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Guidelines for Motorcycling www.motorcycleguidelines.org.uk Road Safety Campaigns 4

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Page 1: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

Guidelines for Motorcycling

www.motorcycleguidelines.org.uk

Road Safety Campaigns4

Page 2: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

www.motorcycleguidelines.org.uk Road Safety Campaigns

Road Safety Campaigns

A well designed, targeted and researched road safety campaign comprising the appropriate

elements of education awareness, training and publicity and that deals with both attitudinal and

behavioural factors leading to collisions is vital. Remember the following important points:

� ,_WLY[PZL�HUK�L_WLYPLUJL�PU�SH\UJOPUN�LɈLJ[P]L�JHTWHPNUZ�PZ�H]HPSHISL��*OLJR�^P[O�9VHK�Safety GB and regional road safety groups prior to designing and implementing an in-house

campaign.

� Ensure that all campaigns are evidence-based and targeted, rather than driven by out-dated

stereotypes.

� The budget for any road safety campaign that supports engineering measures should be built

in to the scheme’s costs.

� 3PHPZVU�^P[O�ULPNOIV\YPUN�H\[OVYP[PLZ�TH`�YLZ\S[�PU�JVZ[�HUK�YLZV\YJL�ILULÄ[Z�^OLU�H�WYVISLT�is experienced across boundaries.

� (�YLNPVUHS�JHTWHPNU�IYPUNZ�ILULÄ[Z�VM�ZJHSL�HUK�PZ�YLJVTTLUKLK�^OLU�[OLYL�PZ�H�NLULYPJ�WYVISLT�PU�[OL�YLNPVU��HSSV^PUN�YLTLKPHS�TLHZ\YLZ�[V�IL�VɈLYLK�PU�[OL�OVTL�HYLH�VM�OPNO�YPZR�riders.

� ,]LY`�VWWVY[\UP[`�ZOV\SK�IL�[HRLU�[V�PUJS\KL�]\SULYHISL�YVHK�\ZLYZ�PU�HU`�LK\JH[PVUHS�VY�promotional campaign.

� Sponsorship opportunities exist, especially from those associated with retail or leisure services,

and provide excellent opportunities to present initiatives to riders at their own gathering places.

� Ensure that all campaigns are monitored and evaluated.

4.1 Summary

IHE Guidelines for Motorcycling

4.2 Context

Road safety campaigns are a vital component to improving the safety record of motorcyclists. Rider

attitudes play a major role in determining rider behaviour, irrespective of age or trip purpose. Measures

KLZPNULK�[V�PUÅ\LUJL�ILOH]PV\Y�T\Z[�HKKYLZZ�[OLZL�H[[P[\KLZ�HUK�[HRL�HJJV\U[�VM�[OL�ZWPYP[�HUK�individuality often expressed in choosing a motorcycle as the travel mode. Riders respond better to

TLZZHNLZ�[OH[�YLSH[L�[V�[OLPY�V^U�WLYZWLJ[P]L�HUK�HYL�SPRLS`�[V�PNUVYL�NLULYHS�¸T\Z[�KV¹�VY�¸T\Z[�UV[�KV¹�messages

Page 3: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

4.4 Training

(WWYVWYPH[LS`�KLZPNULK�[YHPUPUN�^OPJO�HKKYLZZLZ�ZRPSSZ��H[[P[\KLZ�HUK�[OL�WHY[PJ\SHY�YPZRZ�MHJLK�I`�KPɈLYLU[�\ZLYZ�LɈLJ[P]LS`�JVTWSLTLU[Z�W\ISPJP[`�JHTWHPNUZ��;Y`�[V�H]VPK�WYLZJYPW[P]L�ZRPSSZ�[YHPUPUN�MVYTH[Z�HUK�\ZL�[OL�YLZ\S[Z�VM�JVSSPZPVU�HUHS`ZPZ�HUK�[OL�PUKP]PK\HS»Z�L_PZ[PUN�WLYMVYTHUJL�^LHRULZZLZ�[V�N\PKL�[OL�JVU[LU[��This can involve tailored assessments of rider ability.

4.3 Education

,K\JH[PVU�[OYV\NO�W\ISPJP[`�Z\JJLZZM\SS`�HɈLJ[Z�H[[P[\KL�HUK�ILOH]PV\Y�I\[��MVY�P[�[V�IL�[Y\S`�LɈLJ[P]L��P[�must be:

� Research and data led. Analyse the physical and psychological factors leading to collisions and devise

valid counter-measures.

� *HYLM\SS`�[HYNL[LK�H[�P[Z�H\KPLUJL��9PKLY�JVUZ\S[H[PVU�HUK�ULNV[PH[PVU�^PSS�OLSW�[V�LUZ\YL�[OH[�JVU[LU[�PZ�appropriate. The target audience may include other road users.

� >LSJVTLK�I`�[OH[�H\KPLUJL��0[�T\Z[�IL�TLHUPUNM\S�[V�P[Z�H\KPLUJL�HUK�JVU[HPU�ZWLJPÄJ�HK]PJL�VY�ILULÄ[Z"�NLULYHS�^HYUPUNZ�[V�ºYPKL�ZHMLS`»�HYL�TLHUPUNSLZZ�HZ�TVZ[�YPKLYZ�[OPUR�[OH[�[OL`�HYL�HSYLHK`�riding well.

� ,]HS\H[LK�PU�VYKLY�[V�TLHZ\YL�P[Z�LɈLJ[P]LULZZ�

4.5 Partnership Working

4.5.1 Internally

9VHK�ZHML[`�LK\JH[PVU�JHTWHPNUZ�HYL�TVZ[�LɈLJ[P]L�^OLU�JVTIPULK�^P[O�[OLPY�LUNPULLYPUN�HUK�LUMVYJLTLU[�JV\U[LYWHY[Z��;OL�WYVQLJ[�LUNPULLY�YLZWVUZPISL�MVY�YVHK�SH`V\[�JOHUNLZ�ZOV\SK�RLLW�[OLPY�9VHK�:HML[`�6ɉJLY��9:6��JVSSLHN\LZ�PUMVYTLK�I\[��PKLHSS �̀�PU]VS]L�[OLT�H[�[OL�KLZPNU�HUK�YVHK�ZHML[`�audit stages. Police cooperation may also valuable.

