American Marketing Association

Lakers to Leaders: Marketing your Nonprofit Organization

My Career in the Non Profit Community

• College education• My first job• Consulting firm

NPO Employment

• Begin planning early• Create a resume’ • Internships• Network• Learn useful skills• Creative job hunting• Prepare to start at the bottom

“It’s not who you know, but who knows you.”

-- Bing Goei, CEO Eastern Floral

Tools to Market Your Nonprofit on a Shoestring Budget

• Social Networks (facebook, twitter, guidestar, network for good)

• Care2’s Petition Site (free petition)

• Google Grants ($10K in-kind grants for their AdWords program)

• YouTube Nonprofit Program (branding & promotion)

• Katya’s Nonprofit Marketing Blog (nonprofitmarketingblog.com)

• WMPRSA Pitch Parties• Be the “Expert”• Create Alliances• Networking

Contact Information

Jennifer.Phillips.Wilson

GrandDevelopment

JenniferPhillipsWilson1