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Post on 12-Jun-2015

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  • 1. Alyssa Potratz H & M

2. About H&M First store opened in Sweden in 1947 First store opened in the US in 2000 3. To us, design, quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money. 4. Target Audience Men and Women ages 18-25 Transitioning into a professional lifestyle Affordable prices 5. KPI Increase same store sales by 15% Student Discount Back-To-School Sale 6. BIGIdea Mobile Application See new trends Link people near your or at your school 7. Tools and Tactics Facebook Twitter 8. Tools and Tactics Continued Instagram Blogging 9. Budget $500,000 monthly Four months planning 500 Hours of work 10. Summary Connecting students at schools across the country Showing trends from in store products