gsummit sf 2014 - network engagement by jerry filipiak @jerryfilipiak
TRANSCRIPT
@jerryfilipiak
www.comarch.us
www.isaacloud.com
www.sointeractive.co
www.gamenot.es
Attention is a real-time asset.
Engagement
P(Engagement) journey = ∫ journey Context(user) ⋅dx
Maximize context over user journey!
DESIGN
!
2500+!Assets
CONTEXT
The!Internet
The Message
Track
How does the message convert?
Scale
140k!Members
1.3 Million!Pageviews
1.2 Million!Minutes!Onsite
1.5 Million!Facebook!
Impressions
The!Things
Maximize context over user journey!
Beacon
Drop it!in here.
Track &!Guide
How does the message convert?
Thanks
www.comarch.us
@jerryfilipiak