A publicity campaign can explain engineering changes to a road layout, the reasons for these and can be

IHJRLK�\W�I`�LUMVYJLTLU[�^OLU�ULJLZZHY �̀��0[�PZ�YLJVTTLUKLK�[OH[�LK\JH[PVU�HUK�W\ISPJP[`�I\KNL[Z�HYL�included in scheme costs.

4.5.2 Across Boundaries

0M�[OLYL�PZ�H�ZWLJPÄJ�WYVISLT�^P[OPU�[OL�IV\UKHYPLZ�VM�[OL�H\[OVYP[`�^OPJO�PZ�UV[�WLJ\SPHY�[V�HU`�VUL�ZP[L�VY�group of sites, then a local campaign, carefully targeted to address the root cause of the problem, is worth

ZLYPV\Z�JVUZPKLYH[PVU��3PHPZVU�^P[O�ULPNOIV\YPUN�H\[OVYP[PLZ�HUK�WVSPJL�MVYJLZ�TH`�OPNOSPNO[�H�ºZOHYLK»�WYVISLT�^OPJO�UV�PUKP]PK\HS�IVK`�JHU�V]LYJVTL�PU�PZVSH[PVU��*V�VWLYH[PVU�^P[O�ULPNOIV\YPUN�H\[OVYP[PLZ�PZ�[OLU�JVZ[�LɈLJ[P]L�HUK�MHJPSP[H[LZ�W\ISPJP[`�IV[O�^OLYL�YPKLYZ�SP]L�HUK�H[�[OL�SVJH[PVU�VM�JVUJLYU��9PKLYZ�VM[LU�[YH]LS�ZVTL�KPZ[HUJL�MYVT�[OLPY�OVTLZ�[V�MH]V\YLK�YPKPUN�HYLHZ�I\[�HYL�TVZ[�SPRLS`�[V�IL�YLHJOLK�I`�campaigns close to their homes.

Page 4: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

4.5.3 Across a Region

([�H�YLNPVUHS�SL]LS��P[�PZ�YLJVTTLUKLK�[OH[�[OL�ºOPNOLY�YPZR»�NYV\WZ�HYL�[HYNL[LK��PUJS\KPUN�ZWVY[Z�IPRL�riders and urban commuters. Again, this requires analysis of the factors that lead to collisions and

the implementation of measures designed to address them. Best practice involves a combination of

LK\JH[PVUHS�HUK�WZ`JOVSVNPJHS�TLHZ\YLZ�KLZPNULK�[V�PUÅ\LUJL�YPKLY�H[[P[\KL�HUK�ILOH]PV\Y��WYV]PKL�appropriate needs-based training and implement consistent and supportive enforcement.

4.5.4 Nationally

� *LU[YHS�HUK�SVJHS�NV]LYUTLU[�OH]L�MVYNLK�L_JLSSLU[�SPURZ�^P[O�[OL�TV[VYJ`JSL�THU\MHJ[\YLY�YL[HPS�HZZVJPH[PVUZ�HUK�RL`�YPKLY�HUK�[YHPUPUN�NYV\WZ�[V�ZOHYL�RUV^SLKNL�HUK�JVVYKPUH[L�HJ[P]P[PLZ���-VY�L_HTWSL��HU�ºLK\[HPUTLU[»�YPKLY�ZHML[`�+=+�¸(�Z[YLL[��H�[YHJR��HU�VWLU�YVHK¹�^HZ�WYVK\JLK�^P[O�[OL�4V[VYJ`JSL�0UK\Z[Y`�(ZZVJPH[PVU��4*0(��

� 9VHK�:HML[`�.)�PZ�[OL�THPU�ºJSLHYPUN�OV\ZL»�MVY�SVJHS�H\[OVYP[`�LK\JH[PVUHS�HUK�W\ISPJP[`�TLHZ\YLZ�and it is recommended that the appropriate Road Safety GB adviser be consulted before initiating any

new measures. Obviously, collaboration between all interested parties is essential to attain cohesive

HUK�LɈLJ[P]L�HWWYVHJOLZ�HUK�[V�H]VPK�K\WSPJH[PVU��;OL�9VHK�:HML[`�.)�^LI�ZP[L�PUJS\KLZ�L_HTWSLZ�VM�previous schemes.

� ;OL�9VHK�:HML[`�2UV^SLKNL�*LU[YL��^OPJO�OHZ�ILLU�KL]LSVWLK�I`�9VHK�:HML[`�.)�^P[O�M\UKPUN�MYVT�[OL�+M;��PZ�H�^LI�IHZLK�SPIYHY`�VM�YVHK�ZHML[`�YLSH[LK�PUMVYTH[PVU�HUK�L_WLY[PZL�HUK�PZ�H]HPSHISL�MYLL�VM�charge to subscribers.

� The Road Safety Observatory provides access to independent road safety research and information for

[OVZL�^VYRPUN�PU�YVHK�ZHML[`�HUK�[OL�W\ISPJ��;OL�WYVNYHTTL��^OPJO�WYV]PKLZ�HJJLZZ�[V�YLZLHYJO�VU�H�YHUNL�VM�YVHK�ZHML[`�PZZ\LZ��PZ�Y\U�I`�H�IVHYK�VM�<2�YVHK�ZHML[`�VYNHUPZH[PVUZ�HUK�[OL�+LWHY[TLU[�MVY�Transport.

� ;OL�,\YVWLHU�:HMLY�<YIHU�4V[VYJ`JSPUN��L:<4��(J[PVU�7HJR�PZ�H�N\PKL�[V�OLSW�WVSP[PJPHUZ�HUK�LUNPULLYZ�VYNHUPZL�[OLPY�^VYR�^OLU�WYVTV[PUN�TV[VYJ`JSL�\YIHU�YVHK�ZHML[`

4.6 Determining Target Audience and Message

(YN\HIS �̀�[OLYL�PZ�UV�ZPUNSL�[HYNL[�VY�TLZZHNL�MVY�HU�LɈLJ[P]L�HUK�V]LYHYJOPUN�JHTWHPNU��9PKLYZ�JOVVZL�[OLPY�TVKL�VM�[YHUZWVY[�KLWLUKPUN�VU�[OLPY�PUKP]PK\HS�ULLKZ�HUK�J\S[\YHS�PUÅ\LUJLZ���;OPZ�TLHUZ�[OH[�[OL�TLZZHNL�[V�IL�WYVWHNH[LK�KPɈLYZ�JVUZPKLYHIS`�KLWLUKPUN�VU�[OL�[HYNL[�H\KPLUJL���.LULYPJ�^HYUPUNZ�[V�ºYPKL�ZHMLS`»�VM[LU�MHSS�VU[V�KLHM�LHYZ�ILJH\ZL�[OL�[HYNL[�H\KPLUJL�KVLZ�UV[�YLJVNUPZL�[OH[�[OL`�HYL�PU[LUKLK�MVY�[OLT��;OL�.V]LYUTLU[»Z�¸;/052¹�JHTWHPNU�WYV]PKLZ�HU�L_JLSSLU[�VWWVY[\UP[`�[V�[PL�HU`�SVJHS�campaign into a nationally recognised approach.

