gun trade world - december 2014

AUGUST 2010

COVERING THE SHOOTING BUSINESS GLOBALLY

DECEMBER 2014

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1 0 , 6 4 1 CO P I E S EV ERY M O N T H T O 1 2 5 CO U N T R I E S

DECEMBER 2014www.guntradeworld.com

C O V E R I N G T H E S H O O T I N G B U S I N E S S G L O B A L L Y

Australia may miss out on a major manufacturing plant if stricter gun ownership restrictions, including a handgun ban, are introduced.

Beretta International and Winchester Australia are among the companies that say the countrys economy would be hit if these plans go through because they would reconsider where they make their guns.

Beretta has been looking at opening a plant in Victoria but said it would reconsider if legislative changes had an e ect on its business models.

General manager Greg Chan said: Beretta International is

All set for SHOT? Why it will be bigger and better than ever. p28

Get on target with archery and crossbows both are growing. p30

worried about rearm theft, enforce the law thats already there.

Manufacturing consultants have even criticised Australias existing registration processes.Beretta consultant Russell Pearson added: " e quality of information gathered by most of the registries in Australia is pathetic.

While National Firearm Dealers Association president Luca Scribani Rossi said responsibility for the management of rearm registries should be removed from police and passed to authorities responsible for operating and managing licensing systems. Continued on page 6

Gun ban fear could hit Australian economy

seriously considering locating a manufacturing plant here, in Victoria in particular.

A company as big and as old as Beretta would seriously look at Australia if they changed the legislation in an adverse way and say, Why would we want to come here? Why would we want to build a massive facility here if thats going to a ect us?

Winchester Australia also fears that its existing manufacturing business could be a ected if any legislation further restricts gun ownership in the country.

Sales and marketing manager Je rey Gordon revealed: Any changes would obviously put our business at some sort of risk.

We supply the domestic trade, law enforcement and also defence with ammunition and we currently employ 60 people in regional areas.

Gun Control Australia is trying to get high-powered semi-automatic handguns banned and spokesman Roland Browne told a senate inquiry that handguns were overlooked in 1996, when tough gun laws were brought in following the Port Arthur massacre.

Gun manufacturers and consultants told the inquiry that processes already in place could be improved to prevent registered rearms being stolen and used to commit crimes.

Mr Chan added: If youre

Picture courtesy of hunting. shandgame.org.nzBeretta is considering its options over a planned factory if Australia brings in tougher gun laws.

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GTW

When the going gets tough

Two years ago, American gun retailers could hardly believe their order books. Ammunition and guns were ying o the shelves as customers bought frantically in the belief that President Obama was going to bring some sweeping legislation to control gun ownership.

Despite some very real attempts at state level, a national policy controlling the ownership of these items has yet to be brought forward this may be because such a measure would prove unworkable, or it may be that common sense has prevailed so far, since there is no concrete evidence for further controls

I know the industry is not counting its chickens it is far too smart to do that but the threat nationally is just that little bit further away than two years back.

Of course, that brings with it its own issues. Many of the manufacturers built additional facilities or took on more sta to produce more guns in response to demand from shops, only for the orders to be cancelled when the stock simply stopped moving.

It has left a stockpile on suppliers shelves in many cases and a bad taste in the mouth of some. " e new normal in US gun sales is here to stay.

So what to do with all that stock? Well exporting it is a great option for some and we at GTW are happy to try and help you in that goal. Rather than rein in your horns, now is the time for a strong marketing plan to reach across the globe for further sales and we will be delighted to talk to you about those ideas.

04 www.guntradeworld.com

WELCOME

Sean ODriscoll [email protected]

Sean really is the driving force behind DHPs trade division. Having been in the gun trade for more than 20 years, he understands how it all works!

John Hunter Editor in [email protected]

John has more than 18 years experience of the shooting and shing trade and is a regular visitor to international events. He co-ordinates the magazine.

Mark Peacock ROW [email protected]

Mark has spent many years in B2B marketing and has a long history of helping companies build brands.

Think youre alone?As if the USA didnt have enough problems with ill-informed governors trying to impose Draconian gun laws in certain states, it seems that other parts of the world are being similarly a ected by a fundamental misunderstanding of the role of gun manufacturers and responsible, law-abiding citizens that shoot.

You would think that all the publicity surrounding the fact that several big-name gunmakers have moved from one US state to another because of unpalatable attempts to legislate against them would have been heeded.

But in Australia the warnings have possibly fallen on deaf ears.

Earlier in the year, Beretta USA revealed that it was to build a new production plant in Tennessee because of its strong support for gun rights. Bosses there were also extremely vocal about the proposed restrictions in its home state of Maryland and explained that it could not consider expansion there for that very reason.

Now Australias proposed gun law changes could hit its economy hard as the same company along with another famous name, Winchester rethinks its investment plans in the country.

Is it a case of cutting o your nose to spite your face?

John HunterEditor in chief

Bart Manganiello US sales [email protected]

Bart has been selling on trade magazines for all of his working life and has helped more companies grow their business than anyone else we can think of!

Rob Smith Deputy [email protected]

Robs been helping companies grow internationally for over ve years as deputy editor of Tackle Trade World. He has a strong grasp of international business and is a competent shooter.

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GTW

05www.guntradeworld.com

Contents06 NewsGerman Sport Guns adds DIANA airguns to the fold.

20 IWA launchWhy the shooting world heads to Germany every March.

22 Meet the maker Luke CamilleriThe inventor, visionary and airgun expert has come out of retirement.

26 Casa Rizzini IrlandaFinding good shing and hunting is easy if you know the right people...

28 NSSF NewsThis years SHOT Show will be even easier to navigate and enjoy.

30 Spotlight on Archery/Bow huntingGTWs exclusive survey and overview of this developing market.

36 Tackle & Guns Trade Show reportThe UKs unique industry event, run by GTWs parent company.

38 Great Gear ArrowheadsStocking archery gear? Then youll want to look at add-on sales.

40 Company Profile TenPointWe chart the success of one of the best-known names in crossbows.

DECEMBER 2014

44 Fausti IndividualAs the name implies, this is a unique gun in every way.

46 Doing business with HungarySome terric hunting and well-regarded manufacturers can be found here.

50 Making contactA rundown of some of the latest gear for you to consider stocking.

54 Making contact SightmarkA look at the range of Prismatic weapon sights.

56 Making contact Kahr ArmsThe CT380 double-action compact pistol.

58 Making contact CaldwellBenchrest accuracy from the DeadShot ChairPod.

60 Making contact LanskyA fantastic new combo from American company Lansky.

62 Making contact DRD TacticalFrom special ops to commercial offerings we look at the range.

66 Straight Shooting Stacey BrandonDMTs vice-president urges dealers to think about accessories for sales.

20 22 26 30 44

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www.guntradeworld.com

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Toughen existing laws, dont add new ones

GSG takes over DIANA airgunsGerman Sport Guns GmbH (GSG) has agreed a deal to take over 100 per cent of the shares of airgun manufacturer DIANA.

Having been in existence for more than 120 years, DIANA is one of the oldest and most traditional manufacturing names in the classical construction of airguns.

GSG, meanwhile, specialises in the trade with airguns/airsoft guns and outdoor products, as well as being one of the leading manufacturers of .22-calibre sporting rearms.

GSGs CEO, Michael Swoboda, explained: With our many years of experience in the airgun market, we will further expand the DIANA product range, thus continuing the traditional brand.

! e deal to bring together GSG, with its headquarters in Ense, north Rhine-Westphalia, and Diana Mayer & Grammelspacher GmbH & Co KG, based in Rastatt, should be well on the way by the time this magazine is printed.

Continued from page 3

! ere are also fears that illegal guns and components are ooding into Australia in much larger numbers than authorities have been willing to admit, according to Greg Chan, who blamed inadequate policing at Australias borders.

He said: We think that it is likely there are more guns and parts of guns imported than what the federal authorities have been willing to admit.

! e di culty in having an informed view about this source is the small percentage of physical inspections undertaken by customs at the docks.

He believes this re ects the inadequate resources devoted to preventing illegal imports into Australia (and) is compounded by the de ciencies in customs.

Winchesters Je rey Gordon claimed the scope of the Senate inquiry was limited.

We believe the current laws as they apply to legitimate shooting activities are working and allow for a balance between security and lawful compliance, he con rmed.

Gun Control Australias Roland Browne has suggested that it should be mandatory for gun owners to own safes tted with alarms.

Why do they (gun owners) oppose tight storage requirements and use of alarms?

It is not only an alarm system that is needed guns need to be secured so that a determined burglar cannot make o with them.

! e inquiry is also investigating the threat posed by the 3-D printing of guns.

P006_GTW_12_News+STI.indd 1 28/10/2014 16:23

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The Diana Group, owned bythe Italian Marocchi family,has acquired specialist UK-basedmanufacturer MTC optics.

!e deal sees the brand joinother big names, including Bredaand Marocchi shotguns from Italyplus airgun marques Daystate andBrocock, both also based in theUK.

MTC Optics is well known forits range of top-quality telescopicrie sights and a well-establishedconsumer base that will be animportant contribution towardsexpanding the groups futureperformance and growth.

