Fund your Project.

By Hacking the Crowd

What is CrowdFunding?

Each group take 5 min to crowdsource what this means.

1 min to shout it out.

Process

CrowdFunding Platforms

International Afghanistan Bangladesh India Pakistan

Kickstarter LaunchGood Projekt Wishberry LaunchGood

Indiegogo LaunchGood Milaap SeedOut

Gofundme Bitgiving Saharey

IAmTheChange

Example of Projects

Example of Projects

Example of Projects

Build the project plan

1. Project idea

2. Target amount1. Project stage

2. Basic cost

3. Rewards

3. Calculating Impact1. How many people are affected by this?

2. Intangible effects: geographical reach

4. Benchmarking/Timeline

Develop Project Plan- 10 min

Org name

Ronaq e Qainat

Hidden Agenda

Sustaining Mobile Health Units in Pakistan for 3 months, after which cost model will be implemented.

Project Goal:

Raise funds for medicines for 3 months.

The Math

Medicine Cost: Rs.7000/day for 50 patients.

Clinic works 4 days a week.

Things to develop

1. Campaign Name

2. What kind of impact do you

want to translate to audience?

(key numbers, stories)

3. Target amount.

4. Social Media Hashtag

5. Timeline of target amounts.

Now, the fun part-

How do you get people to fund your project?

Offline

Online

If you have done any of these things, share your experience with us anytime-STOP US, I promise we will shut up.

1. Call your mom.Map your network

Off

Line

Make a dirty excel list of & call them up. Hound them-a. Family with $$$b. Friends with $$$c. Champions/Influencers

2. Attend events & conferences.Grow your network

Off

Line

Get their b-cards.Add them to your social media network: Facebook, LinkedIn, Twitter, Instagram.You will find your champions here.

3. Newspapers & Press.Stretch the network very thinly.

Off

Line

Write a Press Release.Someone always knows a journalist- get in touch, send them the press release- online & offline. Put them on that dirty excel list, too

3. Have an event.Tap the network.

Off

Line

Something unique to your organization- Have a bake sale,Hold an auction.

This is where the dirty excel list & press comes in handy.

1. Visual StoryIts all about the story

Build Social Media Content forFacebook, Twitter, Instagram etc.

On

Line

Create a story on this image with

regards to campaign information.

Alina Begum, the 27 year old co-

founder of REQ sits in the clinic from

Monday to Wednesday serving upto

500 patients in rural Pakistan. Her

work depends on funds that will be

raised by this campaign. All it takes is

a contribution of Rs.500 to make a

difference.

You will support upto 500 poor

patients get medical attention.

2. Social Media PlanThis is 50% of the online campaigning done.

Social Media ChannelsHow many posts per day?What time of the day?What kind of content for which channel?This can be another dirty excel sheet.

On

LineCampaign Success &

Impact Reporting

Reporting

1. Campaign Updates

2. Impact Updates

Announcing Campaign.

Tips/Tools

Image Editing

How I do it?

Thru IFTTT, it gets

pushed to FB & Twitter

Post to Instagram

Edit in Mobile App like Photo

Grid

Printscreenon mobile

phone.

IFTTT

Infographics

You cant download images,

so PrintScreen them.

Messaging In Email etc.

Words that work

ContributionSupport XYZ

We will help XYZ (together)

Words that dont work

DonationHelp us!

Your money will help XYZ

Do what Mark says!

Videos speak louder than photos---But.

Videos

For your campaign, what would you like to create? Brainstorm on visual graphics, video, social media channels, write an email etc.

Prakshal & I will help you.