gtz sutp presentation - world carfree network · 2006-10-08 · gtz sutp presentation image source:...
TRANSCRIPT
![Page 1: GTZ SUTP presentation - World Carfree Network · 2006-10-08 · GTZ SUTP presentation Image source: GTZ SUTP Project If you are willing to use any of the material contained in this](https://reader030.vdocuments.mx/reader030/viewer/2022012908/5f7448028fde1935631240c4/html5/thumbnails/1.jpg)
Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
GTZ SUTP presentation
Image source: GTZ SUTP Project
If you are willing to use any of the material contained in this presentation, please be so kind as to email [email protected] . You can also request any of the pictures presented here in its original format (JPG), with due permission from its authors (always cited at the bottom of the slide). We also welcome any comments or suggestions to this presentation or SUTP material in general.
Thank you,
The GTZ SUTP team
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Psychological strategies to reduce automobile dependence
Theories and applications in developed and developing
countriesCarlos F. Pardo
Bogotá, September 20, 2006. Towards Carfree Cities Conference VI
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Table of contents
• Complementary measures• Target groups• Why do people love the car?• Awareness and behavior change• 3 channels to transmit the message• Examples
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Complementary measures
Carfree transport
Education and participation
Policy, EI Infrastructure
Adapted from Jeroen Buis
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Active groupsPassive groups
Policy
makers
NGOs
Bilater
al/ m
ultila
teral
agen
cies
Genera
l pub
lic
Acade
mia-stu
dents
Acade
mia-res
earch
grou
ps
Private
compa
nies /
cons
ultan
ts
Target groupsBasic target groups of sustainable transport initiatives
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Target groups
• Two key actors • Permanent
interaction• Two ways of
proceeding
Government
Community
Top-downBottom-up
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Target groups
• Car users
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Target groups
• Public transport users, bicycle users and pedestrians
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
A reminder- a problem
• We are moving people, not cows…or are we?
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Handwriting and computers
• Compare the bicycle / PT to handwriting
• Who writes by handwhen you can type?
• Who walks/rideswhen a machine can do it for you?
Technological developments may “handicap” people
They replace the original tool or task. (Edward T. Hall).
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Humans (seemingly) can’t walk
“Humans are progressively losing their ability to walk!”
Source: “Over the Hedge” movie
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Why do people love their car?
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Why do people love their car?
Source of all data above: Pew Research Center study: Americans and their Cars. 2006
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Why do people love their car?
Source of all data above: Pew Research Center study: Americans and their Cars. 2006
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Why do people love their car?
• Let’s be sincere:– Comfortable– Music– Air conditioning– Fast– People are greedy– People are egocentric before they are
heterocentric
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Why do people love their car?
• But…– Dangerous– Traffic jams– Inequitable
Source of all data above: Pew Research Center study: Americans and their Cars. 2006
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Precontem
plation
Contemplat
ion
Prepara
tion
Action
Permanence
Levels of awareness
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Awareness and behavior change
• First awareness, then behavior change• I think therefore I do? NO.
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
3 channels of transmitting the message
– Affective: Feeling– Rational: Thinking– Action: Doing
Behavior change
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
3 channels -rational
• Rational (inform)– Costs for user– Travel time– Detailed information
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
3 channels - affective
• Affective (persuade)– Comfort: you have a driver– Health– Accidents - children
www.loveyourbike.org
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
3 channels - affective
The image of public transportBe very careful…
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
3 channels - motor
• Motor– Free rides on PT– Bicycle rides– Bike to work– Work incentives
• It will make them want more
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
A strategy: Modeling
• Based on Bandura’s social learning (modeling)
• Identifiable model• Peers using
sustainable modes
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Information
Intervention Persuasion
Action
More messages
More activities
Change knowledge
Changeattitude
Changebehavior
awareness
Behavior change
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
The problems in public transport and bikes
• Public transport– Crowded– Insecure– Company rules
• Bicycles– Unsafe– The hair… the helmet– Dress codes, company
rules
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
The pros of using bicycles
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Successful examples
• Park(ing)– video
Rebar Group- Park(ing)
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Successful examples
• Car free days– Mandatory: EU, most of the world– Voluntary: Pasto, Quito, South Africa– Greater periodicity
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Successful examples
• Bicycle rides– Private sector involvement– Bike to work– bike for fun
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
All this and more in…
• Training document-Public awareness and behavior change
• English and Spanish• CD rom with 100
additional documents• Available free from
www.sutp.org
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Carlos F. Pardo- GTZ Proyecto de Transporte Urbano Sostenible- Coord. de proyecto
Thank you
• Organized power can be opposed only by organized power. Much as I regret this, there is no other way.
• La única manera de enfrentar al poder organizado es por medio de otro poder organizado. Aunque me duele aceptarlo, no existe otro camino.
Albert Einstein In Nathan, O. & Norden, H. (eds) Einstein on Peace. New York:
Schocken Books. p. 319.