Daystate boss Tony Belasexplained: We have been workingwith MTC Optics for the lastseven years and using its scopes onour airguns.

Over the years we have got toknow owners Sammie and Garyreally well and even developed thepopular Mamba together.

!e brand has been growingat quite a rate in the last coupleof years and the acquisition bythe Diana group will allow thatgrowth to continue at a goodpace.

Sammie added: !is is greatnews and we are condent


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Southern Outdoors GroupE: [email protected]: www.southernoutdoorsgroup.com

MTCs Sammie Cooper and Daystate boss Tony Belas.

Looking after your brands in Canada

MTC OpticsT: + 44 8448 009929E: [email protected]: www.mtcoptics.co.uk

Optics brandfinds new home

A new manufacturer rep group,using extensive experiencefrom industry professionals, islooking to help rms establishthemselves in Canada.

Eric Wilson and JenniferRichardson, who formerlyhandled international sales forstock and grip supplier ATI,specialise in helping shooting,rearms, tactical equipment andshing-tackle manufacturersdevelop sales in Canada.

Southern Outdoors Groupsmission is to grow its keymanufacturers market presence

throughout Canada thanks toits extensive knowledge of theindustry and vast customer base.

!e duo said: Our goalis to establish long-termrelationships with boththe manufacturer and theircustomers, to ensure a qualitypartnership that delivers resultsbased on consistency, hard workand performance.

With more than 10 yearsof combined work experiencewith major manufacturers,distributors, dealers, buyinggroups and big-box stores, both

domestic and international, theexperience is extensive.

!e managing partnerswill be responsible forfacilitating sales promotions,yers, catalogue promotionsand e-blasts supporting allmanufacturers. In additionto territorial responsibilitiesthey will ensure ecientmanagement andadministration of the group.

that this will further aid thecompanys expansion. It was justgetting busier and busier and tohave someone come in with theresources it has is terric.

!e Daystate family will takeover the sales and admin side,allowing Gary and myself tocontinue product development.

MTC Optics has beenpurchased as a going concern,with all warranties and salesinformation unchanged.

However, the takeover alsoextends MTC into the groupslarge customer base where buyers

can benet from the groupsstrong administration anddistribution network.

Under the terms of thedeal, Gary and Sammie willremain with the company forthe foreseeable future, withBrocock managing director PeterMartineau handling the day-to-day running of the brand from itsStaordshire headquarters.

Ginger Chandler senior vice-president,new product development and innovation.

RemingtonannouncesChandler assenior vice-president!e Remington OutdoorCompany (ROC) hasappointed Ginger Chandler as senior vice-president, newproduct development andinnovation.

We are very excited tohave Ginger lead new product development and innovation,said George Kollitides, CEO.Ginger is a rearms-industryveteran and her knowledgeand leadership skills arewell suited for her new role.Further, Gingers expertisein pistols will augment our existing strength in long guns, as Remington continues its push into handguns.

Remington has deepAmerican roots, said Ginger.Im excited to return to anindustry and lifestyle thatIm so passionate about,and a position where I can contribute my skills andexperience to the products I love. Im looking forwardto working with ROCsoutstanding professionals,whose design andmanufacturing excellence deliver the best products and experiences.

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The success of the CrossOver ri e has led Lithgow Arms to look for distributors across Europe.

Lithgow ArmsT: +61 2 6352 9900E: [email protected]: www.lithgowarms.co.au

A proportion of the sale on every Streamlight pink ashlight product is donated to BCRF.

Australian shooting brand Lithgow Arms is on the lookout for distributors across Europe for its CrossOver ri es as it continues to grow.

! e CrossOver, as its name suggests, is a hunting and target ri e with modern, tactical styling, high accuracy and reliability, proudly made in New South Wales, Australia.

Lithgow Arms is a brand built on 100 years of weapons expertise

Lithgow evolves into manufacturing role

at its small-arms factory.Originally conceived as a

factory to make and support weapons created elsewhere, over recent years Lithgow has evolved into a true small-arms designer and manufacturer.

Since 1912, the rm has proudly supported Australias soldiers on battle elds around the world. From Gallipoli, Fromelles and Pozires to North Africa, Borneo and Kokoda,

and from Korea, Malaya and Vietnam to East Timor, Iraq and Afghanistan, Australian troops have carried weapons made by Lithgow.

! e Lithgow Arms team includes local experts plus people with international experience from some of the worlds most renowned arms manufacturers, as well as former military personnel.

All this means that the team now designs new Australian

weapons for military and civilian markets along with the LA101 CrossOver, the innovative EF88 ri e is being developed for the Australian Defence Force, while the export F90 version has captured attention around the world.

Kahr To Sponsor Long-Range Shooting ContestKahr Firearms Group is utilising YouTubes massive appeal and marketing opportunites to organise a Kahr 2014 YouTube Video Long-Range Shooting Contest.

! e grand prize for the winner is $5,000 in value on any Kahr Firearms Group products, which includes Kahr, Magnum Research and Auto Ordnance.

Our goal of this shooting contest is to dispel the myth that accuracy is sacri ced in exchange for a smaller-sized pistol, like that found in our concealed-carry product line, stated Justin Moon, CEO of Kahr Firearms Group.

Lighting rm brightens charitys day with $75,000 contributionStreamlight Inc, a manufacturer of high-performance lighting equipment, has contributed more than $75,000 to ! e Breast Cancer Research Foundation (BCRF) in the USA.

Since 2010, the rm has donated $525,000 to the organisation, which wants to achieve prevention of and a cure for breast cancer, from sales proceeds of its pink ashlight products.

! ese pink lights are imprinted with the BCRF logo,

designed to raise awareness of the disease. For every pink Nano Light, pink ProTac HL and pink Strion LED sold, $1, $3 and $5 respectively are donated to the not-for-pro t body.

Loring Grove, Streamlights global brand manager and a breast cancer survivor, said: Breast cancer a ects millions of women and their families and Streamlight is proud to continue doing our part to help raise money for a cure for this devastating disease.

Top names scoop awardsBuyers in the USA have honoured some of the biggest names in gun and accessory manufacturing. Each year the National Association of Sporting Goods Wholesalers (NASGW) awards the top manufacturers who best demonstrate a commitment to the two-step distribution process, and who provide outstanding service.

Leadership awards this year went to Leupold & Stevens, Inc (optics), Birchwood Casey (accessories), Hornady (ammunition), Sturm, Ruger and Co ( rearms) and IWI US (importer).

Awards of excellence went to Burris Co Inc (optics), Crimson Trace Corporation (accessory), Winchester (ammunition), Glock ( rearms) and Eagle Imports. ! e 2014 Innovator of the Year was named as O F Mossberg & Sons, Inc.

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Italian gunmaker Breda hasconrmed that it has startedproduction of its revolutionary B4,built on the popular AR platform.

!e rst guns are ready forcustomers and the rm says thatit has been delighted with initialresults.

Michele Marocchi at Bredasaid: We involved the bestaccessory manufacturers inthe USA and asked them to

create a high-quality AR15.Yankee forearms and Magpulcomponents give a tough feelingto the product.

Expressly made respectingmilitary standards, our B4 willimpress those familiar with manyfamous AR15s on the market,while also oering a better balancebetween quality and price.

Our barrels, expressly made inGermany by Lothar Walther, are

designed to be free oating andauto-centering too, with the newgas block designed by us.

Since the B4 represents anew and dierent product inBredas catalogue, it is lookingfor new dealers and distributorsworldwide.


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BredaE: [email protected]

Pat McKenna has been appointeddirector of sales at Plano Synergy.

Wiley X set to supply Estonian defence forcesWiley XEuropehaspartneredwithReorg uCompanyin Estonia,where itwill providespectacles andgoggles to theEstonian defence forces.

!e three-year contract will see Wiley Xprovide its popular Saber Advanced spectaclesand the Wiley X Nerve goggles (pictured), whichare provided to virtually all special and regulardefence forces around Europe.

We are very proud that our oered products,

servicesand notleast ouroeredprice, all

combined,have achieved

such a high score inits evaluation system, said

Jan Mikkelsen, president of WileyX Europe. We look forward to a long

and strong cooperation in the coming years.Gun Trade World understands that Wiley X

won the contract competing with four of thebiggest protective eyewear brands in the world.

!e Wiley X products earned 99.75 pointsout of the 100 possible, in the tender productevaluation system. !e closest competitorachieved 70.25 points.

PlanopromotesPlano Synergy has promotedPat McKenna to the positionof director of sales.He willwork with national accountmanagers, key account managersand regional sales managersto develop sales approach anddirection.He will also workwith other departments tostreamline the process, ensuringthat customers will continue tobe taken care of in an ecientmanner.

Im honoured to be ableto work for such a qualityorganisation,Pat said: PlanoSynergy consists of manyof the leading brands in theoutdoor industry. Im veryexcited about my new positionand look forward to helpinggrow the Plano Synergybrand to become an evenmore dominant player in ourindustry.

Heym goingdirect toshootersGerman riemaker Heym isnow oering its bolt-actionand double ries online toend users at prices 15 per cent below suggested retail prices.