When identifying and analysing the potential target audience, it would be helpful to understand the broad

`L[�KPZ[PUJ[�TV[P]H[PVUZ��HZWPYH[PVUZ�HUK�WLYJLW[PVUZ�VM�ZHML[`�L_WLYPLUJLK�I`�KPɈLYLU[�YPKLY�NYV\WZ���0U���� ��[OL�+M;�JVTTPZZPVULK�YLZLHYJO�[OH[�L_WSVYLK�TV[VYJ`JSPZ[Z»�H[[P[\KLZ�[V�ZHML[`�HUK�[OLPY�KLJPZPVUZ�^OPJO�PTWHJ[�\WVU�ZHML[ �̀��;OL�YLWVY[�PKLU[PÄLK�[OL�ZL]LU�ZLNTLU[Z�VM�YPKLY��LHJO�^P[O�[OLPY�V^U�behavioural patterns and collision propensity rates.

Page 5: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

.YV\WZ�VM�YPKLYZ�JOVVZL�[OLPY�V^U�SL]LS�VM�YPZR��JVUZJPV\ZS`�VY�V[OLY^PZL���0M�[OLYL�PZ�H�WHY[PJ\SHY�WYVISLT�^P[OPU�H�KLÄULK�SVJHSP[`�[OLU�PU�KLW[O�HUHS`ZPZ�VM�WVSPJL�JVSSPZPVU�YLWVY[Z�^PSS�PKLU[PM`�ZWLJPÄJ�JVSSPZPVU�PU]VS]LTLU[�MHJ[VYZ�MVY�[OL�KPɈLYLU[�YPKLY�NYV\WZ���;OPZ�MHJPSP[H[LZ�[OL�JYLH[PVU�VM�HWWYVWYPH[L�PU[LY]LU[PVUZ�PU]VS]PUN�W\ISPJP[ �̀�[YHPUPUN�VY�LK\JH[PVU��[VNL[OLY�^P[O�LUNPULLYPUN�HUK�VY�LUMVYJLTLU[��-\Y[OLY�PU]LZ[PNH[PVU�I`�ZVTLVUL�ZRPSSLK�PU�YPKPUN�TH`�IL�]HS\HISL�PU�Z\WWSLTLU[PUN�[OL�YH^�KH[H�H]HPSHISL�MYVT�WVSPJL�JVSSPZPVU�YLWVY[Z���;OPZ�PZ�H�YLSH[P]LS`�Z[YHPNO[MVY^HYK�[HZR�H[�H�SVJHS�SL]LS�I\[�^PSS�ULLK�NYLH[LY�LɈVY[�to achieve on a regional or national basis.

Groups that may need to be targeted, depending on the local situation, include:

� Teenage moped and scooter riders: The attitudes and behaviours exhibited by this group of riders can

VM[LU�IL�PUÅ\LUJLK�I`�WLLY�WYLZZ\YL�VY�MHZOPVU�[YLUKZ�� <YIHU�YPKLYZ!�;OPZ�NYV\W�PZ�VM[LU�L_WVZLK�[V�ZPTPSHY�YPZRZ�PU�[OLPY�YPKPUN�LU]PYVUTLU[�^P[O�THU`�

collisions occurring at junctions, often in circumstances where they had priority. A common approach

may also help the following riders:

» Scooter riders – urban commuting

» *VTT\[LYZ�¶�SVUNLY�KPZ[HUJL » ([�^VYR�YPKLYZ�LN�MHZ[MVVK�KLSP]LY`�HUK�JV\YPLYZ�

� 3LPZ\YL�YPKLYZ!�;OLZL�YPKLYZ�HYL�H[�OPNOLY�YPZR�VU�Y\YHS�YVHKZ�HUK�ZV��HNHPU��H�JVTTVU�HWWYVHJO�PZ�desirable. This category includes riders of:

» :WVY[Z�IPRLZ�¶�L_WLYPLUJL�ZOV^Z�[OH[�P[�PZ�L_[YLTLS`�KPɉJ\S[�[V�H[[YHJ[�[OL�H[[LU[PVU�VM�[OLZL�YPKLYZ� » ;V\YLYZ���HK]LU[\YL » *\Z[VT�IPRLZ�HUK�JY\PZLYZ�

4.7 Campaign Examples

Analysis of police data or local surveys can provide useful information on home addresses and this allows

the campaign elements to be delivered to the target group. Good examples of campaigns and initiatives

include the following:

� )PRL:HML�PZ�HU�PUP[PH[P]L�Y\U�I`�WVSPJL�MVYJLZ�HYV\UK�[OL�<2�^OV�Z\WWVY[�[OL�TV[VYJ`JSPUN�JVTT\UP[`�I`�OVSKPUN�HZZLZZTLU[�YPKLZ��YPKLY�ZRPSSZ�^VYRZOVWZ�HUK�[OLVY`�ZLZZPVUZ�SLK�I`�L_WLYPLUJLK�WVSPJL�TV[VYJ`JSL�WH[YVS�VɉJLYZ��;OL�(ZZVJPH[PVU�VM�*OPLM�7VSPJL�6ɉJLYZ��(*76��OHZ�HWWYV]LK�H�UH[PVUHS�Z`SSHI\Z�MVY�N\PKHUJL�[V�MVYJLZ�VU�[OL�JVU[LU[��Z[Y\J[\YL�HUK�THUHNLTLU[�VM�)PRL:HML�HJ[P]P[PLZ��)PRL:HML»Z�HWWYVHJO�[V�YLK\JPUN�TV[VYJ`JSL�JHZ\HS[PLZ�PZ�ºT\S[P�HNLUJ`»�HUK�PUJS\KLZ!

