gulf agriculture (nov-dec 2015)

TM

N O V E M B E R D E C E M B E R 2 0 1 5I S S N 1 7 5 1 - 8 4 0 7

Y O U R G A T E W A Y T O T H E M I D D L E E A S T A G R I B U S I N E S S

SOILTECH: SERVING ECO AGRICULTURE

GERMAN MEASURINGTECHNOLOGY

INNOVA SEEDS: HIGHQUALITY VEGETABLE SEEDS

50-85HP MF 300 SERIESTRACTORS SET FOR 2016

ROYAL CLASS BREEDER HOUSING

2826 42 5221

VISITUS

AT

MF 400 SERIES A NEW GENERATION FROM

MASSEY FERGUSON

IT’S TIMEVISIT YOUR LOCAL DEALER FOR MORE INFORMATION

OR EMAIL JEREMY DAWE AT: [email protected]

2 NOVEMBER DECEMBER 2015GULF AGRICULTURE

Editor in Chief Mohammed Nasser Editor Marie Matthew Associate Editor Andrew Thomas Graphic Designer Elizabeth JohnMarketing Manager Megha Mary Matt Production Manager Abdul ShareefContributors Neville J. Chandler, P.K. James, Douglas Bott, Shakeeb Kolakadan, Dr. Terry Mabbett

Head Office Matt Media International Ltd, Woodgreen, London N22 5AR, UK.E-mail: [email protected], Web site: www.gulfagriculture.comMiddle East Office Al Saad Advertising & Publishing L.L.C., P O Box 25694, Sharjah, UAE, Tel:+971 6 5639494, Fax:+971 6 5639449.

Gulf Agriculture is read by agri professionals, farm managers & owners, landscape consultants, contractors, agri-equipment suppliers, horticulturalengineers, greenhouse managers, agronomists, veterinary surgeons, ministries, poultry & dairy breeders, importers, distributors, manufacturers and whole salers of food and agri inputs.Printed and published by Matt Media© Intl. Ltd.(U.K.) 2015

CONTENTS

All rights reserved. The opinions and views expressed in this publication are not necessarily those of the publishers. Readers are requested to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstance. The publishers regret that they cannot accept liability for anyerror or omissions contained in this publication.

Cover picture: Philips Lighting, The Netherlands

NEWS UPDATE PAGE 0480,000 AGRICULTURAL PROFESSIONALS FROM 74 COUNTRIES MEET AT GROWTECH EURASIA! PAGE 12LARGEST TRADING AND INFORMATION PLATFORM FOR THE GREEN INDUSTRY PAGE 14NEW RECORDS SET FOR EXHIBITOR AND VISITOR NUMBERS PAGE 16SAUDI AGRICULTURE 2015 CONCLUDES ON SUCCESSFUL NOTE PAGE 18SOIL TECHNOLOGIES CORP. PAGE 21GERMAN ORGANIC FERTILIZER AND HUMIC SUBSTANCE PRODUCERS PAGE 22BORD NA MÓNA IRISH PEAT IS THE CHOICE OF THOUSANDS PAGE 24WANGARA HORTICULTURAL SUPPLIES EXPANDS PAGE 30POLAND — THE LEADING COUNTRY IN EUROPE, IN FRUIT PRODUCTION PAGE 32CASE IH LAUNCHES NEW AWARD WINNING MAGNUM TRACTOR RANGE PAGE 36HOW DOES NEW HOLLAND MEET THE DIVERSE NEEDS OF THE MARKETS PAGE 38JAIN IRRIGATION — THE ONLY INDIAN COMPANY IN FORTUNE'S FIRST EVER GLOBAL LIST OF 51 COMPANIES THAT ARE CHANGING THE WORLD! PAGE 46SOSPALM, THE STRATEGY TO KEEP HEALTHY PALM TREES WITH QUALITY DATES PAGE 48LEADERS IN AGRICULTURE RETAIL AND LANDSCAPING PAGE 51

12

18

14

30

16


Second edition of Seedmeets Technology aresounding success

The second edition of Seedmeets Technology was asuccess, with even more visitorsattending than last year. With anincreased focus on seeds,varieties, cultivation methodsand crop protection the fair hasbeen an excellent addition tothe Dutch trade fair landscapeand the open days of the seedbreeding companies in DutchSeed Valley region.

Approximately thirtycompanies from the Dutch seedsector made presentations lastweek during Seed meetsTechnology, a trade fair with avery specific target audience.As a result of this focus, thequality of visitors was also veryhigh. The setup withdemonstrations, trial fields andsymposia on green chemistryfor seeds, hydroponics andphenotyping in the futureprovided ample opportunity forinteraction with visitors. Theorganisation, which consists ofProeftuin Zwaagdijk(Agricultural Research Centre),Seed Processing Holland, LebaMetaalbewerking (metal works)and Incotec (Seedenhancement), maintains a strictconcept. Participants are askedto demonstrate new products orservices which really havesomething to show.

Coinciding with the fair, thegates to various variety trialswere opened to visitors,including Takii, ABZ Seeds,Bakker Brothers, Seminis andSakata. Proeftuin Zwaagdijkwelcomed visitors to theirgreenhouse and open field testswhile Incotec Enkhuizenorganised guided tours. Insidethe trade hall, ABZ Seedsprovided a presentation on theDelizz brand, which is a

specially selected strawberryplant in an attractive gift box.Prudac showed a number ofnew breeding concepts withtomatoes, bedding plants andmini vegetables. Developmentsin sustainable treatment ofseeds were demonstrated byIncotec and Syngenta Seedcare.

A good example of thetechnology on display was thedemonstration of a brand newseed air separator from SeedProcessing Holland plus theHSS800 pelleting and

encrustation machine (rotarycoater) by Leba. HoopmanEquipment, Agratechniek andData Technologies alsoshowcased new seed processingtechnology. Fytagoras, Iribovand Anadis showed methodsused for seed analysis todetermine, among other things,seed maturity. BotmanHydroponics and RolanRobotics demonstrated arobotised cultivation conceptfor hydroponics.

Seed Tuning, Gitzels

NEWS UPDATE

A finger on the pulse of the industry: FRUIT LOGISTICA 2016

Retail is in a constant state of flux - especially in the freshproduce trade. But how is this industry changing? To findout, the German fruit trade association (DFHV)commissioned a study at the University of Göttingen.Under the direction of Professor Ludwig Theuvsen at theDepartment of Agricultural Economics, the studyinvestigated whether and how global fresh produce flowsare changing. The results of the study indicated that Europeremains a key export market, but is becoming lessimportant. The Asian market, on the other hand, is gainingimportance. For some products, particularly in the premiumsegment, this could even result in long-term supplyshortages in Europe.

What conclusions can and should the international freshproduce sector draw from this study? How does it need toadapt? These and many other questions will be answered inBerlin at FRUIT LOGISTICA, the world's leading tradefair for the fresh produce business. FRUIT LOGISTICAGlobal Brand Manager Wilfried Wollbold stresses the tradefair's importance. "Today more than ever it is important tonot only monitor this process of change, but also to play anactive role in shaping it. As the hub of the global freshproduce industry, FRUIT LOGISTICA offers an idealplatform."

FRUIT LOGISTICA 2016 from 3-5 February is wheresome 65,000 trade visitors from 135 countries will meet tomake contact with potential and existing business partners,negotiate deals, and learn about the latest developmentsand innovations in the fresh produce business.

Trade visitors can register online, purchase tickets inadvance and print them out. This enables them to getstarted at the trade fair without delay. Online registrationalso offers the advantage of reduced ticket prices.

NOVEMBER DECEMBER 2015

Breeding Services, ProeftuinZwaagdijk, Aris and FlierSystems revealed new methodsfor automatic phenotyping ofseedlings and disease screening.30MHz, Seed ConditioningEnkhuizen, Green Simplicity,Certhon and Polytechnicparticipated with greenhouseand conditioning technologyand ABS software providedbreeders with information oneasy processing of assessments.Fond® provided an explanationon how organisations can adaptto the dynamic seeds sector.

A quarter of the visitors werefrom abroad. Various open daysin the Seed Valley region atseed breeding companiesensured that an extensiveprogramme was available forinternational resellers, major

breeders and professionals inthe seed sector. Seed meetsTechnology is a goodtechnological addition and aplatform for seed companiesthat work with other companiesto reach customers. Make sureto mark week 39, the last weekof September 2016, in yourcalendar for the next edition ofSeed meets Technology.

Valmont Irrigation andAgSense Launch NewRemote Monitoring andControl SolutionValmont Irrigation, themanufacturer of the Valleybrand of irrigation equipment,and AgSense announce therelease of the CommanderVP, anew remote monitoring andcontrol solution for Valley

control panels. This is the firstAgSense telemetry product tocompletely integrate into Valleydigital control panels.

Adding Commander VP tothe Valley Pro2 and Select2panels extends existing Valleydigital technology to thegrower's computer, smartphoneor tablet.

“This type of joint endeavorwas exactly what we hadenvisioned and was one of themain drivers for acquiringAgSense last year,” said JohnCampbell, advanced technologyproduct manager for ValmontIrrigation. “In the near future,growers can look forward tomany new and excitingproducts as a result of thesetwo industry leaders workingtogether.”

NEWS UPDATE

5GULF AGRICULTURE

German Emirati Joint Council for Industry and Commerce (AHK)Abu Dhabi Mall · West TowerP.O. Box · 54702 Abu DhabiUAETel +971 (0) 2 6455200Fax +971 (0) 2 [email protected]

in cooperation with

F RUC H T H ANDE LMAG A Z I N E


The CommanderVP replacesthe now discontinued TrackerSP. It includes many productenhancements, such as remoteend gun control andprogramming, optional wiretheft monitoring,comprehensive historicalreporting, and communicationvia the private WagNet wireless

network for quicker commandresponse times.

Growers will be able to viewpivots equipped with thisCommanderVP on the sameWagNet web or app login astheir other AgSense devices,including other pivots, soilmoisture probes, flow meters,weather stations and grain bins.

Like the other AgSenseproducts, Commander VP alsoincludes easily replaceablemodems for areas that varygreatly from one carrier toanother.

“This CommanderVPincorporates tools our customerbase has been asking for, bothbefore and since the mergerwith Valmont Irrigation lastsummer,” said Terry Schiltz,AgSense chief executive officer.“AgSense continues to lead themarket in its commitment todelivering leading edgetechnology at an affordableprice for all brands of irrigationequipment.”

CIOPORA Academy to HostIP Workshops, Conferencein The NetherlandsCIOPORA, the InternationalAssociation of Breeders ofAsexually ReproducedOrnamental and Fruit Varieties,along with the newly-launchedCIOPORA Academy, will hosttwo events focused onIntellectual Property (IP) lawsand Plant Breeders' Rights(PBR) in the horticultureindustry. The CIOPORAAcademy IP Workshops will beheld on December 2, followedby the 'Venlo II' Conference onDecember 3; both events willtake place in Venlo/Baarlo, TheNetherlands.

The CIOPORA Academy isan ongoing, specializedtraining and certificationprogram that was developed to

fill the need for continuededucation on the rapidly-evolving rules and regulationssurrounding IP for ornamentaland fruit plants. The programwill provide practicalknowledge for individuals inthe horticulture supply chain,including breeders,propagators, growers andtraders, and seminars will beheld at locations all around theworld beginning with the IPworkshops in The Netherlandson 2 December.

The kickoff event, entitled'Updates in Patents andBiodiversity' will bringparticipants through fourworkshops: The Basics ofPatents, Patentability andApplication, Patent Litigation,and Biodiversity and theNagoya Protocol.

“We are a knowledge-basedsociety; continued learning isthe best way to be prepared forfuture challenges,” said Dr.Edgar Krieger, SecretaryGeneral of CIOPORA. “Themission of the CIOPORAAcademy is to disseminateknowledge in all matters of IP,and we believe our programsare the best way to stay aheadof developments in ourindustries.”

