gs1 industry & standards event 2018 10-14 september 2018 ... · •opportunity to add c-iot...
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GS1 Industry & Standards Event 201810-14 September 2018 – Dublin, IrelandTransforming business together
Session: Consumer IoT: Advancing the work with industry
Time: 1600-1700, 10 September
Who may attend: Everyone!!!
Speakers: Gena Morgan & Kevin Stark
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Anti-trust caution
• GS1 operates under the GS1 anti-trust caution. Strict compliance with anti-trust laws is
and always has been the policy of GS1.
• The best way to avoid problems is to remember that the purpose of the group is to
enhance the ability of all industry members to compete more efficiently.
• This means:
- There shall be no discussion of prices, allocation of customers, or products, boycotts,
refusals to deal, or market share.
- If any participant believes the group is drifting toward impermissible discussion, the topic shall be
tabled until the opinion of counsel can be obtained.
• The full anti-trust caution is available via the link below, if you would like to read it in its entirety:
http://www.gs1.org/gs1-anti-trust-caution.
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Agenda & Goals
• Take you on the journey of our Consumer IoT (C-IoT) exploration…
• What we (GS1 GO & GS1 US) started last year & what you’ve heard from us
- How has our definition of C-IoT evolved?
- What is the journey in understanding the architecture?
- Getting more granular with use cases…
- Defining next steps along the way…
• What comes next…
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But First….
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This isn’t the future I was promised…
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GS1 “Consumer IoT” Innovation Initiative
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Consumers are changing the ways in which they
interact with retailers, brands and products—
both in the physical world and online.
IoT platforms are at the center of this change—
helping consumers integrate products and
devices into their daily lives.
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C-IoT applications for consumers can help a mother manage her infant’s nutrition needs…
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Simplified C-IoT Architecture
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Device / Object Discovery
Physical ObjectData
Carrier(Gen2 / Wifi, Bluetooth, barcode)
Service Discovery
ServicesServicesServices
Service
IoT Device(phone, Digital
Assistant, Smart
Home Hub)
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Big questions remained…
• What role does “Identity” play?
• Who owns the data (MY data)?
- Privacy
- Choice
- Right to be “forgotten”
- What does ownership even mean anymore?
• What are the key use cases for industry that help define C-IoT?
- And what will happen when we get MORE industry players involved?
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Many objects, smart devices,
machines, consumers,
patients, and services being
increasingly connected to
solve problems in new and
more effective ways
Consumer IoT
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Core Concepts in IoT Architecture
Device Discovery
ServicesService
Discovery
Identity Data ModelMessaging Authorization
• Devices and
services need
consistent
verifiable
identities
• Communication
between devices
need a plethora
of messaging
protocols suitable
for the devices
• Devices must be
authorized to access
devices and services
to protect users.
• Data exchange may
need common
formats so the
devices and interpret
and use the
services/data of other
devices.
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Core Concepts
Identity
Authentication: identify the source of service and discovery requests
Uniqueness: must be able to singularly identify objects for interoperability
Messaging
Flexibility: to support different transports
Data Protections: transport must secure data from malicious use
Authorization
Ownership: object owner rights are special in IoT
Permissions: granting permission for devices to act on our behalf
Data Model
Encoding: how to encode data
Dictionary: add meaning to common data
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Value Proposition for All
Consumers• Enable integration of their IoT devices and products for new experiences (auto-replenish)
• Ensure consumers are in direct control of their information, actions, and devices
Retailers• Create new channels to the consumer (i.e., product replenishment) through IoT devices
• Create new business models and services to meet customised consumer behaviours
Brands• Richer data on ways consumers use their products and integrate them with other devices
• Opportunity to add C-IoT value to products (beyond just C-IoT enabled products)
Solution Partners
• Improved IoT platform interoperability through new identification solutions
• New Apps and integrated services created from new interoperability standards
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Potential Use CasesProduct Authentication
Digital ownership transfer of a product to a consumer from a brand/manufacturer
Product Provenance, Tracking, and History
Consumer verification of item history (both from the brand and from previous
consumer owners)
Replenishment/Home Purchase
Seamless integration of smart home devices, the products, and user preferences
for payment, shipping, and fulfillment is needed
Autonomous Delivery
Creating opportunities for autonomous delivery of products directly to the consumer
(in their home, at work, in their seat at the stadium, into their moving car, etc…)
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Next Steps for 2018
• Vet our thesis with industry:• The business/consumer benefits that we identified
• The use cases/functions that we identified
• The reference architecture
• Strengthen our community and cultivate interest in
pilot next steps
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Collaborating with Industry
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GS1 Consumer IoT (C-IoT) Mission
Enable a seamless consumer experience
for individuals and their IoT devices
Shopping, brand interaction, purchase, and more!