Customers in Germany get to choose whatever modeland options they require and get their rie shipped right totheir doorstep.

!is is a bold move becauseit will undoubtedly causea stir with Heyms retailpartners.

Breda startsproduction of B4

Breda has conrmed that production ofthe revolutionary B4 has begun.

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NEWS

Airgun-pellet expert Haendler & Natermann Sport is expanding its o erings after purchasing the pellet line from UK manufacturer Pax Guns.

Pax, which was founded by industry stalwart Hugh Earl, is a premium pellet manufacturer that makes a range of products for hunting, eld-target and leisure shooting.

Jrg Siemens, head of sales and marketing at H&N Sport, said: We are very happy to expand our product line with some of the nest pellets on the market and

we are proud to continue Hughs great legacy.

# e machinery will be transferred to Germany and installed in our new premises in Hann Mnden in the next few weeks. We will present the new pellets in spring 2015 at the Shot Show and IWA. # ey will be available in April 2015 at the latest.


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H&N Sport MD Florian Schwartz (left) and Pax Guns Hugh Earl.

Special features from AEG site

H&N Sport GmbHT: +49 5541 90963-0E: [email protected]: www.hn-sport.de

Asia Electric GunsT: +852 2332 0362W: www.aegguns.com

H&N buys pellets from UK

Hong Kong airsoft producer Asia Electric Guns has rebuilt its website from scratch to allow for new distributor-only features designed to make purchasing its products as quick and easy as possible.

Among the websites special features is an online quotation builder, where buyers can choose from a full range of products for an instant quote.

With the distributor portal, accounts logged in can access

their full purchase history from AEG along with conversations with the sales team, distributor-only announcements and other useful information.

# ere is also special content, including packaging and shipping-related details, product downloads and other useful information.

KENNETH PEDERSEN OWNER OF DANISH HUNTING SUPPLIER KP3

Age: 51Nationality: DanishLength of time in post: Since 2007. I left a position as general manager for a German manufacturer of electronic components for the mobile industry, switching totally into turning my hobby into my livingMarital status: MarriedFamily: One sonPastimes/sport: Hunting is my passion and the sport I am exercising. I prefer active hunting like roebuck stalking but a Hungarian top-class wild boar driven hunt will always be appreciated. I am also a great Formula 1 fan

HINDSIGHTBest business decision: The extension of the Woodline portfolio and introduction of the Arxus Boot Line in 2008 made us a complete and much stronger supplier with gear for the active hunterWorst business decision: Following the same strategy in all European markets, as a general setup is simply not possible. Trying it out was a wrong decision at that time but also a good learning experience leading to where we are today, always open to an individual and different strategy to serve a speci c opportunity or market. Hunting cultures, traditions of fashion, business traditions, economy of scale are almost so different in Europe that it can be dif cult to nd similar markets to compare, especially within textilesGreat aspiration: Always being open for new ideas, although staying focused on targets

INSIGHTMain objective: New introductions for 2015 with our existing partner network, capturing new dealers, and establishing distributors/wholesalers in those markets where we are not yet representedPersonal objective: Small but innovative, being unique and different and staying focused on products for the active huntingBiggest current restraint: Germany held up against the current achievable opportunities, as we are in a restrained situation. Required advertising expenditure is far more expensive than any other market in Europe. Looking for somebody to duplicate GB setup (if possible). We have some good dealers and wholesalers in Germany but the market potential is far bigger than what we currently achieve, yet the conservatism and high marketing cost does not make it worth ghting forBiggest current opportunity: Our products are generally very much appreciated for their high quality. Our existing partners are looking forward to promoting them in their local markets

FORESIGHTThe next great technical development: We will announce many interesting ideas in 2015, among these an interesting boot modelHow will business develop in the next 12 months: We expect to maintain similar growth as we have had this yearWhich emerging market will be most signi cant: Great Britain. We have been searching for years for the right partner for GB and have nally succeeded with Hammond Sporting, which has shown a totally different way to approach the market and to the traditional way of building a distribution.

The brand-building direction takes perhaps a longer introduction time but is surely more solid in the long run. Additionally, it has been an eye-opener for the future elsewhereBusiness philosophy: Never compromise quality

KP3T: +45 53 55 82 50E: [email protected]: www.kp3.dk

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First shown at the ShotShow in January, the Chiappa Firearms LA322 is now being distributed.

Glock gun racket row

First shown to the trade in January 2014 at the Shot Show in Las Vegas, the much-expected model LA322 by Chiappa Firearms is now being distributed by the Italian maker.

! is western replica features a few typical characteristics: by fully pushing the lever, the cartridge case is extracted from a gate placed on the right side of the receiver; the safety is manual (hammer half-cock), and the

Chiappa reveals its LA322 at long last

! e ex-wife of Glock gun company owner Gaston Glock is suing him for hundreds of millions of dollars, claiming that he cheated her out of the rm that they founded in Austria 50 years ago.

Helga Glock, 78, is using rare racketeering laws to try and claw back $500 million (311 million) from the 85-year-old, who she divorced three years ago after 49 years of marriage.

In legal papers led at a federal court in Atlanta, Georgia, where Glock is based, she accused him of an elaborate scheme to cheat her out of the rm, which makes $400 million in sales each year and supplies the US police with two-thirds of its rearms.

Mr Glock is said to have locked his ex-wife out of their Austrian mansion and red their three children from the rm before marrying his 35-year-old nurse, Katrin Tschikof.

Neither the rm nor Gaston Glock has commented on the matter.

sights are a Buckhorn rear sight manually adjustable in elevation and windage and a tunnel front sight.

Currently only available in the wooden-stock version, LA322 will shortly be proposed in the DELUXE version with checkered walnut pistol-grip stock.

! e LA322 is said to combine the reliable mechanics of all Chiappa Firearms products at a remarkable price of around 500,

which compares favourably with the 1,000 to 1,500 that is the average cost of the other lever-action ri es.

! is has been made possible, on a small calibre of course, through some ingenious changes, including on the aesthetics.

! e stock, for instance, is made of beech wood, while the classic lever-action ri es of the company based in Azzano Mella are made of walnut and are oil hand- nished.

! e alloy receiver has an arti cial colour case, obtained by a hi-tech decoration method, instead of the classic (and expensive) traditional colour case.

! e LA322s simpli cation compared with other lever-actions also makes it easier to use and just as simple to disassemble.

Chiappa FirearmsT: +39 030 9749065W: www.chiappa rearms.com

Burris looks for online star! e Burris Company is searching for a manager of online marketing.

Reporting to the chief global marketing o cer for the Beretta Optics Division, the successful candidate will be responsible for creating online strategies and executing online tactics to achieve the goals of the company and its two agship brands.

! e scope of this position includes the Burris and Steiner brand websites, industry forums, social media, e-mail, and other internet presences.

! is newly created position will be at the companys headquarters in Colorado, USA. To apply, e-mail a rsum to [email protected].

Benchmade names product line managerBenchmade Knife Company, manufacturer of premium sports cutlery for the last 26 years, is pleased to announce the addition of Greg Hall as product line manager.

Greg will assist in the strategic planning, execution and management of product in the HK Knives and Benchmade portfolio.

Were incredibly excited with the addition of Greg to the Benchmade Product Team, says Jason Boyd, director of product for Benchmade. With the combination of his experience and his passion for the industry we look forward to all the tools and skills that Greg will bring to help continue to drive Benchmade as an industry leader in its category.

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Safariland Group secures huge contract

Boost for shooting as kids go with hunting

e Safariland Group has been awarded a $6,000,000, two-year contract from the State of California for its Second Chance body armour.

is contract is for Second Chance Summit, Prism and Prism MT series body-armour products for all California agency employees requiring ballistics and stab protection, and allows for two one-year contract extensions. In addition, both city and county agencies within the State of California may also purchase armour equipment through this contract.

We are equipped with one of the most advanced testing laboratories in the world. Our body-armour products are designed by highly experienced ballistic engineers and a network of supplier-partners, including Honeywell, DuPont and Teijin, said Todd Mackler, vice-president Armor, e Safariland Group.

After holding a body-armour contract with the State of California for the past ve years, we are proud to continue to protect these o cers with high-quality and trusted body armour.

The rich American tradition of hunting is still being passed down from generation to generation, according to the latest gures.

A study by HunterSurvey.com reveals that passing that heritage along to younger people is still alive and well, with nearly 46 per cent of surveyed sportsmen having taken at least one child hunting in the past year.

e common perception that those children are almost always sons or daughters, however, may not be completely accurate. When asked how many children they had taken hunting within the past 12 months, 21 per cent reported that they had taken one, 15 per cent two, ve per cent three, two per cent four, with just over two per cent having taken ve or more.

Traditionally, it is thought that boys and girls most often learn to hunt from a parent and in 59 per cent of the reported cases that is absolutely true. But sportsmen arent just teaching their kids how to track a buck, shoot a duck or call in a turkey;

theyre introducing the outdoors to other relatives and friends as well.

After a son or daughter, the next highest response was taking an unrelated young person, with 27 per cent of respondents reporting that they had taken a girl or boy hunting with them that was not related to them, 20 per cent took a nephew or niece and 17 per cent took a grandchild.