Individuals who successfullycomplete the Updates in Patentsand Biodiversity event willreceive a certificate. Seats arelimited for the workshops; toview the agenda and register,visit www.ciopora-academy.org

New world agriculturecensus round to kick off in 2016A new global round of country-driven agricultural censuses isset to begin in 2016, a large-scale, data collection processthat will gather information andstatistics on the world's

NEWS UPDATE

Ministry of Environment and Water utilizes drone technology to help eradicatered palm weevil scourge The Ministry ofEnvironment and Waterhas revealed that it isusing drone technologyto help combat the redpalm weevils in line withits strategic goal ofdeveloping andimplementing a key planto fight and eradicateagricultural pests.

Eng. Mohamed MousaAbdullah, Director ofAgriculture ResearchDepartment, Ministry ofEnvironment and Water,said, “The adoption ofdrone technology forms part of the Ministry'sefforts to implement the best environmental andagricultural practices to achieve sustainabledevelopment and reinforce the UAE's leadership inthe world of innovation. This is in line with theinitiative launched by H.H. Sheikh Khalifa binZayed Al Nahyan, President of the UAE, declaring2015 as the year of innovation.”

He added that the drone's remote sensors willfind the reason behind the spreading of red palmweevils-collating all necessary data. Additionally,the locations of the infected areas of the red palmweevils and severity of infections they cause can bedetermined using the technology's aerialphotography capability and other sensors.

The drone's accurate sensors conduct technicalcomprehensive survey of palm farms by measuringthe electromagnetic radiation energy being releasedby infected trees. The data is then collected to mapand measure its spectral signature, which identifiesthe types, locations and degrees of injuries.

Eng. Mohamed MousaAbdullah, Director ofAgriculture ResearchDepartment, MoEW


agricultural sector.To support the process, FAO

published a set of updatedguidelines to assistgovernments in carrying outtheir national-level agriculturalcensuses, tailored to variousdifferent country needs andcapacities. This is the latestedition of guidelines whichFAO provides every 10 years.

These censuses are crucial forgovernments to implementevidence-based policies to fosteragricultural and ruraldevelopment, ensure access toland, improve food security andreduce the adverse environmentalimpacts of agricultural activities.Census data are also essential forthe private sector to makeinformed decisions that guide

their investments in agri-businessactivities.

The information collectedprovides an accurate picture ofthe agricultural sector and areliable sampling frame forcurrent agricultural surveys. Inparticular, the censuses entail acomplete account of thestructure of the agriculturalsector, including the numberand size of holdings, land use,crop area, crop intensity,irrigation facilities, agriculturalinput use, livestock numbers, aswell as farmer demographicsand employment.

Based on countries'experiences and lessons learntover previous decades, the newguidelines form part of the FAOcoordinated World Programme

for the Census of Agriculture,which covers the period 2016-2025. For the first time, thenew census programmeprovides guidance on how toobtain and integrate data onfisheries (capture fisheriesactivities as aquaculture wasalready included) and ongreenhouse gas and ammoniaemissions from agriculturalactivities.

"The use of these guidelinesby FAO member countriesensures that census results areharmonized and internationallycomparable, and allowscountries to benchmark theirperformance against others,"said Pietro Gennari, FAO ChiefStatistician.

"They address the

NEWS UPDATE

7GULF AGRICULTURE

© 2014 Lindsay. All rights reserved. Zimmatic is a trademark of the Lindsay Corporation.

THE LINDSAY ADVANTAGE

IRRIGATION SOLUTIONS THAT INCREASE YOUR YIELDS

Lindsay is the single-source irrigation manufacturer that can develop the right system for your individual needs. We’ve combined the strengths of all Lindsay companies and products into one simple yet powerful package: the Plan to Profi t Portfolio.

zimmatic.com

2222 N. 111th St., Omaha, NE 68164 • 1-402-829-6800 • www.lindsay.com


requirements of bothdeveloped and developingcountries, and provide thefoundation for thedevelopment of an integratedcensus and survey programme,for using innovative methodsand tools for data collection,and ultimately, for makingbetter informed strategicdecisions," he added.

Delegates from the136member nations of theInternational Treaty on PlantGenetic Resources for Food andAgriculture (ITPGRFA) havegiven their approval to set up aninternational informationgateway for the genetic data offood crop seeds.

The agreement to proceedwith the proposal for a GlobalInformation System (GLIS)from the FAO-based seed treatycame during a week-longmeeting of the 6th biennialGoverning Body that ended inRome on October 9.

As climate changeaccelerates, it is vital forfarmers, scientists, plantbreeders, private sectorcompanies to be able to developnew plant varieties resistant topests, floods and drought, inorder to maintain sufficientagricultural production levels.

To do this they need to knowwhat is where, and how to getit, currently no easy task in themyriad number of actors thathold that information.

Information is not just withseed banks and research centresbut also in the plants growing infarmers' fields, and uncultivatedland, the so-called crop wildrelatives.

The system has to be globalbecause no country is self-sufficient in crop germplasmthat has been travelling acrossborders for centuries.

NEWS UPDATE

Net Irrigate introduces new suite ofwirerat® pivot monitoring solutionsNet Irrigate, an Internet of Things (IoT) ag techmanufacturer, recently announced its new productsuite of WireRat® Pivot Monitoring Solutions.Absorbing the PivotProxy® brand, the expansivesuite of products offers farmers and producersadditional tailored pivot monitoring and controlsolutions using WireRat technology - the agricultureindustry's one and only patented copper theftdetection solution.

Catering to th “no-frills” segment, WireRat PivotMonitoring Solutions' modularized parts will givegrowers more options at lower price points.Although core product characteristics - such as noexternal power requirement, no monthlysubscription fees, simple installation, ease of useand interoperability among all major pivot brands -remain the same, the new product suite allows cost-conscious producers to select and purchase theWireRat solution that best fits their needs.

“Net Irrigate's user-friendly Pivot MonitoringSolutions have proven to be more affordable andreliable solutions compared to other products on themarket,” said Rob Mercer, owner of ConeyIrrigation. “My customers appreciate not having anongoing subscription fee and like that they only payfor the features that they actually utilize.”

The new WireRat Pivot Monitoring Solution suiteincludes products ranging from a simple, stand-alone span cable theft detection device to acomprehensive pivot monitoring system, providingstatus updates, GPS and remote shutdowncapabilities. To meet the specific needs of theindividual irrigator, list prices range from $549 to$1,299.

“We're aware that the market is down, and thereis a large gap in this underserved segment ofagriculture,” said Edward DeSalle, CEO of NetIrrigate. “Most pivot monitoring solutions cater tothe up-market by encompassing a wide range offeatures that customers pay for but never use, andthis new suite of WireRat Pivot MonitoringSolutions closes the gap by offering more direct,need-based solutions at a cost effective price.”

In addition, Net Irrigate has added dual batteriesto both the WireRat MX and MXL (equivalent tothe PivotProxy®/ PivotProxy®TL), to extend thelife of the product and utilize various power sourcesfor theft detection and safety stop alerts.


Seed potato exports arebooming with big stridesbeing made to open evenmore new marketsIn 2014-2015 seed exportsbeyond the EU were up 15.5%on the previous year, to ahighest-ever total of 90,000t. InScotland, which accounts foraround 80% of UK seed potatoexports, the sector is estimatedto be worth £80-100 million,and growing.

“There is a distinct buzz inthe seed export market, whichis doing really well, tradingon our positive position onplant health, with freedomfrom Dickeya, brown rot andring rot,” says Robert Burns,Head of Seed & Export atAHDB Potatoes' Edinburgh

office. “So it is really allabout staying on top of that,through diligence andattention to detail.”

Most of the growth camefrom a market share jump inEgypt, which now accounts for58% of all GB seed exports.“We spend a lot of time theretalking to plant health officialsabout the quality, vigour andvery positive plant health statusof our seed,” he says.

Indeed, GB seed's freedomfrom bacterial diseasesDickeya, brown rot and ring rothas now pushed Dutch seed offthe top spot. “It is somethingour EU competitors can't claim,but we can, thanks to ourisland status, cooler climateand continuing efforts to

remain disease free. Our flush-through system, with amaximum of seven generationsof seed multiplication, the SafeHaven certification scheme, noseed imported into Scotland,and no stock taken from thebottom of the process to the topthrough clonal selection, allcontribute to this.”

But the sales surge in Egyptis a two-edged sword. “It's alot of eggs in one basket, andone variety, Hermes,” says MrBurns. “It is a huge risk ifthere was ever a problem.” So,efforts are being made todevelop new markets, tospread risk and make the mostof new varietal requirementsand differences inclimates/seasons.

NEWS UPDATE

9GULF AGRICULTURE

URBINATI s.r.l. - San Mauro Pascoli (FC) Italy - Tel. +39 0541 932018 - [email protected] - www.urbinati.com

IRRIGATION BOOMSFOR GREENHOUSES

NURSERY TECHNOLOGY

MADE IN ITALY

SOWING • FILLING • TRANSPLANTING • LABELLING • DENESTING • BELTS PALLETIZER • WASHING • DEPOPPING • TRIMMING • IRRIGATION • GERMINATION


Destination countries oftenhave much stricter seed importstandards than the EU, soAHDB Potatoes is workingwith Science & Advice forScottish Agriculture to: buildrelationships andunderstanding with foreignofficials and seed buyers;promote the quality benefits ofthe rigorous classification,testing, handling andinspection of GB seedpotatoes; forge partnerships,often through bilateralagreements, to meet the needsof all involved.

There is usually good scopefor finding a way forward, saysDr Triona Davey, acting head ofSASA's potato branch. “It cantake time, but the unique sellingpoint of GB seed is that it isfree of diseases that can pose areal risk in warmer climates.”

Valoya drives Queen MaryUniversity's research withMicrosoftValoya (Helsinki, Finland), aleading provider of advancedplant lighting systems, workedwith Microsoft Corp. to createnext generation of state of theart lighting system, usingValoya's advanced LED lights,Microsoft Azure and MicrosoftAzure Internet-of-Things (IoT)technology.

The solution Valoya created,helped by the collaborationwith Microsoft, is a novelsolution for simulation ofnatural outdoor light. Thesystem, called Valoya LightDNA Dynamic Light, enablesaccurate replication of outdoorlight conditions over time,while matching the spectrumand intensity of constantlychanging natural light.

Research in this field is ofoutmost importance, as it willcontribute to feeding thegrowing population of ourplanet, through accelerating theselection and breeding of new,more productive and light stressresistant plant varieties.Professor Alexander Ruban ofQueen Mary University ofLondon's School of Biologicaland Chemical Sciences explains,“The system by Valoya nowenables us to do testing onplants and algae, which has beenimpossible before. Not only willwe reach very high lightintensities, but we can alsomatch the spectral conditions ofdifferent locations in the world.The flexibility of the systemalso allows us to do simulationson sunflecks in shade situations,all downstairs in our lab andanytime of the year.

NEWS UPDATE

1 1GULF AGRICULTURE

Growtech EurasiaInternationalGreenhouse,

Agricultural Equipment andTechnologies Fair, which willbring together every buildingblock of the sector rangingfrom the farmers cultivatingtheir fields to giant companiesexporting their goods at theAntalya Expo Center betweenDecember 2nd and 5th, 2015,is celebrating its 15thanniversary. While more than650 leading companies andbrands from more than 30countries will participate inthe fair this year, the fair alsoaims to increase its number ofvisitors and welcome more

1 2 NOVEMBER DECEMBER 2015GULF AGRICULTURE

GROWTECH EURASIA PREVIEW

80,000 AGRICULTURALPROFESSIONALS FROM 74COUNTRIES MEET ATGROWTECH EURASIA! GROWTECH EURASIA 2015, WHICH CELEBRATES ITS 15THANNIVERSARY THIS YEAR, BRINGS TOGETHER THE AGRICULTURALPROFESSIONALS FROM A WIDE REGION EXTENDING FROM EUROPEANAND BALKAN COUNTRIES TO THE MIDDLE EAST AND FROM NORTHAFRICA TO THE TURKIC REPUBLICS AT THE ANTALYA EXPO CENTER FORFOUR DAYS FROM DECEMBER 2ND TO 5TH, 2015

than 80 thousand sectorprofessionals from 74countries at the GrowtechEurasia 2015 Agriculture Fair.

