gujarat apollo industries ltd

GUJARAT APOLLO INDUSTRIES LTD

BOARD OF DIRECTOR Mr. ANIL T. PATEL - FOUNDER CHAIRMAN & DIRECTOR Mr. MANIBHAI V. PATEL - DIRECTOR Mr. AJITKUMAR T. PATEL - DIRECTOR Mr. ASIT A. PATEL - MANAGING DIRECTOR Mr. ANAND A. PATEL - EXECUTIVE DIRECTOR Dr. N.V. VASANI - INDEPENDENT DIRECTOR Dr. N.T. PATEL - INDEPENDENT DIRECTOR Mr. R.C. GOSAIN - INDEPENDENT DIRECTOR

COMPANY SECRETARY SURESH S. SHAH

STATUTORY AUDITORS ARVIND A.THAKKAR & CO. Chartered Accountants, Ahmedabad

BANKERS STATE BANK OF INDIA

REGISTERED OFFICE Ditasan, Post Jagudan, State Highway, Mehsana – 382 710 (North Gujarat)

S.D.PATEL POLYTECNIC GADHA


CORPORATE OFFICE “Apollo house,” Near Mithakali six roads, Navrangpura, Ahmedabad – 380 009



INTRODUCTION, HISTORY AND DEVELOPMENT This company was incorporated on 7" October 1986 in the state of Gujarat as a public limited company. The certificate of commencement of business business was otained from the registered of companies. MIS promoted Gujrat on 1 lth novenber 1986.G.A.E.L. apollo earthmovers pvt. Ltd. love to the apollo group of gujrat in association with gujrat industrial investment corporation ltd. (GIIC), a state' level fmancial institution. The apollo group of companies, of which gujrat apollo equipment limited is the flagship, is Indian No.1 manufacturer of road construction &maintenance equipment. From a modest beginning in the year 1972, the group today offers almost the entire range of equipment that lends them admirably to the road building industry. Gujrat apollo is a Bombay stock exchange listed company. The group has four modem manufacturing facilities. The construction division of the company commenced operations in April 1995. Prior to information of this division, the construction activities where carried out through other group companies. Apollo's investment in R&D and quality manpower help in continues improvement in product quality that more then meets the existing quality standards of ministry of. Surface transport (M.O.S.T.) Indian roads congress irrigationprojects. International cosultans and customers .the manifestation of customers' confedence on the quality of the product and serves of apollo lies in the customers base of over 500,a equipment population of over 1200 and a market share of 75% with sales and service office at all the important location



in the country, spare parts and services are available on call. The apollo group is a gujrat based indusrial house with a business track record of 37years. Their main interested is in - Road consruction equiopment - Road consruction - Filtaration system - Ship breaking the group started business' operation in1965 by establishing apollo engineering company for water welt drilling construct over a period of time. The company integrated backwords into production of drilling rings. It also started manufacturing Trailar & Agriculture Equipments In 1972,apollo industrial products private limited was set-up to manufacture mechanical paver finishers and hot mix plants. The company business grew steadily and its products earn good reputation in the market. There for, in 1985,apollo earthmovers private limited teamd with gujrat industrial investment corporation (GIIC) to set up gujrat apollo equipment limited (G.A.E.L) the company started manufacturing drum type asphalt plant and hydrostatic sensor paver finisher under a technical collobration arrangement with barber greene, USA. In July 1992 GIIC divested its entire 11% holding to apollo earthmovers private limited at a negotiated price of rs.18.69 per sharegujrat apollo equipment limited' entered the capital market in



February 1994. It is listed on the Bombay and Ahmedabad stock exchanges.appol10 industrial products and apollo earthmovers retain their privet ltd. status.