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The Objectives for Seamless Consumer Experience
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1. Enable retailers/brands/service providers to ask for information from consumers and their devices/objects
- Preferences, sensor data, personal data, location, history, etc.
2. Enable consumers to ask for information from retailers/brands/service providers
- Product info, pricing, availability, shipping, warranty, etc.
3. Enable payment between a consumer/device and a retailer/brand/service provider
4. General value-added services attached to identities
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Architecture Components
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Web-Accessible Services
• Query/NTF
• Own
• Shop
• Visibility
• Buy
• Preferences
• Sensor
• Genuine
• Location
Consumer-Enabled Data Carriers
• Bluetooth
• RFID
• NFC
• Barcodes
• QR Codes
• Other
Web-Enabled Digital Identity
• Objects
• People
• Brands
• Retail
• Other
Consumer-Focused Data Model
• Attributes
• Relationships
• Vocabulary
AccessingConnecting to Utilizing
Authorization Authentication Access Control
Protected by
Purchase Digital
Payment
Supporting
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Requirements to achieve this vision…
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To do these things you need:
1. Trusted identity for things, places, people, retailers, and brands
2. Serialized data carriers to identify physical objects that map to their digital data
3. Standardized Data Sharing
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Accelerated Engagement with Industry
• Face-to-face workshops held in June and August (US)
• Mapping focused scenarios against architecture components
- Provenance & Chain of Custody
- Consumer Experience
- Product Delivery – Dynamic Delivery
• Understanding the data models
- What data is required, what gaps exist
• Developing Ideas for Potential Proof of Concept
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Use Case Analysis – Deep Dive
Provenance, Chain of Custody, Product Information – Key take aways
Product Provenance, certification information and chain of custody – Coffee Beans
• PRODUCT IDENTIFICATION: Fundamental requirement to move identification of
products to a more granular level
• PRODUCT MARKING & DATA CAPTURE: There will be multiple data capture
technologies.
• A FOCUS ON UPSTREAM REQUIRED: There will be an increasing need to push
upstream in supply chains for greater visibility, as consumer demands for
transparency are changing how companies define “good enough’ with respect to
investments in standards and technology for visibility.
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Use Case Analysis – Deep Dive
Provenance, Chain of Custody, Product Information – Key take aways
• TRANSFORMATIONS ARE IMPORTANT We need to ensure our data model for
event information considers the relationship between inputs/outputs and continuous
process.
• AUTHORITATIVE ATTESTATIONS ARE IMPORTANT A future ecosystem/system
of standards will need to address who can authoritatively attest to things like facts
about a product/person/device, certifications and events
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Use Case Analysis – Deep Dive
Consumer Experience - Key Takeaways
• INTEROPERABILITY OF IDENTIFICATION SCHEMES when the use case
includes the need to identify a product, a device, a services and a person *will*
be required.
• IDENTIFICATION/DEFINITION OF SERVICES Definition of what a product
“can do” and perhaps a discovery of those services – may require standards
• REGISTRATION OF PRODUCT OWNERSHIP will be required.
• QUERY INVENTORY, PLACE AN ORDER & PURCHASE are important
components and standards for these transactions may be a requirement.
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Use Case Analysis – Deep Dive
Product Delivery - Dynamic Location
• DESCRIPTION OF LOCATION Standardize the dynamic description of location for
delivery and mapping location data to a location “key” - GLN or otherwise
• DATA MODEL FOR ATTRIBUTES of a delivery point time of day it can be delivered
to, size of delivery point if something other than an address or a person, etc
• KEY ACCESS standardize access to delivery points that require entry
• DELEGATION OF AUTHORITY for delivery – if to a specific person not tied to an
address
• REAL TIME DIALOGUE during delivery. This was debated as some saw it not
important at all
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Next Steps in the Program
• Continue to evolve use cases/architecture components from the workshops
• Determine what standards/technologies are required and conduct a
landscape analysis on what exists and what remains a gap and present back to
the group
• Conceptualize, Scope and Plan a POC that will focus on the foundational
pieces required for advanced C-IoT scenarios.
- Provenance & Chain of Custody
- Utilising Digital Link standard to arrive at data
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