gto automotive presentation may2014
TRANSCRIPT
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THE MOST DYNAMICAUTOMOTIVE CLUSTER IN MEXICO - 2014
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STRATEGIC LOCATION & LOGISTICINFRASTRUCTURE
NASCO (Central Mexico)
Within a 400 kilometers Radius
• 80 % of Mexican Market• 70 % of Industrial Establishments• 70 % of the Mexican Automotive Industry• 70 % of the Foreign trade• 60 % of the Mexican Total Population
• Northern Border (Laredo): 1 day trucking• Pacific Ocean (Manzanillo): 1 day trucking
• Gulf of Mexico (Tampico): 1 day trucking
Main Federal Highways
Guanajuato is strategically located in the middle of the three largest markets in Mexico
• Export Platform
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STRATEGIC LOCATION & LOGISTICINFRASTRUCTURE
Guanajuato is accessible andwell connected state to belocated in center of the country.
Its road network and railsystem allow quick mobility to
the major cities in the countryand its northern and southernborders, in addition to majorseaports, which can reducecosts and streamline the entryand exit of merchandise intothe country .
• Road Connectivity
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STRATEGIC LOCATION & LOGISTICINFRASTRUCTURE
510 km
512 km
747 km
584 km
Many of the companies that havecome to Guanajuato in recent years,in their evaluation criteria, found thatthe state of Guanajuato is a new areaof opportunity for the developmentof their investment projects for theexcellent strategic and geographiclocation, and connectivity with major
seaports Pacific Ocean and theAtlantic.
Today, the state governmentdeveloping an important railinfrastructure project intermodalstation in the city of Celaya, wherethe two main lines cross (FMX / KCS)
will strengthen the transfer of theproduction and supply chain in thecenter of the country .
• Main Seaports /Rail roads
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STRATEGIC LOCATION & LOGISTICINFRASTRUCTURE
To Laredo
To Manzanillo
To Juarez City
To Lazaro Cardenas
To Mexico City
FEDER L HIGHW Y s
TR NVERS L
ONNE TIVITY
The connectivity within the stateof Guanajuato, enables theworkforce to commute easily ontheir Highways to the differentcompanies located inside andoutside the industrial corridor.
This has allowed thedevelopment of a strong supplychain outside the industrialcorridor and installed inmunicipalities that are orientedto the creation of new industriesand generation of high value-added jobs.
• Road Connectivity in the State
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Guanajuato has a diversifiedand competitive economy inseveral areas of generation of goods and services.
• Medium Cities NetworkOur state has a unique set of medium-sized cities with over100 thousand inhabitants,which allows to maintain thequality of life for themselvesand decentralization andbalance.
STRATEGIC LOCATION & LOGISTICINFRASTRUCTURE• Neighbor mid size cities
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Michoacán
Guanajuato
Querétaro
San Luis Potosí
Jalisco
Bajío 15km
Morelia 196km.
Querétaro 175km
INTERNATIONAL AIRPORTS
Silao /Bajío Daily flights
Dallas/Fort Worth, Texas 4
Houston, Texas 5Chicago, Illinois 1
Los Angeles, California 2Oakland 1MoreliaHouston 1
Los Ángeles 1Dallas 1
Querétaro
Houston 2
BJX is the busiest airport in the Bajio Region, offering non-stop dailyflights to the main US hubs, near main Industrial parks.
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ECONOMIC OVERVIEW• Basic Indicators
5.7 million inhabitants 5.7 million inhabitants
GDP = $44.7 billion Usd
GDP = $44.7 billion Usd
+ 900 Companies export s $16.6
Billion Usd
+ 900 Companies export s $16.6
Billion Usd
Labor Force: 2.5 million
Labor Force: 2.5 million
New j ob seekers yearly 60,000
New j ob seekers yearly 60,000
Business Orient ed Unions in
Guanajuato
Business Orient ed Unions in
Guanajuato
6th most
populated
7th economy
in MexicoIncrease 226%
in 10 years
24 yearsold average
5.7 million inhabitants
GDP = $44.7 billion Usd
+ 900 Companies export s $16.6
Billion Usd
Labor Force: 2.5 million
New j ob seekers yearly 60,000
Business Orient ed Unions in
Guanajuato
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WORK FORCE & EDUCATIONAL SYSTEM
From 2005 to 2010, the youthpopulation in Guanajuato (15 to 29years) has increased by more than182, 000 people, which puts in 2ndplace as the State with the fastestgrowth rate for young population,surpassed only by the State of Mexico.
• An Industry-drive educationsystem
Enrollment at the high school levelin the state technical programs isgreater than 88 000 students.
2Place in Mexicowith the fastestgrowth rate foryoung population
nd
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WORK FORCE & EDUCATIONAL SYSTEM
Some specialized careersoffered in Guanajuato:
• Automotive System Engineer• Electro mechanic Engineer• Manufacturing Process
Engineer• Mechanical Engineer
• Industrial Engineer• Mechatronic Engineer• Engineer in Robotics25 New Universities Campuses
• Engineering enrollmentgreater than 36,000students.
• Annual Offer over 5000engineers.
