gvi quarter1

Global Video Insights • 1st Quarter — 2013

With increased mobile video consumption comes stunning insights into the minds of consumers worldwide. We collect anonymous information about what users are searching for, what country they’re in, and what devices they’re using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world. Welcome to Global Video Insights from Vuclip.

Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected]

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Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter


Welcome to our new expanded Global Video Insights. We are now publishing this on a quarterly basis to tie in with our device trends data update. We aim to provide deeper analysis and drill down into what is happening in the mobile space in our key regions.

In this edition you will learn that when it comes to mobile video, Justin Bieber is more often searched for than any other kind of news content, no matter what may be happening out in the real world. You will also learn fun facts such as the nugget that Indian men are much more likely than women to say that their phone is the first thing people notice about them. Read on for more.

Also, for a quick entertainment “snack,” you may also want to view a video of March highlights about the popularity of the Pope on mobile video.

Enjoy! Judith Coley Vice President, Marketing

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Global Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Macro View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Top Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Spotlight on India . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

India Quarterly Device Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

India Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

India Searches and Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Spotlight on Indonesia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Indonesia Quarterly Device Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Indonesia Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Indonesia Searches and Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Spotlight on USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

USA Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

USA Searches and Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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* GSMA ** CISCO

Global Trends

4 billion mobile subscribers expected by 2018* 71 percent of mobile traffic

is going to be video traffic by 2016**

Video data traffic to grow 75% (CAGR)

between 2012-2017*

Fewer than 1 in 4 handsets shipped in

2012 were smartphones*

The average mobile user will use 2 gigabtyes of

data per month, including 10 hours of video by 2017**




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Celebrity is where it’s at No matter how far reaching an event, such as global warming, it cannot compete with consumers’ evergreen interest in celebrity. Female singers and actresses, with the odd Justin Bieber thrown in for good measure are what people watch and search for the most on mobile. For the searches and top video views in this report, that is based on usage trends of our more than 45 million monthly global users.

Apple doesn’t reign supreme everywhere (yet) When it comes to global statistics and the U.S., the iPhone tops the charts. But when it comes to emerging markets, it is barely breaking into the top ten, which isn’t surprising considering its price tag.

Another interesting aspect is that there is an iPhone 3G, 3GS, 4, 4S, and 5, but when it comes to tracking usage online, the Apple device keeps its version out of the picture so it is tracked as a large group, while each Blackberry version competes on its own.

The Children are our Future: Youth is Driving Mobile Trends For four days in February we ran a survey that garnered more than 120,000 responses. You’ll see this information sliced by region in the following pages, but the biggest difference we saw in responses was less geographical and more generational. The under 18 crowd is really driving trends, whether it’s turning to mobile first for research before making a purchase, feeling embarrassed about outdated handsets or changing the etiquette with regard to talking on your mobile phone while around others. For this latest survey we asked six multiple-choice questions, and every user had the option to participate or opt-out.

Global Trends: The Macro View




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Global Trends: Top DevicesApple iPhone is, once again, the top global device for the quarter, with the Apple iPad also claiming the number nine slot. BlackBerry filled out six slots in the top 10, although it is still too early to determine how changing the company name to BlackBerry and its new Z10 and Q10 will affect the chart in the future.

For a breakdown on device trends for India and Indonesia please go to the sections for those respective countries.

Samsung might be focused on the galaxy, but we’re going to narrow that down to just our own planet to pinpoint which countries have the most ardent Samsung users. Here are the countries where the Galaxy S has the highest consumer market share.

Q1 Rank

Device

Q4 Rank

1 Apple iPhone 1

2 BlackBerry 8520 2

3 BlackBerry 9900 5

4 BlackBerry 9300 4

5 BlackBerry Bold 9780 3

6 BlackBerry 9700 6

7 Samsung Galaxy S III 9


9 Apple iPad 12

10 Nokia C3-00 8

11 BlackBerry Torch 9800 11

12 Nokia E5-00 NR

13 Samsung Galaxy Ace 22

14 BlackBerry 9360 14

15 Samsung Galaxy Y 18

16 Samsung I9100 NR

17 Nokia C5-00 NR

18 Samsung Galaxy Mini NR

19 Samsung GT-I9100 7

20 Nokia E63 NR

21 Nokia E72 20

22 Nokia C1-01 26

23 Blackberry 9810 16

24 Nokia X2-01 17

25 Nokia 5800 XpressMusic 24

26 Nokia 6120 Classic 29

27 BlackBerry 9320 NR

28 Nokia N73 21



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•••

Samsung Galaxy S IIISamsung Galaxy S Samsung Galaxy S II

#1: Saudi Arabia #1: Saudi Arabia #1: Saudi Arabia

#2: Oman #2: Oman #2: USA

#4: Spain #4: Kuwait #4: U.A.E

#3: USA #3: USA #3: Kuwait

#5: India #5: U.A.E #5: OmanUp from last quarter Down from last quarter• Change of five or more NR = Not ranked in the top 30




