guest blogging isn't dead

Guest Blogging Isn’t Dead, but Blogging Just for Links Is

Jennifer Sable Lopez Director of Community at Moz

@jennita

R.I.P. GUEST BLOGGING?

Don’t Play Dead Turkey

@jennita #SMXSydney

Stop Focusing on Links

@jennita #SMXSydney

“…if you're using

guest blogging as

a way to gain

links in 2014, you

should probably

stop.”

Ok. So, Why Guest Blog?

Brand Presence

@jennita #SMXSydney

Become an Authority

@jennita #SMXSydney

Increase Traffic

@jennita #SMXSydney

Stand Out in the Crowd

@jennita #SMXSydney

Build Community

@jennita #SMXSydney

Expand G+ Authorship

@jennita #SMXSydney http://www.stonetemple.com/the-great-google-authorship-kidnapping-what-happened-to-your-author-photo-in-search/

How to Be a Better

Guest Author

@jennita #SMXSydney!

Stop Thinking About Links

Get to Know the Community

@jennita #SMXSydney

Read the Guidelines

@jennita #SMXSydney

Create Something of Value

Have Someone Proofread

@jennita #SMXSydney


*You* Must Be the Author


Know Your End Goal

Branding

Authority Community

Stand Out

Traffic

Authorship


Be Sure to Measure It!

Become a Better Guest

Blogging Publisher


Make Sure it’s Someone’s Job

Blog Manager YouMoz Manager


Ensure Content Is Original

Heeeey, this looks familiar…


Tools to Help


Set Guidelines

http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz


Have a Process


Is the Author a Real Person?

Real Person?? Real Person!!


Active in the Community?


Double-Check Bio

Ask yourself:

Do you really want to

endorse this person and

their websites?


Check & Re-Check the Links

Ask yourself:

Do you really want to

endorse all of these

links?


Set up G+ Authorship

Author

G+ Connected

Helps In SERPs!


No Editing by Guest Authors

Guest Blogging is a Tactic

Remember,

Just a Piece of The Full

Marketing Strategy

Jennifer Sable Lopez Director of Community at Moz

@jennita !!

Thank You

All Images by Rudy Lopez Photography