guy thompson - seizing the transpromo opportunity with hp

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©2009 HP Confidential 1 ©2009 HP Confidential Guy Thompson Category Manager, Publishing Segment, EMEA SEIZING THE TRANSPROMO OPPORTUNITY WITH HP

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Page 1: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential1©2009 HP Confidential

Guy ThompsonCategory Manager, Publishing Segment, EMEA

SEIZING THE TRANSPROMO OPPORTUNITY WITH HP

Page 2: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential2

BRADESCO BANK, BRAZIL

HP Confidential

Largest private sector bank in Brazil – over 20 million account holders – prints transpromo with two HP Indigo customers

Page 3: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential3

DATAM, NEW ZEALAND

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New Zealand’s largest transactional printer, with two Indigo W7200 web fed presses, printing for Loyalty, a popular loyalty marketing organization with the “Fly Buys” brand

Page 4: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential4

VISA CAL, ISRAEL AND ONIYA SHAPIRA

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3-4 personalized pages are sent to 1.5 million Visa customers in Israel, printed on five HP Indigo presses w3250 at Oniya Shapira

Retail CouponsBased on customers’ requests – as part of cal loyalty program

TransPromo BillingDynamic billing synergy between finance & marketing

Personal letterSummary of benefits

Page 5: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential5

Low Cost Product

High fixed costLow valueCommoditised market placeStatic contentMultiple and restrictive processesInefficient use of resources

Our DifferentiatorsPrice, Scale and Heritage

Traditional Print Process

Legacy ProductionPlatform

High Value Product

Evolving Production Platforms

Variable cost baseIntegrates with other media channels

New market, new opportunitiesDynamic content - Sophisticated use of data/colour

Single production processEfficient use of resources

Our DifferentiatorsTechnology infrastructure with People, Vision and

scale

Digital Print Process

A shifting market

Page 6: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential6

How customers benefit

REDUCE TIMEIT TAKES TOREACH CUSTOMERS

FLEXIBILTY TOCHANGE WHEN PLANNING IS UNDERWAY

INCREASE RESPONSE RATES TO COMMUNICATIONS

RAPID DELIVERYOF HIGHLY PERSONALISEDCOMMUNICATIONS

REDUCE TOTALCOST OFCOMMUNICATIONS

“My communications

are more effective and profitable”

Page 7: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential7

COMMUNISIS

– Communisis uses a T300 Inkjet Web Press, 2x HP Indigo w3250 web presses and 3x5500 sheet-fed presses.

– Strength in creation of bespoke high-impact mailings with the Indigos

– Recently installed T300 for high-volume applications• 3m mail campaign for UK credit card company• Loyalty programme to stimulate card usage

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Page 8: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential8

HP INDIGO W7200 WEB PRESS

– Delivers offset quality for maximum print quality on the widest range of coated and uncoated papers

– Gives the maximum impact to your message for maximum ROI

– 240ppm colour and 960ppm mono – 7.5m A4 colour pages per month

– 320mm web width

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Page 9: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential9

• T300– Designed for high productivity– 75 million A4 pages per month– 400ft/min– 30 in/762mm web width

• T200– Focus on shorter run applications– Plug-compatible replacement for 1

colour toner 2-up machines– 23 million colour pages per month– 20 in /508 mm web width

INKJET WEB PRESS PORTFOLIO• HP Inkjet Web Presses: deliver exceptional quality on coated and

uncoated papers• For high-volume applications• 20 machines installed worldwide

• T350– Announced at Graphexpo: 600ft/min – 112 million colour pages

per month

Page 10: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential10 ©2009 HP Confidential10

QUESTIONS?HP CAN HELP

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Page 11: Guy Thompson - Seizing the TransPromo Opportunity With Hp

©2009 HP Confidential11

We focus ongetting results