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Spotlight India




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Spotlight India: Quarterly Device TrendsNokia continues to maintain its robust lead in the Indian mobile arena, holding onto nine out of top ten, and 15 of the top 20 spots, in the first quarter of 2013. There doesn’t seem to be any competitor strong enough to dethrone Nokia C1-01 yet as India’s most popular handset model for watching mobile videos. A key emerging trend is the growing popularity of Nokia Asha series phones with 305 model breaching into the top ten. Samsung was the only other brand that featured in this list with its Champ Deluxe DUOS model, though the Korean handset manufacturer had three other handsets in the top 20, along with one from Micromax.

Q1 Rank

Device

Q4 Rank

1 Nokia C1-01 1

2 Nokia 5233 3


4 Samsung Champ Deluxe DUOS 4

5 Nokia 2690 6

6 Nokia X2-01 5


8 Nokia C2-00 8

9 Nokia X2 9

10 Nokia Asha 305 12

11 Nokia X2-02 10

12 Micromax X265 NR

13 Nokia C2-03 11

14 Samsung GT-C3303 13

15 Nokia C2-01 15

16 Nokia 7210 Supernova 14





21 Nokia N73 17

22 Nokia C3-00 21

23 Samsung C3322 26

24 Nokia Asha 200 20

25 Samsung GT_E2232 NR


27 Samsung GT-S5233 16

28 Nokia C5-00 22

29 Samsung GT-E2252 NR

30 Nokia E63 24

Nokia C5-00

Nokia 2730 Classic

Nokia E63

Samsung C3322

Nokia 6120 Classic

Nokia Asha 200

Samsung GT-S5233

Nokia N73

96 6

4 4 3

Q1 2013 Movers

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12

Up from last quarter Down from last quarter• Change of five or more NR = Not ranked in the top 30

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A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. For India, Vuclip received 40,631 responses in just four days, where over half the respondents were in the 18-35 age-group.

The most startling finding was that mobile is becoming a personality symbol more than anything else, with a majority of respondents feeling that other people notice their mobile more than their clothes or watches or even cars. This feeling was more pronounced in men than women. Teens seemed to attach a much higher value to their mobile, though nearly half the people in every other age group ranked mobile as the first thing people notice about them.

Females

Males

The first thing that people notice about me most is:

• Before making an important purchase decision, two thirds of all respondents turn to their mobile even before looking up on a computer, asking friends or going to the store

Spotlight India: Mobile Phone Habits

• Over half of Indians felt ashamed of carrying an old mobile phone model, and this was more pronounced in people under 18

• Being hooked on mobile is becoming more of an accepted social norm, with nearly two-thirds feeling friends do not consider them rude to be using a phone around them, since they are doing the same

What type of phone I have

What type of phone I have

How cool my clothing is

How cool my clothing is

My car

My car

My watch

My watch

Other Survey Key Learnings

39%

66%

27%

17%

17%

10%

17%

7%




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Bollywood continues to be India’s favorite theme on mobile video views and searches, but regional content, news and sports, particularly cricket, also figured in the top ten in the first quarter of 2013. Proving yet again how mobile transcends geographic barriers to provide a level playing field, Southern cinestar Mahesh Babu emerged as the underdog giving Bollywood hotshots a run for their money with his song, Em Cheddam, from the movie, Seethamma Vakitlo Sirimalle Chettu (SVSC).

Spotlight India: Top Mobile Video Views and Searches

Sequels topped the search charts with Race 2 and Dabangg 2 winning the number one and number two spots respectively. Interestingly people searched more for news and cricket than for Katrina Kaif and Salman Khan this quarter.

Top India Searches

Top 10 India Videos

1 Bollywood: The Year That Was

2 Jab Tak Hai Jaan - Saans Song

3 Lights, Camera, Action: Making of Dabangg 2!

4 Desi Gangnam Style!

5 SVSC - Em Cheddam Song

6 Kai Po Che Review

7 Movie Review: Vishwaroopam Bags 3.5 Stars

8 Shah Rukh Khan: Undisputed Badshah of Romance

9 Virender Sehwag Was Dropped From the Squad

10 Ek Thi Daayan - Official Trailer

Entering into 2013, Bollywood’s performance in the last year was the most watched video of this quarter, with musical

genius A.R. Rahman’s super hit ‘Saans’ from Yash Chopra’s love

saga Jab Tak Hai Jaan not too far behind at number two.

