We make your branda “social brand”

A new marketing paradigm, in 15 simple steps

LISTEN > THINK > TALKListen to what people say and know

what your market doesChoose wisely who do you want to

be and be prepared to change

Talk with the people, before someone else does

LISTEN

BRAND ASSESSMENT

Know yourself: this is the first step to define your brand

Is the network talking about the brand?

Wich channels are being used?

Is the company image coherent to the target?

Come si muovono i tuoi competitor in ambito internazionale?

Quali sono le esperienze di riferimento nel tuo settore?

Quali gli errori da evitare?

BENCHMARK ANALISYS

Tieni d’occhio i tuoi competitor. Impara dai loro successi e dalle loro sfortune.

BENCHMARK ANALISYS

Everything, online, is public.We can learn from our competitors’ best practise. Or from their worst moveWhat do competitors do, internationally?

What errors should we avoid?

TRACKING

There is no strategy, without numbers.

What are the objectives?

How do we meaure success?

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C’è sempre qualcuno che sta parlando del tuo brand: ascolta le persone in rete anche al di fuori dei tuoi canali tradizionali.

LISTENINGLISTENING

There’s someone talking about you, out there. With the right tool, we can listen to everyone

Wich keyword will we monitor?

What’s the best tool?

THINK

BRANDING STRATEGY

What’s a branding strategy?Pretty simply, defining your brand idea.

What should be the brand image?

How can we develop a social brand?

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YOU’RE HERE

MARKETING PLAN

A correct planning of online activities is important to build a long-lasting path

What is the online activities objective?

What tools will we use?

CORPORATE IDENTITY

Having a strong identity helps the customer finding the company. And helps the company.

How should we implement corporate identity?

How do we extend the corporate identity over all the social media?

TALK

Produci contenuti interessanti

CONTENT STRATEGY & COMMUNITY MANAGEMENT

Definisci un piano editoriale Conversa con la community

CONTENT STRATEGY

It’s easy to start a conversation,if you prepare your topics before.

What will we write, month by month?

What content will we look for? What content will we produce?

TONE OF VOICE

We learn to choose the wording and the tone that represents the brand best.

Which guidelines should we follow?

How do we conversate with customers?

DIGITAL PR

Individua chi è esperto nel tuo settore

scegli se e come relazionarti con loro

Confrontati con gli influencerL’influencer più giusto per te?

la tua vicina pettegola.

DIGITAL PR

There are very influent people, on the web. Talking to them is the key to reach a broader public.

Who are the influencers in a specific sector?

How do we engage them?

ADVERTISING & MEDIA

Offline companies choose where to invest. Online, they can understand what worked. By the numbers.Which platforms do we choose?

How do we measure returns?

PIVOTING

“Accept change as inevitable”. Today, there are no permanent situations of success.