gws-style guide final

19
visual identity style guide

Upload: more-water-design

Post on 30-Mar-2016

234 views

Category:

Documents


0 download

DESCRIPTION

GWS-style guide final Feb 2012

TRANSCRIPT

Page 1: GWS-style guide final

visual identity style guide

Page 2: GWS-style guide final

Brand Feelings & Attributes

Good World Solutions is a global, connected, technology-focused organization.

Measureworker satisfactionthrough directengagement

Track livelihoods& social impactfrom the source

Imagine being able to reach all the workersin your supply chain with a simple mobile tool.

Page 3: GWS-style guide final

visual identity style guide

Sample Postcard

Fair Wage Guide

www.GoodWorldSolutions.org

U S I N G T E C H N O L O G YT O I N C R E A S E WA G E S

F O R W O M E N W O R K E R SI N D E V E L O P I N G C O U N T R I E S

Use of Museo font

Light blue background

Logo should always be over

white or light background.

Images of workers

around the world

Page 4: GWS-style guide final

The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.

The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.

Labor Link not Laborlink

Typography

Good World Solutionsmuseo 100

Just Museo Family, either Museo Serif or Museo San Serif may be used as title or text.No other font should be used to combine with Museo Family.

Example of Text:

Good World Solutionsmuseo 300

Good World Solutionsmuseo 500

Good World Solutionsmuseo 700

Good World Solutionsmuseo 900

Good World Solutionsmuseo 100 Italic

Good World Solutionsmuseo 300 Italic

Good World Solutionsmuseo 500 Italic

Good World Solutionsmuseo 700 Italic

Good World Solutionsmuseo 900 Italic

Museo Museo San

visual identity style guide

Museo Font

Page 5: GWS-style guide final

visual identity style guideGWS Primary Colors

GWS arms

GWS green arm

GWS blue arm

GWS orange arm

81

23

30

0

C

M

Y

K

55

3

100

10

C

M

Y

K

0

50

80

10

C

M

Y

K

PMS 376U

PMS 376C

PMS 632U

PMS 632C

PMS 1375U

PMS 1375C

Page 6: GWS-style guide final

When GWS mark stands or the entire logo alone, or when along with any other elements,

it should always have at least one Space X all round it.

Clearspace

X

The minimum size of the GWS symbol

should be no smaller than

GWS symbol Minimum Size

DON’TBreak apart

DON’Tsqueeze

DON’Tturn

DON’Twallpaper

( 0.25inch ) .2

( 0.25inch ) 2

visual identity style guide

Proper usage of symbol

Page 7: GWS-style guide final

When GWS logotype stands alone, or when along with symbol,

should always have at least one X-space all round it.

Do not moveelements

Do not stretch Do not turn Do not drop shadow

Clearspace

DON’T

Signature usage

Do not putthe symbolat the end

Do not overlap Do not wall paper

Do not placesymbol

over logotyperandomly

visual identity style guide

Proper usage of logotype

and brand signature

X-space

X

Page 8: GWS-style guide final

NOT ACCEPTABLE BACKGROUND COLOR

Acceptable background color and gradient

NOT SUGGESTED

Acceptable background color

visual identity style guide

Background Color

Page 9: GWS-style guide final

DO NOT take away the gradient circles and fill them in solid color.

Use of the mark in pure black or white is NOT suggested.

UNACCEPTABLE BACKGROUNDS

LABOR

visual identity style guide

Background color

Page 10: GWS-style guide final

Labor Link logotype the dots from letter “i” ,should be from large to small from bottom to top

visual identity style guide

Labor Link logo

Programs

1. Labor Link

Fair Wage Guide

Labor Link

2. Fair Wage Guide

Labor Link Color

Labor Link’s Support Colors

In order to give a warm and friendly

personality to the Larbor Link Brand,

we have a few colors to support

the brand image.

85% Black

8123300

CMYK

PMS 632 C

PMS 632 C

PMS 632 U

Acceptable background color

visual identity style guide

Labor Link logo

Page 11: GWS-style guide final

Labor Link Color

Labor Link’s Support Colors

In order to give a warm and friendly

personality to the Larbor Link Brand,

we have a few colors to support

the brand image.

85% Black

8123300

CMYK

PMS 632 C

PMS 632 C

PMS 632 U

Acceptable background color

visual identity style guide

Labor Link logo

Page 12: GWS-style guide final

The green and orange color are used as support color,

and under Transparency Multiply setting.

The dots are to give the Labor Link program a technology feel,

to express communication via mobile phones.

Support Graphics

visual identity style guide

Labor Link logo

Page 13: GWS-style guide final

Powered by

Fair Wage Guide

Labor Link

visual identity style guide

Program Signature

Options to combine

Organization name with Program name

Page 14: GWS-style guide final

These communication dots

convey that Labor Link uses

technology to improve

workers’ lives.

Support Graphics

visual identity style guide

Labor Link Support Graphics

Page 15: GWS-style guide final

A very light blue gradient

background may be used

to show the brightness of

Labor Link to help workers

around the world.

Example:

Communication dots

are used in these images.

Dots could be in white and

combined with colored dots.

Support Graphics

Measureworker satisfactionthrough directengagement

Track livelihoods& social impactfrom the source

The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.

visual identity style guide

Labor Link Identity

Page 16: GWS-style guide final

www.goodworldsolutions.org

Transparency. Made Easy.

Imagine being able to reach all the workersin your supply chain with a simple mobile tool.

Measure workersatisfaction throughdirect engagement

Our partners use Labor Link to:

Monitorworking conditionsbetween audits

Track livelihoods& social impactfrom the source

The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.

At Factories…“Labor Link helps us monitor our supply chains in an

incredibly time and cost-eective manner. We believe

Labor Link represents the future of supply chain transparency.”

– Scott Leonard, CEO, Indigenous Designs

At Farms…“Labor Link enables farm management to stay intimately

connected to their workers and members. In Fair Trade,

we see it as an opportunity to strengthen communication and

improve the operational e�ciency of our key partners.”

– Jill Southard, VP Supply Chain Services, Fair Trade USA

What our Partners Say:

C

M

Y

CM

MY

CY

CMY

K

86-front.pdf 1 1/13/12 7:32 AM

Page 17: GWS-style guide final

www.goodworldsolutions.org

Transparency. Made Easy.

Imagine being able to reach all the workersin your supply chain with a simple mobile tool.

Measure workersatisfaction throughdirect engagement

Our partners use Labor Link to:

Monitorworking conditionsbetween audits

Track livelihoods& social impactfrom the source

The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.

At Factories…“Labor Link helps us monitor our supply chains in an

incredibly time and cost-eective manner. We believe

Labor Link represents the future of supply chain transparency.”

– Scott Leonard, CEO, Indigenous Designs

At Farms…“Labor Link enables farm management to stay intimately

connected to their workers and members. In Fair Trade,

we see it as an opportunity to strengthen communication and

improve the operational e�ciency of our key partners.”

– Jill Southard, VP Supply Chain Services, Fair Trade USA

What our Partners Say:

C

M

Y

CM

MY

CY

CMY

K

86-front.pdf 1 1/13/12 7:32 AM

Page 18: GWS-style guide final

C

M

Y

CM

MY

CY

CMY

K

86-back.pdf 1 1/13/12 7:42 AM

Page 19: GWS-style guide final

C

M

Y

CM

MY

CY

CMY

K

86-back.pdf 1 1/13/12 7:42 AM