PSY’s Gangnam Style resurfaced on Indian mobile screens, albeit this time in in Priyadarshan’s Rangrezz featuring Jackky Bhagnani.

1 Race 2

2 Dabangg 2

3 ABCD

4 Cricket

5 Kai Po Che!

6 News

7 Matru Ki Bijlee Ka Mandola

8 Katrina Kaif

9 Mahesh Babu

10 Salman Khan

Q1 2013

1 Dabangg 2

2 Bollywood Unplugged

3 Cricket

4 Salman Khan

5 Mahesh Babu

6 Katrina Kaif

7 English Vinglish

8 Ek Tha Tiger

9 Khaladi 768

10 Kareena Kapoor

Previous Quarter



http://m.vuclip.com/w?cid=561874611















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Spotlight Indonesia




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Spotlight Indonesia: Quarterly Device TrendsUnlike the US trends, with major ups and downs, the Indonesian device market is fairly solid, with the top devices either maintaining their positions from Q4 2012 to Q1 2013, or moving within one or two positions from where they were.

Apple can’t break out of the number nine slot in both quarters, despite being the number one phone in the U.S., although the Apple iPad ranks higher here than in the U.S. And the Samsung Galaxy Mini had a strong debut this quarter, despite not ranking last quarter.

Q1 Rank

Device

Q4 Rank

1 BlackBerry 8520 1

2 BlackBerry 9700 2

3 Nokia X2-01 3



6 Nokia C3-00 6

7 Nokia E63 7


9 Apple iPhone 9



12 BlackBerry Torch 9800 13

13 Apple iPad 15

14 BlackBerry Curve 9220 26




18 Nokia X2 14


20 Samsung GT-C3303 19


22 Nokia 6120 Classic NR

23 Nokia N73 20

24 Nokia N70 17


26 Blackberry 9810 NR

27 Nokia C1-01 21


29 Samsung Galaxy Tab 2 NR

30 Nokia 5233 24

Nokia C1-01

Nokia N73

Nokia 5233

Nokia 5130 XpressMusic

BlackBerry Curve 9220

BlackBerry 9000

Nokia N70

Nokia X2

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Q1 2013 Movers

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Up from last quarter Down from last quarter• Change of five or more NR = Not ranked in the top 30

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A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. Based on the response, the results found a growing acceptance of mobile phone use in social settings. Sixty three percent of the 4,970 Indonesian respondents would look up information on their phones “right away” to make purchase decisions, with only 12 percent willing to wait until they got back to their desktops. So, mobile is the preferred method for most people to make purchase decisions.

The biggest swing in results wasn’t between global regions, but by age. Respondents under 18 had markedly different results from every age group above 18 years old, with the Over 55 group shrinking significantly.

Under 18

18 - 55

Over 55

Under 18

When you are considering an important purchase, what do you do?

• 51 percent of all users said they were ashamed to let people see their phone because it’s too old

• 68 percent of users under 18 replied the same way, whereas only 48 percent of users over 55 felt the same

Spotlight Indonesia: Mobile Phone Habits

• 17 percent of the over 55 group weren’t ashamed, because they had a “cooler phone,” compared with only nine percent of those under 18

• 47 percent of respondents don’t get criticized for using their phone around their friends, because their friends are using their phones, too.

• 56 percent of people say the first thing people notice about them is their phone

Look up information on my phone right away



Go to store

Go to store

Go to store

Ask friends

Ask friends

Ask friends

Wait to get to my computer

Get to computer

Get to computer


79%

59%

42%

6%

13%

24%

7%

12%

13%

8%

16%

21%




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1 Naruto

2 Vanishing On 7th Street

3 NOAH

4 Lionel Messi

5 Nikita Mirzani

6 Super Junior

7 Luna Maya

8 Tiger JK

9 Suster Keramas

10 Race 2

Q1 2013

1 NOAH

2 The Hobbit

3 Naruto

4 Super Junior

5 Alicia Keys

6 Tiger JK

7 Radio Galau

8 Vanishing On 7th Street

9 Nikita Mirzani

10 Suster Keramas

Previous Quarter

Pop music, cartoons, and magic top this month’s top search results and video views in Indonesia, with a lot of clips and search terms staying consistent quarter over quarter. For example, Vanishing on 7th Street has true staying power. Hayden Christensen is building a cult following in Indonesia, as his 2010 thriller about being afraid of the dark continues to dominate the country’s top searches.

