Apps, Activism and the Latino Community-

Election Protection

THURSDAY, SEPTEMBER 6, 2012NEW YORK, NEW YORK

The NALEO Educational Fund is the leading nonprofit organization that facilitates full Latino participation in the

American political process, from citizenship to public service.

It achieves this mission through three primary programmatic departments:

Policy, Research & Advocacy (PRA)Constituency Services (CS)

Civic Engagement (CE)

NALEO Educational Fund

Shaping America’s Political Landscape:

The Latino Electorate

Reapportionment Latino Population Growth

Latino population grows 43% from 2000 to 2010, with an estimated 1.5% undercount. Latinos prevent net population decline in IL, NJ, and NY.

Texas sees largest pop. increase in nation – 4.3 million. Latinos account for 65% of that growth.

Almost 1 in 4 youth (under 18) in the United States is Latino,

These historic Census data drive redistricting process in 2011 and 2012.

Reapportionment Latino Voter Impact – 2008

GOP Hispanic voters deliver critical win to McCain in Florida.

Democratic Latino voters sustain Hillary Clinton’s primary campaign.

Record Latino turnout of 9.7 million -- 28% increase over 2004.

Latinos help “flip” Electoral College votes to Obama in states such as Colorado, Florida, and New Mexico; and have impact in states such as Virginia.

Photo by the Associated Press

Reapportionment Latino Voter Impact – 2010

Latino voters deliver victory to U.S. Senators Harry Reid and Michael Bennet.

Several GOP Latino milestones:

• Marco Rubio elected to U.S. Senate

• First Latino Governor of NV• First elected Latina Governor of

any state (NM)• Latino GOP Members of

Congress increased from 3 to 7, including the first Latino U.S. Representatives from Idaho and Washington.

Projected Latino Vote – 2012

The NALEO Educational Fund projects:• 12.2 million Latinos will cast

ballots in Election 2012 – an increase of 26% from November 2008.

• Latinos will account for 8.7% of all voters.

• Latinos will again be a decisive force in the race to White House, in addition to statewide and local elections across the nation.

 

Projected Latino Voters

Increase from 2008

Projected Latino Share

of Vote

NATIONAL 12,237,000 25.6% 8.7%

Arizona 359,000 23.2% 12.0%

California 3,911,000 32.1% 26.3%

Colorado 224,000 15.0% 8.7%

Florida 1,650,000 34.5% 18.3%

Illinois 432,607 37.8% 7.6%New Jersey 391,579 16.2% 10.4%New Mexico 329,000 14.0% 35.0%

New York 844,975 13.7% 10.8%Texas 1,987,000 17.1% 21.3%

Projected Latino Vote – 2012

Analysis by the NALEO Educational Fund, using Current Population Survey data

Latino Voter Impact – 2012

State

2008 Pres. MOV

Latino % of Total Reg.

Diff.

AZ 8.5% 16.7% 8.2%

CO 9.0% 11.0% 2.0%

FL 2.8% 13.9% 11.1%

NM 15.1% 33.8% 18.7%

NV 12.5% 13.5% 1.0%

Several of the most competitive states in the race to the White House are home to large numbers of Latino voters.

Nevada will also see one of the most competitive Senate races of 2012, where incumbent U.S. Senator Dean Heller (R) will face Congresswoman Shelley Barkley (D), who represents Nevada’s CD 1.

Registration data accessed from Voter Activation Network (VAN), except Nevada , which is from the Pew Hispanic Center

Latino CVAP, Registration, and Turnout in General Elections

Growth & Continued Need

Analysis by the NALEO Educational Fund, using Current Population Survey data

Identifying the Barriers to Political Participation

Consistent under-investment in Latino outreach by many candidates, political parties, and committees.

Regular use of immigration as a wedge issue – both to scapegoat, and lack of progress on CIR.

Political success for most candidates in 2012 requires Latino support, but meaningful Latino engagement low.

Without the invitation to participate and the information needed to do so, the Latino “vote gap” will persist.

Poor Political Engagement

Lack of Spanish-language assistance or sub-par Sec. 203 compliance.

Poll workers asking Latino voters for identification beyond legal requirements.

Unchecked intimidation outside and inside the polling place.

Fewer resources allocated to Latino polling places.

Ongoing Issues on Election Day

Every FourthYear…

Source: Brennan Center for Justice

New Systemic Challenges

Ensuring America’s Future Prosperity:

Latino Voter Engagement

National & Local Media CampaignPSAs, Ads, Programs

National InfrastructureInfo via Hotline,

Web, SMS

Local Partner Assistance

Services, events

Mass Mobilization

TV, print, radio, and online promotion of voter registration and participation

Dedicated component will focus on voter rights, with local media including info on early voting, voter ID laws, and voter rights.

Promotion of hotline, website, SMS serve as info resources; and connecting consumers to local events, services, and organizations.

Networks

National PSAs

Regular segments programs

News Segments

Quarterly Specials

Radio Internet Mobile EventsNational weekly Civic programs

Outreach with Local Partners

Voter Registration Forum

Local Television

Local Events

Novela storylines

Monthly Vignettes

Public Affairs Program

Customized PSAs

News Segments

Interviews with experts

Segments on VOD

Local program

Radio PSAs

Interviews

Local Radio Vignettes

Resource Hub

Links to organizations

Blogs with experts

PSAs Vignettes

National & Local Video segments

YEHWAP Site

Promotes events

Weekly SMS Alerts

SocialMedia

YEHFacebook

YEHFlickr

YEHTwiitter

YEHYouTube

Mass Mobilization: ya es hora

Direct Engagement

An historic, coordinated effort by the nation’s leading non-partisan Latino civic engagement organizations in more than 12 states.

Uses a multi-layered approach which includes voter education, registration, and mobilization (GOTV); voter protection; research and polling; and media outreach.

Election Protection Coalition (EPC) is the nation’s largest non-partisan VP effort.

888-VE-Y-VOTA – the nation’s only – year-round, bilingual hotline –provides information, documents issues, and provides recourse. It is linked to 866-OUR-VOTE hotline during election season.

Voter Rights Protection

Election Protection Smartphone App

Collaborative effort among: • Lawyers’ Committee for Civil

Rights Under Law• NALEO Educational Fund• New Organizing Institute• Rock the Vote • Verified Voting

Election Protection Smartphone App

Users will be able to:• Verify their registration and register to vote;

• Look up their polling place;

• Review key voting rules and regulations for their state;

• See what type of machine they will vote on;

• Contact Election Protection via phone or email to report a problem or get answers to their questions.

The App: Educate & Empower VotersElection Protection

Smartphone App

• From your smartphone, go to app.866ourvote.org

- or –

• Search for Election Protection in the Google Play Store

• Coming soon to the Apple Store (but available for download for iPhones, iPod Touch, iPad at the link above)

How to Get the Election Protection Smartphone App

How to Get the App

For more information, please contact:

Julissa Gutierrez Northwest Director of Civic

Engagement

NALEO Educational Fund

110 Wall Street, 16th Floor

New York, New York 10005

jgutierrez@naleo.org (212) 480-1918

www.naleo.org@NALEO @YAESHORA

#LATINOVOTE

(888) VE-Y-VOTAwww.yaeshora.info