guru / service meets social_microsoft design expo 2010

PHOTOGRAPHYPAINTINGFILM

WRITINGMUSIC

THEATER

cinematography

illustration

foley art

costume design

interaction design

set design

playwriting

lighting design

fashion design

arts administration

curation

screenwritingjournalism

industrial design

graphic design

choreography

makeup artgame design

animation

advertising

typography

music composition

improv

CGI artsound engineering


WRITINGMUSIC

THEATER

Education Through Music. “District Plans to Eliminate Existing Arts Education in Elementary Schools by 2012; 6 Ways You Can Help”. http://www.etmla.org/news_and_events/news/6_ways_to_help_save_music_the_arts_in_schools

cinematography

illustration

foley art

costume design

interaction design

set design

playwriting

lighting design

fashion design

arts administration

curation


industrial design

graphic design

choreography


animation

advertising

typography

music composition

improv



WRITINGMUSIC

THEATER

LAUSD is eliminating 50%

of its art teachers in 2011...cinematography

illustration

foley art

costume design

interaction design

set design

playwriting

lighting design

fashion design

arts administration

curation


industrial design

graphic design

choreography


animation

advertising

typography

music composition

improv



WRITINGMUSIC

THEATER

cinematography

illustration

foley art

costume design

interaction design

set design

playwriting

lighting design

fashion design

arts administration

curation


industrial design

graphic design

choreography


animation

advertising

typography

music composition

improv



WRITINGMUSIC

THEATER

...and the remaining 50% in 2012.

Education Through Music. “District Plans to Eliminate Existing Arts Education in Elementary Schools by 2012; 6 Ways You Can Help”. http://www.etmla.org/news_and_events/news/6_ways_to_help_save_music_the_arts_in_schools

Microsoft Design ChallengeGraduate Studio II Carnegie Mellon University 07.12.10

Aliya Baptista

Sarah Calandro

Stephanie Meier

Eric Spaulding

Cheryl Templeton

TO CONNECT, EXPOSE, & INSPIRE

Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo 1

Our Solution

Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo

Exploresurveys interviews affinity diagramming

-Teacher at Langley high school


“We don’t have the resources for teens to learn about different creative arts.”

Generate madlibsmake tools

“I love movies but I don’t want to be an actress. I wish there was a class that told me about all the other jobs I could have in movies.”


-Teenager from the Ellis School


Personalized content>

Design Implications:


Personalized contentLow effort for professionals

>>



Personalized content Low effort for professionalsExisting social networks

>>>



Personalized content Low effort for professionals Existing social networksParental buy-in

>>>>



?TO CONNECT, EXPOSE, & INSPIRE

What is


Browser sidebar


Browser sidebar Website

Evaluate rapid prototypingthink aloud protocol

“I want to share my stuff and see what my friends are collecting.”


-Teenager from the Ellis School


Information networks teens need access to

Teens’ primary information networks

Teachers

Parents

Media

Peers

Guidance Counselors

Teenagers

Teen Network: current state

Professionals

Universities

Cultural Institutions

Creative Companies


Teens are now connected


Teachers

Parents

Media

Peers

Guidance Counselors

Teenagers

Nielson Report, “How Teens Use Media,” June 2009.

Teen Network: future state

Universities


Professionals

Creative Companies


Teens are now connected


Teachers

Parents

Media

Peers

Guidance Counselors

Teenagers

Teen Network: future state

Universities


Professionals

Creative Companies

Aliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design ExpoAliya Baptista . Sarah Calandro . Stephanie Meier . Eric Spaulding . Cheryl Templeton . Carnegie Mellon University ‘10 . Microsoft Design Expo

More than half of teens look to online social networks for advice and support.

Nielson Report, “How Teens Use Media,” June 2009.


Christina 17 year old GURU userinterested in Film



Christina’s Journey: phases of GURU

Immersed Focused

time

FILM

illustration

cinematography

stop-motion animationMOTION GRAPHICS

fine art

photography

Unaware


How Guru Works

teen

TEEN BROWSER SIDEBAR & PROFILE PAGE

PROFESSIONAL PROFILE PAGE

Relevant content is recommended

1. 2. 3.Content is published to professional profile

professional

CONTENT SHARING PLATFORMS

Content is posted to media sites or browser sidebar


teen

TEEN BROWSER SIDEBAR & PROFILE PAGE

PROFESSIONAL PROFILE PAGE

CONTENT SHARING PLATFORMS

Relevant content is recommended

Content is posted to media sites or browser sidebar

1. 2. 3.Content is published to professional profile

professional

How Guru Works


Professional Profile Page


Static Content



Active Content



Collect




Message Board


Teenager Profile Page


Collections



Map view



Family

Guidance Counselor

Access toProfessionals

Range & Depthof Arts Careers

CareerOpportunities

Low Barrierto Entry

Teen-Focused

Career Assesment Sites

GURU

Competitive Analysis


Service Provider Model

Operational Costs:Source professionalsProvide the platformSource advertisingLegal/IP logisticsContent mgmt. teamTechnical support

Free Service$$$Service Provider

Professionals

Teens

Teachers

Parents

Teachers

Parents

Branded Pages

Company Pages

Advertising



Professionals

Teens

Teachers

Parents

Teachers

Parents

Branded Pages

Company Pages

Advertising



Professionals

Teens

Teachers

Parents

Teachers

Parents

Branded Pages

Company Pages

Advertising



Professionals

Teens

Teachers

Parents

Teachers

Parents

Branded Pages

Company Pages

Advertising



Professionals

Teens

Teachers

Parents

Teachers

Parents

Branded Pages

Company Pages

Advertising

operational costs


computermechanical

civil

metalurigicalelectrical

chemicalCHEMISTRY

ENGINEERINGgenetic

PHYSICS

nuclear

BIOLOGY quantum

astro

atomicmolecular

particle

opticalmarine zoologyplant

evolutionary micro

organic inorganicphysical

physicalbio-

biomedical

molecular

aeronautical audio

environmental

industrialpetroleum

forensic


Chase Iversonmotion graphic artist

Mark Johnsoninteraction designer

Jim Castrocinematographer

FILM

FINE ARTS

PERFORMING ARTS

WRITING

PHOTOGRAPHY

Christina

Julie

Tess

Max

Anna

DESIGN


TO CONNECT, EXPOSE, & INSPIRE

Thank you

guru / service meets social_microsoft design expo 2010

Design

design implications

microsoft design expo

carnegie mellon university

professionals aliya

solution aliya baptista

existing arts education

aboutdifferent creative

elementary schools