h2h is the new b2b
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H2H is the New B2B
Qualcomm Technologies Inc.
Liya Sharif Sr. Director Marketing Global Brand @lsharif @Qualcomm
@socalbma #socalbma
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Why Wait™
29+ years of driving the evolution of wireless communications Making wireless more personal, affordable and accessible World’s largest fabless semiconductor company S&P 100/ S&P 500/ Fortune 500
Currently, Qualcomm® semiconductors are products of Qualcomm Technologies, Inc. or its subsidiaries.
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Smartphone: our most personal device
~106Avg. number of daily app launches by US Android users
~75%18-24 year olds reach for it immediately after waking up
~94%Use their device to look for local information
~79%Watch video on their device
Sources: comScore custom research avg. over Q3’13 Nov.’13, IDC Mar ’13, Google May ’13
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The next generation mobile services in a hyper-connected worldMobile devices aware of the user and surroundings, connecting our digital and physical worlds
Interacts With your surroundings
Discovers Things relevant to you
Senses Your environment and motion
Learns Your preferences
Filters For things relevant to you
Knows You and what’s around you
A Digital 6th Sense
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Qualcomm’s first multi-media corporate brand campaign
Positions Qualcomm as the “essential technology accelerator”
Qualcomm invents and shares technologies at unprecedented speed and scale Targets tech thought leaders and influencers in mobile and adjacent categories
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Tellers
Doers
Amplifiers
Targets
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Brand Anthem Videos
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• Qualcomm.com Homepage
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• Why Wait Tumblr
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• Qualcomm.com Landing page
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Mobile is leading the 4K revolutionFueling a wave of user-generated content
500M4K phones* shipping annually by 2018
~150M4K phones* sold in 2014
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*Imaging phones Source: 150M/500M—Strategy Analytics, Apr. ’14
Third generation 4K processor
4K TV prices <$1,0004K from Netflix,
Hulu, YouTube…
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Snapdragon 4K video contest winner
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For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog
Thank you
© 2013-2015 Qualcomm Incorporated and/or its subsidiaries. All Rights Reserved.
Qualcomm, MSM, and Snapdragon and Qualcomm RF360 are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Snapdragon Sense, Zeroth and Kryo are trademarks of Qualcomm Incorporated. Other products and brand names may be trademarks or registered trademarks of their respective owners.
References in this presentation to Qualcomm may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.
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Liya Sharif Sr. Director Marketing Global Brand @lsharif @qualcomm
@socalbma #socalbma
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Business Marketing Association, Southern California Chapter
The Consumerization of B2B Marketing
May 21, 2015 • La Jolla
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