4V[VYJ`JSPZ[�PU]VS]LTLU[�PUJS\KPUN�¸VIZLY]LK�YPKLZ¹ Industry and dealer involvement

Raising awareness of potential dangers

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Page 6: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

� ;OL�¸:OPU`�:PKL�<W¹�JHTWHPNU��SH\UJOLK�PU�������PZ�IHZLK�PU�[OL�,HZ[�4PKSHUKZ�HUK�JVUZPZ[Z�VM�WVSPJL��YVHK�ZHML[`�HUK�JVSSPZPVU�PU]LZ[PNH[PVU�WYVMLZZPVUHSZ���;OL�UHTL�YLÅLJ[Z�H�IPRLYZ»�ZH`PUN�HIV\[�[OL�ULLK�[V�RLLW�[OL�[`YL�ÄYTS`�VU�[OL�YVHK���;OL�JHTWHPNU�PZ�KLZPNULK�[V�WLYZ\HKL�ZWVY[Z�IPRL�YPKLYZ��^OV�ÄN\YL�WYLKVTPUHU[S`�PU�[OL�YLNPVU»Z�JVSSPZPVU�Z[H[PZ[PJZ��[V�L_HTPUL�[OLPY�V^U�H[[P[\KLZ�and behaviour. Emphasis is currently placed on installing signs in order to warn motorcyclists on

HWWYVHJO�VM�ILUKZ�^OLYL�YLJVYKLK�JYHZOLZ�OH]L�VJJ\YYLK�HUK�[V�\YNL�HSS�YVHK�\ZLYZ�[V�¸;OPUR�)PRL¹���;OL�JHTWHPNU�^LIZP[L�LUJV\YHNLZ�TV[VYJ`JSPZ[Z�[V�YLWVY[�WV[LU[PHS�HJ[\HS�JVSSPZPVU�SVJH[PVUZ�HUK�PKLU[PÄLZ�ºOV[ZWV[Z»�PU�[OLPY�YLNPVU���:[PJRLYZ�MYVT�[OL�¸;OPUR�)PRL¹�YHUNL�OH]L�HSZV�ILLU�KPZ[YPI\[LK�MYLL�VM�JOHYNL���;OL�Z[PJRLY�YHUNL��WPJ[\YLK��[HYNL[Z�ZWLJPÄJ�PZZ\LZ�MVY�[OLPY�SVJH[PVU�VY�HSLY[Z�HNHPUZ[�H�WHY[PJ\SHY�YPZR�

‘Think Bike’ Shiny Side Up campaign sticker

� ;OL�+M;�;/052��)02,9�ºUHTLK�YPKLY»�JHTWHPNU�OHZ�OHK�H�WVZP[P]L�PTWHJ[�VU�[OL�WYVÄSL�VM�YVHK�ZHML[ �̀�HJJVYKPUN�[V�L]HS\H[PVU�YLWVY[Z���;OL�;=�HK]LY[Z�]PZ\HSS`�WLYZVUHSPZL�[OL�YPKLYZ�I`�KPZWSH`PUN�UHTLZ�HUK�WV^LYM\S�WOYHZLZ�Z\JO�HZ�¸UL^�KHK¹�PU�ULVU�SPNO[Z��=PL^�[OL�HK]LY[�VUSPUL

;OL�YHKPV�HK]LY[Z�KLZJYPIL�[OL�SPML�HUK�SVZZ�VM�H�ºUHTLK�YPKLY»�RPSSLK�PU�H�JVSSPZPVU���;OL�Z\JJLZZM\S�JHTWHPNU�OHK�ILLU�YL�SH\UJOLK�VU�;=�HUK�YHKPV�PU������

Think Bike ‘Named Rider’ campaign

� ¸:VTLVUL»Z�:VU¹��HZ�[OL�UHTL�Z\NNLZ[Z��PZ�H�OPNOS`�O\THUPaPUN�JHTWHPNU�MYVT�YVHK�ZHML[`�\UP[Z�HJYVZZ�[OL�@VYRZOPYL�HUK�/\TILY�YLNPVU��0[Z�HPT�PZ�[V�LUJV\YHNL�YVHK�\ZLYZ�[V�[HRL�JHYL�HUK�SVVR�V\[�for PTWs, whose riders are almost certainly someone’s son, brother, partner, mother etc. Although

KL]LSVWLK�PUKLWLUKLU[S`�VM�[OL�¸;OPUR��5HTLK�9PKLY¹�JHTWHPNU��[OL�JHTWHPNUZ�JVTWSLTLU[�LHJO�V[OLY��5H[PVUHS�YLZLHYJO�OHZ�ZOV^U�[OH[�KYP]LYZ�JHU�L_WLYPLUJL�ºPUH[[LU[PVUHS�ISPUKULZZ»�^OLU�[OL�VIQLJ[�[OL�KYP]LY�PZ�SVVRPUN�H[�OVSKZ�UV�TLHUPUN�MVY�[OLT���;OL�º:VTLVUL»Z�:VU»�JHTWHPNU�HPTZ�[V�provide that meaning.

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www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

� 5V[[PUNOHTZOPYL��3LPJLZ[LYZOPYL�HUK�+LYI`�Z\WWVY[�[OL�)HYL�)VULZ�WYVQLJ[�^OPJO�^HZ�JYLH[LK�[V�HKKYLZZ�H������PUJYLHZL�PU�PUQ\YPLZ�[V�TVWLK�HUK�ZJVV[LY�YPKLYZ�PU�5V[[PUNOHT���0[�PZ�HPTLK�H[����� �`LHY�VSK�TVWLK�HUK�ZJVV[LY�YPKLYZ�PU�\YIHU�HYLHZ��0U�HKKP[PVU�[V�W\ISPJP[`�TH[LYPHSZ��+=+Z�HUK�[YHPUPUN�resources, the website communicates safety messages and emphasises the importance of wearing

