gwc yacht party - featuring sky-mobi, fortumo, china unicom wo store
DESCRIPTION
How do you distribute your mobile game in China? Learn from one of the largest app distribution channels in China - Sky-Mobi - as well as Fortumo and China Unicom Wo Store.TRANSCRIPT
2011年沃商店业务运营情况汇报
Chen XiangGeneral ManagerChina Unicom Wostore Game Center
2011年沃商店业务运营情况汇报
Chen XiangGeneral ManagerChina Unicom Wostore Game Center
Fortumo
Rain RannuFounder & CEO
• Founded in 2007• Leading mobile operator billing provider in emerging markets• Offices in Europe (Estonia), US (San Francisco), China (Beijing) and
India (New Delhi)• Team of 70 people• Backed by Intel Capital, Greycroft Partners
Fortumo
• 5 billion mobile phone users worldwide, only 1.5 billion credit cards.
• In emerging markets, the difference can be up to ten-fold.
• Without mobile payments, you are missing out on payments from more than 3 billion people.
Mobile Operator Billing:Bigger Coverage Than Credit Cards
USA Brazil China India Russia
17763
268
19107
322263
1050
862
256
Credit Cards (M) Mobile Phones (M)
... and 100 000 other developers
Fortumo is used by...
Challenges of Going to China
• You must integrate dozens of SDKs required for Carrier and 3rd party Appstores
• Technical / Business Documentation in Chinese
• Working with Carriers
Fortumo SDK Includes All Required Chinese SDKs
Fortumo Provides You English Documentation and Support
Fortumo Works with 300 Carriers in 80 Countries
2011年沃商店业务运营情况汇报
Chen XiangGeneral ManagerChina Unicom Wostore Game Center
2011年沃商店业务运营情况汇报
Chen XiangGeneral ManagerChina Unicom Wostore Game Center
Introduce ourselves
2.84亿手机用户中国第二大手机运营商
官方 APP Store2013年开始经营手机游戏业务
6000万+月流水
1亿+用户数
6000款产品
月流水过百万产品
30+上线产品数
6000+
合作渠道
300+
January
Febru
ary
Marc
hApril
May
June
July
August
September
October
November
December
January
Febru
ary0
200
400
600
800
1000
1200
Wostore’s game IncomeIncome
终端和操作系统
73.20%
24.70%
Ratio
AndriodIOS
2011 2012 2013 20140%
20%
40%
60%
80%
100%
120%feature intelligence
游戏用户的增长
2013-Q1 2013-Q2 2013-Q3 2013-Q40
100,000,000
200,000,000
300,000,000
400,000,000
在用活跃设备 接触手游
2013Q1 2013Q2 2013Q3 2013Q40
10,000,000
20,000,000
30,000,000
付费者数
数据来源： TalkingData数据中心
3.86%
5.37%
7.42%
9.76%
累计付费人群比例
产品的类型
1、
TOP10 轻度休闲游戏
2、
3、
4、
5、
6、
7、
8、9、
10、
TOP10 重度游戏
1、
2、
3、
4、
5、
6、
7、
8、9、
10、
Rate of payment 10%~15%ARPU 1$~2$Life cycle 1~3 months
轻游戏成功的数据表现
用户的来源
online offline
沃游戏
用户付费的便捷性
手机支付的用户覆盖面
1.1 billions mobile users
客户服务
游戏的测试和评估
海外产品进中国的建议
localization
Partner
2011年沃商店业务运营情况汇报
Chen XiangGeneral ManagerChina Unicom Wostore Game Center