guy thompson - seizing the transpromo opportunity with hp
TRANSCRIPT
©2009 HP Confidential1©2009 HP Confidential
Guy ThompsonCategory Manager, Publishing Segment, EMEA
SEIZING THE TRANSPROMO OPPORTUNITY WITH HP
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BRADESCO BANK, BRAZIL
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Largest private sector bank in Brazil – over 20 million account holders – prints transpromo with two HP Indigo customers
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DATAM, NEW ZEALAND
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New Zealand’s largest transactional printer, with two Indigo W7200 web fed presses, printing for Loyalty, a popular loyalty marketing organization with the “Fly Buys” brand
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VISA CAL, ISRAEL AND ONIYA SHAPIRA
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3-4 personalized pages are sent to 1.5 million Visa customers in Israel, printed on five HP Indigo presses w3250 at Oniya Shapira
Retail CouponsBased on customers’ requests – as part of cal loyalty program
TransPromo BillingDynamic billing synergy between finance & marketing
Personal letterSummary of benefits
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Low Cost Product
High fixed costLow valueCommoditised market placeStatic contentMultiple and restrictive processesInefficient use of resources
Our DifferentiatorsPrice, Scale and Heritage
Traditional Print Process
Legacy ProductionPlatform
High Value Product
Evolving Production Platforms
Variable cost baseIntegrates with other media channels
New market, new opportunitiesDynamic content - Sophisticated use of data/colour
Single production processEfficient use of resources
Our DifferentiatorsTechnology infrastructure with People, Vision and
scale
Digital Print Process
A shifting market
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How customers benefit
REDUCE TIMEIT TAKES TOREACH CUSTOMERS
FLEXIBILTY TOCHANGE WHEN PLANNING IS UNDERWAY
INCREASE RESPONSE RATES TO COMMUNICATIONS
RAPID DELIVERYOF HIGHLY PERSONALISEDCOMMUNICATIONS
REDUCE TOTALCOST OFCOMMUNICATIONS
“My communications
are more effective and profitable”
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COMMUNISIS
– Communisis uses a T300 Inkjet Web Press, 2x HP Indigo w3250 web presses and 3x5500 sheet-fed presses.
– Strength in creation of bespoke high-impact mailings with the Indigos
– Recently installed T300 for high-volume applications• 3m mail campaign for UK credit card company• Loyalty programme to stimulate card usage
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HP INDIGO W7200 WEB PRESS
– Delivers offset quality for maximum print quality on the widest range of coated and uncoated papers
– Gives the maximum impact to your message for maximum ROI
– 240ppm colour and 960ppm mono – 7.5m A4 colour pages per month
– 320mm web width
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• T300– Designed for high productivity– 75 million A4 pages per month– 400ft/min– 30 in/762mm web width
• T200– Focus on shorter run applications– Plug-compatible replacement for 1
colour toner 2-up machines– 23 million colour pages per month– 20 in /508 mm web width
INKJET WEB PRESS PORTFOLIO• HP Inkjet Web Presses: deliver exceptional quality on coated and
uncoated papers• For high-volume applications• 20 machines installed worldwide
• T350– Announced at Graphexpo: 600ft/min – 112 million colour pages
per month
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QUESTIONS?HP CAN HELP
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We focus ongetting results