h24fit video presentation

03.28.11 Storyboard 1aHerbalife24: Video Component Parts

Herbalife24 Video MatrixPreliminary


1. Opening Corporate ID/Product Title Motion Graphics: After Effects

Branding Wrap

5. Product System Chart (Animated)Motion Graphics: After Effects

9. Doctor: Overview Live Action Shoot/Custom Set

2. Product Title SequenceMotion Graphics: After Effects

6. Detail Rebuild Product System ChartMotion Graphics: After Effects

10. Testing Cirtification (zoom into BSCG Logo)Motion Graphics: After Effects

3. Brand Existing Footage, Stock Footage, or Montage Lower Third Graphics

7. Rebuild Endurance Canister3D Render Animation

11. Doctor: BenefitsLive Action Shoot/Custom Set

4. Product Overview -3D Render Animation Pan

8. Close up Of Rebuild Endurance Canister 3D Render Animation

12. Zoom into Back-Panel Tabs (voice over)Motion Graphics: After Effects

Herbalife24 Product Spotlight Videos

Product Spotlight

Herbalife24rebuild endurance

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Product-Specific Introduction

Prodcut-specific Discussion

rebuild endurance

rebuild endurancerebuild endurance

rebuild endurance

rebuild endurancerebuild endurance

rebuild endurance rebuild endurance


13. Doctor: NutritionLive Action Shoot/Custom Set

17. Doctor: How to Use itLive Action Shoot/Custom Set

21. Doctor: SummaryLive Action Shoot/Custom Set



22. Closing Product Shot3D Render Animation Pan

15. Doctor: CustomizationLive Action Shoot/Custom Set

19. Product in Play SequenceLive Action Shoot

23. Closing Product IDMotion Graphics: After Effects


20. Product ComparisionMotion Graphics: After Effects

24. Closing Corporate IDMotion Graphics: After Effects

Herbalife24 Product Videos

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dr. luigi gratton

dr. luigi gratton

Branding WrapProduct-specific Summary


Herbalife24 Product Spotlight Videos (8)

Opening Corporate ID

Closing Corporate ID

Product Line ID

Closing Product Line ID

Product Spotlight

Overview

Branding

Spotlight TitleProduct shot

Charts/Graphics

Live ActionProduct Features

Product in Play

Product Summary

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Prepare

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Formula 1 Sport

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Prolong

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Rebuild Strength

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Hydrate

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Rebuild Endurance

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Restore

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Product Videos (7) :30 Sec Commercials 5-7 Minute Day in the Life ABC Commercial Diamond Vision Commercial10 Minute Product/Science

Corporate ID

Product Line ID

Product Line IDClosing Corporate ID

Product Spotlight Product Spotlight Product Spotlight

Herbalife24 Corporate ID and Product ID Usage



Image Branding

Concept Branding

Template Branding:Customizable for Different markets

Still Shot Montage

Herbalife24: Image Branding



Corporate ID

Product Line ID

Lower thirds graphics

Closing Corporate ID

Product Line: 3D Modeling

Charts/Diagrams: After Effects

Live Action Shoot

Product Shot

Stock Footage

Still Image Montage

Script

Voice-Over

Sound Effects

Music

Product Spotlight Product Spotlight Product Spotlight

Herbalife24 Product Spotlight Videos (8)

Storyboard 1a 4.26.11 Herbalife Spotlight video graphics

Herbalife-24 Video 2

Lower third for HL-24



Product on full screen



Chart full screen



Lower third for other Herbalife products



Product on full screen

Herbalife24 Video

The story begins with a Cycle race. The Athlete is in the pack and ready to make his move. He is asking himself this question.

“Do I have what it takes to make the move?”

“Has my training paid off?”

When he makes the move. The image of “Hitting the wall” passes through his mind.

It is in front of him. (Like crash dummies in a car, he is racing towards it)

At the exact moment, he hits the wall it explodes into a wall of vapor.

He then has a flashback to his training the days before the race.

His training is it’s own race against the 24 hours in a day. He is chased by the sun and the moon. He crams as much training as he can. (This is a fast-paced section of commercial)

As he reaches his bed, he is transported back to the front of the race. He has opened a large lead on the field.

He gives the camera a small grin.

Cut to the Tag line. The the vortex transports us to the Herbalife 24 logo animation.

Sign off.


Herbalife24 :30 sec Commercial

1. Wide shot looking down isolated road. Noon Sun. Heat is rising from the pavement.

2. Chicken wanders across the road. 3. Cyclist comes around the corner. He is working hard. he is in control.Meter of the Cyclist’s vital statistics.