Spotlight Indonesia: Top Mobile Video Views and Searches

This time around, Valentine’s Day put users in a romantic mood, pushing “I Got a Boy” to the top of the charts.

Top Indonesia Searches

Top 10 Indonesia Videos Suster Keramas, a popular Indonesian horror-comedy movie about a Japanese tourist looking for his brother, still tops search results three years after its release.

With a title like 16 Girls on a Bicycle, you have a pretty good

idea how this bicycle-themed circus clip is going to end, but

it doesn’t make it any less enjoyable when it happens.

1 Girls’ Generation I Got a Boy Music Video

2 Tom and Jerry

3 It’s Magic

4 16 Girls on a Bicycle Video

5 Jingle Bells

6 Naruto Vs. Sasuke The Ultimate Fight

7 Bernard Bear Ngakak

8 Xin Nian Kuai Le - Jungiery Stars

9 Naruto (Garaa Vs Sasuke)

10 Valentine’s Day
















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Spotlight USA




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A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. Based on the response, the results found a growing acceptance of mobile phone use in social settings. Sixty percent of the 5,135 U.S. respondents would look up information on their phones “right away” to make purchase decisions, with only 11 percent willing to wait until they got back to their desktops. So, mobile is clearly becoming the dominant consumer decision-making touchpoint.

The biggest swing in results wasn’t between global regions, but by age. Respondents under 18 had markedly different results from every age group above 18 years old.

Under 18


Over 18

When you are considering an important purchase, what do you do?

• 66 percent of respondents under 18 years old said their friends wouldn’t criticize them for using their phone in front of them, since they were using theirs, too

Spotlight USA: Mobile Phone Habits

• Only 52 percent of respondents 18 and older replied the same way

• 37 percent are ashamed to let their friends see their phone because it’s too old

• 17 percent have a cooler phone than their friends

• 48 percent think the first thing people notice about them is their phone




Ask friends

Go to store

Go to store

Ask friends


58%

72%

12%

8%

15%

9%

15%

11%




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“Whitney” star Chris D’Elia talks about getting his

start in stand-up comedy and making the switch

to sitcoms, where he sometimes has to act drunk.

Spotlight USA: Top Mobile Video Views and SearchesSearching for Taylor Swift information is a requirement for her fans to keep track of her on-again, off-again relationships, as well as her revelation that her single “Trouble” was about recent dumpee Harry Styles, which is impressive as she dropped the album before she dropped him.

The self-appointed Quarter-Bouncing Champ got help from his girlfriend and a lot of mobile video viewers to land him on top of most-watched videos.

Speculation that a ring on Angelina Jolie’s finger means she secretly became Mrs. Brad Pitt at some point, coupled with her trip to help women in the Congo, landed her in this month’s search results without a movie scheduled until next year.

Top 10 USA Videos

1 2012 in Review: Stories That Turned Heads

2 Katy Perry Biography and Origins

3 Quarter Bouncing Champ Gets Some Help from his GF

4 Hudgens, Gomez, Franco star in ‘Spring Breakers’ - Hot New Trailer

5 Scarlett Johansson Bio: From the Horse Whisperer to The Avengers

6 The Career of Actress Jessica Alba

7 Britney Spears: Life and Career of the Troubled Singer

8 Comedian Chris D’Elia on Impressions, Playing Drunk on TV

9 Natalie Portman: Life and Career

10Two Door Cinema Club on ‘Beacon,’ ‘What We See’ Documentary

1 Hollywood

2 Justin Bieber

3 Beyoncé

4 Kim Kardashian

5 Naruto

6 Taylor Swift

7 WWE

8 Rihanna

9 Jennifer Lawrence

10 Angelina Jolie

Q1 2013

1 Hollywood

2 Beyoncé

3 Lindsay Lohan

4 Justin Bieber

5 Selena Gomez

6 Shakira

7 Rihanna

8 Gangnam Style

9 The Hobbit

10 Kim Kardashian

Previous Quarter

Top USA Searches






















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Vuclip’s mission is to provide consumers worldwide with the best rich media experience, across networks, devices, content and platforms.

Vuclip1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035hone: +1.408.649.2240www.vuclip.com

Vuclip product names are trademarks of Vuclip or its subsidiaries or affiliates. Other products or brand names may be trademarks or registered trademarks of their respective owners.



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