Nearly four per cent took a child as part of an organised activity, such as through scouting or as part of a church group event.

Sportsmen have long sought to share their love for the outdoors with the people in their lives, particularly young people, and when it comes to hunting, introducing kids to the outdoors isnt limited to just immediate family members, says Rob Southwick, president of Southwick Associates, which designed and conducted the survey.

To nd out more visit www.huntersurvey.com. National Shooting Sports Foundation, Inc.

SafarilandW: www.safariland.com

Blaser launch web storeGerman gunmaker Blaser launched its own web store, rst in German but also in English from November. It will o er a selection of Blaser-branded hunting and lifestyle products, from ri e slings and gun-cleaning gear to travel trolleys but also knives, USB sticks and even smartphone covers.

Blaser will also launch exclusive web-only products through its store, such as an all-new lightweight carbon bipod for its R8 Professional ri e.

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p019_GTW_12_Sellmark+Casa.indd 1 31/10/2014 16:40

The biggest names in theshooting, hunting andoutdoor world will again descendon Nuremberg next March for themassive IWA OutdoorClassicsevent.

Almost 40,000 visitors two-thirds of them fromapproximaetly 120 countries are expected to descend on theNrnbergMesse from Friday toMonday, March 6th to 9th, 2015,for the sectors most importantinternational show.

On more than 86,000 squaremetres in nine exhibition halls,everything is ready for thousandsof brands and exhibitors topresent their latest products acrossthree key sectors target sports,nature activities and protectingpeople.

"e national product show forthe retail gun trade and gunsmithsopened its doors in Nurembergfor the rst time in 1973 with justunder 100 exhibitors. Last year itwelcomed 1,336 exhibitors fromsome 50 nations.

On March 4th and 5th, the twodays before IWA OutdoorClassicsstarts, Enforce Tac theInternational Exhibition &Conference for Law Enforcement,Security and Tactical Solutions will showcase the latest weaponsfor ocial agencies, ballisticaccessories, highly developedoptronics, functional uniformclothing and high-quality policesupplies.

"is specialist exhibition,developed exclusively for theneeds of ocial agencies, oersexperts from the police, judiciary,frontier protection, customs,military police and armedforces the perfect opportunityto update in detail on thecurrent developments in securitytechnology and equipment.

"e European PoliceTrainer Conference and thePolice Management AcademyConference also provide ampleopportunities for professionaldialogue.

"anks to its central location,

Nuremberg has always been animportant hub and the modernexhibition centre is reachedeasily from all over the worldvia Nuremberg Airport, severalmotorways and the rail network.

Admission to IWAOutdoorClassics is restrictedexclusively to trade visitors.Children and young people under18 years of age are not admittedand entry is only permitted forvisitors from relevant supply traderms, ocial agencies and securitycompanies.

In addition, admission toEnforce Tac is granted onlyto eligible trade visitors with avalid ocial pass from relevantauthorities.

Meanwhile, the historic cityoers a large range of leisureactivities to attract visitors afterthe exhibition.


NEWSGTW

20

IWA/Enforce TacT: +49 9 11 86 06 49 19W: www.iwa.info/www.enforcetac.com

The world meetsin Germany forIWA event

6th to 9th March, 2015Nuremberg, Germany

4th to 5th March, 2015Nuremberg, Germany

P020_GTW_12_News.indd 1 03/11/2014 10:55

p021_GTW_12_Norica.indd 1 29/10/2014 09:04

MEET THE MAKER


After a lifetime in thegun trade, LucianoCamilleri felt it wasonly right to sell his English-based pellet-making business,retire to a rural house in Francewhere he could put his feet upand see out the rest of his dayssipping a glass of Beaujolaiswhile nally relaxing for the rsttime in his hectic career.

Its the sort of scenario mostpeople crave and strive forbut for Italian-born Luciano or Luke as most people inthe industry know him thedream was more of a nightmare

because it wasnt long before hediscovered that whiling away thehours doing very little just wasntin his make-up.

He did try sticking to a morelaid-back existence to pleasehis long-suering wife Pollybut after seven years renovatinghis French home and buildinganother on the large plot, theurge to return to the gun industrywas just too great. So now atthe age of 80 hes back on thescene with a product set to shakethe airgun world an alternativeto CO cartridges.

Luke has set up a factory

safety under pressure.#ey willt and work on almost all currentair ries and pistols and oerthe same sort of performance astraditional CO capsules.

Luke, who invented thegadget, told GTW: Once youhave bought a cylinder and anadaptor you can shoot for free. Itgives more power and consistencyto shots and it is guaranteedto outperform CO capsules,it doesnt harm or damage anairgun in any way and you get anacceptable number of shots percharge to CO. It is also moreenvironmentally friendly at a

in Nogent-Le-Phaye, France,making the revolutionarycylinders while moving theadmin side of the business backto Merseyside in England, wherehis former pellet-making factory L J Cammell used to be basedbefore he sold the company andall the unique machinery to anAmerican airgun giant.

Under pressure#e compressed-air rellablecylinders are called Proton-XLJC2 (12gr) and Proton-XLJC3 (88gr) and Luke saysthat they have been tested for

GTW

Back in thetrade at 80!

After a lifetime in the gun industry, you would think retirement wouldbe well-earned and enjoyed. However, 80-year-old Luke Camilleri

couldnt wait to return to it, reveals Stan Piecha.

p022-p024_GTW_12_MTM_Luke.indd 1 03/11/2014 10:56

MEET THE MAKER GTW

23

MEET THE MAKER



24

GTW


MEET THE MAKER

time when everyone is worriedabout CO, climate change andhaving to dispose of the usedsteel CO cylinders.

#e cylinder is made ofstainless steel so will last alifetime. It can be chargedforever for free with a standardair lling system and the onlything that could cause a setbackis if the valve comes intocontact with sea water, becausethat would cause it to corrode,or if some curious airgunnerdismantles it, in which case itloses its guarantee.

#is is something that I amreally excited about and thereason I just had to come outof retirement. Guns and ammohave been my life and comingup with new ideas is what reallythrills me. I have never beena copier always a developer and during my retirementthe cogs in my head were stillturning like mad, thinking ofnew ways of doing things. Iwould sit and sketch out ideasand I have a host of them towork on once the Proton hasbeen launched properly.

Thought processLuke continued: #e aircylinder is something that was

Luke CamilleriT: +33 327 703390E: [email protected]

on my mind for many years butI was too busy making moneyfrom pellets to divert my energyinto developing new products.I am now very excited that theair cylinder is nally on themarket and will benet shootersworldwide. It is selling well inEurope and I have had inquiriesfrom the Americas.

#ere is no doubt thatpeople will see the advantagesof this cylinder. It is clean forthe environment and safe to usein closed areas. Its core valveis guaranteed for life, providedno attempt is made to open thecylinder, and it is easy to both lland use. You can take it in andout several times and there is noloss of air and users can revert toCO cartridges at any time.

You get fewer shots but theyare more consistent, whereaswith CO the performance canbe erratic because it is aected bysudden changes in temperature.

A lifetime of skillsLukes career in the trade isquite remarkable. His fatherand grandfather were pelletmanufacturers in Italy butemigrated to England in 1955,setting up a small manufacturingbusiness in Merseyside because

Liverpool docks were nearby,making it easier for them toexport their products.

He would spend much ofhis time messing around awayfrom the factory with his gunsand trying to develop new ideas,which he then explained to hisfather, who was reluctant to takethem on. But his skills as aninventor really shone throughwhen he took control of thecompany in 1960 and looked atways of increasing productionand the variety of pellets it made.

Within a couple of years hehad built pellet-making machinesfrom scratch capable of spewingout 500 slugs per minute or30,000 an hour compared withthe top German machinery thatat the time was only capable ofproducing a third of the output.

Moving forwardIt also gave him the money andthe opportunity to experimentwith dierent types of pellets andmaterials, which rst includedthe Ballistic pellet, which hada steel ball inside the lead body the rst of its kind to ever bemanufactured.#en followed theFireball, consisting of a lead bodyand a steel ball at the front, whichwas a big seller in the Far East.

Luke added: At one stagewe were making 40 typesof pellets and they were alldesigned by me. I made onesthat were lubricated so thatthey sped down the barrel evenquicker because they were sosmooth and had no resistance.By dipping pellets in a specialsolution, I also produced somegold-coloured ones that weremassive sellers in the MiddleEast.

Although I am veryenthusiastic about the aircylinders, pellets are still verydear to my heart and I havejust designed a tool capable ofmanufacturing tungsten pellets.#ere will be three types thatwill include a mixture of steel,zinc and copper. You will needto be a very clever chemist todecipher the mixture and evenbrighter to produce the toolingneeded.#ey will come underthe Proton brand.

As Luke has stressed, hes adeveloper not a copier, so expecta host of more new productshitting the trade in the nearfuture. GTW

The innovative Proton cylinderreplaces standard CO2 cartridges.The innovative Proton cylinderreplaces standard CO2 cartridges.


HUNTING AND SHOOTING ACCESSORIES

MANUFACTURING ANDWHOLESALE DISTRIBUTION

If you import products from China you may have encountered the complexities of negotiation and supply-chain issues when buying direct from Chinese factories. TLS Trading is very different. We are a western-style business in Asia. We understand western business so buying from us is simple and our terms are straightforward.are straightforward.

