Gumi - Gamifying Engagement, Social Matters HK 2014

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Gamifying Engagement: Do you have game? Opportunities for consumer engagement through gamification of brands - How does gumi build its social network of loyal fans? - What can brand marketers learn about engagement from gaming? - What opportunities do you see for brand marketers who want to integrate micro-payments and gamification into their consumer marketing? Speaker: Hironao Kunimitsu, Founder & CEO, gumi Inc.

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<ul><li> 1. Confiden'al 2014 gumi Inc. All rights reserved.1</li></ul> <p> 2. Confiden'al 2014 gumi Inc. All rights reserved.2 3. 1995-1998FudanUniversityConfiden'al2014gumiInc.Allrightsreserved.3 4. 1998-2000BackpackingShanghaiBeijingHongKongTianjinNanjingTsingtaoMiamiVancouverNewYorkChicagoHoustonLa'nAmericaConfiden'al2014gumiInc.Allrightsreserved.4 5. 2000-2004LosAngelesConfiden'al2014gumiInc.Allrightsreserved.5 6. Confiden'alFounder&amp;CEOHironaoKunimitsu 2014 gumi Inc. All rights reserved.CEO Hironao KunimitsuCompanyNamegumi,Inc.EstablishedJune13,200720042007CompanyDirectoratAtmovieInc.-ProducerofTVDramas-StartedVenturesFounder&amp;CEOofgumiInc.6Mr.Kunimitsu,oneofthemostversa'leCEOswhojourneyedhalftheworldinhisyouth,isdevotedtoestablishinggumi'sworldwidepresence.Hisproac'vevisionhasmadegumiadrivingforceintheglobalmobileentertainmentindustry. 7. Confiden'al 2014 gumi Inc. All rights reserved.7 8. Confiden'al gumiChinaShanghai73employeesgumiAsiaSingapore,Indonesia,Philippines160employeesgumiKoreaSeoul77employeesgumi Worldwide 2014 gumi Inc. All rights reserved.8gumiTaiwanTaipei50employees*Sept 2014gumiAmericaAus'n6employeesSanFrancisco2employees gumiSwedenStockholm7employeesgumiFranceParis31employeesgumiGermanyBerlin5employeesgumiCanadaVancouver5employeesgumiInc.Tokyo337employeesWestFukuoka71employees 9. Confiden'al 2014 gumi Inc. All rights reserved.gumi GroupgumiFrancegumiimplementsglobalstrategiesthroughinterna'onaltalentstoprovidetrulylocalizedproducts,services,andmarke'ngforeachmarket.9gumiAsiagumiKoreagumiChinagumiFenrisUSgumiWestHeadquartersJointVentureFujiMediaHDPhilippines/IndonesiaBranchgumiTaiwangumiGermanygumiSwedengumiCanada 10. Brave FrontierConfiden'alAJapaneseStyleRPGwithover200+characterstoFuse,EvolveandCollect,supportedbyanac'vecommunityofover3MillionregisteredusersinJapanand10millionworldwide.CreatedbyPublishedGloballyby Releasedin55countriesandin12languages AchievedTopGrossingRanks#10onbothiOSandAndroidin10countries 2014 gumi Inc. All rights reserved.10 11. Confiden'al112014gumiInc.Allrightsreserved. 12. Brave Frontier Global Ranking1Confiden'al12AustraliaUnited Kingdom ofGreat Britain and Northern IrelandThailandSingaporeMalaysia New Zealand1015JapanFranceTaiwanPhilippines21Viet Nam1Achievements2014gumiInc.Allrightsreserved. 