Digital MarketingStrategies

ESSENTIAL TIPS FOR SOCIAL MEDIA MARKETING

What is Social MediaSocial media is a powerful tool which is extensively used

In modern marketing. Web and mobile based technologies which are used to

turn communication into interactive dialogue between organizations,

communities, and individuals.

Why Social Media for small business?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

Social media for small business provides:

Increased exposure by 92%.

Increased traffic by 82%.

Improved sales by 50%.

Grown business partnership by 51%.

Any digital marketing strategy to be effective and successful, you must include a combination of:

Great content production.

Social media marketing.

Mobile marketing and,

Search Engine Optimization.

Your digital marketing strategy is just a content plan that is highly tailored to your audience. That means you provide them with useful, valuable content, through the channels they want, on the devices the use for the search terms they enter.

#Tip1

Know Your

Audience

Commercial Media can only target audience based on demographics.

But Digital Market gives you the advantage of choosing your target group.

Situation Analysis

Where are you now?

Situation analysis should be the first tactic when planning your digital marketing strategy. Analyzing your current situation will give you the benchmark against which all future progress and achievements can be measured. This should include looking at:

• The demographics and behaviors of your existing audience

• Traffic referral from and engagement levels on social media

• Traffic from mobile devices and operating systems

• Most popular landing pages, bounce rates and visitor flow

• Performance and tactics of your closest competitors

#Tools

Tools To Measure Competition Google Analytics:

To track the mobile or other operating system traffic you can opt to Google Analytics. By Sign Up, Google will provide you are code which you need to paste to every page you want to track on your website. It will also help in determining most popular landing pages and visitors flow.

Open Site Explorer: http://www.opensiteexplorer.org

This website lets you compare your company's website against four other competitors. You can track your Google rankings (based on a score), and which websites funnel traffic to your competitors' websites. The free version of the tool is limited but provides enough metrics to give you a snapshot of how well your website performs against your competitors.

Cost: Free- $99/month

Alexa: www.alexa.com

Using Alexa, you can access website traffic for any website, and also compare up to 5 other competitors on the result page. Data provided is very limited, but it can help you see where your visitors are coming from in the world, which can help in your marketing efforts. Cost: Free –$149/month.

Social Site Explorer: www.socialsiteexplorer.com

The Social Site Explorer tool is easy to use. Simply type in your website URL, or your competitors’ website address, and get stats on how many shares your content gets. You can use it to get a sneak peek of how well your competitors or other companies in your industry are performing and where they are weak. This data is helpful when planning out social media strategies. Cost: Free

HubSpot’s Marketing Grader: www.marketing.grader.com

HubSpot’s Marketing Grader tool is geared toward grading your own website. The score is measured out 100 points and the grader looks at content such as blogging, e-books and online offers as part of its rankings. This is important if you wish to see how well your company’s blog is performing against competitors, as well.

Cost: Free

S - strengths

W - weaknesses

O - opportunities

T – threats.

Strength- Existing brand, Existing customer base, Existing distribution.

Weakness- Brand perception, New technology/skills.

Opportunities- Cross selling, New markets, new services, co-branding.

Threats- Customer choice, New entrants, new competitive products, channel conflicts.

#Tip2

Design Content

That will Engage

Them

Understand what they are searching for:

Narrow down your target group.

Design content that will appeal them, be it on twitter, facebook or email.

Use tools like Adsword Keyword Traffic Estimator to research keywords.

Include Search Engine Optimization(SEO)

Use your research to create engaging content/interactions.

Remember there won’t be any engagement if you create content no one is searching for.

Plan the Time Frame:

Map out a schedule for updating content

This should be accomplished on a regular basis.

Blog

Facebook

Twitter

#Tip3

FIRE!

FACEBOOK Active worldwide users x500,000,000+

45,000,000,000+ pieces of content shared per month.

1,500,000 local business with active Facebook pages.

Creating more than 5,300,000,000+ fans.

Tips : Casual Tone & Style

Like pages you are interested in, Facebook is a great way to get updates.

Wall Posts (Interactive)

Suggest to Friends

Announcements

Tips

Events

Comments

Photos

Conversations

Twitter 156,000,000+ registered users.

5.4 billion+ updates per month.

31% users follow a brand.

7,800,000+ brand recommendations per month.

Tips:

Talk to people about THEIR interests

Quick alerts.

Follow people or companies you are interested in.

Share useful links

Give advice, blog posts, pictures, etc.

Retweet- share good content.

Hashtag- Tag content so it’s easier to find.

#Tip4

Social Media Tools

o Empire Avenue

Social media platform to expand, engage and evaluate your social network.

Empire Avenue is a stock market simulation social network game that allows users to buy and

sell shares of people and websites. Cost- Free

o About.me

Personal bio webpage to connect all social media platforms.

The site offers registered users a simple platform from which to link multiple online identities, relevant external sites, and popular social networking websites such as Facebook, Flickr, Google+, LinkedIn, Twitter, Tumblr, and YouTube. Cost- Free

o Tagboard

Tagboard is a hashtag-based search engine that lets you see mentions and related content across most social platforms.

Tagboard pulls all of the content from everyone who uses your hashtag into one place where you can easily scroll through and see what people are saying. Cost- Free- Paid(Pro)

o Beatrix

It assists in content curation.

Beatrix has a “wizard” that recommends content it finds throughout the web based on keywords you choose. Cost- $20/MO

o CrowdBooster

It tracks the effectiveness of tweets and facebook posts.

Cost- $9/ mo

o BrandYourself

Tool to manage personal google rankings.

The wizard driven tool helps you in improving each of your social platforms to improve their rankings.

Cost- Free, Premium, Concierge.

END NOTE

Still wondering why social media marketing?

Being socially active is good idea to promote your brand and it’s cheap too!

Your competition is Tweeting and Facebooking like crazy!!

People are receptive to your messages.

It will get you more sales.

Who knows, you could be missing out on sales opportunities right now!