UBM EMEA (Istanbul)Fair Organization GroupDirector Engin Er shared hishappiness for the 15thanniversary of GrowtechEurasia 2015 as Eurasia'sleading and Turkey's widestagricultural fair. "Turkey,which grew significantly inrecent years and now is theworld's 16th and Europe's 6thlargest economy, has theworld's 7th and Europe's 1stlargest agricultural grossnational product," said Er."As Growtech Eurasia, we

are proud to have our sharein this success of Turkey asan effective specializedinternational agricultural fairthat stands out moreeveryday in a wide regionextending from European andBalkan countries to theMiddle East, from NorthAfrica to the TurkicRepublics."

Engin Er attracted attentionto the continued high interestof the sector in the fair: Allsector professionals,nationally and internationallyrecognized products andservices in the fields ofGreenhouse andTechnologies, AgriculturalTechnologies and Equipment,Irrigation Systems, SeedGrowing, Plant Nutrition andProtection, BiologicalIntervention, AgriculturalMachines and Equipment willmeet once again at GrowtechEurasia this year."

Within the scope of thefair, a "Purchase Council

Program" will be organizedby the Western MediterraneanExporters' Association withthe coordination of theTurkish Ministry of theEconomy. At the bilateraldiscussions of surroundingcountries' potential buyersand decision makers that willallow the development ofcommerce, agriculturalcompanies will meet andcommercial partnerships willbe established.

For the Growtech Eurasia2015 Agricultural Fair, themain sponsor is Bactogen,who produces organicfertilizers with an InnovativeAgriculture approach, thecommunications sponsor isTurkcell, who offers the firsttailor-made agriculturalconsulting service of theworld with the TurkcellFarmers Union, and the co-sponsor is Findex, a newfinancial service platformdesigned for individuals andthe real-sector.


GROWTECH EURASIA PREVIEW

1 3GULF AGRICULTURE

Engin Er Group Director

From plants to technology,floristry and equipment -the entire horticultural

value chain is represented at theIPM ESSEN. No other tradefair provides such acomprehensive overview of themarket. From 26 to 29 January2016, around 1,600 exhibitorsfrom over 45 nations willpresent their innovations to toptrade and industry visitors fromall over the world. The world'sleading trade fair for

horticulture is accompanied bya comprehensive programme.Fair trade will have its ownexhibition area for the 34th IPMESSEN.

All the market leaders haveconfirmed their participation inthe world's largest and leadingtrading and informationplatform for the green industry.With about 105,000 squaremetres of exhibition space, theworld's leading trade fair IPMESSEN will once again occupy

the entire Messe Essenexhibition centre. And the fair,which is under the auspices ofFederal Agriculture MinisterChristian Schmidt, can hardlybe surpassed in internationalparticipation.

A total of 20 countries haveorganised one or even severalcommunity booths at the IPMESSEN - in all areas.Guatemala is a new participantexhibiting cut flowers, pottedplants and perennials. China,


IPM ESSEN PREVIEW

LARGEST TRADING AND INFORMATIONPLATFORM FOR THE GREEN INDUSTRY

France, the United Kingdom,India and Taiwan haveexpanded their booths. Andthere are additional nationalbooths from Belgium, CostaRica, Denmark, theNetherlands, Israel, Italy,Portugal, Poland, Spain, SriLanka, South Korea, Turkey,Hungary and the UnitedStates.

Fair trade products arebecoming increasinglyimportant for sales.Awareness is growing amongend users. After coffee, thesecond most popular fairtrade product in Germany iscut flowers. According to thelatest annual report by

TransFair, sales reached morethan 118 million euros in2014 and continue to rise. Sofair trade, certificationoptions and the variousassociated labels are playingan increasingly important roleat the IPM ESSEN 2016. Acompact presentation space isplanned for exhibitors whoseproducts have already beencertified with a fair trade seal.How does fair trade work?What does fair trade mean?What are the standards?These questions and othersare answered for visitors andexhibitors at anaccompanying informationand discussion forum.


IPM ESSEN PREVIEW

1 5GULF AGRICULTURE

Ornamental growers from Canada, China, Germany,Netherlands, Turkey, UK and USA are finalists inthe International Association of HorticulturalProducers (AIPH) International Grower of the YearAwards 2016.� Arcadia Chrysanten, Netherlands � Costa Farms, USA� Dashun International Flower, China � Dutchmaster Nurseries, Canada� Flash Tarim Urunleri (Flash Flowers), Turkey � Florensis, Germany/Netherlands � Kunming Hongzhihua Gardening, China � Majestic Trees, UK � Shanghai Yuanyi Seedling, China

Bronze, Silver and Gold will be awarded, whereapplicable, to each category - Finished Plants &Trees, Young Plants and Cut Flowers. Each of thecategory winners will be judged for the final andmost prestigious award - the coveted Gold Rose,awarding them the global status of AIPHInternational Grower of the Year.

Chairman of the international jury and AIPH Past-President, Vic Krahn, commented on the entries, “Thejury was very impressed with the exceptionally highstandard of the entries received this year. It was a hugetask with so many more entries than previous years. Thehigh standards of the entrants meant the jury had to workexceptionally hard. However, in every judge's case, theyfound it extremely thrilling to assess such high qualitybusinesses. They know with certainty that when thewinners are announced in January, this industry will betruly inspired by these world acclaimed businesses.”

AIPH Secretary General, Tim Briercliffe added,“We have been so pleased with the response fromgrowers around the world to the call for entries inthis expanded global contest. There will be morewinners this year than ever before and I hope theindustry will join us to celebrate when the winnersare announced in January.”

Celebrating the world's best ornamentals growers,the Awards Gala Dinner takes place on Thursday, 28January 2016, during IPM Essen, Germany - held inpartnership with Headline Sponsor, FloraHolland.AIPH invites growers, traders, suppliers, retailers,business leaders and all those linked to theornamental horticulture industry to join them at thismomentous horticultural occasion.

Finalists announced for AIPHInternational Grower of the Year Awards 2016


More exhibitors, moreexhibition space andmore visitors - IPM

DUBAI and WOP DUBAIwere on top form in 2015. InOctober, more than 300exhibitors came into contactwith top-class customers fromthe Middle East and Asia atthe two most important B2Btrade fairs for horticulture andfresh produce in the Gulfregion. The unanimousconclusion was that itprovided "an excellentopportunity to come togetherand do business."

2015 also saw both B2Btrade fairs continuing theirgrowth trajectory - a greatsuccess, marking the ten yearanniversary of IPM DUBAI."The ever-increasing levels ofinterest show how attractivethe location of Dubai is to thehorticultural industry",

summarised Oliver P. Kuhrt,Managing Director of MesseEssen, the event organiser.“For us, it confirms theeffectiveness of our strategy,which is to establish IPMESSEN as a world-leadingtrade fair through affiliatedevents in important growthmarkets; thereby opening upnew sales opportunities forour exhibitors."

With 102 exhibitors, IPMDUBAI achieved a growth of28 per cent and was even ableto increase the exhibition areaby 50 per cent. Once again,world-leading trade fair IPMESSEN's overseas affiliatedevent managed to increase itsallure to buyers too: 3,505trade visitors travelled in from47 countries - six per centmore than last year. Theexhibitors praised theexcellent quality of the

visitors and their willingnessto invest.

This was also clear fromthe increase in internationality.For example, a larger numberof Eastern Europeancompanies and cut flowerproducers from Africa andSouth America came to IPMDUBAI. China, Mauritius andSri Lanka were represented inthe international pavilions forthe first time, alongside Egypt,Ethiopia, Germany, Kenya andthe USA.

German companies werealso represented under thebanner "Made in Germany" ata pavilion organised by thetrade association INDEGA(Representation of Interests ofGerman Products forHorticulture).

With its customisedframework programme, IPMDUBAI scored particularly

IPM DUBAI & WOP DUBAI REVIEW

NEW RECORDS SET FOR EXHIBITORAND VISITOR NUMBERS


highly with exhibitors andvisitors: highlights includedtalks delivered byinternational industry expertson trends in landscaping andhorticultural engineering, aswell as a guided tour throughMiddle Eastern horticulturalfacilities and also the vote onthe "Middle East FloralDesigner of the Year 2015".Florists from the United ArabEmirates were invited tocreate a gala table. GlenLumaweg Gomex from AlJowder Flowers &Landscaping was able to winover both the specialist tradejury and the trade fair visitorswith his design.

WOP DUBAI also sawstrong growth in 2015: with205 exhibitors from 30different countries, it saw anincrease of 20 per cent and 25per cent more exhibition spacewas rented out. In terms ofvisitors, eleven per cent morepeople attended the trade fairfor fruit and vegetables,taking the total visitornumbers to 4,923. The visitorscame from 76 countries. The

exhibitor companies werevery satisfied with the visitorresponse, and many registeredas exhibitors for next yearbefore the trade fair had evenfinished, some signing up formuch larger exhibitor spaces.

International interest inWOP DUBAI increased onceagain in 2015. 14 countrieswere represented in pavilionsincluding Egypt, Australia,Belgium, China, France, Italy,Kenya, Moldova, Morocco,Poland, Portugal and Rwandaand Mauritius and Spain alsocelebrated their début.

The framework programmewas also greeted withconsiderable interest, as italso provided the EurofruitMiddle East Business Forumexhibitors and visitors withrelevant specialistinformation.

The successful duo oftrade fairs, organised byMesse Essen and planetfairDubai LLC, will be held atthe Dubai World Trade Centrenext year from 13 to 15November 2016.

IPM DUBAI showcases the

entire horticultural valuechain and is the mostimportant trade fair for thegreen economic sector in theArabian Gulf. The focus is onproducts and services from thesectors of plants, horticulturaltechnology, floristry,equipment, logistics, plantcare and horticultural andlandscaping equipment.

WOP DUBAI - World ofPerishables is the only platformin the entire Middle Easternregion for fruit & vegetables,product safety, technicalequipment, transportation andtrade and services fortemperature-sensitive goods.Both trade fairs complementone another perfectly andoffer visitors a high degree ofadded value.

IPM DUBAI & WOP DUBAI REVIEW

1 7GULF AGRICULTURE


Following the successfulopening of SaudiAgriculture 2015, the

exhibition concluded on a highnote after receiving favorableopinions and feedback from theexhibitors, notable dignitariesand trade visitors. An internalsurvey conducted during thefour-day-long event reinforcesthe importance of the exhibition

for the agricultural industry andits investors. Saudi Agricultureachieved its goals by welcomingmore than 25,976 trade visitorsthroughout the world.

Commenting about the event,Salah Yousuf Ahmed, BranchManager, Abdulmohsen Al-SahliHolding, said: “The Saudiagricultural sector has witnessedan unprecedented and active

growth supported by awarenessamong the local communityabout the importance of foodsecurity and self-sufficiency andthe need to harness availableresources to improve the qualityof agricultural products. It alsofocuses on rationalizing waterconsumption for irrigation andpromoting diversity in harvests,including vegetables, fruits andvarious palm trees, amongothers. Saudi Agriculture 2015is an excellent platform thatbrought together leadingexperts and specialists fromacross the region and the worldto discuss all segments of theagriculture sector showcasingup-to-date technologies,products, services and solutionscovering all stages of foodprocessing and packaging; aswell as all types of popular andnew food products.”

SAUDI AGRICULTURE REVIEW

SAUDI AGRICULTURE 2015CONCLUDES ON SUCCESSFUL NOTE


On his part, SinoussiMohammed Saeed, SalesDirector, Vedco, pointed out thatanimal production in the KSA ison the right path towards growthand prosperity in light of thecontinuing development inpoultry and animal productionwhich is reflected in thecountry's self-sufficiency inmany dairy products such ascheese and milk.