4. Camera zooms in on cyclist. He keeps up the pace. 2. Product Title SequenceMotion Graphics: After Effects

3. Brand Existing Footage, Stock Footage, or Montage Lower Third Graphics

Heart rate: 133mile: 60.1

calorieS: 1600Body temP: 100.1




calorieS: 1600Body temP: 100.1teMP: 102°1PM, fridaY



1. Wide shot looking down isolated road. Noon Sun. Heat is rising from the pavement.

2. Camera zooms in on cyclist. He keeps up the pace. 3. Wall races closere.... impending doom!

4. Camera zooms in on cyclist. He keeps up the pace. 5. Wall races closere.... impending doom! 6. Cyclist’s face in extreme close up.









7. Impact sequence begins. 8. Wall explodes into liquid drops.

9. Camera angel shows wide shot of impact... in slow motion

10. Explosion fills screen... transition 11. Riders previous two days of training begin to flash by. 12. Morning breakfast. quick cut. Type slams in.

5aM, WedNutritioN

4aM, Wed



13. Morning workout. quick cut. Type slams in. 14. Morning workout. quick cut. Type slams in. 15. Morning workout. quick cut. Type slams in.

16. Afternoon workout. quick cut. Type slams in. 17. Evening workout. quick cut. Type slams in. 18. Evening nutrition. quick cut. Type slams in.

6aM, WedPrePare

2PM, tHurSeNduraNCe

8aM, WedHYdrate

5PM, tHurSStreNGtH

11aM, WedProloNG

6PM, tHurSNutritioN



19. Night Sleep quick cut. Type slams in. 20. Explosion resumes. transition 21. Transition back to rider as he passes through the wall.

22. Rider looks back 23. Rider just keeps riding.







11PM, tHurS reStore

24. product list animates

NutritioNHYdratePrePare

ProloNGeNduraNCeStreNGtHreStore



25. Tag line transitions on. 26. Cut to chicken across the road. 27. HL24 logo animates

28. HL24 logo animates 29. HL24 logo Resolves 30. Corporate logo.

NutritioN for tHe 24-Hour atHlete

exCluSiVelY tHrouGH Herbalife indePendant diStriButorS


Herbalife24 :30 sec Commercial, Impulse sounds

1. Electrical current with the Name of product. It reacts to the sounds.

Sound Effects: Soccer game, running, kicking the ball.

2. Still Image


3. Still Image


4. 1. Electrical current with the Name of product. It reacts to the sounds.

Sound Effects: Swimming, cheering, splashing, breathing, heartbeat.

5. Still Image


6. Still Image





Sound Effects: Cycling sounds

8. Still image


9. Still image




11. Still image


12. Still image




Sound Effects: Runners and crowds

14. Still Photo


15. Still Photo




17. Still Photo


18. Still Photo




ExclusivEly through hErbalifE Independant dIstrIbutors

21. Still Photo:




24. Corporate logo.

Sound Effects: Sports, Sports, Sports

20. Still Photo:


22. Electrical current with the tag line


23. HL24 logo Resolves


NutritioN for thE 24-hour athlEtE



Herbalife24 :30 sec The wall

1. Basket ball court. Player facing wall. Camera pan

V/O: Fear can keep you from trying

V/O: To spend years in silence, wondering if something could have materialized.

V/O: The worst thing you can do is not try

V/O: Fear does not exist anywhere but in your mind.

V/O: To be aware of our wants and not give into it.

V/O: Herbalife24 give s you.....blah blah

2. Soccer field. Player facing wall. Camera pan 3. Road. Cyclist facing wall. Camera pan

4. City Street. Runner facing wall. Camera pan 5. Race track. Driver facing the wall. Camera pan 6. Transition to workout routine.

4th qrtfinals

mile 24marathon

85th minfinals

laP 199inDY

km 166.9stage 17

5am, WeDnUtrition



7. Transition to workout routine. 8. Transition to workout routine. 9. Transition to workout routine.

10. Transition to workout routine. 11. Transition to workout routine. 12. Transition to workout routine.

6am, WeDPrePare

2Pm, thUrsenDUranCe

8am, WeDhYDrate

5Pm, thUrsstrength

11am, WeDProlong

6Pm, thUrsnUtrition



13. Transition to workout routine.

11Pm, thUrs restore

nUtritionhYDratePrePare

ProlongenDUranCestrengthrestore

nUtrition for the 24-hoUr athlete

14. product list animates 15. Tag line transitions on.

exClUsivelY throUgh herbalife Independant dIstrIbutors

16. HL24 logo animates 17. HL24 logo Resolves 18. Corporate logo.


Herbalife24 :30 sec Commercial 5, Racing the day

1. ATHLETE wakes up and slams his fist on the alarm clock.

The clock explodes into the graphic animation of the 24 graphics package (circles, numbers, angles, etc).

