Guerilla Marketing

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Post on 08-May-2015




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<ul><li>1.Guerilla Marketing<br />A cool strategy to marketing<br /></li></ul> <p>2. What is Guerilla Marketing?<br />Guerilla marketing is unconventional marketing techniques for achieving maximum results from minimal resources or budgets.<br />Fairly new.<br />Cool.<br />Fun.<br />3. The History of Guerilla Marketing<br />Started showing up in the 1970s<br />Advertisers noticed that their advertising was getting less effective.<br />In 1984 Jay Conrads book Guerilla Marketing spoke about the secrets of subtle marketing.<br />4. Why Guerilla Marketing?<br />The attraction of guerilla marketing is that its not educational or preachy.<br />The more creative the campaign is, the more attention it gets.<br />Guerilla marketing was made to make consumers think outside the box.<br />5. Exhibit A<br />6. Exhibit B<br />7. Exhibit C<br />8. Why Guerilla Marketing?<br />With guerilla marketing, no ad or campaign is the same as another.<br />Although guerilla marketing can be risky (may offend people or some people may not get it), it is cheap and worth the try in most cases.<br />9. Bad Guerilla <br />For example: In Manhattan (2002) Microsoft decided to try guerilla marketing.<br />They put thousands of butterfly stickers around the city.<br />New Yorkers hated it.<br />City officials ordered them to remove all the stickers and issued a $50 fine.<br />This is an example of guerilla marketing gone bad.<br />10. Microsofts Butterfly Mishap<br />Notice the butterflies on the window.<br />11. Good Guerilla<br />An example of guerilla marketing gone right is when Nissan were promoting the keyless push button ignition systems.<br />20,000 sets of lost keys.<br />When found a tag was attached that said If found, please do not return. <br />The idea of it was that the Nissan cars did not need actual keys since they had keyless push ignition systems.<br />Created a large buzz for Nissan.<br />12. Nissan &amp; Keys<br />The tag reads: If found, please do not return. My next generation Nissan Altima has Intelligent Key with Push Button Ignition and I will no longer need these.<br />13. Guerilla Marketing For Social Causes<br />This type of guerilla marketing is not to attract customers to companies but simply to raise awareness for controversial issues. <br />The most infamous guerilla marketing for social causes is done to try to get people to see what tobacco use does to them.<br />Many commercials have been shown about this.<br />14. Guerilla Marketing For Social Causes Example:<br />15. Guerilla Marketing For Social Cause Ex 2.<br />You cant ignore child labor (Not a real child, but a vinyl sticker) <br />16. Other Cool Examples<br />17. Works Cited<br /><br /><br /><br /><br /><br /><br /><br /><br /></p>