WYV[LJ[P]L�JSV[OPUN�HUK�¸[OL�YPNO[�NLHY¹�

� ;OL�4V[VYJ`JSL�0UK\Z[Y`�PU�,\YVWL��(*,4��HZ�WHY[�VM�[OL�MYHTL^VYR�VM�[OL�,\YVWLHU�9VHK�:HML[`�*OHY[LY��KL]LSVWLK�[OL�¸3\JR`���¹�JHY[VVU�ZLYPLZ����0[�MLH[\YLZ�H�TV[VYJ`JSPZ[�^OV�L_WSHPUZ�[OYV\NO�OPZ�JS\TZ`�ILOH]PV\Y�^OH[�[V�SVVR�V\[�MVY�HZ�OL�YPKLZ�HYV\UK�[OL�YVHKZ�HUK�OV^�[V�H]VPK�[OL�WV[LU[PHS�YPZRZ�YLSH[LK�[V�[OL�PUMYHZ[Y\J[\YL���,HJO�JHY[VVU�MVJ\ZLZ�VU�H�WHY[PJ\SHY�YPZR�MHJ[VY�HUK�WYV]PKLZ�[PWZ�[V�YPKLYZ�VU�OV^�ILZ[�[V�[HJRSL�ZP[\H[PVUZ�PUJS\KPUN�Q\UJ[PVUZ��KPLZLS�HUK�SPX\PK�ZWPSSZ��UPNO[�[PTL�OHaHYKZ�HUK�V\[ZPaLK�JLU[YHS�PZSHUKZ�

� 3LPJLZ[LYZOPYL�*V\U[`�*V\UJPS»Z�IPRL�ZHML[`�^LIZP[L�WYV]PKLZ�L`L�JH[JOPUN�KPHNYHTZ�VM�YVHK�\ZLYZ»�]HY`PUN�YLHJ[PVUZ�[V�KLTVUZ[YH[L�[OL�KHUNLYZ�VM�YLS`PUN�VU�¸ISPUK�MHP[O¹�

� +L]VU�*V\U[`�*V\UJPS»Z�¸)YPUNPUN�)PRLZ�V\[�VM�[OL�)SPUK�:WV[¹�WYVNYHTTL�OLSWLK�[OL�OPNO^H`�H\[OVYP[`�[V�YL�LUNHNL�^P[O�IPRLYZ��JHU]HZZ�[OLPY�]PL^Z��KL]LSVW�ZRPSSZ��MVJ\Z�[OL�^VYR�VM�LUNPULLYZ�HUK�KLZPNULYZ�VU�TV[VYJ`JSPZ[Z»�ULLKZ�HUK�LUZ\YL�+L]VU�^HZ�ZLLU�HZ�H�ºIPRL�MYPLUKS`»�JV\U[ �̀��;OL�º»4H_�9PKLY»»�IYHUK�^HZ�Z\IZLX\LU[S`�KL]LSVWLK�[V�HJ[�HZ�H�IYPKNL�IL[^LLU�[OL�OPNO^H`�H\[OVYP[ �̀�P[Z�WHY[ULYZ�HUK�IPRLYZ���0[�LUJV\YHNLZ�ZRPSSZ�KL]LSVWTLU[��VɈLYZ�HK]PJL�HUK�N\PKHUJL�[V�YPKLYZ�HUK�HJ[Z�HZ�H�WVY[HS�MVY�YLWVY[PUN�OPNO^H`Z�KLMLJ[Z���0[�HSZV�WYV]PKLZ�*VU[PU\PUN�7YVMLZZPVUHS�+L]LSVWTLU[�for motorcycle instructors. The Max Rider brand is now used by a number of organisations in the UK

which provides some consistency on the south west peninsula.

� 3H\UJOLK�PU�4HYJO�������9,(390+,9��PZ�H�ZTHY[�WOVUL�HWW�MVY�TV[VYJ`JSPZ[Z�[OH[�H\[VTH[PJHSS`�KL[LJ[Z�PM�H�JVSSPZPVU�VJJ\YZ�HUK�JVU[HJ[Z�[OL�LTLYNLUJ`�ZLY]PJLZ�I`�YLMLYLUJL�[V�[OL�\ZLY»Z�SHZ[�RUV^U�SVJH[PVU��0[�PZ�[OL�VUS`�HWW�VU�[OL�THYRL[�[OH[�PZ�KPYLJ[S`�SPURLK�[V�[OL�5/:�HUK�OHZ�Z\WWVY[�VM�[OL� �����.V]LYUTLU[�3PHPZVU�*VTTP[[LL��;OL�HWW�HSZV�HSSV^Z�YPKLYZ�[V�YLJVYK�YV\[LZ�HUK�\WSVHK�[OLT�[V�H�KLKPJH[LK�^LI�WSH[MVYT��7PJ[\YLZ��]PKLV�JVU[LU[��OHaHYK�YLWVY[PUN�HUK�YV\[L�YLSH[LK�JVTTLU[Z�HYL�encouraged to provide RealRider with intelligence on routes in real time.

� 4LY[VU�*V\UJPS»Z�º3P]L�3VUN�HUK�7YVZWLY»�WYVQLJ[�^VU�H�7YPUJL�4PJOHLS�PU[LYUH[PVUHS�9VHK�:HML[`�(^HYK�PU��������(S[OV\NO�VWLU�[V�IV[O�UV]PJL�HUK�L_WLYPLUJLK�TV[VYJ`JSPZ[Z�[OYV\NOV\[�[OL�IVYV\NO��[OL�THQVYP[`�VM�Z[\KLU[Z�SP]L�PU�[YHKP[PVUHSS`�ISHJR�HUK�L[OUPJ�TPUVYP[`�ZVJPV�LJVUVTPJ�HYLHZ��;OL�project has three distinctive but complementary elements:

» ¸)YPNO[LY�)PRLY¹��MVY�������`LHY�VSKZ��^OPJO�JVUZPZ[Z�VM�H�MYLL�[OYLL�OV\Y�[OLVY`�ZLZZPVU���:[\KLU[Z�Z[\K`�OHaHYK�WLYJLW[PVU��WVZP[PVUPUN�HUK�Z[H[PZ[PJHS�PUMVYTH[PVU�VU�JVSSPZPVUZ�[V�LTWOHZPZL�[OL�]\SULYHIPSP[`�VM�YPKLYZ�VU�[OL�YVHK��0U�HKKP[PVU��[OL`�SLHYU�HIV\[�OHaHYKZ�VU�TV[VY^H`Z��Y\YHS�HUK�\YIHU�YVHKZ�[V�PUJYLHZL�\UKLYZ[HUKPUN�VM�ZWLLKZ��)\`PUN�[OL�YPNO[�ZPaL�THJOPUL��IHZPJ�maintenance, correct clothing to minimise injury and insurance is also covered. After examining

compulsory basic training with appropriate interactive videos, the students receive a voucher to

IVVR�[OL�*);�^P[O�[OL�UHTLK�WYV]PKLY�

Page 8: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

» ¸)L[[LY�)PRLY¹��MVY�TVYL�L_WLYPLUJLK�YPKLYZ��WYLZLU[LK�I`�H�9VHK�:HML[`�6ɉJLY��H�YLWYLZLU[H[P]L�MYVT�;OL�(K]HUJLK�0UZ[P[\[L�VM�4V[VYPZ[Z�HUK�WYHJ[PJHS�)PRL�:HML�[YHPUPUN"�HUK�1VPU[�6U�9VHK�Operations with Metropolitan Police and RSO to pull riders over and advise them on high visibility

clothing and training opportunities.