“We at Vedco are committedto meet all the requirements forquality and safety in theproduction and supply of feedsin order to promote bio-securityand increase livestockproduction,” said MohammedSaaed. “Saudi Agriculture 2015provided an excellentopportunity for us to exploreinvestment possibilities in the

local market and developbilateral relations with ourcounterparts from the region andthe world. We would like toexpress our gratitude to REC forthe excellent organization of theevent and we look forward toparticipate in its future editions.”

Amer Ismail, Manager,Sorouh Agricultural Company,said: “Saudi Agriculture iswitnessing remarkabledevelopment as is reflected bythe growing number ofparticipants year after year aswell as the diverse portfolio ofactivities, national events, andnew sections. As the region'spremier agricultural event, SaudiAgriculture garners tremendousregional and internationalattention and is a perfectplatform to review the most

important developments andinnovations in the sector. Beingmost specialized in providing thefinest types of agricultural seedsto companies in the KSA, thisevent is a leading globalplatform for Sorouh to reach awide cross-section of specialistsand potential customers.”

Saudi Agriculture 2015showcased and reviewed thelatest products, equipment andrelated services for theagricultural sector, reflectingthe most prominent trends anddevelopments in the globalmarket in general and the Saudimarket in particular. The eventenabled the sector to explorenew business and investmentopportunities that cancontribute to the developmentof the industry.

SAUDI AGRICULTURE REVIEW

1 9GULF AGRICULTURE

PLANTS

TECHNOLOGY

FLORISTRY

GARDEN FEATURES

26 – 29 January

SOWING IDEAS, REAPING SUCCESS

www.ipm-essen.de

Solutions and inspirations along the value chain for your business success

Benefit from the unique range on show at the world’s leading trade fair for horticulture, with more than 1,600 exhibitors from 49 countries. Only at IPM ESSEN do exhibitors present the entire value chain. From production and horticultural technology, to garden features at the POS and the marketing of your products. IPM ESSEN exhibits the major topics of the industry in a tangible, easy-to-understand and feasible way for your business. Let’s meet in Essen.

Soil Tech arose as a market leader in 1982, and began tomeet the growing requirement for biological products inthe agricultural marketplace. From these early beginningsthe company has evolved into a diverse organizationoffering multiple natural alternatives for many agronomicmarkets, including large field agriculture, golf course turfgrass, horticulture - open field and greenhouse,landscaping, lawn and garden markets and direct toconsumer online merchandising.

With it's diverse array of technologies, Soil Tech offerseffective alternatives for disease and pest controls,fertilizers, soil conditioners, bio stimulants, aquatic andsoil bioremediation products. Our products have beendeveloped through original research and development,along with licensed technologies from other companiesand universities.

The technical composition of our products utilize livemicrobial agents, natural plant extracts, unprocessedmineral plant nutrients, raw plant oils and all naturalcarrier materials. Many of the products from thecompany are approved for use in certified organicagriculture production.

Soil Tech distributes its technologies to over 25countries worldwide, with the majority of trade beinginternational. We are currently expanding trade in manyregions of the world, including Europe, Africa, theMiddle East, SE Asia and Latin America.

Soil Technologies is committed to providing the highestquality, environmentally sound products, to offer aviable contribution to the emerging global market for

safe, sustainable regenerative solutions in agriculture and turf management.

www.soiltechcorp.com

SOIL TECHNOLOGIES CORP.

NOVEMBER DECEMBER 2015 2 1GULF AGRICULTURE

Middle East Distributors:

• Innochem:Turkey, Iran, AzerbaijanPhone: +0 232 877 1100

• Green Land Est.:Jordan, Iraq, SyriaPhone: + 00962 6 5699165

• Agrolink:Egypt, Sudan, Ethiopia, KenyaPhone: + 202 24 536 854

E-mail: [email protected] • Phone: +1-641-472-3963

USA Based Company Distributes Its Technologies To Over 25 Countries Worldwide

MiM

U

Market leader in ground breaking research, and devel-opment of a wide array of high-quality technologies since 1982, Soil Technologies Corp. provides natural and safe alternative farming inputs.

• Bio-Pesticides, Bio-Fertilizers, Bio-stimulants• Eco-Safe Products• Bio-Degradable Products• Plant Protection and

Plant Food Products


Humintech is one of theworldwide largestorganic fertilizer and

humic substance producers,based in Grevenbroich,Germany. Humintech GmbH isexpanding its productioncapacity and therefore moved in2014 to a new production plant(30,000 m2) in Grevenbroich,Germany (directly closed to thelignite open cast miningGarzweiler II). Humintech usedto produce its humic acidsbased products in three differentareas and now it joined them inone area in Grevenbroich. Inthis way, Humintech has thepossibility to optimize itslogistics and supply its productsfaster to the customersworldwide. The new hightechnology production lineenables Humintech to increasethe production capacity to about50,000 t/year humic acids basedproducts in granular form(Perlhumus®), 10,000 t/year

humic acids based products inwater soluble form(Powhumus®) and 30,000cbm/year of humic acids basedproducts in liquid form(Liqhumus®). The newproduction line will enable theHumintech team to maintainand increase the quality of itshumic acids based products andto manufacture several newproducts based on humic acidsin combination with other

FERTILIZERS

GERMAN ORGANIC FERTILIZER ANDHUMIC SUBSTANCE PRODUCERS

Dr. Yasser Dergham, Humintech Company, Germany

HUMINTECH TAKES THEBEST GERMAN OXIDIZEDLIGNITE RESOURCES'(LEONARDITE) WITH HIGHHUMIC /FULVIC ACIDSQUANTITY AND USES THEHIGH TECHNICALPRODUCTION METHODSTO GET THE HIGH HUMICACID QUALITY.


organic fertilizers andbiostimulants. Beside thecurrent product line thecompany will update its newproduct range to more than 50different humic acids andorganic matter based productswithin the next two years,which will contribute toincrease the quantity andquality of plant production.

Humintech takes the bestGerman oxidized Ligniteresources' (Leonardite) withhigh humic /fulvic acidsquantity and uses the hightechnical production methods toget the high humic acid quality.Furthermore Humintech isactive in research, developmentand industrial production ofhumic matter and humic acidsfor agriculture, animal feed,pharmaceutical andconstruction industries,veterinary medicine andenvironmental applicationssuch as water purification andsoil remediations.

Humintech produces a largequantity of granulate humicacid as Perlhumus, watersoluble humic acid asPowhumus and liquid humicacid as Liqhumus and 6% Fe-humate as Humiron. Humitechstarted the production of humicacid with variousmicroorganisms as antagonist

of several soils born disease.BioHealth is one successful

antagonist to soil born fungi.

BioHealth® TH/BS WSGDESCRIPTIONBioHealth® TH/BS WSG is ablend of selected Trichodermaharzianum and Bacillus subtilisstrains, humic acids andseaweed extract. Trichodermaharzianum and Bacillus subtilisare antagonist to soil bornepathogens like e.g. Phythium,Phytophthora, Rhizoctonia orFusarium, whose hyphens andorgans can be disposed byTrichoderma's comprehensiveenzyme tools. ThusTrichoderma suppresses thespreading of these pathogens.Bacillus subtilis have evolvednumerous mechanisms for bothattack of other fungi or bacteriaand for enhancing plant androot growth. During a cultureBacillus subtilis nourishes onthe root exudates in therhizosphere and thus builds abiological protective barrieragainst soil borne pathogens.

In latent affected plantmaterial BioHealth® TH/BSWSG remains ineffective, dueto the reason that the antagonistcannot follow the parasite intothe inside of the plant.Therefore BioHealth® TH/BSWSG has to be regarded as a

soil conditioner or rather aplant intensifier and under nocircumstances as a fungicideagainst soil pathological fungi.ORIGINBioHealth® TH/BS WSG isobtained through alkalineextraction from German Leonardite (highly oxidizedlignite), high quality isolatedand selected Trichodermaharzanium fungus, high qualityisolated and selected Bacillussubtilis strains and extractedfrom Ascophyllum nodosumseaweed.BENEFITS� Destroys the hyphens of

most soil born pathogenslike e.g. Pythium,Phytophthora, Rhizoctoniaor Fusarium

� Increases the resistance of plantroots against water, disease,temperature and salt stress

� Promotes the growth of rootand regenerates the damagedroot

� Stimulates the growth ofuseful microorganisms in theroot area

� Enhances the germinationand increases their growth

� Aerates compact soils andbinds loose sandy soils

� Increases the water holdingcapacity of the soil. Improvesthe soil aeration and the gasexchange of the soil

� Increases the soil bufferingcapacity and neutralizes thepH-value in the soil and thusenhances the uptake offertilizers

� Binds salt in the soil and thusdecreases salinization

� Enhances the soil quality andincreases the soil aeration incompact soils and compactslight sandy soils

� Resource for natural vitaminsand growth hormones likecytokinine, which promotesthe root growth.

FERTILIZERS

2 3GULF AGRICULTURE

BioHealth® TH/BSWSG (Humic acid,Trichoderma,Bacillus and seaweed mixture)

BioHealth® TH/BSWSG is 100% soluble

Trichodermaharzianum

Bord na Móna has a peatresource of 80,000ha ofpeatlands and has been

harvesting peat for over 75years. With a vast selection ofpeat bogs and peats to choosefrom Bord na Móna has beeninnovating to produce productsto help growers satisfy thedemanding specifications andyield expectations of theircustomers. This becomesincreasingly important asgrowers get larger and systemsof production get moresophisticated with increases intechnology and automation.

Our focus:� Improved harvesting

techniques - In 2015 Bord naMóna's Engineering Teamhave used differenttechniques in harvesting tomaximise the fraction outputfor our customers. A higherpercentage of Fraction 2 (6-12 mm) and Fraction 3

(10-25mm) helps customersin providing stability ofgrowing media for long termpot plants and nursery stock.

� Reducing limitations of waterquality - Declining waterquality is a global issue ofconcern as populations growand industrial andagricultural activitiesexpands. For horticulturehigh salinity and hard waterparticularly in areas of hightemperature can causeproblems in growing plants.The high buffering capacityof Bord na Móna peats areshowing themselves to be anessential constituent in thegrowing media mix inbuffering against highsalinity and high alkalinity.

� Developing Irish black peats -The key objective here is thecharacterisation of Irish blackpeats. These peats have goodadhesive properties. Theyalso have a high buffer water

holding capacity. Followingthis advancement incharacterisation these peatscan be mixed with other peatsto provide growing mediawith differing physicalproperties for propagationand growing high qualityplants.

� Optimising Aeration -Speciality premium productsSod Moss and Bin Sod havealways been at the forefrontof Bord na Móna's salesstrategy. The fractions fromboth Sod Moss and Bin Sodoffer growing mediamanufacturers and growers amaterial with known AirCapacity that can be readilyadded to growing media toadjust the Air Capacity forlong term plants.

Come visit us at IPM Essen atour stand in the Galleria GA52to see all of our research anddevelopment updates.

BORD NA MÓNA IRISH PEAT ISTHE CHOICE OF THOUSANDS

WITH A VASTSELECTION OF PEAT

BOGS AND PEATS TOCHOOSE FROM BORDNA MÓNA HAS BEEN

INNOVATING TOPRODUCE PRODUCTS

TO HELP GROWERSSATISFY THEDEMANDING

SPECIFICATIONS ANDYIELD EXPECTATIONS

OF THEIR CUSTOMERS


SUBSTRATES


Our company wasestablished to provideinnovative high quality

professional vegetable seeds totargeted market slots around theworld with a competitive addedvalue to insure farmer's success,prosperity, and meet supply chaindemands, said Mr. KhaledKazzaz, CEO of the company.

Based out of California, thecompany is specialized inprofessional vegetable seedsexport to target markets aroundthe world. With San Joaquinvalley as a base, we are right inthe middle of seed productionfields and various industryresources.

Our expertise in Internationalmarkets spans over a period ofthree decades with hands onapproach to an ever changingmarket needs and requirements.

We are equipped to react swiftlyto our customers' needs and takepride in the service we provide toour customers as well as in ourseed quality, and in our speed tomarket approach, these are few ofthe things which set us apart fromthe competition.

