumni

Remote Coaching and Support

Month 1 Month 2-4 Month 5-6 End of Program

WE DON’T JUST “TRAIN” TALENTS, BUT PLACE THEM ON THE JOB

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Page 30: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Efficacia del recruitingtrovare i talenti adatti

Efficienza del recruitingTrovarli rapidamente, a bassi costi diretti e rischi indiretti

Ricerca autonoma o con agenzie:Tempi lunghi, incertezza sull’efficacia del candidato una volta inserito, costi diretti (con agenzie) o indiretti (bassa performance, ricominciare da capo)

Recruiting con programma TTI:6 mesi di «test» dell’adeguatezza del candidato su effettivi progetti aziendaliCosto confrontabile con fee di agenzia ma molto inferiore ai rischi/costi indiretti della gestione di candidature non idonee

THE BENEFIT FOR OUR COMPANY PARTNERS

Page 31: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

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Page 32: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital

Agenda• My several lives

• Winds of change at unprecedented speed

• Growing the talents needed to “hack” your business growth

• Q&A

Page 33: Hack your business growth - FederlegnoArredo › ContentsFiles › Presentazione Alceo... · •Growth Hacking programs •Young Digital Entrepreneurs programs •Corporate digital