guest speaker
DESCRIPTION
Dr. Dennis Richling. Guest speaker. Persuasion. The Art and Science of Meaningful Engagement. Healthcare Costs Today. Absent Behaviors. Risky Absent Healthy Behaviors. Chronic Disease. Biometric Risks. Risky Present Problem Behaviors. Problem Behaviors. - PowerPoint PPT PresentationTRANSCRIPT
GUEST SPEAKERDr. Dennis Richling
Persuasion
The Art and Science of
Meaningful Engagement
Healthcare Costs Today
ChronicDisease
BiometricRisks
Risky AbsentHealthy
Behaviors
Risky PresentProblem
Behaviors
AbsentBehaviors
ProblemBehaviors
Persuasion is important to manage health
Be healthier
How do we persuade people?• Educate them…
How do we persuade people?• Incent them…
How do we persuade people?• Reframe the message…
How do we persuade people?• Be a cheerleader…
The message has been…
INCREASEMOTIVATION
Goal: Adopt Healthy Behaviors for the rest of their life
How much motivation do we need?
• A new model…
Dr. BJ FoggStanford Persuasion Technology Laboratory
B = M A TCall to Action
Moti
vatio
nHigh
Motivation
LowMotivation
Hard to do Easy to do
Fogg Behavior Model Behavior
Ability
When do behaviors change?• Epiphanies• Change of context• Psychological processes• Make it easier
Changing behaviors for life• Epiphanies are rare• Changing the context is complicated• Psychological processes increase
motivation in stages• “Making it easier” can reach
those with little motivation
Exciting new research?
Yes, but..
B = M A TM
otiva
tion
HighMotivation
LowMotivation
Hard to do Easy to do
Fogg Behavior Model
Ability
No panacea to change behavior• Use multiple science-based
disciplines• Tailor it to the person• Tailor it to the behavior• Ride the motivational wave• Achieving life long change often
takes multiple steps