SIZE OF THE UNIT & FORM OF ORGANISATION Industry can be classify in to three way (a) small scale industry (b) mediam scale industry (c) large scale industry S.S.I.--- according to capital investment, an industry, which has not investment more then 75 lacs, is called small-scale industry. M.S.1. --- An industrial uints said to be medium scale unit in which caoital investment in plant and machinery is between 75 lacs to 100 lacs. L.S.I.---an industrial unit said to be large scale unit which invest capital in plant and machinery more then 1 crore and use power and also employed workers more then small scale industry. Gujrat apollo Industry limited is a large-scale industry, which is obvious. Following are the main forms of organization - Sole propriter ship firm - Partnership firm - Joint stock company - Co-operative sector In joit stock company, there are various forms contain like statutory company, chartard co., govt. co.pvt.co. And also limited co. etc. Gujrat apoollo Industry ltd. Ditasan is a company of company form.



LOCATION CHART


GUJARAT APOLLO INDUSTRIES LTD The unit is located at jagudan. Reason for selecting the location of the unit. The raw material required by the company is easily available. The equipment is located near the city so that banking facilities is also available. The company is situated highway so that is no transportation problem. There are easily available cheap unskilled and semiskilled 1abors.First five-year government gives conception in sales tax and octroi.



GOAL OF THE COMPANY LONG TERM GOAL FOR THREE YEARS. - Substand market leadership in product line - Maintain market presence among international competitors - Develop capabale manpower for industrial needs. SHORT TERM GOAL FOR ONE YEAR. - Brik turn over of inventery ratio at 8 - Reduce delivery time - Bring all a great vender to quality level of exelent grade. - Earn Iso-certificate - Launch hnt end loader.



MISSION GAEL is commited lo delight customers with quality products and services thought market dedicated on going upgrading of technology supported by trained human resources. MAIN OBJECTS To carry on the business of manufacturing, buying, selling, altering, importing, exeporting, improving assembling distributing or dealing in road consruction and maintenance machinery, cement mixing and distribution equipment, canal making and lining



INTRODUCTION An obsession to provide atmost quality products has resulted in our setting up one of the most sophisticated manufacturing plant in DITASAN The manufacturing speed and capacity of this plant is very high. The plant is' equipped with high efficiency purified Air technology with maintains a continuous flow of bacteria kee environment of filtered air through filter inside the providing anabsolutely strive environment.



TECHNOLOGY Technology is most important factor in production of qualified and better product without good technology; production cannot be manufactured in a good manner. Technology used in production of Apollo's product is following. The company's existing plan is based on the technology adopted from M/S barber. Greene Company, USA. M/s. barber greene company is a engaged in the manufacturer of road construction and maintenance equipment, it has three manufacturing plan in USA and affiliates in England, Canada, brazil and natherlands, as per the agreement with GIIC and approved by the govt, of India, M/s.barer greene has provided drawing of all part components, dies. Jigs, fixtures and tools, materials list, specification and operation sheet, catalogues, engineering standards, instruction manual and other relevant document.over and above company's three personnel were trained and the collaborators plant in U.S.A. for a period of month. The company has developed indigenously the cold miming machin with the Internet technical strength and development capability the company shall be developing the proposed product on its own.



Technical collaboration and join ventures To deliver quality equipment to its customer apollo has licenced agreement and join ventures with many foreign companies, for its drum mix plant and hydrolic paler finisher apollo has technical collaboration with BARBER GREENE Co.of USA (now part of caterpillar) for bitumen sprayer. Apollo has a technical collaboration with MAX PIETSCH KG GMBH & CO of Germany. For higher capacity (more then 160 tph) asphalt batch mix JV with ERMONT, of France. For front-end loader technical collaboration with ATLAS-WEYHEUSAN ofgermany. RESEARCH AND DEVELOPMENT The company is not having an independent reseach and development unit registred with the government of India. However, product development activites continue to get at most priority in the field of process technology, improvement in quality, import substitution etc through the quality-assuring department.



