guide to facebook ads
TRANSCRIPT
Guide to Facebook Ads
Why Facebook ads?
Greater visibility
Precise targeting
ROI measurement possible
Various cost models available
Generate quality leads
Type of Facebook ads
Ad dimensions
(Source : Jon Loomer blog)
How it works?
Step 1: Ad copy design
Targeting
Pricing
Text
Imag
e
Call to Action
How it works continued…
Step 2 : TargetingTargeting based on
Geography, Demograp
hy and Interest
Reach
How it works continued…
Step 3 : Pricing
Important terms
CTR : Click Through Rate
CTR = Clicks
Impressions
CPC : Cost per click
CPM : Cost per Mile
Reach : Total fans reached through ad
CPF : Cost per Fan
CPF = No. of Likes
Total budget spent
Facebook premium ads
Best way to reach your target audience
from most visited page on Facebook.
Placements are through News feeds, Right
hand column and Mobile news feed
How to buy these ads :
- Through Insertion Order via Facebook
representative
- By Power editor tool
- Via Facebook API or Preferred marketing
developers
Premium ads – Right hand
columnPage post text ad Page post photo ad
Page post video ad Page post link ad
Premium ads – Right hand
columnDomain ad Offer ad
Event ad App ad
How premium ad looks? Page post video ad :
These ads appears on user’s logout page.
Suggested resolution – 1920X1080p
Suggested format – MP4
Max duration – 3 minutes
How premium ad looks? Page post link ad:
These ads appears on user’s logout page.
Suggested resolution – 851X315
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Tips to optimize Facebook
ads Write appealing ad text
Provide proper call to action
Use attractive images
Try to be precise in your targetting if
your product or service is niche
Choose the right pricing option
according to your objective