Our brand Innova Seeds is atrue reflection of high quality and

above industry standards, our aimis to exceed market requirementswhen it comes to seed quality andthat is our promise in every seedwe pack and sell under our brand.

Back in 2013 Innova SeedsCo. acquired Niagara Seeds fromHM Clause and acquisition thatstretched our marketing access tomore than 47 markets around theworld and in the past five yearswe have grown exponentially andwere awarded the Face of Tradeaward by the Chamber ofcommerce and Innova received apersonal recognition fromCalifornia Governor.

Our product line branchedfrom our target species likeCucumber, Tomato, Squash,Melon, Pepper and Watermelonto now include important cropslike Broccoli, hybrid Carrot,Eggplant & Cabbage thusallowing us to capture widermarket targets and venture intonew markets around the globe.

All our newly releasedvarieties are screened in theirpotential markets to match localgrowing condition and culturalpractices targeting to insureadaptability and as a resultprovide the full supply chainwith the right attributes for theirneeds.

With the full understandingof the need to advance varietieswith the right disease package

SEEDS

HIGH QUALITY PROFESSIONAL VEGETABLESEEDS TO THE MIDDLE EAST MARKET

OUR BRAND INNOVA SEEDS ISA TRUE REFLECTION OF HIGHQUALITY AND ABOVEINDUSTRY STANDARDS, OURAIM IS TO EXCEED MARKETREQUIREMENTS WHEN ITCOMES TO SEED QUALITY ANDTHAT IS OUR PROMISE INEVERY SEED WE PACK ANDSELL UNDER OUR BRAND

for each market slot, InnovaSeeds is currently utilizing thelatest DNA markers identificationtechnology to validate eitherdisease resistance or intermediatetolerance scientifically for all ourvarieties, such a technologyallows us to fast track potentialvarieties, Implement numerousPCR-based technologies todevelop and assess trait-linkedmolecular markers for plantimprovement and map genes to

link molecular markers withsimple traits or QTLs.

With the full awareness thatour seed quality is our insuranceto success in any market, wehave spared no cost in insuringthat every packed unit at InnovaSeeds is up to ours and ISFindustry standards, starting withhigh quality seed production toseed milling and cleaning as wellas seed sizing, treatment andcomputerized accurate filling

system operating within an ampleand certified warehouseenvironment.

We follow rigorousprocedures to meet the set qualityguidelines per species, and eachorder is packed according to eachcustomer request. Our recentinvestment in the milling line andseed counting equipment is areflection of our commitment tohighest industry standards forfinished goods.

From all of us at both InnovaSeeds and Niagara SeedsCompanies we would like tothank all our customers for theirtrust and un-wavered supportwith their vegetable seeds needand strive to raise the bar evenhigher in quality and customerservice and support.


SEEDS

2 7GULF AGRICULTURE

One company, two reputable seed brands serving the Middle East and the Gulf region growers

providing high quality seeds and advanced growers solutions

Address: PO Box 579849 Modesto, California 95357-USA Tel: + 1 209 527 3311 Fax:+1 209 527 3307

Website: www.innovaseeds.com E-mail: [email protected]


STEP Systems develops anddistributes worldwide mobile andstationary analytical systems and

tools, particularly designed for testing andmonitoring of soil, water and air. Thecompany has been specializingparticularly in the scope of horticulture,agriculture, associated research andexperimentation.

STEP Systems was established inNuremberg, Bavaria, in 2004. Theportfolio ranges from simplethermometers to complete laboratorysystems. The company is an innovativesupplier of advanced measurementtechnology: it develops, manufactures anddistributes portable pH-, EC- and activity-measuring devices with special sensorsthat can measure various parameters suchas salinity, conductivity and pH inseconds directly in the soil, providingquick and precise information about thecurrent nutrient status of a plant.

Due to STEP Systems' many years ofexperience in the field of plant nutrition,the company can offer its customers morethan only advanced measuringtechnology, as measurement resultsprovide the basis for an individualinterpretation, i.e. the correct evaluation.The conclusions and required plantcultivation measures are explained to theuser. Moreover, especially for thecomplete analysis system LASA AGRO3900 the company developed a softwarefor fertilizing recommendation.

For a future-oriented company likeSTEP systems the cooperation withteaching and research institutes of thegreen sector is self-evident. "Our toppriority is always to develop anapplicable technique of the latestscientific findings in order to make itusable for the practice," points out theManaging Director, Harald Braungardt.

Thus, STEP Systems has recently

MEASURING EQUIPMENT

GERMAN MEASURING TECHNOLOGY FORHORTI-AND AGRICULTURE WORLDWIDE

Harald Braungardt, CEO of STEPSystems in discussion with H.E. Eng.Hussain Nasser Lootah, DirectorGeneral of Dubai Municipality onthe opening ceremony of IPM Dubai.


completed a project, in which the CO2measurement in the soil has played animportant role. Another current projectsupported by the Federal Ministry ofEconomics, deals with an automatedmobile soil moisture measuring system.This system measures moisture indifferent soil layers, calculates therequired irrigation volume accordinglyand immediately documents the irrigationprocess on a web platform, visually andin tabular form.

With its mobile hand-held measuringinstruments STEP systems also providescontinuous development. Thus, the newCOMBI 5000 will be presented during theIPM show 2016 in Essen. It unites theprevious individual instruments of the 3000series for pH, EC, activity, temperature andsoil moisture measurements in one devicewith intelligent chip technology. ForHarald Braungardt this new all-in-one unitis the universal tool for every plantproducer for rapid on-site inspection of allplant-relevant parameters.

Braungardt cares particularly about thecollaboration between academia andindustry. "I think it is simply necessary tocooperate closely in order to provide newdevelopments for the practical use," hestates. Exactly this customer-orientedattitude was certainly the reason why thejury of the most important horticulturalmagazine “TASPO” awarded STEPSystems in 2007 as the "Best customer-oriented supplier of technical equipmentfor the green business". Later, in 2010,the jury chose Harald Braungardt as thewinner in the category "Entrepreneur ofthe Year” in the green business.

Globally active and locally present"With our products, being dedicated to“Made in Germany” quality, we havegreat opportunities in export business,"says Braungardt. STEP Systems operatesglobally and sees this strategy as the rightway forward. Only this year STEPSystems has participated in 11 majorinternational trade fairs all over theworld. "So we stay in permanent contactwith our partners and can ensure anindividual support of a specific customergroup - namely, the plant producers -with all their special demands and

peculiarities," concludes HaraldBraungardt.

As a leading company on the marketSTEP Systems is a member of INDEGA- an association representing the interestsof the German industry for horticulture.Harald Braungardt is the ManagingDirector and Member of Board of theINDEGA, therefore he is stronglyinvolved in all activities of this

association of the German entrepreneurs.The 80 German member companies offervarious technical products, plants andservices for horticulture. In addition, theyregularly exchange information andjointly develop markets and businesssegments. Here Braungardt is a popularcontact person for all markets worldwide,as STEP systems now accounts for about65 percent of its sales abroad.

MEASURING EQUIPMENT


PLANTER BAGS

The Australian company that was the first inthe world to conceive the round bottomwoven planter bag with handles, has

recently expanded to include new investors Geoffand Lina Stowe. They will be joining SteveTurner, innovator of the Easy-Fill ™ highestquality High Density Polyethylene (HDPE) wovenplanter bags. Steve is well known and respected inthe Horticultural Trade for his industry knowledge,quality products and long term customerrelationships. Together, as WHS Australia, theyhave expanded their product range to provide evenmore high quality horticultural products.

After almost 20 years, the Easy-Fill™ Planter

Bag remains the undeniably highest quality andlongest lasting planter bag. Many cheap imitationbags have been marketed since, but none hasstood the test of time and climates as well as theEasy-Fill™ planter bag . With close to 18 millionbags sold in over 20 countries, their reliability andstrength is without fail.

This product continues to sell well and is beingadopted by new markets, such as blueberries forits superior root growth, reliability and ease oftransport compared to traditional growingmethods.

WHS Australia is involved from themanufacturing of the HDPE products to the finalsale. This advantage provides quality control atevery level of the process. Building on theirexperience and reputation, a number of productshave been added to the HDPE range: Theseinclude, HDPE UV stabilised, lock stitched knittedShade Cloth, which is available in all shade factorsand has a minimum 5 year warranty. The Easy-Grow™ Hedge Bag is also a new addition. These1m long rectangular bags are ideal for planting andshaping hedges. They are easily transported dueto their durable carry handles.

One of the most exciting new products in thisrange is the high performance HDPEGeomembrane that is 100% made in Australiafrom Chevron Phillips Marlex® K307 MDPEHexene Copolymer. Industry applications for thisGeomembrane include pond and water featureliners. More generally these geomembranes areused in gas and chemical tank containment linersas well as landfill liners.

Of particular interest to Nurseries and Growersis their very high quality Weed Control Mat. It isalso available in a variety of widths, to helpcontrol weeds without the use of chemicals, butstill allowing air and water to penetrate through tothe underlay. It is UV Stabilised and provideslong life.

Obtaining good quality hardwood stakes thatare sourced from environmentally sustainableareas has become a global priority. WHSAustralia provides Indonesian V-Legal hardwoodstakes to the Horticultural Industry as well as FirstCut Bamboo canes for a variety of uses inHorticulture.

WHS Australia remains committed toproviding the highest quality products that itscustomers have depended on for almost 20 years.

WANGARA HORTICULTURAL SUPPLIES EXPANDS

EASY-FILL™

WOVEN PLANTER BAGSWITH ROUND BOTTOM ANDEXTRA STRENGTH HANDLES

W H SA U S T R A L I A

A U S T R A L I AW H S

WHS - Australia was the first to design, manufacture and test the woven planter bag with round bottom and extra strength handles over 15 years ago.

Since then, our customers have come to rely on the EASY-FILL™ for quality and durability.

Don’t be fooled by cheap and very poor quality imitation planter bags. Insist on EASY-FILL™ brand as you will be risking your investment and reputation of your plants.

Our woven planter bags are made from top quality prime virgin materials and all components including sewing thread contain UV additives for strength and durability.

Our bags have been tested in the harshest climates from the sub-zero climates of the European winter to the extremely hot temperatures of the Middle East.

All EASY-FILL™ planter bags are manufactured with additional side drainage

holes which assist in air pruning and provide superior plant and root growth.

EASY-FILL™ planter bags are fitted with extra strength woven belt handles that can be lifted by forklift or crane. These handles are designed with workers safety in mind. They help reduce the risk of back injuries.

WHS AustraliaSuite 16350 Cambridge Street, Wembley Western Australia 6014

Postal AddressPO Box 70Wembley 6913Western Australia

General EnquiriesPh: +61 8 9287 0500 Fax: +61 8 9387 5962Email: [email protected]

whsaustralia.com.au

Poland is an importantproducer of fruit. Itproduces yearly over 4

million tons of 12 fruitspecies, among them 3.5million tons apples, and over600 thousand tons of softfruits. Nearly one million tonsof apples is exported. The restis consumed in the countryand processed to concentratedjuice and exported. About60% of soft fruits are frozenand also exported. Concerningexport of processed fruit,Poland plays unique role inEurope. Production is donemainly in small farms situatedamong natural environmentthus the fruits are free fromadmixture and healthy.