VISIT OUR WEBSITE TO SEETHE FULL PRODUCT RANGE

WWW.TLSTRADINGHK.COM

p025_GTW_12_OIF+TLS+Diana.indd 1 29/10/2014 09:04

FEATURE

Casa Rizzini Irlanda was born from a dream that Carlo Alberto Rizzini had been carrying with him since childhood a dream to turn his hobbies of shing and hunting into a full-blown lifestyle and a business.

! is passion stimulated him to move from Italy to Ireland and his adventure gave his family a di erent twist in life and a thrilling one at that.

But his vision is now available to all because the successful Casa Rizzini Irlanda caters for

shooters, anglers and golfers wanting their own adventure and experience, not just in Ireland where the business is based but in amazing locations around the world.

Total devotion! e company and the concept began with friends and family visiting his beautiful corner of County Westmeath in Ireland, enjoying shing and shooting that was the envy of many. It proved so popular that word of mouth soon brought more and

FEATUREGTW


Few people manage to turn their dream into a reality. Not only has Carlo Alberto Rizzini succeeded, but his son is

o ering everyone else a taste of the dream too.

more clients to his door.For the rst few years, Casa

Rizzini Irlanda concentrated on organising shooting in Ireland for woodcock, snipe and driven pheasant, along with shing for pike, salmon and sea bass.

Carlos son, Alberto, explained: As the clientele grew, the demand to o er a wider variety of packages grew too. At that point, my father decided to devote 20 years of his life to travelling around the world, testing di erent hunting and shing destinations rst-hand.

Casa Rizzini: a home from home for shooters

Casa Rizzini Irlandas main concerns have always been quality, comfort and the safety of our clients. ! ats why all our partner out tters are fully registered, insured and quali ed to provide the best packages possible.

Today, with our 20th anniversary around the corner, we are proud to say that in our brochure we have packages in nine countries, with 62 o ers covering 52 species, from stone sheep in Canada to the grey wing francolin in South Africa. Our

p026-p027_GTW_12_Rizzini.indd 1 28/10/2014 16:28

GTWFEATURE

www.guntradeworld.com 27

FEATURE

Our experiences cover the 365 days of the calendar, so our clients always have a hunting opportunity.

GTW

Casa Rizzini IrlandaT: +353 44 9344866E: [email protected]: www.casarizzini.com

experiences cover the 365 days of the calendar, so our clients always have a hunting opportunity.

Dream tripsAlberto continued: One of our most extravagant destinations is Greenland, with the chance to explore the polar ice cap accompanied by Inuit guides with their dogs and sleds.

At rst, hunting for musk ox and white partridge will be the primary objective but once on the ice cap the adventure will take over. Moving on ice with well-trained, tireless dogs, surmounting hills, crossing the icy bays, living in a wooden cabin and seeing the Northern Lights will make the dream a reality to me this is a priceless thing.

Upon arrival, in the rst afternoon we include a boat trip to get up close to the icebergs. ! is is Greenland Kalaallit Nunaat in the local language which appropriately means Land of Men.

From the North Pole to

Uruguay, there is something for everyone. In the latter there is hunting at the highest level chica partridge, dove, pigeon, duck and hare.

Hunting partridges there is done with 15 well-trained dogs setters, pointers, Brittany spaniels and German pointers. For really keen shooters the organisation has an area for doves, with high-volume shooting designed to exceed all expectations.

Alberto said: From dawn to dusk there is a continuous passage of thousands of doves, which are considered harmful here. You can also hunt for duck in the plantations and over private ponds, there is walked up on the farmland plains too.

Organisation is at the highest level, with all domestic travel in comfortable Jeeps, accommodation in a four-star hotel or in a private castle and hunting in the private grounds of the castle estate.

He continued: We still have very strong ties with fantastic

driven and walked up shoots here in Ireland, whether for towering pheasants, explosive snipe or woodcock. A snipe was even engraved on the Irish half-pound.

For woodcock, we o er areas of birch, beech, rhododendrons, wild broom and pine forests where you can see the dogs working.

Both these birds are not only migratory but, thanks to the warm Gulf Stream that guarantees mild winters, they come to spend the winter here, so encounters are guaranteed thanks to a nesting population

For these birds we have di erent exclusive estates carefully selected from the best hunting areas, and welcoming hotels, castles and hunting lodges.

For those in search of a true ve-star hunting experience, driven-pheasant shoots are available, prepared to the English standard.

Set on a private estate, complete with beaters and

loaders, the scenery takes in the breathtaking Wicklow Mountains, which provide a truly challenging environment for shooters, while accommodation is in a luxurious hunting lodge.

Variety and exibility is the key for most options you can comfortably hunt in Wellingtons or hiking boots and hunt alone, in pairs of friends or with a group of up to six people, with experienced guides and dogs available too.

! e experienced team at Casa Rizzini Irlanda also understands that, for GTW readers, shooting is also a way of life and that the opportunities they get to indulge in their passion should be as exciting and memorable as possible.

p026-p027_GTW_12_Rizzini.indd 2 28/10/2014 16:28

INDUSTRY INSIGHT

28

GTW


Each year, NSSF bringsbuyers, retailers, rangeowners, wholesalers,manufacturers and mediamembers together to discoverthe latest innovations in rearms,ammunition and hunting andshooting accessories, participatein educational seminars andnetwork and we strive to bringmore to the experience at what isnow the fth largest show in LasVegas, Nevada.

With over 1,600 exhibitors and 63,000 square feet of exhibition space, the NationalShooting Sports Foundations SHOT Show is the largest trade show of its kind in theworld, reveals Chris Dolnack, NSSF senior vice-president and chief marketing ocer.

An insiders look atSHOT Show 2015

SHOT ShowcaseTheater"e 2015 SHOT Show willhighlight several new features.At the top of the list is the newSHOT Showcase "eater, whichwill be located in the VenetianHotel near the entrance.

Modelled on the successfulpress-conference format at theNew York Auto Show, thisspecial 742-seat theatre willallow media and buyers a chance

to experience the hottest newproducts in a dynamic, multi-media environment. Ongoingduring the rst day of the showfrom 9am to 3pm, exhibitors willprovide 15-minute presentationsof the products attendees needto know about, backed withspectacular video support acrossmultiple high-denition big-screen displays, high-denitionaudio, and special lighting.

Exhibitors will present in

categories, allowing buyers andmedia to attend the sessionsthey most need. Exhibitorpresentation slots are limited.Contact Chris Tatulli, NSSFdirector, exhibit and sponsorshipsales, [email protected]; +1 2034261320 x214.

Enhanced DigitalPresenceIn addition, all attendees canexpect to see a brighter, more

SHOT Show is nowthe fth biggestevent in Las Vegas.

P28-29_GTW_12_NSSF2.indd 1 03/11/2014 11:01

National Shooting Sports FoundationT: +1 203 426 1320F: +1 203 426 1087E: [email protected]: www.nssf.org

informative show in 2015.Increased digital signage willbe seen throughout the showoor and lobby areas, withreal-time news feeds, showannouncements and directions to event locations.

NSSF will be streaming manyof these video outlets and theyrealso available for purchase byexhibitors.

RegistrationRelocationsAlso new, our two registrationspaces and one of our dedicated gathering areas have been relocated to areas more visibleand more easily accessible.

Important to readers of GunTrade World, our InternationalTrade Center has been movedfrom the fourth to the secondoor of the Venetian. "isarea, dedicated for use by ourinternational buyers and their delegates as a meeting space and relaxation lounge, is now moreconvenient to the show oor.

Exhibitor and attendeeregistration have also moved.Previously located on thesecond oor of the Sands Expo/Venetian, attendee registrationwill now be in the show oortransition lobby near the taxi/limo curb pick-up outside the Sands Expo, to provide morespace and higher visibility for those needing these services.

Exhibitor registration willnow be on the second oor nearthe Law Enforcement meetingrooms. "ere, exhibitors needinghelp with registration will ndmore space and more workdesks.

Also, following on the successof Badge Pick-Up last year,for those who pre-register forSHOT Show and simply needto pick up their badges, a self-service kiosk will be available at the entrance to the showcoming in from the VenetianHotel, where wait times will be minimal (another good reasonto take care of your SHOTShow credential applicationsprior to arriving in Las Vegas).

Expanded NewProduct Center"e motive behind relocatingthe exhibitor registration wasnot only to better provide animproved environment for thisarea of show business, but alsobecause its previous location,near the New Product Center, isagain expanding.

"is area will house dozensmore new products than inthe past, thanks in part to thenew benets exhibitors gainby highlighting their productshere.

"is area is pivotal fordisplaying fresh merchandisethat companies exhibiting haveintroduced within the past year.

Positioned prominently onthe main SHOT Show oorthat all attendees will see asthey enter more than 80 percent of show attendees visitit the Center also serves asa gathering place for buyersand media whose days at theshow are spent in back-to-backmeetings and have little time towalk the oor.

It also acts as a way to cut tothe chase for show attendeeswho have just one or two daysto visit the show.

