gsummit sf 2014 - game on! how wearable fitness tech is changing employee health and wellness by...
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GAME ON! How wearable fitness tech is changing employee health & wellness
Shawn LaVanaSenior Director, Marketing, Virgin Pulse
@virginpulse
WE’RE CRITICALLY DISTRACTED
Office distractions consume 2.1 hours per day
We switch activities every 3 minutes
We’re distracted every 11 minutes
Your Brain at Work. David Rock
FOR COMPANIES TOBE AT THEIR BEST, THEIR EMPLOYEES
MUST BE AT THEIR BEST.
FOR EMPLOYEES TOBE AT THEIR BEST, THEY MUST TAKE CARE OF THEMSELVES.
A 10- to 40-minute burst of exercise leads to
an immediate boost in concentration and mental
focus. Source: British Medicine Journal
People who exercise during the workday are 23% more productive than on days
when they don't exercise. Source: International Journal of Workplace
Health Management
Researchers from the Penn State University found in their study that the more physically active people
reported greater general feelings of excitement and enthusiasm,
compared with less physically active people.
Source: Journal of Sport & Exercise Psychology
Poor nutrition is associated with
cognitive decline. Hyperglycemia and
hypertriglyceridemia cause cognitive impairment. There
are increasing data to support
The intake of five fruits and vegetables or selected vitamins may be useful for identifying
the oxidative stress and inflammation involved in the genesis of cardiometabolic diseases (heart
the role of nutrition in maintaining cognition. Source: Morley, J. (2014).
"Cognition and nutrition." Curr Opin ClinNutr Metab Care 17(1): 1-4.
disease, diabetes) and for motivating at-risk patients for changing dietary habits. Source: Folchetti, L., Monfort-Pires, M., de Barros, CR., Martini, LA.,
Ferreira, SR. (2014).
People with an insufficient amount of sleep are more likely to suffer from hypertension, diabetes, depression, and even cancer. Source: Institute of Medicine. Sleep Disorders and Sleep Deprivation:
An Unmet Public Health Problem. Washington, DC: The National Academies Press; 2006
Employees suffering from
sleep disruptions
have less energy, poorer cognitive function, less
productivity at work and home, and have decreased
ability to cope with stress.
Source: Turgiss, Dr. Jennifer. Asleep On the Job: The Causes and
Consequences of Employees’ Disrupted Sleep and How Employers
Can Help. Virgin Pulse. 2014.
Social support increases happiness, satisfaction with life and decreases loneliness. Source:
McAuley, E., Blissmer, B., Marquez, DX., Jerome, GJ., Kramer, AF., Katula, J. (2000). "Social relations, physical activity, and well-being in older adults." Prev Med 31(5): 608-617.
@virginpulse
@virginpulse
CONSUMER WEARABLES / DEVICES IS ALREADY A $14B GLOBAL MARKET
(FORECASTED TO BE $70B BY 2024)
22% INCREASE IN
EFFECTIVENESS WHEN FITNESS
GOAL IS PURSUED IN CONCERT WITH
TECH
52%CONSUMERS
AWARE OF WEARABLE
FITNESS DEVICES
@virginpulse
1 in 3CONSUMERS
LIKELY TO BUY A WEARABLE
FITNESS DEVICE
DEVICES: NOT JUST FORFITNESS FANATICS
“Because they are designed to be worn close to the body, [wearable devices are] ideal for
monitoring our vital signs and health. They'll track how active we are, our sleep quality, and
how many steps we take during the day.
Consumers of all sorts — fitness buffs, dieters, and the elderly — will come to rely on them.”
“
The Business InsiderJuly 2013
ENABLE TRACKING
INCREASE BEHAVIOR ADOPTION
INCREASED ACTIVITY
VALIDATED DATA
1
2
3
4
WHY USE ADEVICE?
@virginpulse
HAPPIER& MOREOPTIMISTIC
REDUCES:
STRESSANXIETYDEPRESSION
INCREASES:
DETERMINATIONCREATIVITYPLASTICITY
CONTROL
LOWER RISK 0F
DISEASE
INJURIES
DAILY
LONGEVITY
FEWER
ENERGY
WEIGHT IMPROVED
BRAINFUNCTION
EXECUTIVE FUNCTION
ATTENTIONCONTROL
TASKORIENTATION
REACTION TIME
THANK YOU!QUESTIONS?
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Shawn LaVanaSenior Director, MarketingVirgin Pulse