The main scientific centre

developing innovativedirections in fruit production inPoland is Research Institute ofHorticulture at Skierniewicenear Warsaw. The Instituteestablished in 1951 under thepatronage of the Ministry ofAgriculture was directed formany years by Professor S. A.Pieniazek. Under his leadershipthe Institute created very closelinks with fruit growers. Theresearch results, suitable forfruit growers, wereimmediately transferred forpractical usage. The close linkswith fruit growers resulted invery fast development of fruitproduction in the last decadesof XX century. Lately the scopeof the Institute was broaden byimplementing also research on

vegetable plants, ornamentalsand bee science. Presentlyunder the patronage of the newdirector, Professor MalgorzataKorbin, who introduced thenew spirit in research activity,154 scientists develop researchwork in very modernlaboratories, greenhouses withautomatic climate controlsystem, and in the field. Thelaboratories are well equippedfor evaluation of soil and plantmaterial for the content ofmicro and micro elements,determination of finalagricultural product safety (thelevel of pesticide residuals),plant identity and health withmolecular and immuno-serological assays, as well asfor plant micropropagation


POLISH HORTICULTURE UPDATE

POLAND - THE LEADING COUNTRY

Fruits of blackcurrant (A. Mika) Apple tree of 'Gloster' before harvesting (A. Mika)

IN EUROPE, IN FRUIT PRODUCTIONusing in vitro techniques. Thefield trials are done in twoexperimental orchards havingover 200 ha. The researchprogramme covers all areasrelated to fruit, vegetable,ornamental plant andapicultural sciences, fromphysiology, biochemistry andmolecular biology, throughbiotechnology, classical andmodern breeding, preservationof genetic resources, agronomy,phytopathology and plantprotection, fruit and vegetablestorage and processing, foodsafety, horticulturalengineering, economics andmarketing.

Some imposingachievements were noted inthe last years. The team of


Tart cherries at bloom (A. Mika)

Apples of 'Gala' cultivar (A. Mika) Dwarf apple trees in Polish orchard (A. Mika)

Harvesting tart cherries with self-propelled combine harvester (A. Mika)


Professor E. Zurawicz havebred several very productivedessert black currantscultivars as well as apple andstrawberry varietiescharacterizing high resistanceto selected pests anddiseases. The group ofProfessor L. Sas Pasztestablished a bank ofbeneficial microorganisms- a collection of symbiotic

mycorrhizal fungi andbacteria stimulated plantgrow and development. Theteam of Professor G.Doruchowski designed andconstructed intelligent sprayercalled ADAS (AutomaticDependent ApplicationSystem). In Poland most offruit plantations requireirrigation in the condition oflimited water resources. Theproblem is solving by theteam of Professor W. Trederthat develop economizeirrigation system. Dr A.Miszczak, head of FoodSafety Accredited Laboratory,working under GoodLaboratory Practice systemanalyzed lately severalthousand agricultural productsamples against pesticideresidues, for official controlof Ministry of Agriculture,especially for organic farmingand baby food producers.

The Institute activelyparticipates in buildingEuropean Research Area.Cooperative links have beenestablished with most of thehorticultural research centersand clusters in Europe, and inconsequence many joint

research projects, co-financedby European Commission andother international organizationswere initiated in the last years.At present, the Institute isinvolved in several projectswith 7th FrameworkProgramme and currentlyHorizon 2020, and in severalothers within Central European,LIFE and COST programmes aswell as in bilateral projectsfinanced by respectivegovernments within agreementson cooperation of science oftechnology. Besides, theInstitute is the active member ofthe European Fruit ResearchInstitute Network (EUFRIN).

Institute is also animportant teaching andtraining centre. It isauthorized to conduct Ph.D.and post graduate studies,summer schools and courses.Annually, on average fivestudents receive Ph.D.diplomas, two D.Sc. diplomas(habilitations), and more than700 students completepostgraduate studies andprofessional courses.

Prepared by ProfessorAugustyn Mika

POLISH HORTICULTURE UPDATE

Fruit growers coming to experimental orchard ofthe Research Institute of Horticulture (M. Nowak)

Conference on transferring research results to prac-tice (M. Nowak)

Main building of pomology part of the Research Institute ofHorticulture (R. Saluda)

Mulch mats for weed protection Packing and transportation Arrangement and transportation Arrangement and transportation

Small mulch mats Packing and transportation Metal trunk shaping rings ARBO®-STRONG

Elastic mulch mat ARBO®-SAUNA 100% jute container in 270-360 g/m2 density

MARTEX® - TEXTILE PRODUCTS FOR RAISING OF ORNAMENTAL, FRUIT,AND FOREST SEEDLINGS, OR FOR THE PURPOSE OF RECULTIVATIONProducts commonly applied at nurseries, both in temperate and hot climateUsed for raising trees in the forest, idle land, semi-desert area, steppe …….Excellent for tree planting by the road and highway, useful for the purpose ofgeneral cleaning works, composting, and in any similar applications…….

MARTEX® PLANTING BAGS AND CONTAINERS Parking and transportation of planting bags, other types of containers, mulch mats and rings

THE COMPANY FROM POLAND OFFERING PRODUCTS FOR NURSERY SECTOR, AND FOR ORNAMENTAL, FRUIT, FOREST PLANT RAISING OR RECULTIVATION

Our representatives: D-Hermann Meyer KG: e-mail: [email protected]; NL/GB-B&P Co., www.b-en-p.nl;

Scandinavia: OY Urban natural Ab, www.natural.fi; Russia: Landscape Design Ltd., www.garden-center.ru,

Ukraine: Demetra Ltd., e-mail: [email protected]; Bulgaria-Romania: Hermann-Meyer, www.meyer-shop.com,

Abu Dhabi: Arid Land Co., LLC., www.aridland-dev.com,

e-mail: [email protected]


The Magnum made its firstappearance in 1987 andhas since been considered

a benchmark worldwide when itcomes to maximum traction, highengine power and reliability.More than 150,000 Magnumtractors have been produced sinceits introduction and have beenworking in arable regionsthroughout the world. The latestgeneration in this long line oflegendary tractors comes withfive models: Magnum 250, 280,310, 340 and 380 with enginepower ratings of 250 to 380 hp.

BIG PERFORMANCE,HIGH VALUEBig on power and efficiency,comfort and intuitive operation,the new Magnum drives

productivity to new heights andslashes ownership costs. Thenew Magnum brings reliabletechnology a high return oninvestment to farmingbusinesses and large scale farms.

POWERFUL EFFICIENCYUNDER THE BONNETThe powerful 8.7 litre, 6-cylinder engine is designed togenerate power and optimisefuel efficiency. The flattertorque curve of the newMagnum delivers maximumtorque at a greater range ofengine speeds. The DieselSaver™ Automatic ProductivityManagement (APM) systemautomatically adjusts gearsetting and engine speed tomaximise fuel efficiency.

BORN TO BE STRONGThe new Magnum delivers a liftcapacity of 10,580 kg, offers a

fully integrated front linkagewith a lift capacity of up to

5 tons and an optional

front PTO. Farmers needing tooperate big implements thatrequire high hydraulic flow canopt for the twin-flow 282 litrehydraulic pump. And they canhave up to 6 electro-hydraulicremote valves.

POWER TO THEIMPLEMENTThe heavy-duty PTO forimplements is a match for theMagnum's higher engine power.The 1,000 PTO speed isachieved at 1,803 rpm and, ifrequired, the electronic powerboost delivers additional powerfor PTO operations. An optional540/1,000 rpm dual speed PTOis also available.

AFS TO MAXIMISERETURNS WITHPRECISION FARMINGThe integrated AFS™ Pro 700touch screen provides all thekey data, from fuelconsumption to engine and PTOpower, at a glance. It also

TRACTORS

CASE IH LAUNCHES NEW AWARDWINNING MAGNUM TRACTOR RANGECASE IH BUILDS ON 27 YEARS OF MAGNUM TRACTOR LEADERSHIP WITH ITS NEW LINE-UP: FIVE MODELSRANGING FROM 250 TO 380 HP, WITH THE TOP MODEL REACHING A MAXIMUM POWER OF 435 HP WITHPOWER BOOST - ALL AVAILABLE WITH FULL POWER SHIFT TRANSMISSION AND CVT. THE NEW MAGNUMHAS ALREADY RECEIVED MULTIPLE AWARDS, INCLUDING THE COVETED “TRACTOR OF THE YEAR 2015” AND“MACHINE OF THE YEAR 2015” TITLES


enables the operator to adjustthe settings easily and quicklyfor different implements andworking conditions. TheMagnum is ISOBUS ready tocontrol compatible implements.To maximise efficiency, farmerscan choose from a full range ofguidance solutions, offeringaccuracy levels of up to 2.5 cm.

INTUITIVE OPERATIONPUTS THE OPERATOR INCONTROLThe operator has a clearoverview of all the

Magnum's functions: theIntegrated Control Panelprovides all the keyinformation at a glance whilethe AFS™ Pro 700 screenintegrates the data fromtractor and implement. Thenew multi-function handlemakes operation even easier;it has more pronounced tabson the buttons so theoperator can recognize themby touch, and they are backlitfor night work. TheMagnum's controls are all atthe operator's fingertips.

THE NEW MAGNUMREAPS AWARDSThe Magnum has already won

multiple awards at themain European trade

shows. Amongthe accolades

the new rangehas received is thecoveted “Tractor ofthe Year 2015” title

awarded by apanel of 23independentjournalists fromtrade magazines

in 23 Europeancountries. The

Magnum 380 CVX

has also won the prestigious“Machine of the Year 2015”award at the SIMA show inParis. The award, bestowed bya jury panel of 19 journalistsfrom different European trademagazines, recognizesoutstanding technologicalachievements in agriculturalengineering.

AVAILABLE NOW!The five models of Magnumtractors are available now.

Case IH is the farmers'partner in farming, bringinginnovative products and marketleading agricultural solutionsand services.

TRACTORS

3 7GULF AGRICULTURE


What have been themain trends inagriculture in the

Africa & Middle East regionin 2014-15? How is the trendfor mechanisation evolving inthe region and how do you seeit evolving as we go forward?The downtrend of oil andcommodities prices has affectedthe industry in 2014. As theOECD-FAO AgriculturalOutlook 2015-2024 reportpoints out, prices for allagricultural products areexpected to decrease over thenext ten years. Although furtherinvestments could raise yieldsand production significantly inAfrica, modest productiongrowth is expected.

Industry volumes haveincreased in 2015 for tractors,

especially in the medium rangesegment, and also for combineharvesters. This trend is set tocontinue as Middle Eastern andAfrican countries strive todevelop their agriculture inorder to meet the growingdemand for produce.

The introduction of modernfarming practices and effectivemechanization has the potentialto dramatically raiseproductivity. Where agriculturein Middle Eastern and Africancountries has begun a shift inthis direction with the supportof their governments, it has alsobeen attracting greaterinvestment from the privatesector. This process has veryspecific requirements, fromsimple, robust tractors that areeasy to use and service to the

high-horsepower modelsbristling with productivity-boosting features, as well as awide range of baling andharvesting equipment.

How does New Holland meetthe diverse needs of themarkets where mechanisationis most advanced and thosewhere it is still in the earlystages?New Holland Agriculture hasbeen at the forefront of themechanization process, gainingan outstanding leadership inthese markets. In fact,approximately one out of everythree tractors and sold in theMiddle East and Africa in 2014were New Holland, and forcombines it was even more.

New Holland Agriculture is

TRACTORS

IN AN EXCLUSIVE INTERVIEW WITH GULF AGRICULTURE MAGAZINE, FEDERICO BELLOTTO, NEW HOLLAND AGRICULTURE BUSINESS DIRECTOR FOR AFRICA AND MIDDLE EAST EXPLAINS THE RECENT TRENDS FOR THE MECHANISATION EVOLVING IN THE MEA REGION AND HOW DOESNEW HOLLAND MEET THE DIVERSE NEEDS OF THE MARKETS

HOW DOES NEW HOLLAND MEET THEDIVERSE NEEDS OF THE MARKETS

INTERVIEW

Federico Bellotto


ideally placed to meet thegrowing demand and specificrequirements of the MiddleEastern and African markets,with its wide product offeringthat ranges from entry-level,simple-to-use and maintainequipment for the small farmerto the latest technologies andhigh-productivity machines forthe big farming businesses.

Most importantly, we arepresent in 41 countries on thecontinent, covering 97% of theagricultural areas with strong,highly professional distributorsand their networks that countmore than 250 dealerships. Thismeans that we are able toprovide qualified sales adviceas well as effective and fastparts and technical support.