GTW

New for 2015, all entriesand company information willbe listed in NSSFs innovativeonline New Product Gallery, tobe featured at shotshow.org formaximum visibility.

Hotel SpaceWe urge you to book your hotelrooms as soon as possible, if youhavent already."is year the cityof Las Vegas is, essentially, soldout."ere are multiple tradeshows taking place during thesame dates as SHOT Show somany, in fact, that visitors willoutnumber the available hotelrooms; many area hotels werealready booked to capacity inOctober.

To ensure that all attendeeshave hotels in the area, NSSFhas secured additional roomblocks and new hotels.

Included in these are thenewly constructed SLS LasVegas, the renovated andupgraded Tropicana (a Hiltonpoints hotel), the Cosmopolitan(a J W Marriott partner) and theWestin hotel, all of which willhave complimentary shuttles toand from the Sands Expo andConvention Center.

Special rates for all NSSF

ocial SHOT Show hotels canbe accessed at www.shotshow.orgor through our ocial housingpartner, OnPeak, https://compass.onpeak.com/e/43SHO15/0,and at our headquarter hotels,the Venetian and Palazzo,https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=21680314.

SHOT ShowMobile AppFinally, before you board yourplane in a few weeks, rememberto download the SHOT Showapp. Available for iPhones andAndroid smartphones and tabletsthrough iTunes and Google Play,new this year, Blackberry userswill also be able to download theapp. It includes show oor maps,exhibitor listings, event schedulingand show news alerts, among ahost of other useful features.

Show registrationwill be easier andmore accessiblethan ever before.

29www.guntradeworld.com

P28-29_GTW_12_NSSF2.indd 2 03/11/2014 11:01

SPOTLIGHT ON...

30

GTW


Delve deep into the mistsof time and it is clearthat archery was theforerunner of the shooting sportsthat we know today.

Whether ring at targets,hunting for food or protectingyour lands, the humble bow andarrow were the mainstays of manypeoples and have gone down inhistory for countless reasons.

Of course, in many cases gunsand ammunition supersededbows and arrows but, for avariety of reasons, they did notdisappear completely. Indeed, thewhole sector has been enjoying

something of a renaissance forthe past few years and that looksset to continue.

If you sell guns andammunition, then archery kitis a logical addition.True, somearchers will look for ultra-nicheand specialist retailers but if youare into target sports or, in manycountries, hunting, then addingarchery to your inventory makesperfect sense.

Archery and shootings keysectors run parallel with eachother recreational, targetshooting and hunting coveringeverything from fun in the

garden, to Olympic competitions,to full-on hunting experienceswith highly technical and oftenexpensive kit.

So if you are looking for a littleboost to sales, this is an area wellworth nding out more about.

The long andshort of it!ere are two basic types of bowthat need to be considered in thiscontext the traditional longbow,which is typically held verticallyin one hand with the bow stringpulled back with the other, andthe crossbow, held horizontally

Archery and shooting have more in common than you might think,and bows can be a useful addition to your stock options.

and usually red with a trigger.We can further split the

longbow into two distinct designstoo recurve and compound.

A recurve bow is formed froma single piece, with its outer endscurving back away from thearcher, giving it its unique shape;this provides extra string-pulllength for a greater accelerationperiod on the arrow, improvingpower, control and accuracy.

Compound bows, bycomparison, use a complexsystem of cams and strings toproduce the power via speciallimbs that form the bow.

Add another stringto your bow

S P O T L I G H T O NARCHERY & BOW HUNTING

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GTWSPOTLIGHT ON...

www.guntradeworld.com 31

ARCHERY SURVEY RESULTS

ARCHERY MARKET TREND IN SALES

UP DOWN SAME55% 2% 43%

NUMBER OF LADIES TAKING UP ARCHERY

UP DOWN SAME19% 0% 81%

BEST-SELLING BRANDS(in no particular order)

BarnettPSEBearBrowningHortonHoytBowtechSouthern CrossbowCarbon ExpressPetronExcaliburMathewsTenPointArmexBuffalo RiverWinchester

NUMBER OF JUNIORS TAKING UP ARCHERY

UP DOWN SAME81% 0% 19%AVERAGE PERCENTAGE OFBOWS SOLD PER YEAR 1 to 50 63% 51 to 100 18% 101 to 150 7% 151 to 200 6% 200+ 6%

BEST-SELLING BOW TYPE

Recurve 29% Compound 42% Crossbow 21% Longbow 8%

SPORTS BOWS USED FOR?

Hunting 36% Target 19% Recreational 45%

TOP ACCESSORIES(in no particular order)

ArrowsBoltsScopesTargetsArm guardsStabilisersQuivers

!e cams allow the bowweight to appear much lighterthrough mechanical advantage,once the string has been drawnback to its full extension.

!ey are also more compact,making them particularlyuseful for hunting and outdoorsimulated hunting competitionsbecause a high-poundage bowcan be used for greater power.

!e result is faster arrow speedand a less parabolic (curved)trajectory, which helps providepotential accuracy improvement,especially as range increases.

Since it can be tough to holdaim while holding back 100lb ofdraw weight, compound bowsnow have plenty of followers inthe hunting fraternity.

Indeed, our latest surveyconducted for this issue suggeststhat more compound bows arebeing sold than in 2012, whenwe did our last survey (up from

30 per cent of respondents to 42per cent).

Bow huntingA key area for sales in many partsof the world is bow hunting.In some areas it is expandingsignicantly (although the globalgure is down from our surveytwo years ago, it still stands atmore than a third of all users).

In North America it is bothwell established and showing asurge in interest that promisesto provide excellent businessopportunities for those who takeit seriously, thanks to shows onboth mainstream and internetTV.

Proper training is vital becausethese weapons are extremelypowerful and have to be handledcorrectly to ensure a clean kill.

!e opportunity for add-onsales in this specialist sector ishuge, including carrying bags

or cases, backpacks, camouageclothing, scopes and more.

Some countries do not,however, permit bow hunting.!ese include Austria,Switzerland, Belgium, Bulgariaand the UK. On the ip side,Greenland has changed the lawto permit musk ox to be huntedby skilled archers.

European Commission rulesdo not preclude the use of bowsfor hunting, so it is up to memberstates to set their own rules.Germany has been looking intomaking some types of huntinglegal, as is already the case inFrance.

In Romania the recentlyfounded Romanian BowhuntingAssociation called for a seminarto inform and develop thepossibilities of bow huntingthere.

Outline details of whichcountries permit bow

hunting and where it is notallowed can be found onthe website of the EuropeanBowhunting Federation www.europeanbowhunting.org.

CrossbowsCrossbows also have a strong

place in history because theyare extremely eective and wereinitially used in battle to piercean opponents armour.

As materials have beenimproved and rened, so thebodies have become more andmore futuristic and eective,as have the bolts (essentiallya shorter arrow), rails, limbsand strings; not to mentioncocking mechanisms and triggerarrangements. All this makestodays crossbows amazing piecesof equipment, capable of greatpower, accuracy and consistency.

Crossbows come inconventional (longbow style with


GTW


SPOTLIGHT ON...

32

single curved limbs), recurve andcompound types, just as longbowsdo, with the same respectiveadvantages as longbows.

Because of their eectiveness,crossbows are now popular withhunters but this eectivenesscan be a double-edged sword.In some countries, hunting iscertainly not permitted withthem, while other territories haveactually opened their doors in therecent past to the opportunitiesthat they present.

Certainly in the USA andparts of Europe they arebecoming increasingly acceptedand encouraged. In some casescrossbow-only use has evenextended the hunting season.

Knowledge is the keyAn important aspect of anyhunting is respect for your quarryso, as with any animal taking,it is essential that training isundertaken to ensure prociency.

Retailers should be able toprovide sucient advice aboutequipment selection or pointbuyers in the direction of well-informed sources.

To succeed in this area youreally need to have a decentworking knowledge of bow types,the advantages of each, why acompound can prove best forhunting; poundage weights thatprovide sucient arrow or boltspeed to ensure a clean kill butare also manageable.

Since these are high-poweredweapons, you can point the buyerin the direction of a scope sight,suggest carrying a shootingrest for a steadier aim and oera rangender as a solution toaccurately gauging the correctdistance to the target.

Pitching it rightNot surprisingly, as with manysectors of shooting sports, price plays a key role in the choiceof bow, according to 38 percent of our survey respondents,with brand vital to customers for 21 per cent followed byperformance, build quality and,nally, accessories.

Women and juniors are major

markets that simply cannot be ignored either.

With the overall trend up for55 per cent and staying the samefor 43 per cent, it is clear thatthings are looking positive.

No-one questioned reporteda downturn in the number of ladies or juniors showing aninterest. !e vast majority more than 80 per cent felt that junior numbers were increasing,with a similar number reporting no change in sale amounts to ladies.

Nineteen per cent said ladieswere increasingly likely to takeup archery, with 18 per centsaying junior numbers wereconsistent. GTW

An important aspect of any hunting is respect for your quarryso, as with any animal taking, it is essential that training is

undertaken to ensure prociency.



GTWSPOTLIGHT ON...