» 1VPU[�6U�9VHK�6WLYH[PVUZ�^P[O�4L[YVWVSP[HU�7VSPJL�HUK�9:6�[V�W\SS�YPKLYZ�V]LY�HUK�HK]PZL�[OLT�on high visibility clothing and training opportunities.

� (UV[OLY�749:�(^HYK�^PUULY��3V[OPHU�HUK�)VYKLYZ�7VSPJL��SH\UJOLK�HUK�YHU�H�\UPX\L�º(YV\UK�[OL�*VYULY»�PUP[PH[P]L��;OL�ZJOLTL�^HZ�KLZPNULK�[V�LK\JH[L�HUK�LUJV\YHNL�TV[VYJ`JSPZ[Z�[OYV\NO�KPYLJ[�interaction with police motorcyclist. The website features many resources and advice, including a

WV^LYM\S�]PKLV�ÄSTLK�MYVT�H�TV[VYJ`JSL�HZ�P[�ULNV[PH[LZ�Y\YHS�YVHK�JVYULYZ�HUK�LUJV\U[LYZ�KHUNLYZ�

� ;OLYL�HYL�JSLHY�JVTTLYJPHS��ZVJPHS�HUK�JVTT\UP[`�ILULÄ[Z�[V�MVYTHS�HUK�PUMVYTHS�NH[OLYPUNZ�VM�motorcyclists. Regular large gatherings will present local police forces with both positive opportunities

[V�LUNHNL�HUK�VJJHZPVUHS�LUMVYJLTLU[�JOHSSLUNLZ���7VVSL�8\H`�)PRL�5PNO[Z�VJJ\Y�^LLRS`�HUK��[OHURZ�[V�H�UH[PVUHS�MVSSV^PUN��OH]L�VU�VJJHZPVU�H[[YHJ[LK�\W�[V���������WLVWSL��;OL�L]LU[�OHZ�ILLU�Y\UUPUN�MVY�HWWYV_PTH[LS`����`LHYZ��0UP[PHSS`�SHJRPUN�PU�MVYTHS�WVSPJPUN�VY�THUHNLTLU[��HZ�[OL�L]LU[�NYL^�PU�popularity so did the complaints and problems with anti social riding. At that time, on average, the

L]LU[�L_WLYPLUJLK�H[�SLHZ[���KLH[O�HUK������ZLYPV\Z�PUQ\Y`�JVSSPZPVUZ�WLY�`LHY���0U�WHY[ULYZOPW�^P[O�[OL�SVJHS�JV\UJPS��+VYZL[�7VSPJL�THUHNLK�[OL�L]LU[�HUK�[OL�YV\[LZ�\ZLK�[OYV\NOV\[�[OL�JV\U[`�HUK�VWLYH[LK�OPNO�]PZPIPSP[`�ºTHYRLK»�HUK�º\UTHYRLK»�WH[YVSZ��;OPZ�]PZPISL�I\[�SV^�RL`�WYLZLUJL�OHZ�SLK�[V�+VYZL[�7VSPJL�ILPUN�YLNHYKLK�HZ�VUL�VM�[OL�MYPLUKSPLZ[�OVZ[�MVYJLZ�VM�HU`�IPRL�L]LU[�PU�[OL�<2��;OPZ�OHZ�ILLU�HJOPL]LK�I`�^VYRPUN�^P[O�YPKLYZ�[OYV\NO�LK\JH[PVU�HUK�PU[LYHJ[PVU�

� 0U�������[OL�*HTIYPKNLZOPYL� �7L[LYIVYV\NO�9VHK�:HML[`�7HY[ULYZOPW��*79:7��SH\UJOLK�H�UL^�JHTWHPNU�JHSSLK�¸;̂ PZ[¹��;OH[»Z�^O`�0�ZOV\SK�;OPUR���[V�LUJV\YHNL�YPKLYZ�[V�JVUZPKLY�M\Y[OLY�ZRPSSZ�[YHPUPUN���;>0:;�[HRLZ�H�UV]LS�HUK�[VUN\L�PU�JOLLR�HWWYVHJO�[V�^OH[�PZ�H�]LY`�ZLYPV\Z�PZZ\L"�[OL�THPU�element of the campaign is an animation running on Youtube and the TWIST website.

� (Z�TV[VYJ`JSPZ[Z�VM[LU�YPKL�PU�NYV\WZ�VY�WHPYZ��2LU[�-PYL� �9LZJ\L�YLJVNUPZLK�[OH[�[OL�ÄYZ[�WLYZVU�VU�[OL�ZJLUL�VM�H�JVSSPZPVU�^PSS�IL�H�MLSSV^�IPRLY���*VUZLX\LU[S �̀�[OL`�VɈLY�H�MYLL�ÄYZ[�HPK�JV\YZL�MVY�TV[VYJ`JSPZ[Z�JHSSLK�¸)PRLY�+V^U�¹

� )PRL^PZL�PZ�HU�PUUV]H[P]L�HUK�H^HYK�^PUUPUN�PUP[PH[P]L�MVY�TV[VYJ`JSPZ[Z�KL]LSVWLK�[V�WYVTV[L�YVHK�safety and motorcycle security throughout the year including charity rides and an annual show.