Can you tell us about theagricultural equipmentmarket in Iraq? What are themain issues facing thismarket and how is NewHolland addressing them?Can you give an example of asuccessful resolution?Iraq is centred on Lower

Mesopotamia and it is anagricultural country withunique environmental andsocial features. The country isfacing challenges in all sectorsof the economy due to thepolitical instability.Government subsidies drive themarket in Iraq, and theincentives have been reduced asa result of the oil price decline,years of war and social unrestin the region. In spite of theseconditions in the market, NewHolland maintains its positionas the market leader with asuitable product and serviceoffering through ourdistribution network and

governmental deals. We arepresent through an importerbased in Baghdad that coversthe majority of the countrythrough its branches andworkshops.

What are the best-selling NewHolland products in Iraq? Inwhat way do they meet a localneed particularly well? Doyou have any new productsthat you think will doparticularly well in thismarket, and why?The best-selling products inIraq are our TD80 tractor,which is assembled by SCMI(State Company ForMechanical Industries), and theTC5040 combine harvester. Weare competing in the industrywith these products as they

3 9GULF AGRICULTURE

TRACTORS


have the power, reliability andharvesting capability to drivethe market comfortably. Inaddition to our best-sellingcombine model, we have agood presence in the marketwith the TC4.90 and TC5.70models, which meet therequirements of mixed andsmall scale arable farmers.

Recently we introduced ourTD5 tractor range, which hasadvanced features andoutstanding comfort with itsfive star tractor evolution, inorder to increase our visibilityand conquer the mediumhorsepower segment.

In which segments of theIraqi market do you see thegreatest potential for futuregrowth?

I believe that in this country thecombine harvesting market offersthe biggest potential; the industryis growing year after year.

Can you tell us about theagricultural equipmentmarket in Saudi Arabia?What are the main issuesfacing this market and how isNew Holland addressingthem? Can you give anexample of a successfulresolution?The development of SaudiArabia's agriculture over thepast decade has been amazing.Saudi Arabia is widelythought of as a desert and ofcourse, water is the key toagriculture in the country, butit has regions where climatehas favoured agriculture.Although in recent years therehave been some Governmentrestrictions on water usage,with irrigation projects andlarge scale mechanizationagriculture is developing. Wework with corporate customersand small scale farmersthrough our distributors inorder to progress indeveloping the industry.

We are present in SaudiArabia with 2 differentdistributors and we cover themarket through their sub-dealers in different territories.

What are the best-selling NewHolland products in SaudiArabia? In what way do theymeet a local need particularlywell? Do you have any newproducts that you think willdo particularly well in thismarket, and why?The best-selling products inSaudi Arabia are our T6000 andT7000 tractor ranges, and ourhay tools like the Speedrowers.These products meet thedemands of many operationsand deliver industry-leadingpower, control, comfort andperformance.

We have also entered theolive harvesting business withour specialized Braudharvesters.

In which segments of theSaudi market do you see thegreatest potential for futuregrowth?In Saudi Arabia, the potential ison the olive business and NewHolland is ideally placed tomeet this sector's needs withour Braud olive harvesters.

How do you work with yourimporters to support NewHolland customers in thesemarkets?We provide our importers withservice support and partsservice. We also delivercommercial and technicaltraining for their staff, as wellas training for our customers.Another important part of ourpartnership are periodic jointvisits to customers in order toget a good understanding oftheir needs and analyse themarket conditions.

TRACTORS

WE ARE PRESENT IN SAUDIARABIA WITH 2 DIFFERENTDISTRIBUTORS AND WE COVERTHE MARKET THROUGH THEIRSUB-DEALERS IN DIFFERENTTERRITORIES

‘‘

www.caseih.com

MORE POWERFOR TOUGH CONDITIONS.First launched in 1987, the Magnum Series has evolved over 28 years to become the fi rst choice of large scale farmers and contractors who demand the best. The new Magnum series features the proven Full Powershift and CVT Transmissions with Automatic Productivity Management (APM) that automatically reduces engine speed to match power requirements. These transmissions are sized for high horsepower demands, to achieve maximum reliability and durability. Choose from a wide selection of fi ve models ranging from 250 to 380 hp.

THE NEW MAGNUM SERIES. READY FOR THE CHALLENGES AHEAD.


Massey Ferguson aworldwide brand ofAGCO

(NYSE:AGCO), is introducing anew range of 50hp-85hp tractorsfor selected African and MiddleEast markets. This latest movewill further strengthen itsproduct offering in the lowerhorsepower tractor sector inthese territories and offer abroader choice to farmerslooking for a rugged and reliablemulti-purpose machine. Inaddition, to complement thesenew MF 300 Series tractors, anew line of Massey Ferguson-branded implements is alsobeing unveiled for the region.

“Simple, yet powerful, theMF 300 Series tractors are triedand tested, with a strongreputation for straightforwardoperation and robustdependability - they are ideally-equipped to meet the tough

challenges of African and MiddleEast agriculture,” says ThierryLhotte, Massey Ferguson Vice-President Marketing,Europe/Africa/Middle East.“More than 1.5 million unitsbased on this renowned designare already at work in theworld.”

Affordable and economicalto run, these entry-level 'doanything' tractors will havestrong appeal as the main powersource for smallholder farmersor local community groupslooking to mechanise orupgrade their agriculturaloperations. The models can alsobe a valuable addition to amachinery fleet on larger farmsor estates requiring a cost-effective workhorse.

Initially, a choice of six

Massey Ferguson matchedimplements, coveringcultivation, planting andtransport, will be available forthe MF 300 Series. Theseinclude a 1.6m-width discharrow, 0.5m-width fixed-discplough, 2-tine subsoiler, 2-rowplanter, 3-tonne trailer andtransport box. Plans are in placeto develop and expand theimplement range according tomarket demand.

“As true multi-taskers, theMF 300 Series are equally

TRACTORS

50-85HP MF 300 SERIES TRACTORS SETFOR INTRODUCTION IN EARLY 2016


SIMPLE, YET POWERFUL, THEMF 300 SERIES TRACTORSARE TRIED AND TESTED, WITHA STRONG REPUTATION FORSTRAIGHTFORWARDOPERATION AND ROBUSTDEPENDABILITY - THEY AREIDEALLY-EQUIPPED TO MEETTHE TOUGH CHALLENGES OFAFRICAN AND MIDDLE EASTAGRICULTUREThierry Lhotte, Massey Ferguson Vice-President Marketing,Europe/Africa/Middle East

‘‘TRACTORS


adept at cultivation, planting,transport or yard duties,working across a wide range offarm sectors including arable,livestock and horticulture,”explains Mr Lhotte. “Low costof ownership, easy servicingand maintenance plus expertsupport from the MasseyFerguson local Distributorensure a fully-sustainable andinclusive farm mechanisationpackage.”

Consisting of six models intotal, three MF 300 Seriesmodels are set for release inearly 2016 - the 50hp MF 345two-wheel-drive (2WD), 75hpMF 375 (2WD) and 85hp MF385 (2WD and 4WD). Thelonger wheelbase 50hp MF 350(2WD), 60hp MF 355 (2WD)and 60hp MF 360 (2WD) willfollow later in the year.

Fuel-efficient power comesfrom Perkins 3-cylinder AD3.152 and 4-cylinder AD 4.41diesel engines. The well-proven mechanicaltransmission offers four gearsin two ranges to provide eightforward and two reverse

speeds. Powerful hydraulicsare based on the renownedFerguson hydraulic 'ScotchYoke' pump delivering fulldraft, position and responsecontrol. Fingertip hydraulicoperation of implements aboveor below ground is by meansof the familiar quadrantcontrol. Lift capacities at therear linkage range from 1415-2145 kg. A dual-stage clutchensures efficient drive- andPTO- engagement, while theoil-immersed multi-disc brakesallow safe and securestopping. For reduced driverfatigue, the MF 350, MF 360,

MF 375 and MF 385 modelsare fitted with power steering.

The MF 300 Series tractorsboast a spacious operator'senvironment equipped with aspring-suspension deluxe seat.All controls are well laid outand fall neatly to hand.Depending on the model, thetractors are available in footstepor semi-platform configuration.

As part of MasseyFerguson's globalmanufacturing strategy, the MF300 Series are being producedin Pakistan by Millat Tractorswho are a long-term partner ofMassey Ferguson with 50 years'experience building MF tractorsas a licensee manufacturer.Massey Ferguson engineersfrom the Beauvais tractormanufacturing facility in Franceare heavily involved indeveloping the MF 300 Seriesfor the Africa and Middle Eastregions. In a related initiative,work has also started on thepotential localisation of MasseyFerguson sub-100hp tractorassembly in Russia.

“Massey Ferguson iscommitted to providing high-quality machinery andappropriate technology to suit alltypes of farm operations all overthe world,” adds Thierry Lhotte.“The new MF 300 Series fitsperfectly with our existingproduct offer in Africa andMiddle East markets. The rangerepresents a key element in our'three-segment tractor strategy'in the region to provide farmersat varying stages of developmentwith the right choice ofmachines across a spectrum ofpower and specificationrequirements. The MF 300Series will now provide anentry-level product in addition toour superb, higher specificationMF 400 series and brand-newMF 4700 Global Series.”

TRACTORS

AS TRUE MULTI-TASKERS, THEMF 300 SERIES ARE EQUALLYADEPT AT CULTIVATION,PLANTING, TRANSPORT ORYARD DUTIES, WORKINGACROSS A WIDE RANGE OFFARM SECTORS INCLUDINGARABLE, LIVESTOCK ANDHORTICULTURE

‘‘

Get ahead by joining 6,000 agriculture experts as they catalyse innovations for a food secure futureexfo

Register today at www.InnovationsInAgriculture.com

•Find innovative solutions from 300+ exhibitors•Learn from 120 remarkable speakers from 40 countries•Get info fast during 100 short TED-style innovation presentations•Discuss topics in detail during 50 roundtable discussions•Free entry into VIV MEA: a co-located event offering innovationsin poultry production

Strategic Partner Supporters

Under the Patronage of H. H. Sheikh Mansour Bin Zayed Al-Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

SAVE $200 ON YOUR CONFERENCE PASS. BOOK BEFORE 16 NOVEMBER

Over 50 Hours of Inspiring Content

DON’T MISS THE WORLD’S MOST INFLUENTIAL EVENT FOR SUSTAINABLE AGRICULTUREFREE ENTRY into the exhibition – Conference passes from $95

Eng. Abdulaziz M. Al BabtainManaging Director & CEO,NADEC Group, Saudi Arabia

Rob LeclercCEO and CoFounder,Agfunder, USA

H.E. Eng. Abdullah Al-RubaianChairman, ARASCO, Saudi Arabia

Mamadou BiteyeManaging Director, Rockefeller Foundation,

Abdessalam Ould AhmedAssistant Director General and Regional

Near East (RNE), FAO, Egypt

Dr. Kristian MoellerCEO,GlobalGAP

Africa Regional Office, Kenya

Representative, Regional Office for the


Jain Irrigation Systems Ltd.is the only Indian companythat has made it to the list

of Fortune's 51 companies thatare changing the world. What'smore, the company has beenranked No.7 only afterVodafone and Safaricom,Google, Toyota, Walmart, EnelUtilities and GSK. The full listincludes other iconic names likeCisco, Facebook, Mastercard,Starbucks, Nike, Ford Motor,Unilever, IBM etc.

The Fortune's 'Change theWorld' list is meant to shine aspotlight on companies that havemade significant progress inaddressing major social problemsas a part of their core businessstrategy. It is based on the beliefthat capitalism should be notjust tolerated but celebrated forits power to do good. At a timewhen governments are flailing,its powers are needed morethan ever.

The Companies chosen havea sizeable impact on the major

global social or environmentalproblems as part of theircompetitive strategy. In itsevaluation, Fortune consideredfour criteria: the degree ofbusiness innovation involved,the measurable impact at scaleon an important socialchallenge, the contribution ofthe shared-value activities to thecompany's profitability andcompetitive advantage, and thesignificance of the shared valueeffort to the overall business.

