© 2013

Grow Your Nonprofitwith Social Media & EmailJune 25th Simple Strategies

Social Media for Non Profits

Guy Steeves

© 2013

Guy Steeves - backgroundRegional Director – Western Canada

Constant Contact, Inc.

gsteeves@constantcontact.com

• constantcontact/Vancouvermetro

@guysteeves

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Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing

tools and free coaching.

Send personalized email newsletters and expand your audience with our list-building

tools.

Email Marketing

Manage your events online: send invites,

create an event homepage, and

promote registration.

EventSpot

Turn fans into customers with coupons, downloads, and contest on Facebook

and get new likes and email sign-ups.

Social Campaigns

Transform your communications into conversations with online surveys and

polls.

Online Survey

Why Email Marketing?

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Facebook LinkedIn InstagramTwitter Pinterest Youtube

WHERE ARE YOU TODAY?

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traditional marketing

find

keep

convert

new marketing

find

keep

convert

MARKETING HAS CHANGED

“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)

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ENGAGEMENTthe new word-of-mouth is

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EMAIL IS HARD TO BEAT• lots of physical,

measurable response

• easy to brand with colors + logos

• helps to measure and monetize social media

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FORWARD& SHARE

Your new best friends.

Make it easy to share.

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38%Source: Litmus, “Email Client

Market Share,” April 2012

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at its core, marketing is abouteliciting a physical and measureable

RESPONSE

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PHYSICAL, MEASURABLE RESPONSE

click ordownload

come tothe storeor office

schedulea session

donate call

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you can be your authentic self

13

you have an advantage

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NOW, LATER OR NEVERthree little words that rule your world

• who is it “from?”• what’s the “subject?”• when do you send your communication?

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WHO IS IT FROM?winning the battle of priorities

how will you be most recognizable?

CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”

Poll #1What % of total Email Opens from a campaign or newsletter are realized in the 1st hour after delivery?

A) 09 %

B) 15 %

C) 18 %

D) 24 %

Choose 1

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LOOK GREATbrand consistency

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SUBJECT OR HEADLINEwinning the battle of priorities

2SECONDS2WORDS 2TODAY

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WHEN TO SEND & POSTWHEN TO SEND & POST• for social media

• 3-5 times a week is plenty• use automated tools to help

• for email• monthly is most common • when are they likely to take action?

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1. divide your list into 3 groups of people

2. select three days in the week to test

3. send your e-mail, watch for best response

FIND YOUR BEST DAY

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FIND YOUR BEST TIME4. use same 3 groups

of people5. select three times on

the day with the best results

6. send email at 3 different times of day

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WHEN TO SEND & POST

best day best time

DO NOT BE ROMANCED BY A HIGH

OPEN RATE – MEASURE ACTIONS!

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• Lots of physical, measurable response

• Easy to brand with colors, logos, etc…

• 4x the ROI of direct mail*

• Helps to measure and monetize social media

• Authentic engagement with a one-to-many tool

Highly visible, delivered right to the inbox!

email is hard to beat for real marketing value

* Direct Marketing Association

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• Any day 35 - 67% don’t see images by default• text links get more clicks than buttons• place your logo left or center in email• include company name in text• key action must be above scroll line• do not give too many choices• make all images clickable (and with text labels)

PRACTICAL ADVICE

Poll #2

What is the most important single element or action for Email Marketing? Including personal, business, newsletters and e-blasts.

A) Time of the day

B) Day of the week

C) Subject line

D) From line

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YOU CAN DO THIS.AND YOU CAN START WITH A SMALL LISTENGAGE THEM!

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Q&A

gsteeves@constantcontact.com

• constantcontact/Vancouvermetro

@guysteeves