Guy GilesBEYOND 2010 – Smart Delivery

Kirklees Council – Looking Local

21st October 2010

• Formally the DigiTV National Project – funded by DCLG

• Now fully owned and operated by Kirklees Council

• Looking Local Starter Kit

• Multiple Channels:

- Digital Television (SKY, Virgin Media, Freeview with modem)

- Other consumer devices e.g. Wii

- Mobile Phones

- Kiosks

• 120 LA’s, HA’s and Health Trusts engaged to date

• Full business case

Our History

The audience

There was a clearly defined audience for Looking Local:

• Digitally excluded, with a focus on the C2, D and E demographic• The elderly• Disabled people

• Evidence suggests that these people are the highest users of public services, the most expensive to service and the most difficult to reach

Results from recent Microsoft UK survey:

• 30% Of current OAPs and “Baby Boomer” Generation are computer illiterate

• 97% Of households have a television – which will have to become digital• • 90% of the adult population owns a mobile phone

• 646 residents completed survey

• 90% believed that Looking Local technology should be used to improve customer service

• 80% residents said they would use Looking Local

• Only 18% of tenants use internet to access services on website

• When asked ‘Why don't you use internet to access website’ the highest response was 'no PC', second, ‘no internet’, third was 'age‘

• 45% of usage is out of office hours, 25% at weekends

Audience research (Sandwell Homes)

T-Seniority

• 88% found the information and services clear and user friendly

• 97% could navigate the service without help

• 100% of participants used email and other areas of interest were highlighted as transport and

health services, news & weather

• 88% found it sufficiently useful or very useful

• 38% used it daily, 30% used it on a weekly basis, 16% monthly and the rest less frequently

• 90% felt more informed with the service

• 80% felt the service enriched their means of communication

• 81% felt the service made their life easier by giving them more autonomy over their life

• 43% felt closer to their family

• 75% felt more confident towards new technology after the trial

• 85% wanted to continue with the service after the trial

Audience research (T-Seniority)

• Only 19% had used a PC before and 18% had accessed the web

But......

• Mobile phones were the most common form of technology used within the group

• Only 16% had ever used a mobile phone for data services

Audience research (T-Seniority)

Text your postcode to:

07786 203957

Mobile – Smart Phones

•30% adults have a 3G phone

•7% adults have an iPhone

•Android growing exponentiallySource: © Netsize 2010 and IPSOS MORI

Mobile – Apps

Schools Admissions

App

Schools Admissions

App

Birmingham City Council

App

Birmingham City Council

AppLooking

LocalApp

LookingLocalApp

Youview TV – Apps meet TV

Guy GilesOperations Manager

email: guy.giles@lookinglocal.gov.uktel: 07973 909663web: www.lookinglocal.gov.uk