)PRL>PZL�LUNHNLZ�^P[O�TV[VYJ`JSPZ[Z�HUK�OHZ��PU�JVSSHIVYH[PVU�^P[O�WHY[ULYZ��HJOPL]LK�H�YLK\J[PVU�VM�����PU�2:0�TV[VYJ`JSL�JVSSPZPVUZ�HUK�YLK\JLK�JVTWSHPU[Z�VM�HU[PZVJPHS�ILOH]PV\Y�PU]VS]PUN�TV[VYJ`JSPZ[Z�I`�����

Every campaign should educate other drivers on the presence and vulnerability of motorcycles. This

is especially valuable in urban situations where another driver is often at fault, for example, at priority

junctions when the rider is on the main road and the other driver is emerging from the side road. Similarly,

any driver or rider training programme run or sponsored by a local authority should include an element of

vulnerable road user appreciation.

Page 9: Guidelines for Motorcycling · Raising awareness of potential dangers /PNOSPNO[PUN [OL PTWVY[HUJL VM ºWVZ[ [LZ[» [YHPUPUN ,UJV\YHNPUN V[OLY YVHK \ZLYZ [V ¸;OPUR )PRL¹ ,K\JH[PUN

www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

4.8 Resources

4.8.1 Sponsorship Opportunities

-VY�SVJHS�JHTWHPNUZ�[OLYL�HYL�]HYPV\Z�H]LU\LZ�MVY�ÄUHUJPHS�ZWVUZVYZOPW�VY�ºPU�RPUK»�Z\WWVY[�MVY�WYVTV[PVUHS�HJ[P]P[PLZ��6YNHUPZH[PVUZ�PU]VS]LK�PU�[OL�YL[HPS�VY�WYVTV[PVU�VM�TV[VYJ`JSPUN��IV[O�VU�HUK�VɈ�YVHK��VM[LU�VɈLY�LU[O\ZPHZ[PJ�Z\WWVY[���;OPZ�HSZV�HWWSPLZ�[V�[OL�WYVWYPL[VYZ�VM�TV[VYJ`JSL�ºNH[OLYPUN�points’ including race circuits or public venues. Insurance companies are interested in rider safety and well

KLZPNULK�JHTWHPNUZ��*VVYKPUH[LK�Z\WWVY[�^PSS�LUOHUJL�[HYNL[LK�JHTWHPNUZ�H[�SP[[SL�VY�UV�JVZ[�[V�[OL�SVJHS�authority.

4.8.2 Resource Pooling

;OL�WVVSPUN�VM�SVJHS�H\[OVYP[`�O\THU�HUK�ÄUHUJPHS�YLZV\YJLZ�PZ�KLZPYHISL���*V�VWLYH[PVU�^P[O�SVJHS�JVTTLYJPHS�PU[LYLZ[Z�JHU�IL�OLSWM\S�HUK�ZHML[`�JHTLYH�WHY[ULYZOPWZ�TH`�IL�HISL�[V�Z\WWS`�ÄUHUJPHS�HUK�Z[HɈ�Z\WWVY[�

4.9 Complementing Other Road Safety Campaigns

4.9.1 Partnerships

There is a tremendous amount of interest in motorcycle safety around the country so it is important

[V�JVTIPUL�YLZV\YJLZ�[V�HJOPL]L�LɈLJ[P]L�HUK�LɉJPLU[�JHTWHPNUZ��(U`�VYNHUPZH[PVU�JVU[LTWSH[PUN�H�JHTWHPNU�ZOV\SK�JOLJR�^P[O�9VHK�:HML[`�.)�[V�ZLL�^OH[�OHZ�VY�OHZ�UV[�^VYRLK�HUK�PKLU[PM`�^OV�LSZL�regionally or nationally may be able to collaborate or advise.

Potential partners include:

� +LWHY[TLU[�MVY�;YHUZWVY[��+M;�� /PNO^H`Z�(NLUJ`��/(�� Local safety camera or casualty reduction partnerships

� (ZZVJPH[PVU�VM�*OPLM�7VSPJL�6ɉJLYZ��(*76��]PH�P[Z�)PRL:HML�ZJOLTL� 4V[VYJ`JSL�0UK\Z[Y`�(ZZVJPH[PVU��4*0(�� )YP[PZO�4V[VYJ`JSPZ[Z»�-LKLYH[PVU��)4-�� 4V[VYJ`JSL�(J[PVU�.YV\W��4(.�� 4V[VYJ`JSL�0UK\Z[Y`�;YHPULYZ�(ZZVJPH[PVU��4*0;(�� ;OL�0UZ[P[\[L�VM�9VHK�:HML[`�6ɉJLYZ��09:6�� 9LNPVUHS�NYV\WZ�VM�[OL�0UZ[P[\[L�VM�(K]HUJLK�4V[VYPZ[Z��0(4�� 9V`HS�:VJPL[`�MVY�[OL�7YL]LU[PVU�VM�(JJPKLU[Z��9V:7(�� Insurance companies

� ;YHUZWVY[�MVY�3VUKVU��;M3�

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www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

4.9.2 Wider Outlook

5LP[OLY�SLPZ\YL�YPKPUN�UVY�SVUN�KPZ[HUJL�JVTT\[PUN�PZ�JVUZ[YHPULK�I`�SVJHS�H\[OVYP[`�IV\UKHYPLZ�HUK�THU`�JVSSPZPVUZ�PU]VS]L�YPKLYZ�^OV�KV�UV[�SP]L�SVJHSS �̀�0UKP]PK\HS�SVJHS�JHTWHPNUZ�VM[LU�NHPU�HKKP[PVUHS�ILULÄ[�from overarching activities.

