gsba - it application in mangement by amit chandra

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SUBJECT CODE- BA 106

SUBJECT TITLE-FUNDAMENTALS OFFUNDAMENTALS OF COMPUTING COMPUTING

SKILLSSKILLS

FOR MANAGERSFOR MANAGERS


OBJECTIVE OF THE PAPER• Information technology works as backbone Information technology works as backbone

for any industrial development. The objective for any industrial development. The objective of this paper is to train the young managers of this paper is to train the young managers the basic theory and practices of computing the basic theory and practices of computing skills they would require to work in hostile skills they would require to work in hostile industrial scenario. This course will act as a industrial scenario. This course will act as a basic building block on which they can go for basic building block on which they can go for further studies if they want.further studies if they want.


CLASS ACTIVITIESCLASS ACTIVITIES

Assignments

Surprise tests

Lab activities


CONTENTSCONTENTS Application of IT in Marketing Use of Internet-1. Internet selling2. E-commerce3. EDI (Electronic Data Interchange) DBMS (Database Management System) MIS (Management Information System) IT in Production Mgmt. IT in HRM IT in Finance Conclusion References


•APPLICATION OF IT IT IN MARKETINGIN MARKETING

•Marketing and IT•E-marketing•M-marketing•Use of SAP•Brand building•Banner Ads•CRM

Areas covered


Marketing and IT• It has applications in 1. Marketing information system2. Marketing intelligence system3. Marketing research4. Product design5. Packaging design6. Promotions7. Advertisements


E-marketing

• Online marketing

• E-telling

• E-ads

• E-branding

• E-promotioning

• E-research


An online marketing site


M-marketing• Marketing conducted on wireless, mobile

devices


Use of SAP in Marketing• With over 60 high growth Indian retail

companies embracing SAP technology for Retail Solutions.

• SAP for Retail provides an integrated technology platform for retailers and a one point solution for supporting and managing different business models

• Example1. owned stores, 2. franchise stores, 3. shop n shop concepts.


BRAND BUILDING


HOW IT HELPS IN BRAND BUILDING• It makes difficult design simpler

• Computer aided design helps in designing the products

• It also provides graphics in designing product’s packages

• It improves the visibility of brands

• It helps in customization


BANNER ADS

• A banner is a typically rectangular

• advertisement placed on a Web site

• either above, below or on the sides of

• the Web site's main content


A CLOSE LOOK


CRM-The new buzz in marketing

ENHANCING

RETAINING

SATISFYING

GETTING


Some other avenues……• Sales report generation

• POS data management

• Workforce management

• Forecasting and Replenishment


CONCLUSION

Today marketing is not being only Today marketing is not being only

considered as a key functional area. It hasconsidered as a key functional area. It has

become the way of doing the businessbecome the way of doing the business

and invent of IT making it more and moreand invent of IT making it more and more

penetrating day by day.penetrating day by day.


Use Of Internet In ITUse Of Internet In IT


INTERNET SELLING

Internet selling of relatively simple products, such as books is easy

Internet selling of products or services with many options and varieties is complex


E-COMMERCE Business to consumer, e.g., Travel business Buy air tickets on website Buy train tickets website Business to business, e.g., Raw material is

sold to other manufacturing industry using

• website


ELECTRONIC DATA INTERCHANGE(E.D.I)

Traditionally paper documents are given- e.g. Invoice cum challan printed on paper along with material

Now, Floppy or CD or email is given instead of paper documents


Database Management System Database Management System (DBMS)(DBMS)

An application software that organises data into records in one or more databases and allows organising, accessing and sorting of the data in a variety of formats.


Database ApplicationsDatabase Applications

Personal databases

Workgroup databases

Departmental databases

Enterprise databases


Personal Computer DatabasesPersonal Computer Databases

Designed to support one user with a

standard alone PC.

E.g. a sales person keeping track of this customer information with contact details.


Workgroup DatabasesWorkgroup Databases

A relatively small team of people (less than 25) who collaborate on the same project or application.

E.g. a software development team maintaining a list of software objects.


Department DatabasesDepartment Databases

A department is a functional unit of an organisation. It is larger than a workgroup.

Department databases are designed to support the various functions and activities of a department.

E.g. a personnel database that is designed to track data concerning employees, jobs, skills and job assignments.


Enterprise Databases

An enterprise is one whose scope is the entire organisation or enterprise.

Such databases are intended to support organisation-wide operations and decision making.

E.g. a large health care organisation that operates a group of medical centre's including hospitals, clinics and nursing homes.


Database EnvironmentDatabase Environment

Marketing Purchasing

Accounting

Marketing

Sales Advertising

Accounting

Accounts Receivable

Accounts Payable

Corporate Database


MANAGEMENT INFORMATION MANAGEMENT INFORMATION SYSTEMSYSTEM

A set of interrelated components that collect A set of interrelated components that collect (or retrieve), process, store, and distribute (or retrieve), process, store, and distribute information to support decision making and information to support decision making and control in an organizationcontrol in an organization


Functions of an Information System


Major Business Functions Rely on Major Business Functions Rely on Information SystemsInformation Systems Sales and marketing

Manufacturing

Finance

Accounting

Human resources


IT IN PRODUCTION

Use in Critical path method (CPM) finding

Use in making PERT (Programme Evolution & Review Technique) chart

MRP (master resource planning)


An overview of MRP software


IT IN FINANCEIT IN FINANCE

Accounts, e.g., Tally, FACT etc. Online asset management Income tax deposition via

XBRL(extensible Business Reporting Language)

Securing financial information of customers

•


An overview of a finance software


IT IN HUMAN RESOURCE IT IN HUMAN RESOURCE MANAGEMENTMANAGEMENT Employee payroll enquiry

Labor wage maintenance

Maintain employee profile record

Performance monitoring


An overview of a HR software


ConclusionConclusion Perfection in doing business is catching

importance day by day. So do increasing the role of IT in business. Today IT infrastructure measures the success of a concern, over merely being fundamentally strong. So, to sustain, to grow and to perish one needs massive IT implementation regardless whatever the business is.


REFERENCESREFERENCES

Computer for manager by S.K.BasundaraComputer for manager by S.K.Basundara

Computer Fundamentals by Sinha & SinhaComputer Fundamentals by Sinha & Sinha

Concerned faculties of different subjectsConcerned faculties of different subjects

Websites and articlesWebsites and articles


THANK YOUTHANK YOU

gsba - it application in mangement by amit chandra

Education

marketing marketing

emarketing online marketing

marketing use of internet

database environment

online marketing site

department databases

paper information technology

personal computer databases