gsm lazzaro emotion games slides 100n20120620

www.xeodesign.com© 2011 XEODesign, Inc.

XEODesignPutting Emotion into Play

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The Future of Gamification is EmotionThe Four Keys to FunNicole Lazzaro

XEODesign, Inc.

June20, 2012

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Putting Emotion into Play™

2Player Experience Drives Engagement

Winner Best Game 2007

Tilt the first iPhone accelerometer game Tilt World

250,000 visits Aim to Plant 1 Million Trees



Play Builds Skills in an Engaging Way



Real World Has Natural Engagement Loops



Gamification Can Kill



Points Change Behavior



8Beyond Points and Badges

Games Must

+ Simplify the World

+ Suspend Consequences

+ Amplify Feedback

+ Set Clear Goals in Achievable Steps



9Decartes’ Error

Decisions require

emotion as well

as thought

How many smiles? [Ekman/Duchenne]

Orbicularis Oculi

<---

Player Choice and Curiosity from Easy Fun

Emotion = Fun



April 11, 2023 GDC 2012 Behavior Change Games

GAME



16

Emotion from Game Mechanics



Meaning

NoveltyChallenge

Friendship

Easy Funthe journey is it’s own reward

Joy of controls

1. Easy Fun: Tilt World: Novelty from Controls

2. Easy Fun: Netter’s Neuroscience: Better if Explore

2. Easy Fun: Explore Your Own Brain

3. Easy Fun: ZombieBooth: Aspirational Fantasy



24Easy Fun: Create Novelty

1. Controls

2. Explore

3. Fantasy

Hard FunIf he screams, “I hate it…”



26Hard Fun: Challenge

choices• goals • obstacles• strategy• power ups

modified from “Flow” Csikszentmihalyi

4. Hard Fun: Clear Goals and Strategy



27Hard Fun: Feedback and Progress



28Hard Fun: Create Challenge

1. Clear Goal

2. Strategy

3. Progress

People Funpeople are addictive

7. People Fun: Social Caretaking Gestures

8. People Fun: Open Communication



32People Fun: Work Together

9. People Fun: Cooperate and Share



33People Fun: Create Friendship

7. Caretaking

8. Communication

9. Cooperation

Serious Fungames are therapy



35Serious FunSystems Create: Excitement, Relaxation, Learning, Enhance Sense of Value

Goal: collect all you can

• Enhance progress• Aspire and acquire

10. Serious Fun: Collection



10. Serious Fun: Collection Create Meaning



Meaning: Diner Dash Trophy = New Strategy

11. Serious Fun: Peggle Repetition & Rhythm

$#12. Serious Fun: Tilt World Impact Real World

12. Serious Fun: Tilt World Impact Real WorldTilt World Trailer: http://bit.ly/Iq4xFc



41Serious Fun: Create Meaning

10. Collection

11. Repetition

12. Impact

Free Download 4K2F.com



43Tag You’re It!

Nicole Lazzaro• Email: [email protected]• Twitter: @NicoleLazzaro• Blog: NicoleLazzaro.com• Game: TiltWorld.com

White Papers and Slides: • xeodesign.com• slideshare.com/NicoleLazzaro• 4k2f.com <- Downloads

Book Chapters:• Beyond Game Design, Bateman• Game Usability, Isbister• Human-Computer Interaction

Handbook, Jako

Game On! \o/Download Tilt World!

gsm lazzaro emotion games slides 100n20120620

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