Guidelines for use of Clean BC™ - “Supported by”marks

COLOUR POSITIVE LOCKUP (POS) for light backgrounds

COLOUR REVERSE LOCKUP (REV) for dark backgrounds

NON-LOCKUP ARRANGEMENT and ACCOMPANYING MARKS

COLOURS

MISUSE

PROPORTIONS

PROTECTIVE MARGINS

MINIMUM SIZE

APRIL 2019

Maintain protective margin equal to height of “c” all ‘round.

All text must be readable

ALWAYS scale the logo proportionally to ensure the mark is not distorted.

NEVER squash or stretch the logo to make it fit. ALWAYS scale proportionally.

NEVER alter the colours of the elements.

NEVER change the text or re-typeset the marks. Use the marks exactly as provided.

Both the BC Mark and the CleanBC mark are copyright and registered trade-marks. Permission is required for any use, unauthorized use is an infringement under the Canadian Copyright Act. Files are provided for specific use only, and may not be reused or redistributed without permission.

Maintaining the integrity and consistency of the BC Mark and CleanBC marks is key to supporting the visual brand identity. Please contact GCPE Graphic Communications if uncertain about which format to use for a particular purpose.

In situations when the Provincial Support mark accompanies more than one supported program marks, only one “Supported by the Province of British Columbia” mark is to appear. The accompanying marks may be used separately, in a non-lockup arrangement, providing the “Supported by the Province of British Columbia” mark is visible in another location.

The BC Mark and CleanBC marks must appear the same size and proportions as any accompanying marks.

Minimum height: 12 mm / 34 px

NEVER add a drop shadow, glow or another effect.

Greyscale and single-colour Black and White are also available on request.DO NOT create your own logo arrangement. ALWAYS use the logo files exactly as they are provided.

BCID BLUE Pantone 288C C100 M67 Y0 K23 R35 G64 B117 #234075

BCID BLUE Pantone 7462 C70 M47 Y0 K16 R101 G121 B158 #65799E

BCID GOLD Pantone 130C C0 M30 Y100 K0 R227 G168 B43 #FDB913

BCID WHITE — C0 M0 Y0 K0 R255 G255 B255 #FFFFFF

LEAF GREEN Pantone 376 C C63 M3 Y100 K0 R127 G188 B66 #7FBC42

DOUGLAS FIR Pantone 369 C C67 M12 Y100 K1 R97 G167 B68 #61A744

SKY BLUE Pantone 314 CP C100 M5 Y14 K17 R0 G143 B180 #008FB4

RIVER BLUE Pantone 301 CP C100 M53 Y4 K19 R0 G92 B151 #005C97

DEEP BLUE Pantone 540 CP C100 M57 Y12 K66 R0 G42 B78 #002A4E

PANTONE CMYK RGB HEX

X = clear margin.

Clear area

Clear area

BRITISHCOLUMBIA

Supported by the Province of B.C. Our nature. Our power. Our future.

FILE FORMATS

File formats are provided in various file formats. SVG, WMF, and EPS are vector files and can be scaled to any size or resolution without losing quality. Use these files for the best printed reproduction. WMF files are ideal for use with Microsoft Office programs.

PNG files are raster or bitmap files, and are locked to a particular resolution. Quality is compromised when scaled. PNG files may also have a transparent background and, along withSVG files, are best for on-screen purposes.

If a particular colour or file format is required, please request this from your GCPE contact.