BENEFIT DERIVED AS A RESALF OFABOVE R&D The company has been able to substitute some of the indigenous spares which wereearlier required to he imported. RAW MATERIAL The main raw material required for the product rang is mild steel sheets, steel bars, steel roal and steel pipes; the requisite steel is available from SAIL'S stock yark ofahmedabd. At he present level of operation about 1160 tones of mild steel was consumed. After the proposed expantion the company of optimum capacity utilization would require 2070 tones mild steel. The bought out company includes diesel engine, hydraulic boxes, conveyor beltweighters, switches, sprocket, tyers, conveyor, chains and reduction gear bearings.'These are available indigenously and can be sourced from reputed manufacturer like Larsen & turbo, ashok layland, Dunlop, SKF bearing FAG bearing fenner &other. The critical iteams like hydraulic motor, valves and pumps; grade and slope controllers asphaltmetering pump are imported frome USA. The company has been able to indigenes some of these components thus saving foreign exchange, the process of indigenization is an on going on and will be fully completed in a sort time, the extent of indigenization would depend on domestic manufacturer ability to produce them. The company has already



submitted drawing to reputed many manufacturer viz. L&T, dynamic, hydralics yuken and other to develop these components. The consunpation of imported raw material is 45% of the total consumption raw. Material. The company has not entered into a long-term arrangement for the procurement of its raw material and prorosed to buy from the open market. PRODUCTS The company product mix includes paver, finisher, and dram mix plant bitumen sprayer and road maker. All these products fall under the category of capital goods involve investing large funds. THE MAJOR PRODUCTS OF THE COMPANY ARE AS UNDER

Wet mix macadam plants



Hydrostatic paver finisher



Asphalt batch mix plant



Wet mix paver finisher



Drum mix plant

Crusher



MANUFACTURING PROCESS Gujarat Apollo equipment ltd. Manufacture road construction and mainteinance equp. For all the products, there is not fix process but process is job type. General manufacturing process involves following stages. 1. Fabrications where sheets and plates are stralghtened, cut, bend and welded.

In the fabrication shop, cutting and welding of sheet metal and sub assembly of components is undertaken. The facilities in this shop mainly comprise guillotine shearing machine and press brake with hydraulic drive, punching, shearing and cropping machine, plate straightening machine, semi automatic machine, submerge are welding machine, welding machine welding positioners and other allied, equipment. 2. Machining where bars, structural and casting would be cut, turned, milled, saped, slotted & drilled

Machine shope has general-purpose machine tools like lathes, horizontal boring machines, universal milling machine, racial drilling machined, shopping machine and planning machine. The components required for the various products are being manufactured on the basis of design and drawing supplied by M/S barber Greene Company.



3. Tool room Tool room is equipped with surface grinder; vertical milling machine and other allied'equipment and is supplementary to machine shop. 4.Assembly & testing The sub-assembled components are assembled in this shop to from final product. The basic facilities comprise a paint shop and production testing 'equipment. There after the machines are tested, dismantled, packed and shipped to customer. The patronage given by customer to the apollo equipment is phenomenal and the apollo’s equipment population in the country indicates that.



ORGANIZATION OF PERSONNEL DEPARTMENT The personnel management is a very important function of any organization as it deals with managing people, which are the most valuable resource of any organization. For the efficient working of any organization adequate support has to be given to the different requirements of its employee such as providing fair wages, handaling grievances, look after the welfare of the employees, proper satisfaction and also the training needs. In most of the cases all the large-scale company has its different personnel department. But in gujrat apollo Indusrty Ltd., it has no separate such department. All the functions of this department perform timekeeper officer. T.k. officer is responsible for all functions of personnel department and he has all authority for them. Executive Director | Personnel head | Timekeeper



