gulf organization for research & development
DESCRIPTION
Brand ArchitectureTRANSCRIPT
*25'���*6$6
:+,&+�%5$1'�,6�,1�)5217"
*25'���*6$6
%5$1'�675$7(*<���$5&+,7(&785(
+<327+(7,&$/�&/,(17�48(67,21�
:+(5(�$0�,�*2,1*"Salah Mohamad Amin Alayoubi
GORD - GSAS | Brand Strategy - Architecture
+<327+(7,&$/�&/,(17�48(67,21�
<28�$5(�*2,1*�+(5($V�WKH�FRQVHTXHQFHV�RI�WKH�PLVXVH�RI�QDWXUDO�UHVRXUFHV�EHFRPH�PRUH�DSSDUHQW��VR�WRR�GRHV�WKH�QHHG�IRU�LQIUDVWUXFWXUHV�WKDW�¿QGV�EHDXW\�DQG�HI¿FLHQF\�LQ�HWKLFDO�DQG�
VXVWDLQDEOH�LQWHJUDWLRQ�ZLWK�RXU�QDWXUDO�DQG�VRFLDO�HQYLURQPHQWV��*25'¶V�PLVVLRQ�LV�WR�UHDVVHUW�WKH�SK\VLFDO�RUJDQL]DWLRQDO�FRPSOH[LWLHV�RI�KXPDQ�HFRORJLHV�DJDLQVW�WKH�LUUHVSRQVLEOH�WUHQG�WKDW�UHJDUGV�LQIUDVWUXFWXUH�GHVLJQ�DV�VHOI�
FRQWDLQHG�DQG�LVRODWHG�IURP�QDWXUDO�V\VWHPV�
GORD - GSAS | Brand Strategy - Architecture
81,),('�%5$1'�0(66$*(
$V�WKH�FRQVHTXHQFHV�RI�WKH�PLVXVH�RI�QDWXUDO�UHVRXUFHV�EHFRPH�PRUH�DSSDUHQW��VR�WRR�GRHV�WKH�QHHG�IRU�LQIUDVWUXFWXUHV�WKDW�¿QG�EHDXW\�DQG�HI¿FLHQF\�LQ�HWKLFDO�DQG�VXVWDLQDEOH�LQWHJUDWLRQ�ZLWK�RXU�QDWXUDO�DQG�VRFLDO�HQYLURQPHQWV��
*25'V�PLVVLRQ�LV�WR�UHDVVHUW�WKH�SK\VLFDO�FRPSOH[LW\�RI�KXPDQ�HFRORJLHV�DJDLQVW�WKH�LUUHVSRQVLEOH�WUHQG�WKDW�UHJDUGV�LQIUDVWUXFWXUH�GHVLJQ�DV�VHOI�FRQWDLQHG�DQG�LVRODWHG�IURP�QDWXUDO�V\VWHPV�
+,*+(5�0HVVDJH"
*25'�0HVVDJH" *6$6�0HVVDJH"
&OLHQW
GORD - GSAS | Brand Strategy - Architecture
+<327+(7,&$/�&/,(17�48(67,21�
+2:�'2(6�7+(�%5$1'�7$.(6�0(�7+(5("Salah Mohamad Amin Alayoubi
GORD - GSAS | Brand Strategy - Architecture
+<327+(7,&$/�&/,(17�48(67,21�
:+,&+�%5$1'"Relationship
&OLHQW"
""
"
GORD - GSAS | Brand Strategy - Architecture
+<327+(7,&$/�&/,(17�48(67,21�
:+,&+�%5$1'"�*25'
5HODWLRQVKLS"5HODWLRQVKLS"
&OLHQW
*25'�,6�7+(�)281'$7,21�%5$1'���*29(50(17���67$%,/,7<
"
GORD - GSAS | Brand Strategy - Architecture
+<327+(7,&$/�&/,(17�48(67,21�
:+,&+�%5$1'"�*6$6GSAS
5HODWLRQVKLS"5HODWLRQVKLS"
&OLHQW
*6$6�,6�7+(�'(/,9(5<�%5$1'���81,9(56,7<���$'9$1&(0(17
"
GORD - GSAS | Brand Strategy - Architecture
+<327+(7,&$/�&/,(17�48(67,21�
:+,&+�%5$1'"�*6$6GSAS
5HODWLRQVKLS"'LDORJXH,QWHUDFWLYH(QJDJHPHQW7UDQVDFWLRQ
&OLHQW
*6$6�,6�7+(�'(/,9(5<�%5$1'���81,9(56,7<���$'9$1&(0(17
GORD - GSAS | Brand Strategy - Architecture
+<327+(7,&$/�&/,(17�48(67,21�
