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TRANSCRIPT
GuidelinesUpdated: 2/2020
Brand
Contents
Updated: 2/2020
Area Agency on Aging of Broward County
Logos
Colors
Typography
Imagery
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of Broward CountyArea Agency on Aging
The Area Agency on Aging of Broward County plans,
develops, coordinates, and evaluates programs; funds
services; and is the prime advocate for residents of
Broward County, Florida, 60 years of age or older. We are
your one-stop source of information regarding services in
Broward County, Florida, for seniors, persons with severe
and persistent mental illness, ages 18 and over, their
families, and caregivers.
Logos
Logos
The Area Agency on Aging logo iscomprised of two elements: thelogo icon and the wordmark. The icon is a double ribbon styledesign, shaped in the form of aTriangle. The triangle represents an" A ". The logo’s wordmark is a standardGill Sans MT font. Gill Sans is ahumanist sans-serif typeface,created to be simple, sophisticated,and visible in small font sizes. .
Primary Logo
Icon on dark background Primary Logo on dark backdrop
Logos
Secondary Logo is set for verticalbase applications.
Secondary Logo
Secondary Logo on dark backdrop
In the interest of protecting theintegrity of the Area Agency of Agingbrand, we have created basic logoguidelines in regards to safe areaand logo combinations Use discretion when scaling thelogo. Be sure to err on the side ofmore white space so the logo hasroom to breathe. .
Logos
Proper Use of Logo
Company SampleLogo
One Icon separation
SAFE AREA In order for our logo to retain its visual impact, please maintain a clear areaaround the logo, void of all imagery and graphics. This area is defined by theheight of the “A” within our logo.
COMBINING LOGOSWhen our logo is used in conjunction with other logos,there should be at least enough space between them to allowfor the width of the icon from the Area Agency on Aging logo.
In order to maintain a strong,consistent, and successful brand,we ask that our logo be kept in theoriginal state in which it wasdesigned. Please do not add to orchange anything about the logo.These usage guidelines apply to allversions of the logo. Old versions of the logo have beenretired, and therefore should nolonger be used in any application. .
Logos
Misuse of Logo
Don’t add shadows,strokes, or other
effects
Don’t rotate,make vertical,
or flip
Don’t change tint,hue, and contrast
Don’t change or altercolor pattern
Don’t changeaspect ratio,
stretch, or squeeze
Don’t alterproportions of thewormark and icon
Incorrect Usage
Colors
Our Color Palette Blue - #2a57a7Dark Gray - #818380Shadow Gray - #686868 Complimentary Colors Dark Orange - #a77a2aDark Cyan - #2a96a7Dark Blue - #3c2aa7
Color Palette
Primary color
Primary Colors
Secondary Colors
#2a57a7 #818380 #686868
#a77a2a #2a96a7 #3c2aa7
Typography
Our two fonts Open Sans and Montserrat. They are both clear, legible, moderntypefaces that work well in print andonline. They can each be downloadedonline for free Google.com/fonts.
Typography
Our Fonts
Open Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y ZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 !@#$%^&*()
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y ZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 !@#$%^&*()
headlines, callouts, and quotes, no italics and no all caps
body copy + small text, no italics and no all caps
Imagery
The images we chose to representour brand and the community weserve is essential. We select photoscarefully, thoughtfully, andcompassionately, never to shownegativity. We use photos from stock imagebanks and images taken from ourpartners. All photos will beapproved by internal Area Agencyon Aging leadership. Any questions please [email protected]
Imagery
Our Photos