Transition

2. Close up Shot of ATHLETE doing sit-ups in the sand. (Water bottle with HL24 logo next to him). He looks over his shoulder at the approaching sunrise.

Transition.

3. Shot of sunrise.

4. ATHLETE is standing and looking out at the water, wearing swim trunks (not speedos) and a rash gard with the HL24 logo.

5. ATHLETE is sweating (gets determined)He raises his water bottle (with the HL24 logo) and takes a drink. Throws the bottle down and runs past the camera and runs towards the surf.

Transition

6. Sun is now beating down.



7. ATHLETE (dressed in HL24 T shirt and black shorts, sweating) is running towards the camera.

8. He reaches down for his water bottle, takes a drink, then he begins to run faster. He blasts by camera.

9. ATHLETE looks up at sun. Sun Is now bdigger in sky.

10. ATHLETE takes drink from water bottle. Color returns to him. He picks up the pace. Riders blast by camera.

Transition

11. ATHLETE races up the trail. 12. ATHLETE takes drink from water bottle. Color returns to him. Sun is Setting



13. Moon is bright and looks like it’s getting larger. 14. AHTLETE runs down street, to hishouse, through his front door. 15. Close up of bed. Running shoes slam on the bed. Pillow slams down on the running shoes. ATHLETE’S head slams down on the pillow, eyes closed with a sense of satisfaction. The alarm clock is in the foreground reads 11:00pm.

Transition

ExclusivEly through hErbalifE Independant dIstrIbutors

18. Corporate logo.16. Sound Effects: Sports, Sports, Sports

17. HL24 logo ResolvesSound Effects: Running, breathing, splashing

NutritioN for thE 24-hour athlEtE

10/03/11 Messi Commercial version 1.0 Multiple-Sport Messi

:30 sec, Multiple-Sport Messi

1. Messi in uniform is sitting on a sports bench. (empty background) 2. Close up of Messi’s eyes as though he is imagining something. 3. In his mind, we go back in time to Messi scoring a goal.

4. Messi kicks 5. Goalie misses 6. MESSI SCORES!

Messi establishes his soccer skills

(pick up footage)



7. We again see Messi sitting on the bench. 8. Cut to tighter shot of Messi drinking shake. 9. Another cut as Messi puts on goggles.

10. Using his hands, Messi pushes off the bench, lunging toward the camera. 11. Messi’s jersey wipes the scene. 12. Wide shot of Messi taking off and going down a ski jump.

Messi drinking a shake

(scene is stock footage with skier with computer-added jersey or shot with double)



13. Messi hits the end of the ramp. 14. On skis, Messi is flying through the air. 15. Messi lands the jump.

16. Messi comes to a screeching stop, spraying snow. 17. Messi smiles as he lifts up his goggles. 18. With goggles now on top of his head, drinks a shake

The Race

Spot ends with Messi drinking a shake

10/03/11 Messi Commercial version 1.0 Motivated by Messi

:30 sec, Motivated by Messi

1. Dressed in a Messi jersey, a ‘couch potato’, middle-aged Fan is in his living room watching Messi on TV.

2. Messi makes a great play. 3. Fan gets excited as Messi makes a great play.

4. Fan is so excited he jumps up and starts to mimic the Messi move. 5. Fan tries to do the kick. 6. The fan crashes to the floor. Unsuccessful.

Messi establishes his soccer skills



7. Close up of fan as he has an inspirational idea. 8. Fan starts on a “Healthy, Active Life” program. 9. Fan startds drinking Herbalife Protein Shakes.

10. Fan starts Doing more strenuous workouts. 11. Fan starts jogging, always getting stronger. 12. Cut to Messi jogging in the opposite direction.

Fan embraces, Healthy Active Life Fan drinks Shake



13. Messi and the fan come face-to-face. The Fan is shocked! 14. Cut to close up of Fan’s eyes. 15. Cut to close up of Messi’s eyes.

16. Messi and the Fan have a shake together. 17. Messi smiles at the fan as he gets ready to start his workout again. 18. As Messi runs off, the Fan turns to the camera whit a huge grin and Messi’s Autograph on his forehead.

Fan and Messi drink Shakes

h24fit video presentation

Documents

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product idmotion graphics