http://creativeagencysecrets.comhttp://creativeagencysecrets.com

Hachi.com – a quick road test

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GoHachi.com

Hachi will help you connect smartly

with anyone you want to reach out to (or connect with).

http://creativeagencysecrets.com

Hachi – getting to know you

• What a great idea for biz dev folk – how to find the BEST way to connect to your targets

• Leveraging my existing connections • Using social networks I’m already

engaged in• Finding ‘best’ solutions to my

connection needs

http://creativeagencysecrets.com

Get an invite code

• Hachi is in private Alpha right now.• Go to the site and request an invite – Beware – alphas can be buggy– You need patience – Be prepared to give feedback to the

site’s owners

• Log in was simple... Double opt in [I approve]

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Log in – first suggestion is FB

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http://creativeagencysecrets.com

What next?

• So I connected to FB – 746 people• Then it suggested Linked in – 794 people• This is on the top tab [a bit out of the way]• But that worked too• It generated suggestions for me too– Hilary Clinton, Secretary of State– Mark Zuckerberg, Founder Facebook– Bill Gates,

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My future is secure!

• Well – any one of them would be good.

• Click the name and it opens the app (FB/LinkedIn) at their page

• Click “Show me How” and it opens the connection path

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Connections

• Jeez, Bill, didn’t know we were so close!

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But isn’t there a better way?

• Hey, I know Jon Roskill who works at Microsoft shouldn’t he be the link?

• Further investigation found:– Jon is not on Linked In – but he is on FB. – Guess Bill’s not on FB.

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Try Steve Blank

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What about Bob Dorf? Cool

http://creativeagencysecrets.com

In summary

• Great app idea• It works• Needs more users to be truly useful• The ‘best’ connection tool isn’t yet

working• Go in and try it for yourself!

http://creativeagencysecrets.com

Get in touch

• Want to discuss business development?

• Have a free 20 minute phone briefing with us– Tell us about your situation– Ask questions– Get quick advice

• rebecca@creativeagencysecrets.com