habcc (young professionals): social media for business
DESCRIPTION
In this Slideshare, Nhat Pham presents to HABCC Social Media for Business. Nhat focuses on being R.A.W. (Relationships, Adding Value, Work 2.0) becoming "enchanting, and how to "Listen Louder" termed by co-author and colleague David Nour.TRANSCRIPT
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Social Media Strategist/Author/Speaker
@NhatPhamHashtag #Pham12
Social Media Made Easy for Business
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Background
Refugee from Vietnam Sales & Marketing Been in Internet since
90’s Technology “Nut” Love People Phamily Guy
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Networking
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Connecting the Dots (Hi-Touch)
Before, During & After
Strategize your events
Research before
Identify who you like to meet
Working the Room
Go with someone
Get a business card
Follow up
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Why Listen?
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Social Networking (Hi-Tech)
Definition - Internet-based tools/sites for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
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What’s the Result
- Everybody is a publisher / Journalist
- More “Push” vs. “pull”
- Conversations with or with out YOU
- Communication happens “real-time”
- The Rise of Personal Brands
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Golden Nuggets
Be R.A.W.
5 M’s
Be Enchanting
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Be Enchanting
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Personal Brand Success Fractious
Factual
Funny
Famous
First
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Be Enchanting
Don’t SUCK!
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Be Compelling
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Ask YOUR Tribe
Top of Mind
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Great Social Brands (Personal)
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Takeaways
Be R.A.W.
5 M’s
Be Enchanting
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Relationships
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Add ValueContent is Currency
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Connecting the Dots
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Connect the Dots
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Work 2.0
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Listen Louder
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Mission
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Market
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Message?
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Method
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Metrics
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Social Networking Rule
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SEO Factor
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Intro
Professional Network Business CRM Average User Highly Credibility Online Resume Company Profile Business Intelligence Learn Add Value
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Why use Linkedin Attract Business Clients Keep in touch with Trusted Relationships Accelerate Go To Market Opportunities Generate New Leads & Fill Pipelines Shorter Sales Cycles Get Found, Get Deals Create Inbound Leads Consistently Find Tribe/ Online Communities Maintain “Top of Mind Awareness” Establish Cutting Edge Social Strategies
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5 Linkedin Benefits
FREE Network with other Professionals Build Visibility & Credibility Client ______________ & Referrals SEO Ranking
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Connect the Dots
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Creating a Magnetic Profile
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Create a Magnetic Linkedin Profile
Headshot Headline Connections Recommendations Solid Summary Applications
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Creating a Magnetic Profile (with Apps)
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Privacy and Settings
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Connections
Import your contacts (Current Network) Customize your messages This is your trusted “Roledex”
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Company Profile
Online company resume Company brand Recruiting tool SEO
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Kevin Bacon 2.0
Three degrees of separation Connect via relationships Leverage hubs & networks Get to KLT faster
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Advance Search
People (Prospects, Vendors, Alliances)
Title or Positions Verticals and Horizontals Industries Companies Locations
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Groups
Join up to 50 Contribute Ask questions Answer questions Network
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Becoming the Influencer
Add VALUE
Introduce, suggest & recommend
Become your Group Administrator
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Advanced Linkedin Strategies
“Makeover” your Profile
Use Apps & Custom Tabs
Cross-Pollinate
Aggregate Content
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Facebook Backyard BBQ
KLT Relationships
Want to help you
Engaged
Social CRM
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Friends lists (Social CRM)
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SEO Factor
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Strategies
Develop a purpose & goal Allot time (daily, weekly) Update, Update, Update Use other web tools Get help
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Keys
Build Relationships Add Value Have a Plan Be You! Social Net”WORK”
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Cautions
Blasts or Spam
Ranting
Privacy & Filtering
Bad or Abusive Language
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A Big “Conference”
Broader reach
Build Following/Relationships FAST!
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Video Blogs/Networks
More Engaging
More Descriptive
“Equal” Playing Field
Organically Raises SEO
Build Your Personal Brand
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Video NetworksBuild Rapport
Differentiate yourself
Tell your story
Build a relationship
Saves everyone time
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Strategies
Develop a purpose & goal
Allot time (daily, weekly)
Update, Update, Update
Use other web tools
Get help
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Takes Time/Resources
Build/Find a Community
Fit for you
Realities
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Keys
Build Relationships
Add Value
Have a Plan
Be You!
Call to Action
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Nhat [email protected]
804.708.7637
RoadWarriorShow.comMonday’s 9AM ET
Contact
in/NhatPham
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Gplus.to/NhatPham
@NhatPham