At Gujarat Apollo Industry ltd. All the decisions regarding employees are taken very effectively. They give more important to employee’s efficiency. Employees are given proper training and also fair wages. Personnel head always remain aware aboute necessities of employees and try very much to fulfill them and provide cordil environment to workers for working. At G.A.E.L. this department performs fuction such as manpower planning, recruitment, selection, man training discipline action and also training programs. RECRUITMENT, SELECTION AND INDUCTION Recruitment and selection is the most important fuction of human resource management. Recruitment is nothing but a process of finding and attracting capable. Applicants for employment by recruitment process, H.R.department attract capable and efficient needed persons in the organization. There is no any particular policy for recruitment and selection in gujrat apollo Indusrty Company gives advertise in the newspaper for office or managerial staff. Company give advertise in rare cases for technical or other normal workers. Advertisement colleges, friends, relatives are the main recruitment source of company named G.A.E.L.



Selection is a process of adjusting or placing right man at right place generally there is no certain procedure for selection of employees. Selection process varies from post to post. Selection process start from application received then after holdingpreliminary, interview, reference check &final selection are steps of selection process. All company may not have same selection procedure. Gujrat apollo Indusrty ltd. has not particular procedure for selection. It selects employees based on requirement in each department and for this they contacts some contacts some contractors for the require manpower. Company also select student as an employees directly from the colleges in management staff. In this selection procedure is following. Application | Written Test | Interview | Final selection The selected candidate is totally unaware regarding the company's policies and operation and thus it is very much necessary to make to the employee aware of theworking of the organization



TRAINING AND MANAGEMENT DEVELOPMENT As the time passes, servile technological advancement takes place and along with the organization keeping place with the developed technology it is also important to import proper knowledge and developed competencies of the employees to meet the challenges of the new technology and hence for this training of employees is very. Important to time to time. By such training anfd development programe employee feel that the organization cares for them and they try to contribute the organization will benefit by having competent and dedicated employees. There are various types of trining i.e. induction training, job training, promotion training & referace training. Gujrat apollo Indusrty ltd. Gives induction types of trining. This type of trining is. giving to new enterd employees in organization. In G.A.E.L. the new comers have to take the training for one or two years if then are unknown of the workes in gujrat apollo Indusrty ltd. There is no seprate training department. The training is giving in the factory hour time. During the training, their performance is judged. If the performance of employees is satisfied then employees are taken in the permanent staff of the company. Company sends employees in abroad too for training at'company's cost if new chang comes in.



PROMOTION AND TRANSFER POLICY Promotion is necessary because it is recognisation of a job well done by the employee. A device to retain and reward an employee for his year of serviceto the organization to increase individual and organization. Gujrat apollo Industry ltd. Adopted seniority system for promotion of workers &also of office staff. Company also takes in the mind factors like performance,' capability of work done, work accurancy and expertisement of employees for promoting them. G.A.E.L. get benefit of promotion such as keep employees in high moral sincearity of employees reduction in cost training. Transfer is the movement of an employees from one job to another without involving any substantial change in his duties, responsiblites, required skills, status and compensation. but G.A.I.L. has no any other branch. In his company in rare cases employees are transferred for one job to another job



PERFORMANCE APPRAISAL Performance appraisal is the system by which the management tries to find out how effective it has been in hiring and placing the employees. A performance appraisal is a process of evaluation an employees performance of a job in terms of its requirement. Most of the production work done on the bases of contract.gujrat apollo Industry ltd. Gives contract to the private contracters for production work. There is very less workers in company staff engaged in production work compared to contract system., Employees categorized under contract system are appraised by contracters while staff employed appraised by companys own supervision. They record the employees performance regarding their work ability to do work and also behavior and these recordes are used in promoting employees. In case of management staff, performance appraised by each head of department.