33

USA

Archery is hugely popular and,with its large population, is alsohome to many of the worldsleading manufacturers, including specialists in a particular sector traditional longbows, targetrecurve or powerful huntingcrossbows.

Hunting has becomeimmensely popular, with anincreasing number of states now permitting bow hunting, mostwith a separate season. This is aslightly longer season than whenusing a rearm, so is often auseful addition for a gun hunter.

Target archery has a verystrong following; a 2012 ArcheryTrade Association (ATA) surveyrevealed that some 18.9 millionpeople take part, with almost athird being women.

Some 10.4 million weresolely into target archery, 6.5million were involved with target and hunting, while 1.9 millionexclusively hunted with a bow.

The compound bow typeproved dominant, with 75 percent using them and 5.5 millionchoosing the crossbow format.Only 14 per cent use recurvebows.

Bow hunting is allowed in allstates, although some specicrules may vary, as will huntingseasons. White-tailed deer is themost widely hunted species.

With technologymaking its presencefelt in bow sports of

all types, there aremany opportunitiesto make the most ofthis growing market.

However, you needto know the rules

in each territorybecause not all areasshare the same views

on the huntingaspect.

Nevertheless, ifyou know what you

are talking about,this can prove to bea very good revenuesource and a handy

diversication inyour outlet.

Australia & NZ

Although target archery ispractised in both New Zealandand Australia, it is hunting that ismost popular.

In Australia, strict restrictionson crossbows mean that huntingcompound and recurve longbowsare most used, with quarry speciesranging from wild goat or pig tothe big game water buffalo.

In New Zealand there are nosuch restrictions upon crossbowsso they are more commonly usedfor hunting, with deer being themost common species.The widelyvariable weather conditions andsometimes-treacherous terrain canbe an extra difculty and hazardfor bow hunters, so it is essentialto know ones limitations, bothfor ethical and personal-safetyreasons.

A lot of ries becomeunserviceable in the harshenvironment, so any bow chosenmust be both powerful andstrongly built.

For the intrepid hunter thereare bow-hunting opportunitiesgalore.

South Africa

Bow hunting is bigger than target archery here and, with its vast spaces teeming with many species of game, small medium and large, is a hunters paradise (a permit is required for the big six, though).

It was the rst country toregulate the kinetic energy of the arrow in relation to thehunted game species.

There are plenty of specialist outtters who can arrange asafari from the simple to the exotic; they can advise on equipment, clothing and travelarrangements.

Choosing a quali ed andexperienced outtter manyare family businesses that havebeen established for decades is essential in assuring a satisfying but, above all, safebow-hunting experience.

Target archery is practisedin most South African clubs,with regular tournaments takingplace, both in and outdoors.

The South African NationalArchery Association is the mainbody for this sector, plus otherscatering for the disabled, for example.

Europe

Archery has a longstanding traditionthroughout Europe,with mostnations taking part in internationaltarget competitions up to Olympiclevel,while simulated quarry eventswith animal-shaped targets are alsopopular.

The bow hunting situation varieswidely; it is legal in Italy, Spain,Turkey, France, Finland, Poland,Portugal and Slovakia, for example,but not inAustria, Belgium,UK,Sweden,Russia or Romania.

Where allowed, interest in bowhunting is growing and links withexisting hunting bodies are takingplace to relax hunting restrictions inother areas,which could increasethe market dramatically.

Check out the EuropeanBowhunting Federation website www.europeanbowhunting.org fora useful map of which countriesallow the sport.

Portugal was among the rstEuropean nations to legislate topermit bow hunting, in 1986.

Bow hunting is not permittedin the UK or the Irish Republic,so sport is limited to recreationaland target archery, but there areplenty of such clubs with strongmembership numbers, not tomention archery magazines, too.

There are major suppliers here,too, in the form of Armex, Petronand Merlin,whose businesses haveexpanded considerably in recentyears.

AROUNDTHE

WORLD



SPOTLIGHT ON...GTW

34

MATRIX OF SUPPLIERS - ARCHERYITALYAdvance GroupE: [email protected]: www.advancegroup.it

USAAlpine ArcheryE: [email protected]: www.alpinearchery.com

RUSSIAArmcrossE: [email protected]: www.armcross.ru

UKArmexE: [email protected]: www.armex.uk.com

USAArrow PrecisionE: [email protected]: www.arrow-precision.com

ITALYArtaxE: [email protected]: www.artax.net

USAAthensE: [email protected]: www.athensarchery.com

USABarnett OutdoorsE: [email protected]: www.barnettcrossbows.com

USABear ArcheryE: [email protected]: www.beararcheryproducts.com

GERMANYBeierE: [email protected]: www.beier-distribution.de

GERMANYBlack Flash ArcheryE: [email protected]: www.black-ash-archery.de

USABlack Widow Custom BowsE: [email protected]: www.blackwidowbows.com

USABowtech ArcheryE: via websiteW: www.bowtecharchery.com

USACarbon ExpressE: via websiteW: www.carbonexpressarrows.com

USAElite ArcheryE: via websiteW: www.elitearchery.com

CANADAExcalibur CrossbowE: [email protected]: www.excaliburcrossbow.com

USAHortonNow part of TenPoint

USAHoytE: via websiteW: www.hoyt.com

CHINAJandao SanlidaE: [email protected]: www.chinacrossbow.com

USAMartin ArcheryE: via websiteW: www.martinarchery.com

USAMathewsE: via websiteW: mathewsinc.com

UKMerlin ArcheryE: [email protected]: www.merlinarchery.co.uk

UKPetron Sports LtdE: [email protected]: www.petron.info

TAIWANPoe LangE: [email protected]: www.poelang.com

USAPrime/G5 outdoorsE: via websiteW: www.g5prime.com

USASouthern CrossbowE: via websiteW: www.southerncrossbow.com

USATenPointE: via websiteW: www.tenpointcrossbows.com

GERMANYUmarexE: [email protected]: www.umarex.com

KOREAWin&Win ArcheryE: [email protected]: www.win-archery.com

P34_GTW_12_Matrix.indd 1 31/10/2014 10:02

TENPOINTCROSSBOWS.COM

Compact, lite, and fast, the premium-level Venom and a$ ordable Shadow Ultra-Lite take TenPoints 2014 lineup to a game-changing level. The Venom combines technology from last years Vapor and Stealth SS models and

a NEW HE2 high-performance cam to achieve record breaking performance and e( ortless handling. Built on the popular Stealth SS frame, the Shadow Ultra-Lite features a NEW lightweight carbon-injected polymer barrel and

trigger housing to make it the lightest model TenPoint has ever designed.

Go ahead pick your poison.

PICK YOUR POISON.

with 370-grain Pro Lite Arrowwith 370-grain Pro Lite Arrow372 FPS 114 FP KE372185 LB Draw Wt.

114114Wt.Wt. 6.5 LB Bow Wt.

For 2014

with 370-grain Pro Lite Arrow350 FPS 101 FP KE180 LB Draw Wt. 6.4 LB Bow Wt.

For 2014

p035_GTW_12_TenPoints.indd 1 29/10/2014 09:03

GTW

www.guntradeworld.com36

T&G SHOW 2014T&G SHOW 2014

UK trade show

provides a tonic

Plenty of international brands were on display at the UKs unique Tackle & Guns Trade Show. Heres a fl avour

of what went on

Daystate unveiled its MTC Optics deal.

John Rothery had plenty under the Bisley name. NiteSite has launched an accessory range.

Irelands Ardee Sports did well at the show.

This was the 15th T&G Trade Show, the UKs only trade event for our industry.

The event always proves popular with dealers.

P036-p037_GTW_12_News.indd 1 28/10/2014 16:30


GTW

37

T&G SHOW 2014T&G SHOW 2014

Now in its 15th year, the Tackle & Guns Trade Show is a major part of most suppliers and dealers calendars.

Attracting hundreds of brands from the shooting world, plus around 700 retail outlets over two days, the event is designed to help manufacturers and distributors showcase their latest products.

Among the big international names present this year at Stoneleigh Park in Warwickshire, England, were AYA, Crosman, FX, BSA, Air Arms, Deben, Bisley, Daystate, Brocock, Howa, Webley & Scott, Cogswell & Harrison, Seeland, Harkila, Baleno, Casstrom, Bonart, Percussion Clothing, MTM, Club Interchasse, Lincoln, LED Lenser, Pulsar, Spypoint, NiteSite, Grubs, Shooter King, Sabatti, Salvinelli, Gerber, Eurohunt, Overhues & Schussler, Parker-Hale, Tasco, Umarex and Taurus, among others.

! e T&G Show incorporates the Shooting Trade Show, supported by the Gun Trade Association, and the venture also featured a dedicated airgun range, two night-vision ranges, an archery section and useful seminars for retailers and suppliers.

! e show not only provides a meeting point for people across the industry and the chance to see new products but it gives overseas exhibitors the chance to put their brand in front of retailers and launch into the UK market.

Plans are already under way for next years show at the same venue, which will be staged on Sunday and Monday, October 11th and 12th. GTW

ASI imports AYA, Rizzini, Crosman and FX brands.

Plenty of business was done over the two days.Cogswell & Harrison was relaunched.

