Today, we start our journey at Altitude Training, where we’ll help you get your bearings before you embark on your five week quest to build your digital knowledge.

This Expedition will explore the role of digital within the 360º Consumer Experience

We’ll work through four separate modules designed to help you understand the impact of digital throughout the 360º consumer experience.

Module 1: Pre-Purchase Module 2:

At-Purchase

Module 3: Post-Purchase

Module 4: Applying Your Knowledge

Module 1 Module 2 Module 3 Module 4 Siula Grande

PRE-PURCHASE

Matterhorn

AT-PURCHASE

Mt McKinley

POST-PURCHASE

K2

APPLYING YOUR KNOWLEDGE

You’ll tackle a new digital topic each day to ascend up the mountain and reach the summit.

At the start of each module, you’ll find yourself at the base of one of the world’s toughest climbs

You must complete three steps to complete a topic and advance in your climb

STEP 1 STEP 2 STEP 3

Watch a short video clip from Electrolux and Prophet leaders and

digital experts

Review a set of key digital terms

Test your skills with a quick challenge activity

If you want to learn more about a specific topic, there are two other content areas you can explore

Please note that we’ve kept this course in English since it is being used across the organization. Therefore,

most examples you’ll see in this course are from the UK or the US to ensure English language websites.

BONUS

The best practice ‘link and look’ area is a place where you can find examples of companies successfully

activating the concepts you’ll learn about through the video

and key terms.

BONUS

Read the top tips to get some quick and practical advice for

how to apply what you’re learning. This is your ‘what to

do’ and ‘what not to do’ on your climb.

There will be plenty of opportunities to engage and collaborate with your colleagues, guides, and sector marketing heads

Publish your answers to the challenge questions

in your expedition journal

View your colleagues’ challenge responses in

their expedition journals

Comment on your colleagues’ responses to the challenge in their expedition journals

1 2 3

At the end of each module, your team guide(s) will send out a recap email that highlights the best debates and responses

Your guide will also make your team’s weekly recap available on the Digital Expedition site. Your task is to view the recap on the site and then share your

own thoughts by making a comment on the post.

The top individual collaborators and teams will win some awards along the way!

INDIVIDUAL ADVENTURER WEEKLY REWARDS & RECOGNITION

CLIMBING TEAM FINAL REWARDS & RECOGNITION

Top collaborators are the adventurers who leave the most/best comments on others’

expedition journals.

The top collaborators will be recognized at the end of each module.

The winning Climbing Team has the highest percentage of topic completion

across each module plus the highest level of collaboration, and will be recognized at

the end of the course.

There will be prizes for the winning individuals and teams!

Grab your supplies and strap on your climbing gear – it’s time for your adventure to begin!