PERFORMANCE APPRAISEL SHEET A. performance result: this refers to the quality and quantity of out put that the employee has delivered during the period of three months, ensuring that the product meets the standard. The sub-parameter incluleds: 1. Achiving out put: the extend to which the employee is achiving the output. 2. The standered of output: the extend to which the employee is generating standered output. 3. Supervision: the extend of self-dependence shown while performing the job where the level of supervision is minimal. 4. Consistency: the consistency of performance that the employees have displayed. During the period. B.knowledge of job: This refers the knowledge that the employee has for the assigned work and how the employees use the techniques and methods involved in the job to achive organizational objective. The parameter includes 1. Job knowledge: the knowledge of the subject in regardes to the job that has been assigned. 2. Application of knowledge: the extend to which the employee is able to apply the knowledge and skill on the job assigned. 3. Execution of work: the extend to which the employee is able to successhlly execuit the work from their knowledge and skill. 4. Knowledge sharing: the ability of the employee to share knowledge with the co-members.



C. Organizing and planning: this refers to the way the employee is organized and planned about work and the way me employee uses the resourses available in fulfilling the organizational goal. The parameter includes: 1.Accurancy and neatness: the accurancy and the neatness with which the employee perform duty to meet the standered output. 2.Resource management: the extend to which the employee is able to use the resources available in hlfilling the goal. 3. Anticipating problem : the ability of the employee to anticipat the problem and inform and give solution for the same. 4. Prioritization of work: the extend to which the employees is able to prioritize theresponsibility assigned. D. Reporting: this parameter implies on the extend to which the employee is reporting to their respective in charges, 1.reporting to senior: the extend to which the employee is reporting the activites assigned during the period. E. Attitude : this deals with the attitude of the employees while on the job. 1. Adjusting: the extend to which the employees is able to adjust with the. Circumstances and pressures around in the job.



2. Providing help: the readiness to help co members, workers and seniors on the job. F.Team spirit: here it refers the ability of the employee to work in team and utilizing the ability with the co members in fulfilling the goal. The parameter includes. 1. Teamwork: the ability to perform duty 2. Leadership quality: the extend to which the employee has shown leadership quality. 3. Coordinating withmembers: the e\tend to which the employees coordinate with co- members 4. Motivating co- members: the ability' of the employee to motivate their co-members undrer difficult situations; G.communication: interaction of the employee with the internal and external Customers and to understand the adjusting and receptiveness of the employee under stress conditions, the parameter; 1. Communication with customers: communicating with the customers and the, extend which the employee is able to solve the problems and keep the customers satisfied. 2. Communication with co-members: the ability of the employee to communicate with co members, workers and senior members. H.learning ability: this refers to the ability of the employee to learn new thing that add value to the technique and the process of the job assigned.the parameter includes:



1.readiness: the curiosity and readiness shown by the employee to learn more and in depth on the job and of the job 2. Grasping power: the ability of the employee to grasp new thing on the job. 3. Application level: the extend to which the employee is able to apply new things learned during the job. 4. Exchange of information: the readiness shown by the employee to pass information on the latest developments around. 1.Initiative: this refers to the ability of the employee to take initiative to put forth time and effort in fulfilling the task with latest supervision. The employee should be able to handle pressure and obtain the aid to achive the final objective. The parameter includes: 1. Self-initiative: this readiness to take initiative when situation demand. 2. Decision under pressure: the ability of the employee to take and initiate importante decision under stressful condition. 3.innovation in work: bring about innovation in the work assigned with the job. 4. Problem solving ability: the capacity of the employee to solve problems arising during the process and workout ready solution for the same. J.Discipline: this refers to the personal aspect of the employee in regardes to the code of conduct and the attitude that the employee displays. 1. Managing time: the ability of the employee to perform duty on time. 2. Attendance: the attendenceof the employee during the period.



3.rules & regulation: the extend to which the employee abide by the rules and regulation of the company. 4. Punctuality: the punctuality and discipline maintained by the employee during work.



