guerrilla tactics for attorney...
TRANSCRIPT
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Guerrilla Tactics for
Attorney Training
Jessica Hutto-Schultz
John Attinger
Janis Richman
Jeffrey Roach
Marti Phillips
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Guerrilla Warfare A form of irregular warfare in which a small group of
combatants use military tactics, such as ambushes,
sabotage, raids, petty warfare, the element of
surprise, and extraordinary mobility to dominate a
larger and less-mobile traditional army, or strike a
vulnerable target, and withdraw almost immediately.
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Element of Surprise
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Why not Question
Everything We Believe to be True about Technology Training?
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Mixing It Up
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Extraordinary Mobility
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We are in the Early Stages of a
Seismic Shift from Traditional Desktops and Notebooks
to Mobile Devices
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Anytime. Anywhere.
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Make It Relevant
What are the elements of successful attorney training?
Individually relevant
Provided with a personal touch
Served up in small doses
Improves key skills with minimal time investment
Available in multiple formats
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Know Your Attorneys
How can you learn what your attorneys need?
Surveys – ask what they do, want to do better
Embedded Observations – quiet note taking
Interviews – talk to a wide sample
Help Desk – ticket reports
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Frame Your Value
How can you provide a compelling case?
Profitability – how time/$$ is lost with current method
Client Service – how new method serves clients better
Security – how certain actions pose a security risk
Competitiveness – how actions compare to other firms
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Delivery Matters
How can you deliver the training?
Coaching – reserve a coach program
Practice Group – target content to the group
JIT – at the time of pain or need
Online – tailored and within their environment
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Value = Motivation
•What’s in it for me?
•Make learning relevant and applicable to how I work
•How will it help me in my practice
•Let me choose what to learn and when to learn it
•Show me how to hit the ground running.
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Use non-directive questioning
When do you…
How do you…
How often do you…
What do you…
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The Interview… How to turn this… Into this…