Guest Blogging & OutreachRichard Protheroe - Content Marketing Executive

Who does this benefit? People who..1. Want to blog, but don’t have the time

2. Understand the benefits of guest blogging, but don’t know what to write about

3. Can’t afford to employ a marketing department

Benefits of Guest Blogging

1. Exposure

2. Credibility

3. Inbound Links (Referral traffic, boost organic search ranking)

4. Social Media Growth

5. Networking (reciprocal posting)

Guest Blogging Opportunities

1. Google searches - keyword + inurl:blog, keyword + “guest post”

2. Popular guest bloggers - guest post by Tucker Schreiber

3. Competitor backlinks - Moz, monitor backlinks

4. Twitter - guest post

5. Citation Labs - Link prospector

Buzzstream

1. Research influencers

2. Manage your relationships

3. Conduct outreach

Creating a list

Setting tags and assigning

Starting outreach

A/B testing emails

Setting reminders and using merge tags

Reminders & Notifications

Secured 7 Magento Guest Posts in one day

Buzzsumo

1. Identify popular content

2. View sharers of content

3. Find influencers

Sorting articles by most shared

View sharers of articles

Using Buzzstream & Buzzsumo together

Influencers

June 2015

July 2015

Shares on our blog before & after Buzzsumo

Buzzsumo other features..

1. Trending Now - Top news stories by sector

2. Content Analysis - Keyword shares by network and content type

3. Domain Comparison - Avg shares by network and content type

4. Top Authors - Author engagement & published article (top plan)

£65 / month

£18.95 / month