WAGES AND SALERYADMINISTRATION 'Wages and salary administration' refers to the establishment and implementation of sound policies in practices of employee's compensation. Payment to labor engaged. Directly in production is called wages. In other words wages have direct relation with the production. Salaries are the remuneration for the quantum of services rendered by person’s output is difficult. Gujarat Apollo Industry Ltd. has a strong wages and salaries administration. It paid salaries and wages to employees fairly and satisfactorily, in the year 1998-99 it has paid Rs. 88,78,108 to employees as a wages and salaries and contribution to provident fund was Rs. 8,74.83 1. During the year 1998-99 managing directors and executive directors was paid 11,01,153 & Rs. 7,44,753 respectively as a remuneration, while determining wage & salary the major factors organizations ability to pay supply and demand of labor there prevailing market rate cost living, job requirements etc considering. Gujarat Apollo equipment ltd. Policy for wagas & salary Generally there are two types of methods. (1) Price wages system (2) Time wage system. According to price wage workers are paid work done by them In other hand according to time wage system, workers are paid according to hour of work



done by them G.A.E.L gas adopted time wage system and all workers are paid according to, this system in company workers are paid monthly salary.



PROVIDENT FUND SCHEME Provident fund scheme is an important scheme and the benefits of it employees get after the retirement. Almost all the organizations have this scheme. It is the fund in which both employee and employer contribute. Ditasan is spending more contribution in P. F. this joined amount is deposited. This amount is depostited. This amount is gathered during service years and after retirement. It is given to concerned employee. If an employee dies in between services years, amount is given to employee’s relatives. TIME KEEPING SYSTEM Gujarat Apollo Industry ltd. has a seprate time office. For keeping the employees absentism record, system is operated by time office. Here punching card system has been developed. Every employee is given a punching card while entering in plant that card is to be punched & at the time of leaving the same should be punched when the. Cardpunch, the number is record in computer ensuring employees presence in the organization. Plant works for 8 hours, single shift from 8.30am to 5.00 p.m. there is break for lunch of lhrs. From 12.00 to 1.00 employees also are given overtime when there is high burden of work. There are weekly holidy on Wednesday



DETAILS OF WORKERS The number of employee working in company is given as under. Permenent employee-350 Under contract worker-500 In office all employees have an experienced of work and it includes engineers, accountants, computer oprators, officers, technical designer& clerks. PERSONNEL RECORDES Maintaining record is one of the main functions of personnel department, which give the personnel details of the employees employed in the organization. GUJRAT APOLLO INDUSTRY. LTD., DITASAN, record details of all employees keeping difrent account of employees. We can find information of employee from his account easily and all these account maintain time keeping officers in G.A.I.L., ditasan.



MARKETING MANAGEMENT The marketing concept holds that the achieve organizational goal that the key task of the organization is to determine needs & wants of target market and to adopt the organization to provide desirable product and give more satisfaction in that product better than the competitors. Marketing needs determining the needs of the customers and converting these into wants. The main aim of marketing now days is not only to maximize profit but also to maximize the customers satisfaction so that the firm may be able to stand up to the tough competition into the market and be able to steady increase its market share. Marketing is the base of every company, without marketing a company cannot sale its product, the sale of product result into profit. Marketing include all sources and sets activities, which are necessary to the flow of goods or product and services from producer to customer im way of distribution. Marketing department includes product. Planning, market segmentation, pricing policies, channel of distribution and advertising, thus every company has different size of marketing department. It means size of marketing is differ from company to company. In Gujarat Apollo equipments ltd., ditasan there is a separate marketing department, which is handled by the chief executive officer of the marketing department the chart shows the actual position of the marketing department and sub department in it.



MARKETING SEGMENTATION The customer is different in more than one matter that is to say their prefrerence, the requirement to their purchasing power. They are also different kom the viewpoint of geographically and on that reson only organization cant gets the proper response of customer to divide. The marketing in any from is called the market segmentation. Generally there there are four types of market segmentation: 1. Geographical 2. Demographical 3. Socio-economic 4. Psyco graphical Gujrat Apollo Industry ltd. divides its market according to the geographical segmentation. Different variables are used to segment the business market; business. Market can be segmented using many of the same variables employed in consumer market segmentation such as geography benefits sought and usage late.within a choose target industry a company can further segment by costomer size thecompany might setup seprate groups for dealing with large and small customer. In all over India, they have four branch offices for selling and after sales services. The market structure of the GAIL is as follow.



