guide to event live blogging
DESCRIPTION
Tips and tricks on live blogging at events, trade shows, seminars, conferences. How to plan and implement effective love blogging to incrrease the impact of your event. How to effectively use social media and blogs to increase the reach and ROI of your event?TRANSCRIPT
GUIDE TO EVENT LIVE BLOGGING
Using social media to increase the impact of your event
Remco Timmermans | @timmermansr | December 2012
GUIDE TO EVENT LIVE BLOGGING
• The value of social media• What is live blogging?• How to: Strategy• How to: Planning• How to: Event• How to: Evaluation• How to: Tools• Examples
CONTENTS
GUIDE TO EVENT LIVE BLOGGING
• Increase your audience• Involve your audience• Interact with your audience• Increase (free) publicity• Create a live report of your event• Measure the impact of your event• Attract attendees for future events
LIVE BLOGGING AT AN EVENT WHY?
GUIDE TO EVENT LIVE BLOGGING
• Create a report of your event while it happens
• Add an interactive channel to your event
• Use social media tools• Combine photo, (live) video, short
and long written reports to reach a live audience
• Aim at your online and in-room audiences
• Bottom line: an additional strategic and interactive communication channel
WHAT IS LIVE BLOGGING?
GUIDE TO EVENT LIVE BLOGGING
• Long term• Incorporate social media into
corporate communication strategy• Dedication (not just for just event)• Set goals and measurement
system
HOW TO: STRATEGY
GUIDE TO EVENT LIVE BLOGGING
• Select #hashtag for the event 2 weeks
• Inform the audience through social and traditional media (press release)
• Select methods (blog/twitter/video) and tools
• Select dedicated team to live blog at event
• Consider livestreaming the event online• Ensure connectivity at the event (test!)• Set up Twitterwall and/or live blog
monitor(s)• Start capturing social media activity at
least 1 week prior to the event
HOW TO: PLANNING
GUIDE TO EVENT LIVE BLOGGING
• Have a list (handout to bloggers) of all relevant social media accounts (Flickr, YouTube, Twitter, Facebook, Blog) and website locations relevant to the event
• Have a list (handout) of Twitter names of all event speakers and other live bloggers
• Announce #hashtag and accounts used in attendee handouts and introduction speeches
• Invite the in-room audience to participate
• Test all equipment and connectivity! especially when streaming live
HOW TO: BEFORE EVENT
#hashtag
GUIDE TO EVENT LIVE BLOGGING
• Ensure tweets and blog posts are good summary of the event (quality versus quantity)
• Use a good mix of live blogging tools
• Use photo/video clips to support message
• Show twitterwall and live blog at the event
• Interact with online audience (as well as off line audience)
• Retweet each other’s messages
HOW TO: DURING EVENT
GUIDE TO EVENT LIVE BLOGGING
• Summarize tweets, highlighting ‘key’ tweets and messages, in stories and reports
• Publish live blogs and summaries on social media and event website(s)
• Publish live blog results (KPI’s and tag clouds) as soon as possible
• Keep monitoring #hashtag until at least one week after the event
HOW TO:POST EVENT
GUIDE TO EVENT LIVE BLOGGING
• Ensure reach and impressions are calculated, as ROI basis and comparison to traditional media
• Monitor effectiveness of live blogs by analyzing timelines for (timing of) interactions, website visits, follow-up on links, etc.
• Include these results in press releases
• Ensure ROI targets are met and adjust strategy accordingly (close the loop!)
HOW TO: EVALUATION
GUIDE TO EVENT LIVE BLOGGING
Live blogging on a blog site:– On dedicated part of your corporate
or event organizer website– Supported by social media (Twitter,
Facebook) to attract audience to the event blog
– Add photos to your corporate Flickr account, videos to your corporate YouTube channel (and link them into blogs)
– Wordpress is a common live blogging tool
HOW TO:TOOLS
GUIDE TO EVENT LIVE BLOGGING
• Use both PC/laptop and mobile devices• Live micro blogging (Twitter):
– Twitter (web client) on mobile devices– Hootsuite or Tweetdeck on PC, better
suited to follow #hashtag
• The Archivist for archiving all tweets• Storify to highlight key tweets and
photos• Hashtracking to measure reach and
impressions• Google Alerts to follow news on the
event• Twitterwallr or Twitterfall for live
twitter wall
HOW TO:TOOLS
GUIDE TO EVENT LIVE BLOGGING
The next slides contain a few examples of live blogging at events:
EXAMPLES
GUIDE TO EVENT LIVE BLOGGING
ESA’s ISS Symposium Blog –
Live blogging event highlights at a dedicated
website
GUIDE TO EVENT LIVE BLOGGING
ESA’s ATV Blog – Live blogging key events in the ATV
program at a dedicated website
GUIDE TO EVENT LIVE BLOGGING
@Stirn live blog of the ESA
Ministerial Council event at personal
blog website
GUIDE TO EVENT LIVE BLOGGING
Storify of key tweets after live tweeting from
NVR and SpaceNed event
Use Tweetdeck or Hootsuite to track
#hashtag live during an event
Live blogging and tweeting at ILA Event in Berlin