guess who’s coming to dinner?the arrival of a new casual game consumer

Gabe ZichermannCEO, rmbr

Picture It: Seattle. 2001.Bejeweled ascends.

Rallying cry: casual games are different.

Consumer can’t be an 18-24 year old boy!

The media loves a good story.

Respect Respect my my

hotness!hotness!

So, who was the casual gamer?

50%: FEMALE75%: 35-6030%: INCOME >$75K40%: COLLEGE EDUCATED20%: RETIRED

Just call Just call me me

Casual Casual CathyCathy

So, who is the casual gamer?

50%: FEMALE75%: 35-6030%: INCOME >$75K40%: COLLEGE EDUCATED20%: RETIRED

50%: MALE20%: <35

70%: INCOME <$75K60%: NO COLLEGE

80%: WORKING

2007: Cathy’s Saturation Point?

30-40M unique women per month?

Only 90M American women are online!

Where’s the Growth?

Kids Under 12Youth 13-24Men 18-34Everyone else

Kids Under 12

1M REG, 7M UNIQUES$45M/YR REV (TOTAL)

700K REG, 12M UNIQUES$60M/YR REV ONLINE

23.5M VISITS ONLINE1.2M 2-11/DAY ON TV

460K UNIQUES/MO8M TV VIEWERS / WEEK

Youth: 13-24

2M UNIQUES, 30:00 AVG VISIT

250K UNIQUES, 20:00 AVG VISIT

$77M - 2006 REVENUES

5M UNIQUES6:00 AVG

VISIT

65M UNIQUES, 25:00 AVG VISIT

$500M+ REVENUES

Men 18-34

140K UNIQUES, 10:00 VISIT1100 DEVS, 2400 GAMES

13M UNIQUES, 10:00 VISIT2800 GAMES

31M UNIQUES, 14:00 VISIT

10,000+ APPS

10M XBL USERS100 GAMES

Everyone (Else)

WIDGETS

Social GamesSocial Network Games

FUNWARE

Applications that use game design and mechanics to make them fun

So who is the Casual Gamer?

who isn’t?

Gabe ZichermannCEO, rmbrgabe@rmbr.com

flickr stock photos by:

clappstarhttp://creativecommons.org/licenses/by-nc/2.0/

strike down productionshttp://creativecommons.org/licenses/by-nc-nd/2.0/

AMagillhttp://creativecommons.org/licenses/by/2.0/

ffreakazzoidhttp://creativecommons.org/licenses/by/2.0/