From the above chart we can see that the market of company is segmented as are graphical basis they divide the whole country (market) in five regions. North, east, south, west and the fifth branch office of the company at hydra bad. The numbers of customer of the company are very lees. And if required large funds so there is no necessity for segmenting the market in demographic psycho graphic and personal behaviors. The corporate office of Gujarat Apollo equipments Ltd. is at Ahmedabad.



PRICING POLICY Determining price of products is most important function of management, if company may fail to determine prices then if will definiatly were unsuccessful as far as management is concern; they are using full cost method of pricing. Particularly for pricing of the product of the company. There is not fixed policy for the pricing. They use the cost based pricing methods in which they consider the cost of raw materials used in the product, wages, power, depreciation of machinery, advertising and administrative expenses and last the most important factor of profit.



CHANNEL OF DISTRIBUTION Distribution is another important element of marketing mix. This stands for various the companies undertakes to make the product easily available to customers. In today’s economy, the producer and cutomer are seprated by vast distance so it is necessary to fill this place gap through channel of distribution as well as physical distribution. The product produced by GAIL is capital product so it requires more funds to invest in the industry and they sates their products to the customer and in this type of industries the customer are in few so they sales their products directly to the, customer. So they adopt ZERO LVEL distribution channel. The customer directly contact to the company for purchasing any machinery or plants as per their requirement. There are not any middleman persons. Thus the company and customers are directly come in to contact and sales become possible.



PRODUCT PLANNING Product playsan important role in marketing mix. Without product nothing is to be: done in marketing. Without product buying and selling are not exit in the market, product must provide maximum satisfaction to the customer company should planning for products so, customers can get product easily at maximum satisfaction. And it also is convenient for the company itself. For Gujarat Apollo Industry limited, product planning is easy task because its selling is on order oriented basis. According to customer also company make plants, so customers also fulfill their own necessity and willingness. Company also does market research and according to it makes necessary changes in products & provides maximum satisfaction to the consumers. Company also provide after sales service. There is no inventory of finish goods in G.A.I.L for long period of time.



SALES PROMOTION AND ADVERTISING There is no necessity for direct advertisement in the market because product it self is the advertise for the company and the government approved the product of the company of "APOLLO -. Symbol. It is not means that company cant do anything for sales promotion. They take part in the industrial exhibition minimum two times per, year. They also advertise of after sales servies of their company which are awailable very less in other company and 80% sales are on repeated order so it shows the indirect advertisement of the companys product. Company also makes advertisement of products in magazine. Some time it advertises in magazine namely "engineering export".



INTRODUCTION According to Solo man, "finance management is concerned with the efficient use of aim important economic namely capital funds." Finance is regarded as the lifeblood of a business organization. The financial management study of about the process of procuring of financial resources and its judicial utilization with a view to maximizing the share holders wealth efficient management of every business enterprise is largely department on the efficient management of its finance. A financial manager must identify when where and how the funds can be acquired to meal the firm's investment needs. Finance management is nothing but the part all over management, which is concerned with rising of fund in mist profitable and suitable manager. Gujrat apollo Industry ltd. is large-scale industry so the capital structure of the company is 1arge.It is needless to say that without adequate finance no business can succeed. It is easy to imagine the light of management, which due to sufficiency is finance, which cannot make payment for the raw material and wages on time if thefinancial condition of the organization is strong. Gujrat apollo Industry has good financial condition so that has a good modem technology & sufficient finance to increase his profit by huge production.