*6$6�,6�7+(�35,0$5<�&/,(17�,17(5)$&(�
GORD - GSAS | Brand Strategy - Architecture
Consulting AccreditationResearch Events
Time FrameAssessment ContinuumTowards Certi!cation
ConferencesWorkshopsExhibitions
EnergyResourcesRecycling
GovermentUniversitiesBusiness
Research + Cirti!cation Loop
PlaningTrainingMetrics
Certi!cation
Time Frame
Time Frame
Certi!cation / Authentication
Membership
&OLHQW
&OLHQW
&OLHQW
GORD - GSAS | Brand Strategy - Architecture
%5$1'�$5&+,7(&785(
GORD - GSAS | Brand Strategy - Architecture
%5$1'�$5&+,7(&785(���(/(0(176
GORD - GSAS | Brand Strategy - Architecture
%5$1'�$5&+,7(&785(���(/(0(176
GORD - GSAS | Brand Strategy - Architecture
%5$1'�$5&+,7(&785(���(/(0(176���6<1(5*<
GORD - GSAS | Brand Strategy - Architecture
%5$1'�$5&+,7(&785(���(/(0(176
GORD - GSAS | Brand Strategy - Architecture
%5$1'�$5&+,7(&785(���(/(0(176
GORD - GSAS | Brand Strategy - Architecture
%5$1'�$5&+,7(&785(�
%UDQG�,QWHUIDFH
Consulting AccreditationResearch Events3ODQLQJ7UDLQLQJ0HWULFV
&HUWL¿FDWLRQ
(QHUJ\5HVRXUFHV5HF\FOLQJ
*RYHUPHQW8QLYHUVLWLHV%XVLQHVV
&RQIHUHQFHV:RUNVKRSV([KLELWLRQV
&OLHQW
GORD - GSAS | Brand Strategy - Architecture
(92/87,21�
GORD - GSAS | Brand Strategy - Architecture
,1)5$6758&785(7KH�EDVLF�SK\VLFDO�DQG�RUJDQL]DWLRQDO�VWUXFWXUHV�DQG�IDFLOLWLHV��H�J���EXLOGLQJV��URDGV��DQG�SRZHU�VXSSOLHV��QHHGHG�IRU�WKH�RSHUDWLRQ�RI�D�VRFLHW\�RU�HQWHUSULVH�
GORD - GSAS | Brand Strategy - Architecture
*/2%$/�,1)5$6758&785(�6867$,1$%,/,7<�$66(660(17
QSAS - GSAS | Brand Identity - Essence
0$1,)(67$7,216
GORD - GSAS | Brand Strategy - Architecture
4$7$5�/86$,/ 4$7$5�/86$,/ 4$7$5�/86$,/
QSAS - GSAS | Brand Identity - Essence
4$7$5�/86$,/ 4$7$5�/86$,/ 4$7$5�/86$,/
QSAS - GSAS | Brand Identity - Essence
Thank you
grow3rd FloorThani Bin Abdullah ComplexIbn Seena Street, Doha, Qatar
T + 974 4444 6222 F + 974 4431 4982E [email protected] www.growqatar.com
© grow 2011. All rights reserved. No part of this publication may be reproduced without prior written permission of grow. The contents, layout and design are copyrighted and are protected by worldwide copyright laws and treaty provisions including Qatar Law No.9 of 2002 on the protection of copyrights and related rights.
QSAS - GSAS | Brand Identity - Essence