NiteSite unveiled a spotting scope adaptor too.Impact is the newest name in airguns.

Visitors came from far and wide...

Highland Outdoors revealed a deal with C-More for scopes.

The event always proves popular with dealers.

P036-p037_GTW_12_News.indd 2 28/10/2014 16:31

GREAT GEARGREAT GEAR

38

GTW


With this months spotlight on archery, Great Gear focuses on the cutting edge of things, namely hunting arrowheads.

Dont lose your head over archery

add-ons

Like a ri eman choosing the right bullet for the job at hand, a bow hunter needs to select the appropriate arrowhead for the quarry hes after large game, smaller game or target shooting. However, before we discuss hunting heads, lets begin with eld points.

! ese are small, rounded, non-lethal arrowheads we use for practising. ! ey o er the same weight and ight characteristics as hunting heads, yet their simple design, featuring a distinct shoulder, doesnt damage targets excessively. ! eyre also a lot cheaper than hunting heads, so it makes more sense to use these for target practice.

Enter the broadheadAs far back as the Middle Ages, broadheads, as we still know them today for hunting deer-sized and bigger game, were already in use on the battle eld.

Featuring two to four razor-sharp blades, broadheads deliver a cutting edge that not only penetrates but also causes massive bleeding. Principally, there are two distinct types xed blade and mechanical.

Fixed-blade broadheads are the oldest and simplest type, having blades that are xed in place, as the name implies, on the arrowhead. ! is is the sturdiest type of arrowhead, penetrating

better than the mechanical heads that well be covering later on. ! ey are also less likely to change direction on impact.

Fixed-blade broadheads can be further split into two groups. Cut-on-contact ones have blades that run all the way up to the very tip of the arrowhead. When hitting an animal, these heads begin to slice instantly, producing the best overall penetration, even with lower draw weights. Examples are G5s Montec and Striker broadheads.

! e other type consists of chisel-point broadheads, with a chisel-like tip with the blades only starting just behind this. ! ese

punch a hole in the skin rst and start cutting afterwards.

Wasp has several chisel-point broadheads available, such as the Drone, Boss, Hammer, Bullet and so on.

Both xed-blade types come fully xed which you need to resharpen after use or with replaceable blades and/or chisel points, o ering more convenience.

! e downside of is that the xed blades can, and will, plane through the air because theres more surface area. ! is can alter the path of an arrow compared with when youre shooting the same setup, but with eld points.

! e faster the bow, the more

p038-p039_GTW_12_gretagear.indd 1 28/10/2014 16:32

GTWGREAT GEARGREAT GEAR

www.guntradeworld.com 39GTW

Because mechanical broadheads spill some energy on opening their blades during

impact, they dont penetrate as well as their xed-blade counterparts.

concerned one needs to be about a change in aerodynamic properties of an arrow when tipped with a xed-blade broadhead. When using these, you usually have to spend time tuning the bow to get consistent arrow ight.

Mechanical mattersSometimes called expandable heads, mechanical broadheads feature blades that stay hidden in the arrowhead during ight and spring open upon impact with the animal.

Having far less surface area than xed-blade broadheads, mechanical versions are obviously less discriminating to get the ight path and tuning just right.

! eir accuracy and aerodynamic properties are far closer to regular eld points than those of xed blades.

Because mechanical broadheads spill some energy on opening their blades during impact, they dont penetrate as well as their xed-blade counterparts.

It is also more likely for mechanical broadheads to break or change direction on impact with bone. By their design, they are also not as sturdy as xed blades. Whats more, however unlikely it is, theres still a probability, even if its outlandishly small, for the mechanical broadhead not to function as it should.

! ese can also be split into two groups, front deploying and rear deploying. ! e former type feature blades that are hinged at the rear of the ferrule, pivoting out from the front upon impact.

! e latter has front-pivoting blades that deploy outward from the rear of the arrowhead.

Whereas front-deploying broadheads only open up after they are inside the animal, their entrance holes are typically smaller than those of rear-deploying heads, which feature full-size entrance and exit wounds.

Examples of mechanical broadheads come from Rage, such as its new 3-Blade with KORE technology, SS and Hypodermic Standard broadheads. Examples from other brands include the Grim Reaper Razortip, NAP Spit re and Killzone.

! ere are also hybrid broadheads on the market, combining both the xed blade and mechanical

concept in one arrowhead. ! e Grim Reaper Hybrid, for example, combines the dependability of xed-blade broadheads with the large cutting diameter that mechanical ones o er.

Speciality headsAlongside broadheads for larger game species, arrowhead designers have come up with specially designed heads for speci c game species, suck asG5s Small Game Head, for example. Although it has eld point ight characteristics, the three talon-like prongs and the rounded nose tip deliver a lethal punch.

! e Snaro Bird Point features wide wire loops enabling it to take down game birds in mid- ight, while the wide loops cause a bird to get tangled up with its wings. ! e blunt, at nose tip delivers a killing shock.

Turkeys requiring head and neck shots are best hunted with speci cally designed arrowheads,

such as the Magnus Bullhead Broadhead. ! ese feature an extra-large cutting surface and diameter and, combined with great ight characteristics, are able to bag the biggest turkeys con dently.

All in the head! e bow-hunting world is awash with choices, maybe even more than the gun world. One not only has to consider the choice of bow or draw weight but also the mind-boggling choices of arrow length, weight and, of course, arrowheads.

! en weve only barely scratched the surface of what hunting arrowheads are all about. One of the things we didnt mention yet, but is vitally important, is to nd the right arrowhead weight to suit your setup and hunting needs.

So as you can see, theres a big role to play for retailers to educate and service their customers. ! eres a lot more to getting things right when bow hunting than just grabbing a couple of random arrows and heading to the woods.

p038-p039_GTW_12_gretagear.indd 2 28/10/2014 16:32


COMPANY PROFILEGTW

40

TenPointCrossbows:The winning

formulaIn two decades,TenPoint has proven,and continues, to be an

innovation leader in the industry.GTW uncovers the storybehind this successful crossbow brand.

In early 2015, TenPointCrossbow Technologiesenters its 21st year in business. However, the storyof the company is synonymouswith the story of its CEO and chairman, Rick Bednar.

Ricks association witharchery goes back to his youth,when his parents founded an archery centre in Ohio, a statein the American Midwest. Rickand his two sisters, Cindy andJoanna, who are now workingfor TenPoint as well, grew up inan apartment adjoining the pro-shop building.

As he grew up immersed inthe familys business, his father,Bill, coached him as an elitetournament archer, competingat the highest international levels. With both his retail andcompetition background, nowonder Rick developed a stronginterest in bow design and engineering.

Buying into itGraduating in 1979, Rick wentto work for a speciality retaileras its director of new storeexpansion.

TenPoint Titan Xtreme.

p040-p042_GTW_12_TenPoint.indd 1 30/10/2014 14:56


GTWCOMPANY PROFILE

41

In each of the 20 years thatTenPoint has beenmanufacturing crossbows,the company never failedto introduce innovations or product improvements.

patents and licences after the company had ceased operationsin April 2013.

Ironically, Rick is nowpositioning the corporation to re-engineer and resurrect a oncestoried brand that he brought to the United States in 1985.

Innovation leadersIn each of the 20 yearsthat TenPoint has beenmanufacturing crossbows, the company never failed tointroduce innovations or product

Within two years, however,wanting to become his own boss, he purchased the family archerybusiness.

By 1983 he had added a wholesale distributioncomponent to the retailoperation, called PACDistributing.

In 1985 a group of British entrepreneurs convinced himto start importing and selling a range of crossbows designed by British gunmaker BernardHorton.

Within one year, however,Hortons British operation couldnot produce and ship products fast enough to fill the US orders.Realising that the crossbowbusiness had serious long-term potential, Rick convincedHorton to move manufacturingto Ohio. Horton CrossbowManufacturing was incorporated in that same year, 1985.

In six short years, with Rick as COO, it grew to a thriving $4.5million company, employingnearly 30 people. In 1992,though, a stockholder dispute about the future of the companycaused Rick to negotiate abuyout and leave Horton.

Birth of a brandAfter sitting out a non-competecovenant, Rick, together witha small group of additional investors, formed HuntersManufacturing in 1994, which was renamed TenPointCrossbows in 2000.

Although the first years inoperation were not the easiest,the company still managed to grow with double digits eachand every year. !e marketplacerecognised that TenPoint wasreally superior in engineeringand performance.

In addition, the fledglingcrossbow market beganexpanding at a slow but unmistakable pace.

!at pace quickened in 2002when a couple of southeasternstates eliminated crossbowrestrictions during their archeryseasons.

Since then, what was a five-state market began to evolveinto what is now a rapidly

growing 20-state market. Whilefavourable state regulations between 2002 and 2014 createda welcome pathway to success for crossbow manufacturers, fewcompanies were able to navigatethat path as well as Rick.During those 12 years, TenPointCrossbows grew from fewer than20 employees to 80.

Whats more, last July,Rick announced the purchaseof selected Horton Archeryassets namely machinery andequipment, trademarks and

improvements. Since 1994,TenPoint secured 33 patents,with another 19 pending or being filed. Very few companiesin the industry can boast such a track record.

Some of

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