FINANCIAL PLANNING The financial planning is play vary important role in company. The process of estimating the funds requirement of a firm and determining the source of funds is called financial planning. For every, company financial planning is must. The head of account and finance department spare their most of the time in making planning of finance. If they are not successful in making effective financial planning, they never success in business. All companies have their own different plans about financing. So, financial planning covers specially - What would be fund requirement? - Maximum utilization Gujrat Apollo Industry ltd. has its own plan for fixing financial requirement and maximum utilization of funds. In G.A.I.L. the chirmain decide the requirement of funds in board meeting of company. For having accurate figure of requirement of funds, they make six monthaly or sometime yearly forecast of funds. Each and every6 department mention its requirement. After deciding requirement of funds. Comopny tries to collect money and for this they arrange meeting with its bankers such as state bank of India, at a 6:4 ratio.



Again management plans for proper maximum utilization of amount. They have adopted enough controlling measure that can ensure no idle funds. They have set' target for each job in terms of money period required, time consumed, quality assured etc. By doting financial planning in good manner. Gujrat Apollo equips. Itd. Makes effective use of funds and there is no shortage or any idleness of funds. In company so from that viewpoint, financial planning has grater signifinance.



CAPITAL STRUCTURE Capital stlucture refers to the maximum of long tern sources of funds such as debentures long -term debt, preference share capital and equity share capital including reserve and surplus. Capital structure planning is very much important for the survival of the firm in the long run. With the unplanned capital structure. A firm may fail to economize the use of their fund find thus effect its profitability. The aim should be to achieve an optimum capital structure. An optimum capital structure. An optimum capital structure is that which maximize the market value per share. At gujrat Apollo Industry ltd. The capital structure mainly comprises of the equity share and reserve and surplus only. Some secured and unsecured loans are also obtained, but no preference share and debenture are used to raise the capital. So we can say that the proportion of debt is very less in the total capital of gujarat Apollo Industry.ltd. thus the leverage is very less. Gujarat Apollo Industry limited entered the capital market in February 1994. As it is large-scale industry, it is listed on the Bombay and Ahmedabad stock exchanges. And thus its equity share is traded in the market freely.



S.W.O.T Strength: - German Technology used by company is one of its strength

So as to equipments manufactured by the company are of highly qualitative and economic in price. There is a bigger market share of these equipments in foreign market as it has got export of the same in more than 21 countries. The brand has got good word of mouth and has established customer base.

Weakness: - The company have still day not gone through marketing research since its inception. The company does not spend much on advertisement, which could open up new market to company. Opportunity: - Having quality and monopoly equipments with cheaper prices can provide better openings in various countries to start its function inclusive of some of domestic areas also. Threats: - The biggest threat to the company is current economic scenario of recession. As well changing government policy of roads and building.



SUGGESTION After have a swot` analysis of the company it can be suggested that in current competitive environment to understand internal and external threats and opportunity is very crucial where conducting marketing research need to be done. To cope up with the recession company need to freeze recruitment process and focus on productivity of existing work force. It is a high need of laying a system of work measurement for its work force so as to productivity can be measured and if required retrenchment can also be conducted.



CONCLUSION It was great experience during the training practically knowledge andmode the project report of training at the GUJRAT APOLLO INDUSTRIES LTD.during the project report and to take the information about organization. It was an exciting moment for me. I also get some experience about the organization work. It is very useful in our future. I learn many things from practical knowledge. At the engaged unit, I would like to express my view favorer of GUJRAT APOLLO INDUSTRIES LTD regarding to its management of marketing, production, fmance and human resources, product quality, product image of the, product in market. This kind of industrial visit definitely may help us to develop strong practical skills and knowledge.



BIBLIOGRAPHY 1.Mr.CHETAN BHAI JANI 2.Mr.JAYRAM BHAI DESAI 3.WWW.apollo.co.in. 4.PRINCIPLE OF ACCOUNTANCY 5.FINANCIAL MANAGEMENT


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