GTO State University
PolitechnicalUniversties
Technical Colleges
TechnologicalPrograms
Virtual University
UNAM
UG
UP
UT
T
UV
UN
IPNPN
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GTO IMPROVING ECONOMIC CONDITIONS
Guanajuato is a regional leader in attracting investment
• 285 investment(2006-2013) 13 different Business sectors
• 91,317 New jobs
• Total: $ 11,114 MDD
Accumulated
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AUTOMOTIVE HIGHLIGHTS• Jobs and Investment
• 20 German companiesEstablished in the state of
Guanajuato
• 2,003MDD Investment• 10,699New jobs
Total• 66 Japanese companies
Established in the state of Guanajuato
• 3, 910MDD Investment• 25,544 New jobs
Total
• 149 Investments• $ 8 billion 079 MDD
(73% of Total)
• 52 thousand 976new direct jobs(58% of Total)
Investments in the last 7years in the Automotiveand Auto Parts Sector
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SOME INTERNATIONAL PARTNERS IN GTO
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GERMAN STRONG PRESENCE IN GTO•Main German partners
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JAPAN STRONG PRESENCE IN GTO•Main Japanese partners
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Area: 254 hectaresInvestment: $ 770 million usdDirect jobs: 4,600Plant capacity: 230,000 vehicles and Engines / yearProduct: Mazda 2 and Mazda 3Market: Mexico and Latin America
Start of Construction : September / 2011Start of operations: 4th. quarter 2013
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Mazda Facility Salamanca
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Toyota will produce 50,000 vehicles per year in theMazda facility located in Salamanca.
With this new production line, this facility will havea production capacity of 190,000 cars annually,considering that Mazda production will count for150,000 of these units.
Mazda’s production will start by the fourth quarterof 2013. Toyota production will gradually increaseup to the quoted figure of 50,000 cars per year, bymid 2014.
Toyota’s production will be for Domestic market, aswell as for exports to the U.S., and other countries.
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Area: 566 hectaresInvestment: $ 1,270 million usdDirect jobs: 4,700Plant capacity: 200,000 vehicles / yearProduct: Honda Fit AutoMarket: Mexico and Latin America
Start of Construction : November / 2011Start of operations: 1st. quarter 2014
HONDA FIT HONDA FIT
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO
• Honda Facility Celaya
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Area: 60 hectaresInvestment: 400 million usd (in two phases)Jobs: 1,400 (in two phases)Project: First factory in Mexico to replace its production plant in BrazilPlant Capacity: 400,000 units by the end of 2012 and 5.5 million in 2017
when it is fully operational.Product: TyresMarket: Mexico, Central America, Caribbean and sales opportunities to
the United States.Start of Construction: 2011Start of Operations: Summer 2012
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Area: 60 Hectares.Investment: 840 Million usdJobs: 1,200Project: Production of new generation engines for Volkswagen carsPlant Capacity: 500,000 engines annuallyProduct: Auto Engine (High quality)Market: USA 90%, Mexico 10%Start of Construction: October 2010Start of Operations: February 2013
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Area: 28 hectaresInvestment: $ 500 million usdDirect jobs: 1,200Project: Car transmissionsPlant Capacity: 650,000 car transmissionsProduct: Front wheel drive transmissions new generation compact cars Start of
transmission assembly: second semester 2010Operations: Manufacture of transmissions 2013
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Area: American Axle-Fipasi: 50 HectaresAmerican Axle–Colinas: 10 Hectares
Investment: $ 830 Million usd
Direct jobs: 3,253Project: Axles ManufacturingProduct: Axles
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FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO• Automotive highlights
Area: Continental-Fipasi: 7 HectaresContinental –Colinas: 5 Hectares
Investment: $ 134 Million usdDirect jobs: 1,200
Project: Electronics & Brake SystemsProduct: Electronic suspension systems, anti-lock brakes, brake adjusters, brake
pump cylinders
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• Production
• Vehicles production: – Current: 280,000 – Projected: 830,000
• Engines production: – Current: 350,000 – Projected: 1,600,000
• Transmissions production: – Current: 750,000 – Projected: 1,850,000
• Tires production : _ Projected: 2,500,000
FASTEST GROWING AUTOMOTIVE CLUSTERIN MEXICO
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• In Guanajuat o, M exico, foreign investment and local enrichment are cultivat ing a young,upwar dly mobi le middle class.
IN MIDDLE OF MEXICO, A MIDDLECLASS RISES
• Mr. Zamora’s VW Worker--“There’s just a lot more opportunity to study and to succeed”
• Mauricio Martínez, 29, an engineer at the Italian tiremaker Pirelli, which was one of the first companies totake up residence in the port, said he and his wife, Mariana, still saw their trip to Prague after his trainingin Romania as a fairy tale.
http://www.nytimes.com/2013/11/19/world/americas/in-the-middle-of-mexico-a-middle-class-is-rising.html?pagewanted=2&_r=2&nl=todaysheadlines&emc=edit_th_20131119&pagewanted=all&
Testimony
- Mexico is finally attracting the higher-end industries that experts say could lead to
lasting prosperity
- The automotive industry has been Mexico’s brightest spot so far. In many ways, central
Mexico has already surpassed Detroit. There are now more auto-industry jobs in Mexico
than in the entire American Midwest.
- Guanajuato also helps find candidates for companies to hire and, in some cases, gives
them free classes to help them pass standardized tests required for employment.
- Guanajuato even pays companies a small bonus for sending workers abroad for
training.
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QUALITY OF LIFEGuanajuato provides expatriates and foreignretirees, plus a unique cosmopolitan atmosphere, aswell as a warm climate.
Guanajuato has 2 cities that have been declaredworld Heritage by UNESCO. Our State offers a goodnumber of international schools and a world classlifestyle.
More than 21,000 permanent foreign residents whohave chosen the state to live and do business, areevidence of the high standards of living of Guanajuato .
• Environment: min 50 F, max 77 F• International events: FIA World Rally, fairs and
conventions, International Balloon Festival,Cervantes Festival
• World class living standard: Residential Areas,
Sports Clubs and Restaurants, Hospitals andmedical services.
• Convenience: Leisure parks, World class,Shopping centers, Fine hotels, and restaurants,world class hospitals, services and schools.
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THE MOST DYNAMICAUTOMOTIVE CLUSTER IN MEXICO