hack the press
DESCRIPTION
Slides from Portland Startup Weekend keynote presentation "Hack the Press" by Ken Westin of ActiveTrak Inc.TRANSCRIPT
- Hack the press Ken Westin ActiveTrak Inc. Founder, CEO, Media Whore [email protected] Twitter: kwestinSunday, October 16, 2011
- HOw GadgetTrak startedSunday, October 16, 2011
- Sunday, October 16, 2011
- PR Firms vs Founders PR Firms cost around $5K - $10K+ per month Can this be used elsewhere? You need to define the story Nobody loves your baby more than you bring in a contractor apostleSunday, October 16, 2011
- + Build sh*t that mattersSunday, October 16, 2011 +
- whats Your story? You dont build technology! You solve a problem. What is the unique way you Solve it? How does this fit into larger trends?Sunday, October 16, 2011
- KEEP IT CONCISE! We created X to Solve Y Because ...every year People die because of Y ...businesses currently lose Billions because of Y ...our family needed a way to solve YSunday, October 16, 2011
- Avoid Jargon English motherf*cker! Do you speak it!?Sunday, October 16, 2011
- writing Guidelines Write what you want to say Cut the word count by 50% RepeatSunday, October 16, 2011
- we are too complex, nobody understands our genius No, youre boring and uncreative!Sunday, October 16, 2011
- Reporters Busy Generally not technical Different levels of fact checking highly competitive - offer exclusives etcSunday, October 16, 2011
- Press Releases are dead reporters receive 100-300 press releases/day written for ceo, not a real audience marketing happy talk kills treesSunday, October 16, 2011
- Social press not about you, but larger trends no longer one-to-one pitches, but one-to-networks No what reporters say, but readers Reactions 14o character tweet is more powerful than a press releaseSunday, October 16, 2011
- Reporters Love Data 12,000 Laptops are reported lost/stolen in u.s. airports every week! No stats? User competitors studies or create your own Give them everything they need for an articleSunday, October 16, 2011
- Reporters #1 Research ToolSunday, October 16, 2011
- SEO & SEM - Be OrganicSunday, October 16, 2011
- Sunday, October 16, 2011
- How we got on Good Morning AmericaSunday, October 16, 2011
- hobby blogs, forums, twitterSunday, October 16, 2011
- AN OfferSunday, October 16, 2011
- Sunday, October 16, 2011
- 30K uniquesSunday, October 16, 2011
- Press Bombing monitor your brand twitter, Google Alerts/News, Custom Monitor your competitors brands monitor your competitors PR Staff monitor industry keywords and related Know your competitors products inside and outSunday, October 16, 2011
- Cyberstalking Reporters email corrections, or interesting factoids they missed Comment on websites carefully HARO http://www.helpareporter.com/Sunday, October 16, 2011
- Talking to reporters What you say can be used against you let reporter draw their own conclusions avoid rants & tangents relax & breathe be yourselfSunday, October 16, 2011
- How I got My Ugly Mug into forbes ParanoiaSunday, October 16, 2011
- Be an expert DO YOUR HOMEWORK be the go to person for your industry Be on call for reporters 24/7 REach out to reporters with story ideas love what you doSunday, October 16, 2011
- Who is the Audience? Whats the goal? $0 $3,800Sunday, October 16, 2011
- Techcrunch coverage infographicSunday, October 16, 2011
- PortlandSunday, October 16, 2011
- Press OpportunitiesSunday, October 16, 2011
- EndorsementsSunday, October 16, 2011
- Local news = free infomercialSunday, October 16, 2011
- Getting reporters to help youSunday, October 16, 2011
- Final word Take risksSunday, October 16, 2011
- if you have a laptop stolen with our software contact me directly 503-799-8610 [email protected] You can be on a national news showSunday, October 16, 2011