In its citation, FortuneGlobal says “Jain has built itsbusiness by improving thelivelihoods of 5 million smallfarmers in India. Based in thecountry's western Maharashtrastate, Jain began selling micro-irrigation systems in 1986,when it recognized that thetechnology, commonly used inindustrial agriculture, could beadapted for local growers,whose tiny landholdings weretraditionally watered by rain orblunt flooding techniques. As

Jain's “More Crop Per Drop™”slogan promised, yieldsincreased dramatically - 50% to300%, depending on the plant -as did farmers' incomes. AndJain continues to boost both inother ways as well: It hasintroduced more-viable cropvarieties and trained farmers onmore productive growingtechniques, such as high-densityplanting for mangoes.

The company also branchedinto solar water pumps(electricity is often scarce onthe farm), financing, and foodprocessing - for the likes ofCoca-Cola and Uniliever- sothat there is a ready market forthese farmers' wares. Thecompany, the world's second-largest seller of drip-irrigationsystems, now does business in116 countries.”

Bhavarlal Jain, FounderChairman of Jain Irrigation, says“It is indeed an honour to beincluded in Fortune's global listof companies that are changing

IRRIGATION

JAIN IRRIGATION — THE ONLY INDIAN COMPANY IN FORTUNE'S FIRST EVER GLOBAL LIST OF 51COMPANIES THAT ARE CHANGING THE WORLD!

THE COMPANIESCHOSEN HAVE

A SIZEABLEIMPACT ON THEMAJOR GLOBAL

SOCIAL ORENVIRONMENTAL

PROBLEMS ASPART OF THEIR

COMPETITIVESTRATEGY

the world. It represents decadesof passion and devotion thatour team has invested inworking with small farmers.Whatever success we haveachieved stems from our beliefthat only if the farmer prospers,will we prosper.

He added, “The Company'smission statement is 'Leave thisworld better than you found it'.We are striving to achieve this,by improving the farmers'income and confidence levelson the one hand, whileconserving the precious naturalresources of the world on theother. Together this ensuressocial change andenvironmental protection. Allour business lines are inkeeping with national prioritieswith a global reach. It is ourfirm belief that with this spirit,we can envisage a phenomenalpotential for growth, formillions of small farmers andfor other stakeholders. It is witha great sense of fulfillment thatwe cherish this recognition andranking.”

The list of 51 companies wasassembled from more than 200recommendations by dozens ofbusiness and academic non-profit experts around the world.According to Fortune, “The onething all 'Change the World'companies have in common isthat they recognize the businessvalue in addressing societalneeds. In their quest forprofits, they are drivinginnovations that improve healthoutcomes, make progress onclimate change, provide betteraccess to education, and createnew economic opportunities forthose in poverty. They realizethat business can - and must -compete to 'Change theWorld'.” For details;fortune.com/change-the-world/

About Jain Irrigation Jain Irrigation Systems Limited(JISL) has more than 10,000associates worldwide andrevenue of 60 billion rupees, isan Indian multinationalcompany with manufacturingplants in 28 locations across theglobe. It is engaged inmanufacturing of MicroIrrigation Systems, PVC Pipes,HDPE Pipes, Plastic Sheets,Agro Processed Products,Renewable Energy Solutions,Tissue Culture Plants, FinancialServices and other agriculturalinputs since last 34 years. Ithas pioneered a revolution withmodern irrigation systems andinnovative technologies in

order to save precious waterand to get significant increasein crop yields, especially formillions of small farmers. It hasalso ushered in the new conceptof large scale integratedIrrigation Projects (IIP). 'MoreCrop Per Drop™' is company'sapproach to water security andfood security. All the products& services of JISL help create asustainable future whilefulfilling its vision 'Leave thisworld better than you found it'.

Please visit us atwww.jains.comJISL is listed in NSE-Mumbaiat JISLJALEQS and in BSE atcode 500219.


IRRIGATION

4 7GULF AGRICULTURE


The red palm weevil andstem borer attacks onPhoenix dactylifera are

causing a loss of productivityand the death of palm trees ondate producing farms, andgenerating a great deal ofeconomic damage, which isleading some farmers to considera change of crop or abandoningtheir farms.

SOSPALM is the endotherapysystem that has reversed thesituation, generating confidenceand optimism.

The SOSPALM preventiveand curative protocol can cureaffected palms while keepingthose that are healthy free fromplague and, following therecommendations, prevent harmto bees because the pollen doesnot have neonicotinoid residuesand the dates, free from

insecticide residues, have a highcommercial value.

By injecting a very small doseof insecticide into the palm, ahigh level of efficiency isachieved and the environmentalimpact and cost of theinsecticides used is reduced. Italso facilitates the work andperformance of the labour force.

With just a few injections peryear the palms are kept in perfectcondition, ensuring highproductivity.

After successful implementationin the northern and southernMediterranean area, producers ofdates in Qatar, Kuwait and nowUAE, already have the benefits ofthis system of control.

AL AIN (UAE) On February 26th, a palm inthe Municipality of Al Ain was

RESEARCH

SOSPALM, THE STRATEGY TO KEEP HEALTHYPALM TREES WITH QUALITY DATES

THE SOSPALM PREVENTIVEAND CURATIVE PROTOCOLCAN CURE AFFECTEDPALMS WHILE KEEPINGTHOSE THAT ARE HEALTHYFREE FROM PLAGUE AND,FOLLOWING THERECOMMENDATIONS,PREVENT HARM TO BEESBECAUSE THE POLLEN DOESNOT HAVE NEONICOTINOIDRESIDUES AND THE DATES,FREE FROM INSECTICIDERESIDUES, HAVE A HIGHCOMMERCIAL VALUE


detected under severe attackfrom the red palm weevil. Thesymptoms were the usual:active secretion, a strongsmell, temperature, etc.SOSPALM pegs were installedand the curative protocolstarted and after 3 months, theresult was a definitive cure,

with dry secretions observeddue to the death of the larvae.The preventive protocol wasthen applied.

KUWAIT and DUBAIIn February SOSPALM pegswere installed in a group of palmtrees and treatment was started

with the preventive protocol. Atharvest in September datesamples were sent to thelaboratory and no residues ofpesticides were found in thedates. Analysis shows that nopesticide residues were detectedin the dates of palm trees treatedwith the SOSPALM system.

RESEARCH

4 9GULF AGRICULTURE

Picture on February 26th. Picture on May14th.

SOSPALM, is synonymous with healthy palm trees.

CELEBRATING

Officially Endorsed by Organised by Supported bySponsored by

BOOK A STAND ONLINE NOW+971 4 336 5161 [email protected] www.agramiddleeast.com

13 - 15 March 2016Dubai International Conventionand Exhibition Centre

Over 90% of our local exhibitors take partevery year.

AgraME is based inthe heart of where

business is done, at Dubai World Trade Centre.

THE MIDDLE EAST'S LARGEST TRADE EVENT DEDICATED TOAGRIBUSINESS, POULTRY AND LIVESTOCK, AQUACULTURE

AND VETERINARY MEDICINE!

OFFICIALLY ENDORSED BY THE MINISTRY OF ENVIRONMENT AND WATER

Serving theagricultural industryin the Middle East.


LANDSCAPING

5 1GULF AGRICULTURE

Established in 1985, AlShaheen Nurserieshas been ever since developing itself asone of the leaders in the field of

agriculture retail and landscaping. AlShaheenNurseries provides a complete set of agricultureand gardening services. The team is run by wellqualified engineers and experienced supervisors,with a long and successful track record inagriculture projects execution. The company islocated in Shuwaikh, 4th Ring Road, NurseriesArea. It’s our pleasure to introduce our widerange of services we offer the following:� Landscaping and planting division for indoor

and outdoor gardens. Wholesale division (ForAgricultural Companies only).

� Maintenance team for agricultural projects andhouse gardens.

� Designing and implementing irrigationsystems.

� Wide range of indoor and outdoor plants. � Wide rang of flower and vegetable seeds. � Different sizes and colors of plastic net

shades. All kinds of natural and chemicalfertilizers.

� Peat Moss, potting soil, hydroton.� Agent and distributor of indoor and outdoor

pots of different shapes and sizesAlShaheen Nurseries showroom is considered

as a garden center for selling indoor and outdoorplants – Grass – Peat Moss – Potting Soil –Plastic Net Shades – Pots – Rocks –Seeds –Natural and Chemical Fertilizers – Agrilite –Irrigation Sys. – Water pumps – Insect killer –Hydroton – Palm bags. The Company aims toprovide many items to serve different customer’stastes, in addition to provide the best quality andless prices under one roof.

AlShaheen Nurseries owns a farm in Wafraarea specialized in growing plants, flowers, andpaspalum grass, runs by well qualifiedengineers to provide the market and theAgricultural companies with the best varietiesand quality. The farm is considered one ofleading farms in Wafra in growing plants,flowers, and pasplam grass.

The Project Division is run by well qualified

team of engineers and supervisors to designlandscape and maintain gardens. There is a teamfor designing & implementing irrigationsystems.

The whole sale division was established in2000 to provide the Ministries and theagricultural companies with plants, garden toolsand irrigation systems. Since then, the divisionhas been supplying some of the leadinggovernment and private projects.

LEADERS IN AGRICULTURE RETAIL AND LANDSCAPING

Shaheen M. AlRubaieGeneral Manager


Vencomatic introducesits renewed grouphousing system for

hatching egg production: theVeranda Breeder. This royalclass housing system offers 5star accommodation forbroiler and layer breeders. Bycombining a high level ofautomation with the use ofvertical space, the systemoffers the most efficientproduction of high qualityhatching eggs.

The new Veranda Breeder

has been designed to meet therequirements of modernbreeders, and fully compliesto European standards foranimal welfare. Birds arehoused in a healthyenvironment and havecontrolled access to ascratching area, where theyare able to perform theirnatural dust bathingbehaviour.

High numbers of first classeggs is the key to success inbreeder housing. Excellentegg quality is guaranteed withthe integrated nest box thatcloses at night, whichprevents contamination by thebirds. Possible out-of-nesteggs roll to the nestautomatically, as the slats aresloping.

The manure falls onto amanure belt and is transportedout of the house frequently.Ammonia and fine dust levelsare extremely low, improvinga healthy climate for bothbirds and employees. Next to

a perfect climate, the birds arehoused on hygienic slats. Thisreduces the contact of birdswith manure, thus improvingbio-security, and reducingexposure to pathogens.

On top of a royal classenvironment for the birds, theVeranda also ensures optimumworking conditions andrequires minimum labour.Employees are no longerworking among the birds, andbenefit from a highlycontrolled workingenvironment. This all togethermakes the Veranda Breederthe most modern breederhousing system on the market.

Vencomatic Group isknown for its innovative andsustainable systems for thepoultry industry. Combiningthree well-known brands -Vencomatic, Agro Supply andPrinzen - Vencomatic Groupoffers a full range ofinnovative systems for alltypes of poultry farmsworldwide.

POULTRY

VERANDABREEDER:ROYAL CLASSBREEDERHOUSING

New TC range.A wider choice for your destinations.

Smart features, total comfort and modern style, everywhere.With the addition of the latest fully upgraded TC4.90 model, new TC 4 and 5 strawwalkers combine series offers you a wider choice

of beautiful locations in which you can pass a glorious harvesting season. Featuring best-in-class Harvest Suite™ Comfort cab, HD

Varifeed™ header with Autofloat™ II, high-capacity threshing system with Rotary Separator, high-capacity LED illuminated cleaning

shoe with Dual Cascade or Smart Sieve™ system with Opti-Fan™, new residue management system with Dual-Chop™, Precision

Farming with optional moisture sensor and new ECOBlue™ SCR Tier 4A 6 cylinder engine for increased productivity and reduced fuel

bills, new TC combine series is the best place for your working vacations.

NEW FULLY

UPGRADED

TC4.90B

TS

New

Ho

llan

d p

refe

rs

lub

rica

nts

[email protected] [email protected]

gulf agriculture (nov-dec 2015)

Documents