GUIDEConsulting and Coachingfor Women Entrepreneurs

Fourth Meeting of the IMAGEEN projectMunich, 1 April 2011

Bettina Wenzel

GründerRegio M

• non-profit regional platform• to support innovation and• to support knowledge-based start-ups, small & medium-sized

enterprises• about 30 members:

• universities • research facilities• business associations• the City of Munich• the Chamber of Commerce• incubators et al.

GründerRegio M

Three pillars:

1. higher education und start-up networksHochsprungStartUp MunichEXIST support programme

2. international programmesInnovation benefits Europe (INNOFIT)Europe InnovaKnowledge Intensive Services for Satellite NavigationCompanies (KIS4SAT)

3. female entrepreneurshipGUIDEpower_m Academy for women entrepreneurs

The target group

The target group of the project GUIDE are

• women in the economic area of Munich

• women with job problems and women who are actively seeking employment

• women who stopped work to raise a family / who have had a break in their professional life

• women who have a viable and concrete business idea

• women who want to work as freelancers or self-employed in the service market

• women wanting to enquire whether any self-employed activity is an option for them at all

The objectives of GUIDE

The project GUIDE aims

• to awake and to promote the entrepreneurial potential of women

• to motivate women to work self-employed

• to qualify women for a successful business activity

• to help women to create and maintain their own work place andto reintegrate the target group into the business world

• to upgrade small and mini foundations

• to increase employment in the Munich area by helping female entrepreneurs found their own business

Successful founding with GUIDE - 1

• GUIDE supports the female entrepreneurs in building-up their business by one-to-one coaching and consulting

• The individual counselling is provided during all phases of the founding process and is free of charge

• The clients obtain a well grounded feedback to their business project and concrete help in writing their business plans

• The female consultants focus individually on the special situation of each foundress

• Apart from the business the consultants consider the personal situation of each client, such as individual wishes and how to combine the requirements of family and job

Successful founding with GUIDE - 2

• In addition to the one-to-one coaching GUIDE offerstelephone and online-tutoring

• GUIDE also includes training courses and workshops,e.g. financial planning, accounting, taxation, market research and market analysis, sales and acquisition strategies,marketing, social media, corporate design

• GUIDE organizes regular networking events

• GUIDE promotes cooperation between the project participants

• GUIDE tenders a business idea competition calledBEST CONCEPT for female entrepreneurs

The project is financed by

• the Bavarian Ministry of Labour and Social Affairs andthe European Social Fund (ESF)

• the City of Munich within the Munich Programme of Employment and Qualification (MBQ)

Iris Kaiser

Maren Martschenko

Marketingberatung

zehnbar

die espressostrategie®

Contact

GründerRegio M e.V.

Project GUIDE

Dr. Bettina Wenzel

Westendstraße 123

80339 München, Germany

Phone + 49 89 30 76 25 05

www.guide-muenchen.de

wenzel@guide-muenchen.de