4.9.3 Driver/Rider Awareness Improvement Initiatives

;OL�90+,�JV\YZL�Z[HY[LK�SPML�HZ�[OL�5H[PVUHS�+YP]LY�0TWYV]LTLU[�ZJOLTL�HUK�^HZ�ZWLJPÄJHSS`�KL]LSVWLK�[V�HKKYLZZ�[OL�ILZWVRL�ULLKZ�VM�TV[VYJ`JSPZ[Z���;OL�JV\YZL�PZ�HU�PU[LY]LU[PVU�MVY�YPKLYZ�^OVZL�ILOH]PV\Y�OHZ�IYV\NO[�[OLT�[V�[OL�H[[LU[PVU�VM�[OL�7VSPJL���(�YPKLY�TH`�JVTWSL[L�H�90+,�JV\YZL�H[�OPZ�OLY�V^U�JVZ[�HZ�HU�HS[LYUH[P]L�[V�WYVZLJ\[PVU�I\[�TH`�VUS`�H[[LUK�VUL�JV\YZL�PU���`LHYZ���4V[VYJ`JSPZ[Z�^OV�L_JLLK�ZWLLK�SPTP[Z�HUK�HYL�KL[LJ[LK�I`�H\[VTH[PJ�ZHML[`�JHTLYH�KL]PJLZ�HYL�VUS`�KLHS[�^P[O�\UKLY�[OL�5H[PVUHS�:WLLK�(^HYLULZZ�*V\YZLZ��;OL�90+,�ZJOLTL�HPTZ�[V�HKKYLZZ�[OL�ILOH]PV\Y�VM�[OVZL�YPKLYZ�^OVZL�YPKPUN�JV\SK�IL�KLZJYPILK�HZ�HU[P�ZVJPHS��JHYLSLZZ�VY�[OYPSS�ZLLRPUN��)`�PU]P[PUN�VɈLUKLYZ�[V�X\LZ[PVU�[OLPY�HZZ\TW[PVUZ�HIV\[�[OLPY�WLYZVUHS�HIPSP[`�HUK�JVTWL[LUJ`�HUK�HSLY[PUN�[OLT�[V�[OL�KHUNLYZ�VM�YLJRSLZZ��JHYLSLZZ�VY�HU[P�ZVJPHS�YPKPUN��[OL�90+,�JV\YZL�Z[YP]LZ�[V�WYL]LU[�YL�VɈLUKPUN�HUK�JHZ\HS[PLZ�

*VHJOPUN�TV[VYJ`JSPZ[Z�[V�HU�HK]HUJLK�YPKPUN�Z[HUKHYK�JVTWYLOLUZP]LS`�PTWYV]LZ�[OLPY�ZRPSSZ�HUK�attitudes, according to a study published by road safety charity, IAM. In their survey, the most common

YLHZVU�NP]LU�MVY�[HRPUN�[OL�[LZ[�^HZ�[V�PTWYV]L�VUL»Z�NLULYHS�Z[HUKHYK�VM�KYP]PUN�������HUK�[OL�]HZ[�THQVYP[`�������ZHPK�P[�^HZ�[OLPY�V^U�PKLH�[V�KV�ZV�

It is also worth remembering the Enhanced Rider Scheme which facilitates improvement training. Riders

SVVRPUN�MVY�[YHPUPUN�ZOV\SK�YLMLY�[V�[OL�]VS\U[HY`�9LNPZ[LY�VM�7VZ[�[LZ[�4V[VYJ`JSL�;YHPULYZ��974;���;OVZL�on the RPMT may provide Enhanced Rider Scheme training.

¸.YLH[�9VHKZ�.YLH[�9PKLZ¹�^HZ�VUL�VM�[OL�ÄYZ[�KYP]LY�PUMVYTH[PVU�WYVNYHTTLZ�KL]LSVWLK�I`�[OL�/PNO^H`Z�(NLUJ`�\UKLY�P[Z�º*\Z[VTLYZ�-PYZ[�:[YH[LN`»�

� 3H\UJOLK�PU�1\S`�������P[�MLH[\YLK�TV[VYJ`JSL�YHJL�[LHT�YPKLYZ�HUK�^HZ�IHJRLK�I`�[OL�;/052��YVHK�ZHML[`�JHTWHPNU»Z�HJHKLT �̀�[OL�+YP]PUN�:[HUKHYKZ�(NLUJ`�HUK�WVSPJL�TV[VYJ`JSL�PUZ[Y\J[VYZ��;OL�HJJVTWHU`PUN�+=+»Z����JOHW[LYZ�JV]LYLK�NYV\W�YPKPUN��YLHKPUN�[OL�YVHK��[OL�ZJPLUJL�ILOPUK�[OL�IPRL�HUK�^OH[�[V�KV�PM�`V\»YL�ÄYZ[�[V�HYYP]L�H[�H�JYHZO�ZJLUL���)`�^VYRPUN�^P[O�PUK\Z[Y �̀�[OL�LTLYNLUJ`�ZLY]PJLZ�HUK�YVHK�ZHML[`�Z[HRLOVSKLYZ�HJYVZZ�NV]LYUTLU[��WYVK\J[PVU�JVZ[Z�^LYL�ZPNUPÄJHU[S`�YLK\JLK���6]LY���������JVWPLZ�VM�[OL�+=+�^LYL�KPZ[YPI\[LK�[V�YPKLYZ�H[�L]LU[Z��ZOV^Z�HUK�[OYV\NO�»[OL�IPRL�WYLZZ»���0U�HKKP[PVU��)PRL:HML�HUK�[OL�0UZ[P[\[L�VM�(K]HUJLK�4V[VYJ`JSPZ[Z�\ZLK�ZLJ[PVUZ�VM�[OL�+=+�PU�[OLPY�TV[VYJ`JSL�[YHPUPUN�WYVNYHTTLZ�

� -VSSV^PUN�VU�MYVT�[OPZ�Z\JJLZZ��¸.YLH[�9VHKZ�.YLH[�9PKLZ��̯�OHZ�ILLU�WYVK\JLK���>P[O�JSL]LY�ÄSTPUN�[LJOUPX\LZ��P[�W\[Z�[OL�]PL^LY�VU�[OL�IPRL��PUZPKL�[OL�OLSTL[�HUK�JSVZL�[V�[OL�YVHK���;OL�YPKLY�[HRLZ�[OL�]PL^LY�VU�H����TPU\[L�YPKL�V\[�VU�[OL�TV[VY^H �̀�\YIHU�HUK�JV\U[Y`ZPKL�YVHKZ�HUK�KLSP]LYZ�VU�NVPUN�observations as he rides in order to help viewers identify clues from the road environment ahead.

� ;OL�+=+�HSZV�VɈLYZ�HU�PU[LYHJ[P]L�JOHSSLUNL�PU�^OPJO�[OL�YPKL�V\[�ZLJ[PVU�MYLLaLZ�H[�ZWLJPÄJ�WVPU[Z�[V�test the viewer’s ability to read the road.

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www.motorcycleguidelines.org.uk Road Safety Campaigns

IHE Guidelines for Motorcycling

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4.10 Evaluation

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© Copyright Institute of Highway Engineers

View the Guidelines online at

www.motorcycleguidelines.org.uk