Guest BloggingBasics

 What Guest Blogging Can Do For Your Business

- Surviving in a post-penguin world- Building your brand

Visibility

- No-one cares about blog-roll links- But... great content gets noticed

Authority

- Put your content on authority blogs- Build your reputation as a true expert

Link Building

- Link-juice still exists- Relevant links, surrounded by great content, count for a lot

Social value

- Social media mentions carry weight with search-engines and humans- If people are talking about your brand, they will remember you

Networking

- Build relationships while you blog- In the future, the blogger may link to you without prompting

What's the catch?

- Guest blogging takes effort- Google will clamp down on spammy blog networks

Quality Blogs Only

- Made-for PageRank blogs will not help you- Successful guest bloggers add value to the blogs they post on

Content is Still King

- Guest blogging is not the same as article marketing- Choose an SEO expert that understands the value of great content

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