gustav klimt report
DESCRIPTION
Campus Circle's work promoting the Gustav Klimt Exhibition at The Getty.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
GUSTAV KLIMT The Magic Of Line Report Online, Social Media and Print Marketing Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the exhibition. • Social Media Campus Circle utilized its own Social Media channels to promote the exhibit.
We disseminated content and calendar information through our Facebook and Twitter pages..
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the exhibition through print advertising and event marketing.
Campaign Recap Banner Advertising - 304K impressions, 300 clicks
Dedicated Email – 27K sent, Total Opens – 3,001 to date, Clicks – 146 Newsletter Banner Ad –27K members, pg views – 2,929, 58 exhibit clicks
Social Media - CC related channels: Facebook – 6,183; Twitter- 2,774 Calendar Listing - 181 Page Views • Exhibit Trailer - 76 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools
Campus Circle on Issuu – 1,720 Page Views Exhibition Content – 1,004 page views
Total Event Related Page Views – 8,911 Total Clicks – 504
The Cover of Campus
Circle
Strip Ad Cover Placement
Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and
schools in L.A.
Campus Circle Distribution 1 Select images of retail drops
Campus Circle Distribution 2 Select images of retail drops
Campus Circle Distribution 3 Select images of retail drops
USC Back To School Concert August 25, 2012
USC Back To School Concert 2 September 25, 2012
Campus Circle on
Issuu An online
magazine viewing community Page Views –
1,720
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print Editorial Calendar Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Exhibition Content
Page Views – 1,004 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors
Banner Advertising 2 Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 304K. Clicks – 300.
Dedicated Email
Delivered – 26,923 Opened – 2,951
Clicks – 146
Campus Circle
Newsletter
Emails – 27,030 Opens – 2,593
Clicks – 68
Calendar Listing
Page Views – 181 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Movie Trailer Page
Page Views – 76 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the exhibition. We disseminated content and calendar information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,183 Twitter followers: 2,774
Social Media Post samples 2
Social Media Post samples 3
Social Media Post samples 4