13. Brave Frontier in the WorldConfiden'alVersionCountriesAndroidiOSRanksDateRanksDateJapaneseJapan32014/06/29 12014/08/08 2014 gumi Inc. All rights reserved.EnglishUSA62014/03/0962014/07/29Canada32014/03/1252014/07/29Singapore12014/02/1312014/02/07Thailand42014/03/1222013/12/24Indonesia32014/02/2822014/02/12Australia92014/03/1092014/08/09UK152014/06/0816 2014/07/29Philippines22014/02/1022014/02/18Vietnam52014/03/1912014/07/29KoreanKorea192013/12/2012014/01/28TraditionalChineseHong Kong42013/12/2942013/12/29Taiwan52014/01/2232014/01/19EUFrance82014/08/1552014/08/18Spain72014/08/1692014/08/29Highest Grossing Ranks as of 2014/09/01 on AppAnnie13HighestGrossingRanks 14. Confiden'alordinaryprofit14gumi sales transitionsales 15. billion987654321Confiden'al0.2010.2700.4120.5890.7400.8480.8690.8841.3802.8243.0725.4686.5847.4628.23802002200320042005200620072008200920102011201220132014201520162014gumiInc.Allrightsreserved.15 16. Confiden'alDomestic Content Market OverviewSoftware6 billionFilms2 billionTV33 billionGames$10 billionArcade5 billionOnline1 billionConsole3 billionMobileOnline3 billionMovies$43 billionOther2billion(Incl.Online)Books8 billionMagazine14 billionFree PrintMedia3 billionMusic$14 billionSoftware5 billionKaraoke5 billionLive2 billionBooks$53 billionOther11 billionRadio1 billionOnline2 billionNewspapers17 billionGrowing!* Approximate figures from Policy on Overseas Content Distribution, METI, May, 20122014gumiInc.Allrightsreserved.16 17. 600005000040000300002000010000Confiden'alSourceGamesBeat0201650billion20102011201220132014201520162014gumiInc.Allrightsreserved.17 18. Confiden'al2014gumiInc.Allrightsreserved.18 19. Confiden'al2014gumiInc.Allrightsreserved.19 20. Confiden'al2014gumiInc.Allrightsreserved.20 21. Confiden'al2014gumiInc.Allrightsreserved.21 22. Confiden'al2014gumiInc.Allrightsreserved.22 23. Confiden'al2014gumiInc.Allrightsreserved.23 24. Confiden'alCinemaTV2014gumiInc.Allrightsreserved.24 25. Console gameSmartphone gameConfiden'al2014gumiInc.Allrightsreserved.25 26. Confiden'al2014gumiInc.Allrightsreserved.26 27. Confiden'al2014gumiInc.Allrightsreserved.27 28. Confiden'al2014gumiInc.Allrightsreserved.28 29. Confiden'al2014gumiInc.Allrightsreserved.29 30. Confiden'al2014gumiInc.Allrightsreserved.30 31. Confiden'al2014gumiInc.Allrightsreserved.31 32. Confiden'al2014gumiInc.Allrightsreserved.32 33. Confiden'al2014gumiInc.Allrightsreserved.33 34. Confiden'al2014gumiInc.Allrightsreserved.34 35. Confiden'al2014gumiInc.Allrightsreserved.35 36. Confiden'al2014gumiInc.Allrightsreserved.36 37. 45,80050,00045,00040,00035,00030,00025,00020,00015,00010,0005,000Confiden'al46,10044,30042,60041,24039,14038,01037,59035,87033,13030,2200200320042005200620072008200920102011201220132014gumiInc.Allrightsreserved.37 38. Confiden'al2014gumiInc.Allrightsreserved.38 39. Confiden'al2014gumiInc.Allrightsreserved.39 40. Confiden'al2014gumiInc.Allrightsreserved.40 41. Confiden'al2014gumiInc.Allrightsreserved.41 42. Confiden'al2014gumiInc.Allrightsreserved.42 43. Confiden'al2014gumiInc.Allrightsreserved.43 44. Confiden'al2014gumiInc.Allrightsreserved.44 45. Confiden'al2014gumiInc.Allrightsreserved.45 46. Confiden'alPayingUsersNon-PayingUsers2014gumiInc.Allrightsreserved.46 47. Confiden'al2014gumiInc.Allrightsreserved.47 48. Confiden'al2014gumiInc.Allrightsreserved.48 49. Confiden'al2014gumiInc.Allrightsreserved.49 50. Confiden'al2014gumiInc.Allrightsreserved.50 51. Confiden'al2014gumiInc.Allrightsreserved.51 52. Confiden'al2014gumiInc.Allrightsreserved.52 53. Confiden'al2014gumiInc.Allrightsreserved.53 54. Confiden'al2014gumiInc.Allrightsreserved.54 55. Confiden'al2014gumiInc.Allrightsreserved.55 56. Confiden'al2014gumiInc.Allrightsreserved.56 57. Confiden'alpossible2014gumiInc.Allrightsreserved.57 58. Confiden'al2014gumiInc.Allrightsreserved.58pr@gu3.co.jphgps://www.facebook.com/gu3.co.jp </p>