hack vs. flack...a social media point/counterpoint
Post on 21-Oct-2014
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DESCRIPTION
The Circuit asked The Cincinnati Enquirer's @jamespilcher and I to present on the state of media relations in regards to the impact of social media (http://bit.ly/8YcMKv). We shared a lot of stories to support the slides. But here are the slides we presented.TRANSCRIPT
Extreme Extreme Media Media
RelationsRelations
James PilcherJames PilcherJames PilcherJames Pilcher
Kevin DuganKevin Dugan
January 28, 2010January 28, 2010
Extreme Media Relations
▪ Social Media: Paradox
▪ Five Concepts: Point | Counterpoint
▪ Five Action Items: Takeaways
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
SOCIAL MEDIA: PARADOX
Media Relations & Social Media are (seemingly) at odds
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Social Media: Paradox
Social technology (platforms,
communities, widgets) can
bring us together.bring us together.
Social technology can also
keep us from truly engaging and
from connecting with each other.
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Social Media: Paradox
▪ Automation vs. Personalization
▪ Journalists vs. Bloggers
▪ Campaign vs. Commitment
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
FIVE CONCEPTS:POINT | COUNTERPOINT
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Hack vs. Flack
Point | NOISE
▪ We compete with 34 gigabytes of information
– every day
▪ 34 GB of words and images = 7,000 songs, ▪ 34 GB of words and images = 7,000 songs,
40,000 photos or 40 hours of video
▪ An average of 2,000 news releases are
distributed – every day
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Counterpoint | NOISE
▪ More opportunities to connect with reporters
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Point | Relationship
▪ Keep closer track of more people
s
flickr.com/photos/yetanothermusicweblog/2413992725/
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Facebook, LinkedIn,
support
friend/
feedback
connect live
point | relationshippoint | relationship
FIVE CONCEPTS: POINT|COUNTERPOINT
Hack vs. Flack
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Twitter, Flickr, YouTube
reply/ rt
friend/ follow/ fan
comment/ linkshare/ discuss
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Counterpoint | Relationship
▪ Ambient awareness is a delicate balance
s
www.flickr.com/photos/jvk/31232480
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | SPEED
▪ Moves too fast to keep up
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
flickr.com/photos/
robertmattar/3551958182
CounterPOINT | SPEED
▪ You can move more quickly
▪ Specific tools can create efficiencies
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | Communication
▪ Easier than ever
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Counterpoint | Communication
▪ Two-way communication – for better or worse
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
POINT | tIMING
▪ Give information -- early
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
CounterPOINT | tIMING
▪ More time = more coverage
flickr.com/photos/46229495@N00/584140010
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
FIVE ACTION ITEMS: TAKEAWAYS
“Make it work people” – Tim Gunn
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Redefine Content
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Participate
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
s
Takeaways | Participate
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Takeaways | Participate
s
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Takeaways | Be Person(al)
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | Fail
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
Takeaways | SHARE
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Takeaways | SHARE
Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog
s
Extreme Media Relations
▪ Social Media: Paradox
▪ Five Concepts: Point | Counterpoint
▪ Five Action Items: Takeaways
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog
Join the Join the ConversationConversation
@@jamespilcherjamespilcher@@jamespilcherjamespilcher
@@prblogprblog
Cincinnati Cincinnati Social Social MediaMedia
Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog